SURF PACK x 6 TANK TOPS

Thursday, July 29th, 2010 by FITTED

Releasing Saturday, July 31. All hats are limited to 30 pieces.


Ezekiel Lau’s custom Kamehameha

Ezekiel Lau bleeds blue and silver. The Kamehameha Schoolʻs colors runs through the 16-year-oldʻs veins. Lau recently returned from Southern California where he represented for his school and ‘āina. Lau led the Kamehameha Surf Team at the National Scholastic of Surfing Association Nationals Championships at Huntington Beach, winning the High School Varsity Mens title and helping the team to a 7th place overall finish. Individually, he also won the NSSA Explorer Mens championship. This was the first year that Kamehameha Surf Team competed at NSSA Nationals and they were the only school from Hawai‘i competing this year. Lau also placed third in the 18-and under division at the Surfing National Championships held at Lower Trestles in San Clemente. He followed up those Californian results with a Rip Curl Grom Search 16-and under victory, qualifying the 6-foot, Native Hawaiian for the Rip Curl National Championships. Lauʻs signature, limited-edition Kamehameha New Era reflects the pride he has for Kamehameha and being a Native Hawaiian with its royal blue and silver color way.

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REPRESENT (PIHA) ROUND 2

Wednesday, January 27th, 2010 by FITTED

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[Keanu Asing warming up with some stretches in beautiful Piha, New Zealand]

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[Keanu Asing putting surf in it's place]

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[Hawaii Verizon Team]

From the official press release:

JANUARY 26TH PIHA NEW ZEALAND

EDITORIAL COMMENTARY BY HAWAIIAN CORRESPONDENT
ANDY MELAMED

Piha does have sunshine!.. Piha does have offshore winds!.. Piha does have
barrels and winding open faces that provide a platform for high performance
surfing.  Put it all together and that’s what day 6 of the  ISA QUIKSILVER
JUNIOR WORLD CHAMPIONSHIPS was all about..  In these conditions the cream of
the crop seems to rise to the top, and remain afloat.

It became a numbers game by mid morning for the Verizon Wireless Junior Surf
Team.  Seven of the 12 team members managed to squeak thru barrels, float
around sections, carve crests, pump sections and gouge bottom turns.  Some
of Hawaii’s team riders were eliminated falling short by tenths of a point
or getting edged out within the closing seconds of a heat.

The good news remains that Koa Smith and Malia Manuel wake to another
morning in the undefeated qualifying rounds.   Keanu Asing, Tanner
Hendrickson, Ian Gentil  Isaiah Moniz and Alessa Quizon find themselves
alive in the sudden death repercharge rounds.

Thus these rebuilding Hawaiians find themselves with 7 surfers still in the
mix. They are  in second place and are more than capable of surfing into the
finals in each division.   However  the finest young amateurs from around
the world,will also be laying it on the line with top tier performances.
Australia, Tahiti, Brazil ,New Zealand, South Africa, France and the United
States are all providing more than enough talent to make things extremely
interesting.

To close the rounds of competition on day 6 the action packed Aloha Cup tag
team event found Hawaii advancing to the finals along with Australia,
France, and South Africa. This sidebar event displays a teams top level
riders and illustrates how they can work together to gain victory. The
Hawaiians are proud to be in the finals in the ALOHA CUP, and win or lose,
it seems only fitting.  The ALOHA CUP  finals will conclude at  podium one
on day 7.

REPRESENT

Monday, January 25th, 2010 by FITTED

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[Hawaii Verizon Team]

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[Alyssa Cuizon]

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[Keanu Asing]

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[Ezekiel & crew]

Congrats to our ‘ohana / team riders Ezekiel Lau and Keanu Asing representing Fitted and Hawai’i for the ISA Junior World Surfing Championships. Keanu Asing eliminated USA team rider Conner Coffin who held the #1 spot at the Piha event yesterday, while Ezekiel Lau scored a 6.0, clutching first place during his 20 minutes of shine. For more info on the event, click here and here. Big shoutout to Rainos Hayes and the entire Verizon Wireless Hawaii Junior World Team.

RUN THIS TOWN

Tuesday, August 18th, 2009 by FITTED

Words By: Daniel Ikaika Ito

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[Respected by both sides of the island, ISA World Junior Champ Keanu Asing will represent for Town. Photo: Edwards]

When you look at the results of the Red Bull Rivals voting and the Fitted surf team riders, you can almost hear Jay-Z’s latest single, “Run This Town,” in the background.

“Feel it comin’ in the air
And the screams from everywhere
I’m addicted to the care
It’s a dangerous love affair
Can’t be scared when it goes down
Got a problem, tell me now
Only thing that’s on my mind
Is who’s gonna run this town tonight…
Is who’s gonna run this town tonight…
We gonna run this town”

That’s because the popularity of the Fitted ‘Ohana – Keanu Asing, Kekoa Cazimero and Ezekiel Lau – was demonstrated with the peer poll results. Keanu Asing was the only surfer to be voted onto both teams, but is choosing to surf for the South Shore with Cazimero and Lau.

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RED BULL RIVALS: PLEASE VOTE! TODAY IS THE LAST DAY!! PLEASE SUPPORT!

Wednesday, August 12th, 2009 by Cuzzo

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The Red Bull Rivals one day surf event goes down Saturday, Sept. 5th at Sandys and will pit the North Shore vs the South Shore, bringing some of the greatest local rivalries from all across the island into one focal point. Contestants will be competing for each others surfboards (sort of like racing for pink slips) as well as territory advantage for the following year’s competition. For further information and rules / regulations, please visit this link and while you’re there, please vote for our team riders: Keanu Asing, Ezekiel Lau, Nelson Ahina and Kekoa Cazimero. Mahalo for your support!

KEWALOS STYLEE!

Thursday, April 23rd, 2009 by Cuzzo

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Keanu putting in work….

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