SHORESTRONG KEIKI KAMEHAMEHA SNAPBACK

Saturday, August 13th, 2016 by

SHORESTRONG

Aloha kākou!

Releasing tomorrow at 4pm EXCLUSIVELY for the ShoreStrong benefit concert at The Republik, this Keiki Kamehameha Snapback features an all black base with light green embroidery and black snap enclosure. It was made in limited quantities specifically for Shore’s benefit concert and will retail for $45. All the proceeds will be put toward young Shore’s ongoing battle against cancer.

Presale tickets for this event are on sale now at the shop for $30 (cash only). Tickets will be $35 at the door. This event runs from 4pm–8pm on Sunday, August 14 at The Republik to support Shore’s cancer journey. See you there! Mahalo!

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SUMMER 2016 AHOLOA COLLECTION

Thursday, August 11th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, August 13 at 11am HST.

AHOLOA

AHOLOA
Photo: @jasonjko
Model: @salvacio90

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the next release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

DPICT Camo Kamehameha Snapback
A bold red Kamehameha snapback featuring a DPICT Camo visor and black undervisor, all in quick-drying polyester pique fabric. Front, back and side embroideries are all stitched in white, while the eyelets and top button are done in black. It also features a white snap enclosure and ASD Flag tag in the back, and our Finish Line pattern makes a subtle appearance on the inner liner.

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High Point Short-Sleeve Button Shirt – DPICT Camo
Our next High Point Button Shirt, cloaked entirely in DPICT Camo, is crafted to high specifications with unique signature details. This 100% cotton silhouette features a traditional buttoned collar and button-down front with contrasting red button holes and rubber-coated buttons that are soft to the touch. The bottom of the shirt features a scooped hem, along with two signature red triangular gussets sewn into the side seams. Another red triangle is seen on the inner back collar, with a branded spec label fused to the center. A large tonal triangular gusset is sewn into the back, higher than on the Basin Tee, to match up with the yoke stitching on traditional button shirts. To the left of the large gusset is a triangular morale label, which holds a yellow all-purpose detachable toggle cord. The High Point Button Shirt also features a left chest pocket with a sizing label sewn on the inside directly behind the pocket, and a FITTED spec label on the front near the wearer’s bottom left.

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Night Crawler Tee – Black or Heather Grey
This new race-inspired design takes its cues from the original 1975 Volkswagen Golf, which was marketed in the United States as the Volkswagen Rabbit. Giving it a local twist, we used our resident quick rodent, the mongoose, for the featured illustration on the back. It also features a Finish Line pattern banner underneath as well as ASD, FITTED Hawaii, and our crown to complete the look. The front features a simplified version of the back along with a FITTED crest on the left chest.

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KING KAMEHAMEHA DAY SALE

Friday, June 10th, 2016 by

In honor of Kamehameha Day we will be having a one day sale tomorrow, in-store and online at 11am HST. 50% off of the current prices on everything except the Eō Pack, Paiea Projects Pack and Ebbets Field Pack. Online users can use discount code: KAMEHAMEHA50. Mahalo!

EŌ SNAPBACK, EMB TEE, & EMB TANK TOP

Friday, June 10th, 2016 by

Releasing exclusively in-store and online on King Kamehameha Day, Saturday, June 11 at 11am HST.

EO

Aloha kākou!

This Saturday we celebrate King Kamehameha Day here in Hawaiʻi, and to commemorate the day fit for our king, we created a brand new snapback entitled Eō, which translates to “Yes, I’m here” (in response to a name chant in one’s honor) in Hawaiian.

The design of the Eō snapback centers around the patch on the front panels, known to all as the Coat of Arms representing the Kingdom of Hawaiʻi. This seal is an important piece of Hawaiian history, with each part carrying a deeper meaning beyond the visual surface.

In the center of the seal is a shield split into quadrants. The upper left and lower right quadrants feature the eight white, red, and blue stripes representing the main islands. The upper right and lower left quadrants feature Puloʻuloʻu (kapu sticks) which would be placed outside the King’s doorway for protection. The center is home to the ancient triangular Puela flag which was raised at sea by Hawaiian chiefs, along with two spears in a crossed position which is called Alia.

The two men standing on the left and right sides of the central shield are depictions of high chiefs Kamanawa (holding the spear) and his twin brother Kameʻeiamoku (holding the kahili). These two men were incredibly important to Kamehameha’s ascension to the throne, as they were among the first to support him in his rebellion against Kīwalaʻō, the ruler of the island of Hawaiʻi. They were also part of the fabled “Five Kona Chiefs” which became Kamehameha’s core council.

The statement running across the bottom of the Coat of Arms, “Ua Mau ke Ea o ka ʻĀina i ka Pono,” was first expressed by Kamehameha III after the Kingdom of Hawaiʻi was returned to the Hawaiian people by the British in 1843. For five long months, the islands were wrongfully occupied through the force of Captain George Paulet. The act became known as the Paulet Affair. When the British government finally found out, Admiral Richard Thomas was sent to end the occupation and restore the sovereignty of the Kingdom of Hawaiʻi, thus spawning those famous words that became our state motto, translated to mean “The Life of the Land is Perpetuated in Righteousness.”

The Coat of Arms patch on the Eō snapback is perfectly complimented by the red corduroy on the front panels and visor, along with red mesh around the back, resulting in a very classic look. The sides feature tonal red embroidery while the back features a yellow and red crest. A yellow rope stands out along the top of the visor, and the yellow sweatband also pops through the mesh panels. Our newest tag is seen next to the white snap enclosure, featuring the Hawaiian flag facing out and our motto “Aloha Served Daily” when flipped over.

Releasing alongside the Eō snapback is a clean new design on two tops. They both feature small embroidered crests on the front left chest, with small embroidered crowns on the back, with the white EMB tee featuring red embroidery and the black EMB tank top featuring yellow embroidery.

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SPRING 2016 DELIVERY “HUI” – HNRS

Wednesday, June 1st, 2016 by

The Hnrs “United We Stand” Kamehameha Snapback will release exclusively at Hnrs in Las Vegas on Saturday, June 4. This is the second of three hats for the “United We Stand” Collection.

HNRS

HNRS
Photos: Rudy Thompson

Aloha kākou!

Hnrs will be releasing the second installment of their “United We Stand” Collection this Saturday, with a clean all-white Kamehameha New Era 9FIFTY snapback. The undervisor stays consistent with their first release, being cloaked in woodland camouflage. Please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

UNITED WE STAND

HNRS

SPRING 2016 DELIVERY “HUI” – HNRS

Saturday, May 28th, 2016 by

The Hnrs “United We Stand” H Pride Snapback will release exclusively at Hnrs in Las Vegas on Monday, May 30. This is the first of three hats for the “United We Stand” Collection.

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Photos: Rudy Thompson

Aloha kākou!

During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.

Our final collaborative effort for our Spring Hui collection comes from our ʻohana at Hnrs in Las Vegas. We’ve known the guys behind Hnrs for years, so it’s a privilege to work with them on this Hui Collection. They’ve created a mini collection entitled “United We Stand,” which is an ode to the country we live in, by utilizing three different designs. The H Pride above is the first of three hats for the Hnrs “United We Stand” Collection. Check out their own story below, and please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

 

Company: Hnrs Apparel

Year Established: 2014

Location: 8174 Las Vegas Blvd. S Suite 100

Phone Number: (702) 823-4417

Website: hnrslv.com

Social Media: @hnrslv (IG)

Favorite FITTED hat? Anything Kulāiwi

 

UNITED WE STAND PACK
By Todd Shimabuku (Hnrs)

As this opportunity came up, I was thinking on just building a solid looking cap that takes aim toward the nation and the country we live in…which is the United States of America. The 3 styles and colorways of caps have a deep connection as Hnrs is rooted in the USA, but still gives tribute to the local lifestyles we left behind in Hawaii. The colors of America with its tonal range of embroidery will make this set of caps a collectors favorite. The caps’ underbill was just my way of connecting this whole project towards what I experienced with becoming great friends with the owners of Fitted Hawaii which was the bond of Skateboarding and the East Coast style of Music, i.e. Black Moon, Mobb Deep, Smif & Wesson, and of course…the Wu Era!

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HNRS

SPRING 2016 DELIVERY “HUI” – ONE EIGHTY MAUI

Wednesday, May 11th, 2016 by

One Eighty Maui’s Warriors Kamehameha Snapback will release in-store only, exclusively at One Eighty Maui this Saturday, May 14.

ONE EIGHTY MAUI
Photo: @brendanms

Aloha kākou!

One Eighty Maui’s next Hui release is dubbed the Warriors Kamehameha snapback, named after the defending NBA champs and current best season record holder at 73–9, the Golden State Warriors. The Warriors’ signature blue and yellow are prominently used, with woodland camouflage providing a nice contrast on the visor. Please check out their Instagram account @oneeightymaui for further details.

ONE EIGHTY MAUI

ONE EIGHTY MAUI

ONE EIGHTY MAUI

MAHALO FROM FITTED & ONE EIGHTY MAUI

Monday, May 2nd, 2016 by

ONE EIGHTY

On behalf of ourselves and One Eighty Maui, we’d just like to send out a quick MAHALO to everyone who stopped by One Eighty Maui’s shop this past Saturday to pick up their Maui Pack Mua and Kamehameha snapbacks, created especially for our Spring Hui Collection and released exclusively at their shop on Maui!

Originally, the Maui Pack Mua snapback was the only hat scheduled to release, with the Kamehameha remaining mysterious until its release a few weeks later. However, because the response was so positive and the line kept growing in size, the good folks at One Eighty Maui decided to surprise everyone by releasing both hats at the same time. They allowed each customer to choose either the Mua or the Kamehameha, to ensure that all customers would have the opportunity to walk home with something.

Stay tuned to their Instagram account (@oneeightymaui) for info on the rest of their Hui Collection releasing over the next few weeks.

ONE EIGHTY

ONE EIGHTY

SPRING 2016 DELIVERY “HUI”

Sunday, April 24th, 2016 by

Releasing exclusively in-store and online this Tuesday, April 26th at 11am HST.

ISAIAH

ISAIAH

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Sebastian J. Valdes

AKA: Bobby Filipino

Title/Position: Wholesale Manager

Favorite place in Hawaii? Wherever the BBQ and FITTED EZ ups are

One thing you can’t live without? My family

What are you doing when you aren’t working? Playing with my son

Favorite FITTED hat? Pantanama Snapback and Kala Set

What inspires you? My son, my family, my team

ISAIAH KEIKI KAMEHAMEHA SNAPBACK
By Sebastian Valdes

My 2nd for this collection is a keiki snapback, and I can’t take any of the credit because this design simply isn’t mine. It belongs to our young homie, Isaiah, and he actually designed it back in September 2012. This story is about how he made an everlasting impression in my life the day we first met.

Isaiah was a patient at Kapiolani Women & Children’s Hospital. We had the opportunity to go to the hospital one night and speak to some of the kids about what it is that we did at FITTED. We handed out some blank hat templates for the kids to color and we pretty much just talked the whole time, getting to know each other and answered any questions they had. And there was Isaiah, 9 years old, rubbing his chin in contemplation over what color crayon he should use for his design. I asked him, “What’s your favorite color?” And without hesitation, he replies, “Hot pink!” All of us at the table were surprised at how quick he answered and that hot pink was his favorite color. We all laughed and he was like, “Really, it is!” I tried talking him into splitting credit with me if we ever made the hat he designed, 80-20 was the offer, me taking 80 and him 20 naturally, and he basically looked at me and the rest of the team like, “This guy must be crazy!” Haha. I’m telling you, this kid so was full of life, you could have never guessed that he was sick.

Fast forward a week or two later to his 10th birthday. I didn’t get the chance to visit him, but I did get the chance to FaceTime with him because Kaiser and Tiffany went to visit him and dropped off his birthday present—a hot pink sketch pad, so he could design more hats for us. I asked him if he was sure he didn’t want to take me up on my 80-20 offer and of course, he laughed at me and politely declined.

This was the last time I spoke to him, because shortly after his birthday he passed away. Now, I may not have known him a long time but in the short time that I did know him and talk to him, he’s made such an impression that even to this day I think about him. I even have his drawing of the hat he colored.

This keiki Kamehameha snapback is full of bright, bold colors, just like Isaiah’s life. He designed the crown to be lime green with purple contrast stitching and red logos all around. It features a white snap enclosure, black visor with lime green contrast stitching, and purple eyelets and undervisor.

The hat is respectively named Isaiah, in honor of him and his life. We’ll always remember his smile, because his eyes would disappear when he did; his humor, because he had us cracking up that first day we met him; and his mind, because he wanted to design things truly, and now he has.

No 80-20 credit split on this one, kid. It’s all you…100%.

 

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We’ll be releasing three new keiki tees on Tuesday as well. All three feature our Aloha logo on the front and our crown on the upper back, in lime green on black, white on heather grey, and black on red. They all come in three sizes: Youth Extra-Small, Youth Small, and Youth Medium.

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SPRING 2016 DELIVERY “HUI”

Sunday, April 17th, 2016 by

Releasing exclusively in-store and online this Tuesday, April 19th at 11am HST.

ERIC

ERIC

ERIC

MAKUA
Illustration: © Mitch Waite Group

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Eric Newhouse

AKA: House, n00bhaus

Title/Position: “Guy Who Writes the Release Blogs”

Favorite place in Hawaii? The top of any mountain

One thing you can’t live without? Nature

What are you doing when you aren’t working? Probably eating

Favorite FITTED hat? Original Red/Gold Kamehameha and EK Kamehameha

What inspires you? Anything and everything

MAKUA KAMEHAMEHA 59FIFTY
By Eric Newhouse

My first hat was based on the early stages in life, or the process of learning and growing. With both of my hats being directly connected as a two-part story, the second hat will focus on the natural evolution from the first—the culmination of growth and maturity into an adult, or Makua.

Bar mitzvahs, quinciñeras, turning 18, graduating high school, turning 21, graduating college, having children—all of these and more mark a significant change in our lives, a turning point and sign that we’ve grown and reached another level in this game of life. One of the biggest being the shift into adulthood, turning 18, which makes you an official adult in the eyes of the government. Those first 18 years of your life become the building blocks for the rest of your life. I created this Makua hat to represent that turning point—the monumental shift in time that signifies growth and maturity.

For FITTED—a brand I’ve admired since their beginning—it was their 10 year anniversary, celebrating their decade of growth through innovation and creativity, and cementing their place in Hawaiʻi’s burgeoning fashion industry. Realizing it was a momentous occasion, they realized they had to do something special, so they took on a huge rebranding effort with a new logo and color at the forefront. This was done to signify their graduation from one level to the next, showing they’ve matured and are ready to face their next 10 years with a renewed sense of knowledge and focus.

For my favorite native Hawaiian bird, the ʻiʻiwi, their maturity is signaled by the molting of their juvenile golden feathers into radiant scarlet red plumage. Their adult feathers were so beautiful, Hawaiian aliʻi used them for their ʻahuʻula (feather cloaks) and mahiole (feather helmets). The ʻiʻiwi’s gorgeous plumage inspired the color-blocking for the Makua Kamehameha. Scarlet red graces the crown to represent the red feathers on the ʻiʻiwi, while the black visor, top button, and back FITTED crest are all nods to the ʻiʻiwi’s black wing and tail feathers. The orange Kamehameha logo, undervisor, and top visor stitching are inspired by the ʻiʻiwi’s orange bill. The Makua 59FIFTY also features black eyelets to represent the ʻiʻiwi’s strong maka (eyes), while the white New Era logo mimics the small patch of white feathers on both of the ʻiʻiwi’s wings.

There’s also another small layer of growth symbolism hidden across both of my hats: the choice of 9FIFTY snapback for the first hat and 59FIFTY fitted for the second. Growing up, I’ve always had an affinity for hats. Heck, I still remember the TMNT mesh trucker I used to wear all the time as a kid. My youth strictly consisted of snapbacks, from mesh truckers to Starters, until Flexfit came out during high school and introduced somewhat-fitted hats with their elastic bands. Those were cool until they started stretching out and didn’t fit right anymore. As I started college, I evolved to wearing New Era 59FIFTYs—the epitome of quality and fit in the hatter industry. So as a pack, this represents my growth in the hat game, from snapbacks in my childhood to 59FIFTYs in my adulthood. Now I know snapbacks are huge again, but to me the 59FIFTY will always be the flagship silhouette for New Era and also the core of what FITTED Hawaii started with (basically sealing my fate as a FITTED addict from the beginning, haha).

P.S. These lifestyle shots were taken at Kaniakapupu Ruins, formerly King Kamehameha III’s summer palace. This is a must-visit location for everyone, and with just a 5 minute walk from the road, there’s almost no reason not to go at least once in your life. The surreal feeling of being there, right where the Hawaiian aliʻi stepped through those doorways and lived, is just amazing. Old architecture is incredible to view anywhere in the world, but having it in our own back yard here in Hawaiʻi, and to be able to learn about it, makes it that much more special.

 

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Our new The Flock design will also be releasing this Saturday, printed on a black tee. It features the name Fitted across the chest, made up of yellow hulu (feathers) to represent the hulu used for ʻahu ʻula (feather capes) and mahiʻole (feather helmets) adorned by aliʻi. The backside of the tee features our crown printed in white.

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