Releasing exclusively in-store and online this Saturday, February 6th at 11am HST. The Kamehameha 59FIFTY with black crown and black visor will be an in-store exclusive, while the Kamehameha 59FIFTY with black crown and red visor will be an online exclusive.
This Saturday we’ll be releasing a special capsule consisting of four new FITSTRIKE Kamehameha 59FIFTYs and the latest addition to our basketball jersey roster, all sharing the same color palette which is inspired by the iʻiwi or Hawaiian honeycreeper.
The Iʻiwi jersey features a 100% polyester mesh body with red/yellow/black rib-knit collar and arm holes for extra comfort. It also features a stitched crown on the back, our 10 year patch on the bottom right front, and a multi-layered design embroidery on the front.
The first of the four hats features an all-black crown and visor with a contrasting green undervisor. The front logo and back crest are stitched in red while the top button and side New Era logo are stitched in yellow. Please note that this 59FIFTY will be released in-store only.
The second Kamehameha 59FIFTY features a yellow crown with a black visor and top button. It also features a red front logo and back crest along with a tonal New Era logo.
Third on the list is another black Kamehameha 59FIFTY, but this time featuring a red visor and top button with a splash of yellow on the undervisor. The front and back logos are stitched in contrasting white, while the New Era logo remains tonal black. Please note that this 59FIFTY will be released online only.
Last but certainly not least, we have a red Kamehameha 59FIFTY with yellow visor, top button, and side New Era logo. The front logo and back crest are stitched in white while classic green covers the undervisor.
Releasing exclusively in-store and online this Tuesday, December 22nd at 10am HST.
This Tuesday we will be releasing a Kamehameha A-Frame snapback and matching Kill Them With Aloha long-sleeve tee. The snapback features black and white color blocking which is a must in any person’s wardrobe, along with a classic baseball green undervisor and contrasting red snap enclosure, providing a nice subtle holiday vibe. The KTWA long-sleeve tee features our military-inspired design printed in white and grey on a bold red tee.
Releasing exclusively in-store and online this Tuesday, December 15th at 10am HST. The KTWA tee with dark grey print will be an online exclusive, while the KTWA tee with light grey print will be an in-store exclusive.
This Tuesday we’ll be releasing a Kamehameha snapback and three tees. The Kamehameha snapback features a soft suede base in dark green, with a light grey undervisor and white snap enclosure. The front and back logos are stitched in white while the side New Era logo is stitched in green. We’re also bringing the Honoluluan design out of the archives and hitting it with vibrant colors on a navy tee, with a white crown on the back. We have two heather ash grey Kill Them With Aloha tees releasing as well—one printed in dark grey and light grey ink (online exclusive), and one printed in all light grey ink (in-store exclusive)—for a clean tonal look.
Releasing exclusively in-store and online this Tuesday, December 8th at 10am HST.
We have a big FITSTRIKE line-up releasing tomorrow. The Kamehameha snapback features a unique colorblocking on the crown, split right down the middle with woodland camo on the wearer’s left side and black on the right side, top button, and visor. It also features black embroidery and a white snap enclosure. The H Pride snapback features a wheat crown with shades of olive on the visor, top button, eyelets and embroideries. Wheat contrast stitching is seen on the visor while a white snap enclosure finishes the look. The Mua snapback features a black crown with a green visor and top button, along with a white snap enclosure and cream eyelets. The front logo features shades of brown and olive, while the side New Era logo is stitched in cream and the back logo is stitched in olive.
We’re also releasing two new tees that follow the same color scheme as the snapbacks above. The Escape tee features our popular “Escape to Paradise” slogan and trilock photo on the front of an olive tee, with a white crown on the back. The Kill Them With Aloha tee features the KTWA military-inspired design on an olive tee, printed in white and brown.
Releasing this Saturday, December 5th at 11am HST. The Going Yard Raglan and Tee will be available in two styles each, with one being a FITTED exclusive and the other being a stockist exclusive. Please see the release information for each style below.
This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.
The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.
Aloha A-Frame Snapback
This A-Frame snapback uses felt appliqué for a varsity/collegiate look, stitched in red over a white outline for a nice pop. The entire crown is black and also features white stitching and white snap enclosure, along with a black crest tag.
Wool played a large part in classic American sport uniforms, so it’s only fitting that we bring premium melton wool to many of our pieces in this collection. This Native snapback features a scarlet red melton wool crown with a brown melton wool visor. The front and side embroideries are stitched in yellow while the back embroidery and eyelets are stitched in white to match the snap enclosure. A brown crest tag is also seen next to the enclosure.
The first 59FIFTY of the collection features a full melton wool build, with cream on the crown and gray covering the visor, top button and eyelets. It also features a red felt appliqué on the front, gray side logos, and red and gray embroideries on the back.
Our second rendition of the vintage style golfer hat that we introduced in our 10 Year Collection. The front features a new “K” logo that stands for Kou, one of the old names for Honolulu, referring to the “City of Chiefs” nickname stitched on the back. The entire hat is black with contrasting white logos, eyelets, button, and strap.
Going Yard Raglan – Black (FITTED Exclusive) & White (Stockist Exclusive)
This baseball-inspired raglan features an athletic script logo on the front above an emblem that showcases Kākuhihewa and the number 15 as he was the 15th aliʻi ʻaimoku. Our 10 year anniversary patch is stitched on the wearer’s bottom left and a small red crown is seen on the back.
Going Yard Tee – Brown (FITTED Exclusive) & Black (Stockist Exclusive)
This tee features the same front design as the raglan but on a short-sleeve tee. It also features the 10 year patch and red crown on the back.
Releasing exclusively in-store and online this Tuesday, November 17th at 11am HST.
With our 10th anniversary under our belts and our new branding firmly in place, we shift attention back to our FITSTRIKE program, featuring the brand new FITTED crest logo on all pieces moving forward.
Tomorrow’s release consists of a FITSTRIKE Kamehameha snapback utilizing New Era’s A-Frame build, which features 5-panel construction and a more squared-off visor. The entire crown on this Kamehameha is royal blue, which creates a bold backdrop for the white embroidery on the front, side, and back. It also features a kelly green undervisor, red top button, and a white snap enclosure.
**Please note that because of the A-Frame’s unique fit, there are two sizes to choose from: “Small–Medium” should fit sizes 6 7/8–7 1/2 while “Medium–Large” should fit sizes 7 1/4–7 3/4.
Releasing in-store and online this Saturday, October 10th at 11am HST.
We continue celebrating our ten-year anniversary with our Umi A Ola collection, in which we aim to showcase our growth and dedication to our craft through use of premium materials and rich, timeless aesthetics. Also in line with our ten year anniversary, we’ve developed a new core branding package that helps mark this pivotal moment in our brand’s existence. As we usher in the next phase of our journey, we want to mahalo everyone for their continued support. We humbly and truthfully feel that the ten (umi) years before us and the ten years ahead give us life (ola).
Umi A Ola Kamehameha Strapback
The standout feature on this Kamehameha is the chenille appliqué treatment on the front logo, which resonates with the classic, regal look of letterman jackets. The crown is a light blue chambray, with white eyelets, side New Era logo, and back X logo. The Umi A Ola patch is displayed prominently on the right side. Gray wool is used on the top button and visor, while the back strap is made of brown leather with a brass buckle. The inner satin lining features the new woven X pattern.
WTCF 2 Tee – Navy or Red
Our new Who The Crown Fits tee, using the new branding and releasing in navy and red.
Aloha X Women’s Tank Top – Heather Navy or Red
A unique mash-up of our woven X logo and a heart to create the “O” shape in “ALOHA.”
The back features our traditional crown on the upper back.
Kū 8GB USB Drive
A follow up to our black Kū USB Drive from 2012’s Black Friday celebration. Featuring the statue of Kūkaʻilimoku, the god of war, on the front with 2005, 2015, and FITTED branding on the back. This time around the USB drive is red, much like the feathered Kū statue on display at Bishop Museum, which is said to be King Kamehameha’s god image.
Umi A Ola Lanyard
A new lanyard for our Umi A Ola collection, featuring our new branding on one side and woven X pattern on the other.
Releasing in-store and online this Saturday, September 5th.
This Saturday we will be releasing a new FITSTRIKE Kamehameha snapback. It features a scarlet red crown, denim visor and denim top button. The front and back logos are stitched in white to match the white snap enclosure, while the New Era logo is stitched in red. It also features a classic green undervisor. Limited to only 50 pieces.
We have another clean Kamehameha snapback releasing this Tuesday under our FITSTRIKE program. It features yellow embroidery standing out on a black base, along with a kelly green undervisor and white snap enclosure. Limited to only 50 pieces.
The Pai‘ea Projects + FITTED Nu‘uanu capsule retraces Kamehameha the Great’s footsteps as he conquered O‘ahu in the late-1700s. Kamehameha aka Pai‘ea and his invading forces landed at Wai‘alae on the south shore strapped: they showed up to “Town” with their muskets cocked, cannons loaded and ready to bang. They marched westward and engaged the chief of O‘ahu, Kalanikūpule, and his defending army at Pūowaiana, where we now call Punchbowl. The battle raged on and spilled into Pauoa and Papakolea where Pai‘ea’s army had the O‘ahu warriors on the run and flanked.
Kalanikūpule’s forces retreated into Nu‘uanu because reinforcements awaited them at La‘imi. The O‘ahu army had cannons hidden on the Pu‘u Konahuanui ridgeline, and when Pai‘ea learns of this artillery he sends a division of invading warriors to flank Kalanikūpule’s army. As the battle ensued, Pai‘e’a’s superior training and artillery eventually had their enemies outmatched. Kalanikūpule’s forces fled to the fortified heiau of Pu‘uiwa and Ahipu‘u. After the loss of Kalanikūpule, the O‘ahu warriors are driven further up the valley in retreat. Eventually, Pai‘ea and his forces push the O‘ahu army off the Pali. Instead of living under the rule of Pai‘ea, many of Kalanikūpule’s defeated warriors choose to leap off he 500-foot cliff to their death.
This epic battle is immortalized in Hawaiian history as “Kaleleka‘anae,” or “the leaping mullet” in English to describe the O‘ahu army’s defeat off the Pali. This was a pivotal victory for Pai‘ea because it solidified his unification of the Hawaiian Islands, earning him rule of O‘ahu, Maui and Hawai‘i.
We honor this battle and the victory of Pai‘ea with the Nu‘uanu capsule: basketball jersey, t-shirt, tank top and three different New Era hats. The number “4” on the jersey and the design of the “Many Moons” t-shirt and tank top honor the multitude of warriors fighting for Pai‘ea and acknowledge the ancient Hawaiian “Kahului” battle formation. Warriors formed themselves into a “Kahului,” a crescent-shaped formation where the horns pointed toward the enemy. The number “4” is significant to this battle formation because ancient Hawaiians’ counting system was based on multiples of four: “Kauna” equals four, “ka‘au” equals 40, “lau” equals 400 and “mano” equals 4,000. It is said that when Pai‘ea’s army invaded O‘ahu his forces were up to 16,000 warriors or four “mano.”
FITTED team rider, Ezekiel Lau, is sporting the FITTED + Pai‘ea Projects Nu‘uanu basketball jersey and New Era spacer mesh logo snapback as he tears apart his homebreak on the South Shore. This hat features a unique spacer mesh that’s unlike what we’ve used in the past. The Paiʻea Projects logo is prominently displayed on the front of the hat in white, which matches the crown and crest embroideries as well as the snap enclosure. The red New Era logo ties in nicely to the red sweatband featured on the inside of the hat.
Contrast Magazine Publisher Race Skelton scans the cityscape from Punchbowl, rocking the FITTED + Pai‘ea Projects “Many Moons” t-shirt and Kamehameha New Era A-Frame snapback. This all-around clean snapback features a classic fit with a narrow visor and A-Frame five-panel setup. The front Kamehameha logo, side Paiʻea Projects logo and back crest are stitched in white, while the New Era logo and snap enclosure are seen in a tonal black. The kelly green undervisor is another nod to classic baseball hats.
The enchanting 2014 Miss Hawai‘i, Moani Hara, models the FITTED + Pai‘ea Projects “Many Moons” tank top and the “Path to Nu‘uanu” New Era five-panel. The artwork depicted on this five-panel camp hat is a map of Oʻahu along with the path that Paiʻea and his men took to their victory at Nuʻuanu. An all black rubber Nihi logo patch is stitched to the front panel, along with black embroidery and a black/white Paiʻea Projects logo tag around the sides and back.
A special mahalo to Curtis Helm for laying down the track “Champion Song” from Kalamaʻula, Molokaʻi. Performed with Ooklah the Moc, Father Psalms Studio & Inna Vision, as well as several solo projects under the name “Mr. 83.” Brother of Raiatea Helm, nephew of George Helm, music and Hawaiian culture run deep in his family’s roots.
The FITTED + Pai‘ea Projects Nu‘uanu capsule releases in-store and online this Saturday, August 29.