SUMMER 2016 AHOLOA COLLECTION

Thursday, September 8th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, September 10 at 11am HST.

AHOLOA

AHOLOA
Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

With the kau wela (summer) season now winding down, we are proud to present the final release of our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

King of Tantalus Snapback
This bold New Era snapback features a new King of Tantalus design on the front, which consists of an O’ahu silhouette in black with a white inner outline, along with the letters FTD in the middle and a red Tantalus course outline. A King of Tantalus Grand National race patch is stitched to the wearer’s right side, which contains a yellow/red diagonal background, “200” and “116” in the top corners representing the two signature colors we use, two Finish Line flags, a mongoose illustration as the racing mascot, the Tantalus course outline in the middle, and “FITTED” at the bottom. The front and side panels of the hat are red, with the back two panels making a statement in an all-over Finish Line pattern. The visor and top button are black, while the eyelets and back snap enclosure are white. It also features a red and white back crest, yellow New Era logo and inner sweatband, and an ASD Flag label next to the snap enclosure.

FRONT

BACK

LEFT

RIGHT

BOTTOM

 

Keiki Kamehameha Snapback
An all-around clean Kamehameha snapback for the keiki, featuring a black crown and visor along with a red undervisor and a white snap enclosure. Other details include a white front logo, green New Era logo, red top button, and green and white back crest.

FRONT

BACK

LEFT

RIGHT

BOTTOM

 

EasyEasy Tee – Black or Heather Grey
This new tee features the EasyEasy design that debuted on A-Frame hats a few weeks ago. It’s the summer vibe encapsulated in one phrase, “easy easy,” which represents the relaxed mood of summer—no stress, no worries, just cruise. The tee also features a small FITTED crest after EasyEasy, as well as our ASD monogram on the upper back above a small Finish Line patterned block.

FRONT

BACK

FRONT

BACK

 

200 Aholoa Pin Set
A set of four new pins crafted just for the Aholoa Summer collection. The set includes a Fasi box logo, a FITTED crest, a circular crown emblem, and a FITTED Racing badge. Each pin measures between 3/4–1″ in diameter.

PINS

FITSTRIKE RELEASE: KEIKI H PRIDE SNAPBACK

Monday, May 4th, 2015 by

Releasing in-store and online this Tuesday, May 5th.

blog image

blog image
Photos: Chris Fujimori (top) & Eric Arii (bottom)
Models: Haley (top) & Kingston (bottom)

Aloha kākou!

Tomorrow we have a brand new H Pride releasing just for the keiki, and what makes this hat even more special is the fact that it was also designed by a keiki. Little Haley was the creative genius behind this beautiful hat, which features a dark gray crown, black visor, and a great pop of red on the front logo, top button, and back snap enclosure. It also features black eyelets and contrast stitching on the crown, along with dark gray side and back embroidery. Like all FITSTRIKE releases, this H Pride snapback is limited to only 50 pieces.

front

back

left

right

WTCF & FITSTRIKE RELEASES

Thursday, October 16th, 2014 by

Releasing this Saturday, October 18th. See below for release information.

Aloha kākou!

This Saturday, we will be releasing product for all ages, from newborn all the way up to adults.

For the keiki, we have a FITSTRIKE Kamehameha snapback that features a black crown with denim visor and top button. The front and back embroideries are white while the New Era logo is tonal black. It also features a white snap enclosure. Along with the hat, we have our signature Who The Crown Fits design printed on onesies and keiki tees, in two color combinations: white with purple print and black with highlighter green print. The onesies come in sizes ranging from 3–24 months, while the keiki tees range from 2T–4T. These items will be released in-store only.

(more…)

FITSTRIKE RELEASE: NATIVE SNAPBACK & KEIKI KAMEHAMEHA SNAPBACK

Monday, October 6th, 2014 by

Releasing this Tuesday, October 7th. Native snapback will be released in-store only while the keiki Kamehameha snapback will be released online only.

front

front

Aloha kākou!

This week we have two FITSTRIKE hats releasing, with one of them being a youth-sized snapback that’s perfect for the keiki. The colors featured on both of these hats were inspired by the national flag of the Philippines, in honor of Filipino American History Month celebrated in the United States during the month of October. The Native snapback features a full blue crown and visor, with white front/back embroidery and snap enclosure. The side New Era logo and top button are a bold red. The keiki Kamehameha snapback features a blue crown and red visor, with white front logo, tonal New Era logo, red back crest, yellow top button, and white snap enclosure. Both of these hats also feature a throwback baseball green undervisor. Only 50 were produced for each.

back

left

right

bottom

back

left

right

FITTED’S FOR THE KEIKI RELEASE

Saturday, December 8th, 2012 by

Releasing today at 11 AM. Tees and hats available in-store, we’ll only have the snapbacks available online.

Aloha kākou!

New release today: This one is strictly for the keiki! There are four different tees in this drop: Aloha Served Daily in gray, (sizes 2T – Youth Large), Home Grown Keiki in yellow (2T – 4T), Dreamer in red (2T – 4T) and Duck Tales in blue (2T – 4T); along with a navy blue Kamehameha snapback for youth and a red Aloha snapback also for youth. Big shout out to the keiki who participated in this shoot: Banks Boogie, Hailey, Zyah, Nyjah and Koda! FITTED is for the KEIKI!

(more…)

HOKU (TODDLER’S TEE)

Monday, February 27th, 2012 by

Releasing Feb. 28th

Tomorrow’s release is for the little ones, the keiki, the Hokū. For those who are unaware, Hokū in Hawaiian translates to “Star.” Metaphorically, the keiki are the Stars, the future Suns of the world who will shine bright and carry on tradition; the future business owners, leaders and educators of the world.

CARPE DIEM x 6 KIDS KAMEHAMEHAS x PRIDE

Monday, May 2nd, 2011 by

Releasing May 3rd

Aloha kakou!

Tomorrow’s release is just in time for Children’s Day on the 5th of May. こどもの日 is a Japanese national holiday which we also observe here in Hawai’i which takes place every fifth day of the fifth month. It’s observed in respects to children and their innocence and happiness that is infectious. We’ve all heard the term the “Children are the future” and there’s no mistaking that. The keiki represent the Stars that shine bright at night, and during the day. They represent a birth of something great that will shine brightly as they grow older, ie the Sun. The pack features six multi-colored Kamehameha’s in keiki sizes (please call the shop for size info: 808-942-3100) along with a white tee which features a Koinobori (black carp) used to represent Children’s Day printed on the front; backside features a black crown. Also releasing (pictured down bottom) is a Pride covered in white with a gray brim and Black Kamehameha logo.

FITTED IS FOR THE KEIKI

Wednesday, December 8th, 2010 by

Little sneak peek… Set for a Saturday release.

FITTED in keiki sizes: Tees – sizes 2T – 4T. Hats – 6 3/8 – 6 3/4!