FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & KTWA LONG-SLEEVE TEE

Sunday, December 20th, 2015 by

Releasing exclusively in-store and online this Tuesday, December 22nd at 10am HST.

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Aloha kākou!

This Tuesday we will be releasing a Kamehameha A-Frame snapback and matching Kill Them With Aloha long-sleeve tee. The snapback features black and white color blocking which is a must in any person’s wardrobe, along with a classic baseball green undervisor and contrasting red snap enclosure, providing a nice subtle holiday vibe. The KTWA long-sleeve tee features our military-inspired design printed in white and grey on a bold red tee.

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (FIRST RELEASE)

Friday, October 31st, 2014 by

Releasing in-store, online, and at select stockists this Saturday, November 1st, 2014.

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Aloha kākou!

“We forward in this generation.” These powerful words spoken by Bob Marley (Redemption Song), are the foundation for our Fall Delivery One collection. Although it can be interpreted in a number of ways, through our collection we perceive the meaning as “adaptation through change,” and liken it to Hawaiʻi’s ability to assimilate and adapt to a variety of changes throughout its existence, and how we as a people keep moving forward. From the first settlers landing in Hawaiʻi, to Kamehameha’s unity of the islands, to the wave of western influence in Hawaiʻi, and to the present with Hawaiʻi’s ongoing environmental changes—we’ve pulled some of these moments in Hawaiʻi’s history and visually portrayed them within our Fall collection.

As a way to interpret our moʻolelo throughout, we built several new designs and patterns, as well as looked back to a few classics from our archives, all of which can be tied back to the collection’s theme. We also focused much of our energy on the material and textiles used, many even for the first time, resulting in a more refined and detailed capsule.

Through our Fall 2014 collection, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through all the changes it has faced. In addition, we also draw a parallel to our company on more of a microscopic level. Coming up on 10 years in this industry, we’ve witnessed many changes, trends, and even recessions. Through it all, we maintained and pushed forward, stronger and more knowledgeable than ever before. May we move forward in this generation, and may we move forward in each generation to come.

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SPRING 2014 D2 “LEGACY” (SECOND RELEASE)

Thursday, April 3rd, 2014 by

Releasing in-store and online this Saturday, April 5th, 2014.

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Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

“Home Grown” Bucket Hat
Originally released in 2009 with a white base, we are bringing the “Home Grown” pattern back on a private label bucket hat, this time on a black base. The pattern is an homage to the cult classic “Home Grown” compilation album from 1977.

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“Home Grown” Tee – Banana
Like the bucket hat above, the type treatment on this tee is a nod to the “Home Grown” album from 1977, and features the floral pattern fill from our 2009 release on a banana colored shirt. The saying “Home Grown” is also a proud statement for those that are loyal to their soil. The back features a large crown filled with the same floral pattern.

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“Kill Them With Aloha” Tee – Black
To round out this week’s release, we are bringing back our military-inspired “Kill Them With Aloha” tee, which was also originally released in 2009. The front features the “Kill Them With Aloha” slogan in white, with a large white crown on the back outlined in red. The left sleeve features our kahili logo in red, while the right sleeve features “116th Battalion Hawaii” also in red, as a military-inspired moniker. The “116” is also a nod to our official yellow Pantone color. Yellow kalo (taro) lau (leaves) adorn the bottom left of the tee, acting as achievement insignia.

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KILL THEM WITH ALOHA x PRIDE H

Thursday, January 7th, 2010 by

Releasing Saturday, January 9th, 2010

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The streets have been talking, and within these “street conversations,” we’ve heard that many of you have been asking for new colorways in our Pride hats. And seeing as one of our main objectives is to make each and everyone of you happy & content, we answered. This Saturday, we’re releasing a new colorway in our Kill Them With Aloha t-shirt. Navy blue tee with dark purple lettering; left bottom side of the shirt features taro leaves. Right sleeve reads 116th Battalion Hawaii, while the left sleeve features to kahilis. The Pride ‘H’ features gray melton wool upper, with a blue ‘H’, purple brim and gray suede underbill. Extra crispy product package right here!

Shout out to Let-T-Let, Westbrook and the whole Salt Lake massive! Follow them on Twitter.