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Friday, February 18th, 2011 by

By Daniel Ikaika Ito/Contrastmagazine.com
Photo: Andrew Shield

Keanu Asing is making moves in 2011. The 17-year-old ‘Ewa Beach native recently inked a new sponsorship with Fox Racing, and is excited about the new deal. Asing is currently in Australia for a couple of WQS events and getting shots with the new logo on his board. I caught up with Keanu at Starbuck’s at Kamehameha Shopping Center. Asing was with his BFF Ezekiel Lau and they were planning out editorial for the next issue of Free Surf Magazine, which they will be guest editors. After the ed meeting, I chopped it up with Keanu about his new deal, old sponsor and his signature Kamehameha Fitted.

Daniel Ikaika Ito: Itʻs a new year and I noticed a new sticker on the nose of your Local Motion boards?

Keanu Asing: I recently signed with Fox Racing and I do not ride for Billabong anymore. Glad to be a part of a new family.

DII: What was your best experience while riding for Billabong?

KA: My best experience was making a lot of friendships. Not just friendships, but family friends. It was like I was a part of a family at Billabong. Theyʻre really good people. There was a couple of things on the business side that I didnʻt like, but Iʻll always be friends with them. Being a part of (Billabong) was awesome.

DII: How did working with Billabong Coach Rainos Hayes elevate your surfing?
KA: Rainos Hayes was a big part of my sponsorship with Billabong. He got me so attached to the brand and he built my surfing to where Iʻm at right now. Without him I donʻt think I would be where Iʻm at right now and I wouldnʻt have any titles that I do have. So, thank you, Rainos. He played a big part of my career so far and tried to lead me into the way of a professional surfer.

DII: So what bummed you out on the business side?
KA: I built such a great relationship with all the guys from Billabong and having to leave was really sad. But, you have to get past the friendship-side and nobody is working on the same team in surfing so you have to look out for yourself.

DII: Who helps you get past the friendship-side and with all the negotions in the surf industry?
KA: John Shimooka is my manager, as well as Kurt Jacobs. For them to help me out is huge so I donʻt have to worry about the (business) stuff and I can just worry about my surfing. I can work on what I gotta to do in the water and my attitude.

DII: What are looking forward to with this new endeavor with Fox Racing?
KA: Just building my profile and just try to be a star player at Fox. Trying to climb up the ladder at Fox.

DII: How is Fox Racing different from other surf brands?
KA: Itʻs kind of like a Nike where they attack different sports markets and not just surfing. Fox Racing came from motorcross so itʻs different and itʻs cool to be a part of a different family from a different side of action sports. Hopefully, one day I can watch the super cross.

DII: Who do you look up to the most on the Fox Racing team?

KA: Definitely Ian Walsh because heʻs from Hawai‘i. Itʻs just cool to watch him surf because he rips. Heʻs an all around great surfer?

DII: So are you going to be towing into Jaws now with Ian?

KA: (laughs) Uh…maybe. Hopefully, one day.

DII: Since youʻre riding for Fox, did you buy a dirt bike yet?

KA: Iʻll probably get me (50cc) one day. Not a 150cc. Not a 250cc. Just a fifty to cruise around.

DII: Anything else youʻd like to add?

KA: Iʻd like to say thanks to Fitted for all the support through these ups and downs. Thanks for always having my back in surfing.

DII: Speaking of Fitted, how did you feel when Ezekiel Lauʻs signature Kamehameha outsold yours?

KA: I thought it was a cheat because Zeke was there and I wasnʻt.

Ezekiel Lau: Whose fault is that?

KA: Because Iʻm more of an Aloha guy, and Zeke…

EL: Nelson was there.

KA: And, Zeke is not so much an Aloha guy like me. Iʻm friends with everybody and him (pointing to Zeke) Iʻm not too sure. He has no hair. (laughs) Nah, Zekeʻs the man. Iʻm stoked for him, but he beat me at everything: Nationals and wearing his Fitted hat. Everybody bought his and not mine. It bummed me out. Next time we do that Iʻm making a way more better hat.

DII: Why do you think his hat sold more than yours?

KA: Because he was there telling everybody to buy his hat. I had one more hat left and it was probably a size 7, which pretty much only fits a baby. And, he was there telling everybody to buy his hat and probably told them that he would pay them to buy his hat. (laughs)

DII: Thatʻs so heavy.

KA: Thatʻs what happened. (laughs) Thatʻs why itʻs so heavy because thatʻs what he did. Itʻs fact.

DII: So where were you at that time?

KA: I was actually hurt in California doing rehab on my ankle.

EL: Whoa. Ok.

KA: I was. Wasnʻt I?

EL: You were in Cali.

DII: Golfing?

KA: I was probably golfing in California, hitting birdies while these guys were selling hats. (laughs) No, Iʻm just kidding. I was actually in California doing some event and I was really bummed I didnʻt get to make it. Next time Iʻll be there supporting my hat and supporting Fitted.


Thursday, January 13th, 2011 by

A young Hawaiian embracing the Aloha Spirit.


Thursday, July 29th, 2010 by

Releasing Saturday, July 31. All hats are limited to 30 pieces.

Ezekiel Lau’s custom Kamehameha

Ezekiel Lau bleeds blue and silver. The Kamehameha Schoolʻs colors runs through the 16-year-oldʻs veins. Lau recently returned from Southern California where he represented for his school and ‘āina. Lau led the Kamehameha Surf Team at the National Scholastic of Surfing Association Nationals Championships at Huntington Beach, winning the High School Varsity Mens title and helping the team to a 7th place overall finish. Individually, he also won the NSSA Explorer Mens championship. This was the first year that Kamehameha Surf Team competed at NSSA Nationals and they were the only school from Hawai‘i competing this year. Lau also placed third in the 18-and under division at the Surfing National Championships held at Lower Trestles in San Clemente. He followed up those Californian results with a Rip Curl Grom Search 16-and under victory, qualifying the 6-foot, Native Hawaiian for the Rip Curl National Championships. Lauʻs signature, limited-edition Kamehameha New Era reflects the pride he has for Kamehameha and being a Native Hawaiian with its royal blue and silver color way.



Wednesday, January 27th, 2010 by


[Keanu Asing warming up with some stretches in beautiful Piha, New Zealand]


[Keanu Asing putting surf in it’s place]


[Hawaii Verizon Team]

From the official press release:



Piha does have sunshine!.. Piha does have offshore winds!.. Piha does have
barrels and winding open faces that provide a platform for high performance
surfing.  Put it all together and that’s what day 6 of the  ISA QUIKSILVER
JUNIOR WORLD CHAMPIONSHIPS was all about..  In these conditions the cream of
the crop seems to rise to the top, and remain afloat.

It became a numbers game by mid morning for the Verizon Wireless Junior Surf
Team.  Seven of the 12 team members managed to squeak thru barrels, float
around sections, carve crests, pump sections and gouge bottom turns.  Some
of Hawaii’s team riders were eliminated falling short by tenths of a point
or getting edged out within the closing seconds of a heat.

The good news remains that Koa Smith and Malia Manuel wake to another
morning in the undefeated qualifying rounds.   Keanu Asing, Tanner
Hendrickson, Ian Gentil  Isaiah Moniz and Alessa Quizon find themselves
alive in the sudden death repercharge rounds.

Thus these rebuilding Hawaiians find themselves with 7 surfers still in the
mix. They are  in second place and are more than capable of surfing into the
finals in each division.   However  the finest young amateurs from around
the world,will also be laying it on the line with top tier performances.
Australia, Tahiti, Brazil ,New Zealand, South Africa, France and the United
States are all providing more than enough talent to make things extremely

To close the rounds of competition on day 6 the action packed Aloha Cup tag
team event found Hawaii advancing to the finals along with Australia,
France, and South Africa. This sidebar event displays a teams top level
riders and illustrates how they can work together to gain victory. The
Hawaiians are proud to be in the finals in the ALOHA CUP, and win or lose,
it seems only fitting.  The ALOHA CUP  finals will conclude at  podium one
on day 7.


Monday, January 25th, 2010 by


[Hawaii Verizon Team]


[Alyssa Cuizon]


[Keanu Asing]


[Ezekiel & crew]

Congrats to our ‘ohana / team riders Ezekiel Lau and Keanu Asing representing Fitted and Hawai’i for the ISA Junior World Surfing Championships. Keanu Asing eliminated USA team rider Conner Coffin who held the #1 spot at the Piha event yesterday, while Ezekiel Lau scored a 6.0, clutching first place during his 20 minutes of shine. For more info on the event, click here and here. Big shoutout to Rainos Hayes and the entire Verizon Wireless Hawaii Junior World Team.


Tuesday, August 18th, 2009 by

Words By: Daniel Ikaika Ito


[Respected by both sides of the island, ISA World Junior Champ Keanu Asing will represent for Town. Photo: Edwards]

When you look at the results of the Red Bull Rivals voting and the Fitted surf team riders, you can almost hear Jay-Z’s latest single, “Run This Town,” in the background.

“Feel it comin’ in the air
And the screams from everywhere
I’m addicted to the care
It’s a dangerous love affair
Can’t be scared when it goes down
Got a problem, tell me now
Only thing that’s on my mind
Is who’s gonna run this town tonight…
Is who’s gonna run this town tonight…
We gonna run this town”

That’s because the popularity of the Fitted ‘Ohana – Keanu Asing, Kekoa Cazimero and Ezekiel Lau – was demonstrated with the peer poll results. Keanu Asing was the only surfer to be voted onto both teams, but is choosing to surf for the South Shore with Cazimero and Lau.



Wednesday, August 12th, 2009 by


The Red Bull Rivals one day surf event goes down Saturday, Sept. 5th at Sandys and will pit the North Shore vs the South Shore, bringing some of the greatest local rivalries from all across the island into one focal point. Contestants will be competing for each others surfboards (sort of like racing for pink slips) as well as territory advantage for the following year’s competition. For further information and rules / regulations, please visit this link and while you’re there, please vote for our team riders: Keanu Asing, Ezekiel Lau, Nelson Ahina and Kekoa Cazimero. Mahalo for your support!