KAMEHAMEHA DAY FITSTRIKES

Tuesday, June 10th, 2014 by

Releasing in-store and online this Wednesday, June 11th.

Aloha kākou!

To celebrate the Kamehameha Day holiday tomorrow, we’re releasing five limited FITSTRIKE hats at once, all at a special price point for one day only: $34.99. To start off the pack is of course the Kamehameha snapback, featuring a full dark navy base with white embroidery and snap enclosure. Simple and clean—a must-have staple in your collection. Next up is a Slaps Wind snapback featuring a stone base with black uppervisor and woodland camo undervisor. It features gold/white/black Hawaiian flag embroidery with black eyelets and top button. The side New Era logo and back crest are embroidered in gold, while the snap enclosure is finished in white. A clean H Pride snapback is up next, featuring a full dark navy base with gold front embroidery and top button. White embroidery is seen around the side and back, which matches the white snap enclosure. Then we have a Mua snapback, featuring a gray base and black visor. The side New Era logo is black, while the back crest and snap enclosure are white. The front Mua logo is stitched in white along with various shades of green, while a lime green top button finishes the look. Finally we will be releasing an H Pride 59FIFTY, featuring an olive drab base with woodland camo undervisor. The front logo is embroidered in tan, while the side New Era logo and back crest are stitched in hunter orange. A rare white crown is also seen on the side of this FITSTRIKE hat. Only 50 of each hat was produced, and as a reminder, the $34.99 price point will be good for one day only. On Thursday, each hat will go back to its original price point.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Wednesday, June 4th, 2014 by

Releasing in-store and online this Thursday, June 5th.

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Aloha kākou!

Tomorrow we will be releasing a Kamehameha snapback under our FITSTRIKE program. This hat features a stone crown with dark navy visor, eyelets, and top button. The front, side and back embroideries are white, along with the snap enclosure. Only 50 pieces were produced.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Monday, May 19th, 2014 by

Releasing in-store and online this Tuesday, May 20th.

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Aloha kākou!

For our next FITSTRIKE release, we’re bringing in a Kamehameha snapback that features a black crown with scarlet visor, eyelets, and top button. The front, side, and back embroideries are done in white, and it’s finished off with a white snap enclosure. Like all FITSTRIKES, this release is limited to 50 pieces.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & KULĀIWI 59FIFTY

Wednesday, May 7th, 2014 by

Releasing in-store and online this Thursday, May 8th.

Aloha kākou!

Tomorrow’s FITSTRIKE release will consist of two hats dressed up in camouflage. The Kamehameha snapback features a crown cloaked in woodland camo with scarlet visor, eyelets, and top button. The Kamehameha embroidery is contrasted in white, along with the side New Era logo, back crest, and snap enclosure. The Kulāiwi 59FIFTY features a stone crown with woodland camo uppervisor and moss undervisor. It also features navy front embroidery and top button, as well as maroon New Era logo and back crest embroidery. These two hats are limited to only 50 pieces each.

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FITSTRIKE RELEASE: H PRIDE & KAMEHAMEHA SNAPBACKS

Monday, April 28th, 2014 by

Releasing in-store and online this Tuesday, April 29th.

Aloha kākou!

Tomorrow’s FITSTRIKE release consists of two limited snapbacks. The H Pride snapback features a full woodland camo crown with scarlet visor and top button. Also features brass embroidery, black eyelets, and a white snap enclosure. The Kamehameha snapback features a deep navy crown with forest green uppervisor and brown undervisor. Also features white embroidery and snap enclosure, combined with brown eyelets and a forest green top button. Both hats are limited to 50 pieces each.

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SPRING 2014 D2 “LEGACY” (THIRD RELEASE)

Thursday, April 10th, 2014 by

Releasing in-store and online this Saturday, April 12th, 2014.

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

Kamehameha 59FIFTY
Our first Murakami colorway was released in 2006 as an H Pride 59FIFTY, part of the very first group of FITTED New Era hats. To honor that momentous occasion, we are bringing back that exact Murakami colorway remixed with the Kamehameha logo on the front, a nod to the other design that released at the same time in 2006. Featuring a green base with orange hits on the undervisor and top button, as well as orange embroidery all around. The Kamehameha logo on the front is outlined in white just like the H Pride it’s modeled after, and it also marks the first time we’ve ever had a Kamehameha with an outline. And of course, it wouldn’t be complete without the black and gold satin “Tools of the Trade” lining underneath.

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Home Grown Snapback
Based off our original release from 2009, this remake favors a black base instead of the original white. Utilizing micro rip stop nylon material, this snapback features white front and back embroidery as well as green/black embroidery on the sides. The inner tri-lock lining and sweatband perfectly match the original, while the white snap enclosure provides a new variation from the original 59FIFTY version.

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NAVY KAMEHAMEHA SURF TEAM SNAPBACK & NAVY “ALOHA SERVED DAILY” TEE

Thursday, January 16th, 2014 by

Releasing in-store and online this Saturday, January 18th, 2014.

Aloha kākou!

This Saturday we’re releasing a new Kamehameha snapback specially designed for the Kamehameha Schools Surf Team, featuring white embroidery and top button on a deep navy base. A gray undervisor and white snap enclosure finish off the look. To go with the hat we’re also releasing our classic “Aloha Served Daily” tee in navy with white print.

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NAVY KAMEHAMEHA & “NATIVE” TEE

Thursday, January 9th, 2014 by

Releasing in-store and online this Saturday, January 11th, 2014.

Aloha kākou!

This Saturday, we’re releasing a new Kamehameha snapback, with a deep navy crown and undervisor, tan visor, and red Kamehameha embroidery and snap enclosure. Also releasing with the hat is a new Native tee in heather gray with guava fill and white outline.

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“WEST SIDE” TANK TOP & ORANGE KAMEHAMEHA

Thursday, January 2nd, 2014 by

Releasing in-store and online this Saturday, January 4th, 2014.

Aloha and Hauʻoli Makahiki Hou! As we leave 2013 behind, we want to wish you and yours a great and prosperous 2014!

We’re starting the year off right with a couple of new releases. First off we have our popular “West Side” design in white on a black tank top, small on the front left chest and large on the back. We’re also releasing an orange Kamehameha 59FIFTY fitted with white embroidery and woodland camo covering the visor and top button.

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BLACK FRIDAY 2013 “PŌ PAUʻOLE”

Tuesday, November 26th, 2013 by

Releasing in-store on Black Friday, November 29, 2013. We will open at midnight and we will close when everything is sold.

po pauole

Black Friday has always been an important day for us. We strive to create an event that you—our ‘ohana—will enjoy coming to and leaving from. For us itʻs not just a sale, but a great experience.

Last year we embraced the dark with our ‘Ele‘ele Ambush in the Night collection. This year we wanted to explore the dark a little deeper, through the teachings of our Hawaiian ancestors. While cultures around the world have their own beliefs on the creation of life, ancient Hawaiians used the Kumulipo (creation) chant to tell their story. They believed that the creation of life happened in 16 wā, or eras—the first 8 wā in darkness, and the second 8 wā in light.

The belief that essence preceded existence is the basis of our Black Friday collection, aptly titled “Pō Pau‘ole,” which roughly translates to “never-ending darkness.” It is our respectful nod to the Kumulipo chant and our way of sharing the story of creation with you.

Using five snapbacks as our canvas, we’ve commissioned our good friend Shawn Kaho‘olemanaʻs incredible natural photos to help paint the picture of Pō Pauʻole and creation in an amazing visual narrative.

Shawn is one of our oldest friends here at FITTED. We really respect and love what he is doing now, and to be able to work with him and showcase his amazing work is truly an honor.

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We asked him to tell us a little more about himself, and here are his words:

“O aloha mai kakou. O Shawn Kahoʻolemana Naone koʻu inoa a he Hawaiʻi. Noho au i Palehua aka no Aliapaʻakai mai au. My name is Shawn Kahoʻolemana Naone and I am Hawaiian. I live in Makakilo but was raised in Salt Lake. I am a student with two concurrent majors, one in Native Hawaiian Studies and one in Social Work.  I went through many years of life with minimal curiosity on what it meant to be kanaka ʻoiwi (Native Hawaiian), in fact I never realized that I had a kuleana (responsibility) to learn and share what my kupuna had practiced and lived so many hundreds of years ago. I lived with this huikau (confusion) for many years until I discovered the value of my culture, the Hawaiian culture. This huikau I feel is one of the main reasons Native Hawaiians are the leaders in the demographic of the incarcerated, the homeless, the substance abusers, and the diasporic.

“I started to document my journey of what I learned in and out of the classroom, and at the same time I got to share my culture to those who were in the same boat as I. My philosophy on photography is a complex one but then again, aren’t all Hawaiians living in this ever changing modern day and age. The word for picture is kiʻi, but it also means image, picture, statue, tiki, likeness (as in art imitating life or more importantly vice versa), and also it means to fetch, to acquire, and obtain. So it is my paradox as well my opportunity to be pono in my art by taking a picture without actually talking but observing and giving a response to what I see. I try to makawalu others by showing the multiple angles of a certain object, and how it’s juxtaposition affects everything around it and that we are all connected. There are many ways of seeing one thing.”

Below are the five pieces of the Pōpauʻole narrative, using descriptions based on Shawnʻs own writings. Each hat will be on sale for $39.99.

 

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