FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & RALLY ‘ROUND TEE

Friday, July 6th, 2018 by

Releasing exclusively in-store and online this Saturday, July 7 at 11am HST.

KAMEHAMEHA

Aloha kākou!

This Saturday, we’ll be releasing a brand new Kamehameha snapback along with a new tee design. The Kamehameha snapback features a stone crown with rifle green visor and top button, light olive embroidery, and a white snap enclosure. The aptly titled Rally ‘Round design is inspired by the protest quilts created during the forced imprisonment of Queen Liliʻuokalani, when citizens rallied around the flag as a sign of support for their queen during a time of distress. This particular design is an homage of one of the actual quilts, showcasing four hae Hawaiʻi (flag of Hawaiʻi) encasing a crown, two star shapes, and four smaller hae Hawaiʻi displayed on kapu sticks upside-down, symbolizing the international signal for distress. The Rally ‘Round design also features a small FITTED logo on the front left chest, printed on a white tee.

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FITSTRIKE RELEASE: KAMEHAMEHA STRAPBACK & H PRIDE STRAPBACK

Monday, June 25th, 2018 by

Releasing exclusively in-store and online this Tuesday, June 26 at 11am HST.

DAD HATS

Aloha kākou!

This Tuesday, we’re releasing two 9TWENTY curved visor strapbacks under our FITSTRIKE program. The first is a Kamehameha strapback featuring a black base with white embroidery. The second is an H Pride strapback featuring opposite colorblocking—black embroidery on a white base.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY & OUT OF MANY TEE

Friday, June 22nd, 2018 by

Releasing exclusively in-store and online this Saturday, June 23 at 11am HST.

KAMEHAMEHA

Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a Kamehameha 59FIFTY and matching Out of Many tee. The Kamehameha has a woodland camouflage base with grey visor, eyelets, top button, and embroidery all around. The Out of Many tee features black and yellow print on a silver tee.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, KALEKOA TANK TOP, & WTCF TEE

Thursday, June 14th, 2018 by

Releasing exclusively in-store and online this Saturday, June 16 at 11am HST.

KAMEHAMEHA

Saturday’s FITSTRIKE release consists of a new Kamehameha snapback, sporting a black base with black trucker mesh, perfect for summer. The front logo is stitched in white, while all other logos are done in tonal black, along with the back snap enclosure. Releasing alongside the Kamehameha snapback is a new Kalekoa tank top featuring the recognizable trilock-made concentric circles on both sides of a black tank top with a white crown on the back, and a black Who The Crown Fits tee with yellow logo on the front and large yellow crown on the back.

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KAMEHAMEHA DAY FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY & ʻONIPAʻA TEE

Sunday, June 10th, 2018 by

Releasing exclusively in-store and online this Monday, June 11 at 11am HST.

KAMEHAMEHA

Aloha kākou!

We’re celebrating Kamehameha Day tomorrow with a special Monday FITSTRIKE release, in place of the usual Tuesday release. The Kamehameha 59FIFTY features a very clean navy base with white embroidery all around, and finished off with a grey undervisor. The matching navy ʻOnipaʻa tee features a small Kamehameha logo on the front with “FITTED HAWAII” and “ALOHA SERVED DAILY” surrounding it, with a large Hawaiʻi state flag on the back, all printed in shades of blue.

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FITSTRIKE RELEASE: KAMEHAMEHA STRAPBACK

Monday, May 21st, 2018 by

Releasing exclusively in-store and online this Tuesday, May 22 at 11am HST.

KAMEHAMEHA

Aloha kākou!

This Tuesday we’ll be releasing a new FITSTRIKE Kamehameha 9TWENTY curved visor strapback, featuring a teal base with tonal embroidery on the side and white embroidery on the front and back.

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FITSTRIKE RELEASE: ʻĀINA STRAPBACK, KAMEHAMEHA STRAPBACK, CHECK ‘EM TEE, & WTCF TEE

Friday, May 18th, 2018 by

Releasing exclusively in-store and online this Saturday, May 19 at 11am HST.

FITSTRIKES

Aloha kākou!

We’ll be releasing two new 9TWENTY curved visor strapbacks along with two new tees this Saturday under our FITSTRIKE program. The ʻĀina strapback features an black base with yellow embroidery, and the Kamehameha strapback features a navy base with white embroidery. The Check ‘Em tee, which was first released all the way back in 2010, features a funny comic panel printed on the front of a black tee in white (a little smaller than the first print from 2010), along with a small white crown on the back. The Who The Crown Fits tee is printed in white on a red tee, and also brings back the much-beloved big crown.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & FISH & POI TEE

Monday, April 30th, 2018 by

Releasing exclusively in-store and online this Tuesday, May 1 at 11am HST.

KAMEHAMEHA

Aloha kākou!

This Tuesday, we have a brand new FITSTRIKE Kamehameha snapback releasing, alongside a highly requested tee brought back from our archives. The Kamehameha snapback features a clean heather grey base with teal accents throughout the embroidery and snap enclosure. The classic Fish & Poi design makes a much-needed return, with all the ʻono staple Hawaiian foods listed on the front, filled with a pattern inspired by the classic paper pupu dishes used at almost all local parties, printed in greyscale on a black tee.

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FITSTRIKE RELEASE: KAMEHAMEHA STRAPBACK & RIVIERA TEE

Friday, April 13th, 2018 by

Releasing exclusively in-store and online this Saturday, April 14 at 11am HST.

FITSTRIKE

Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a new Kamehameha 9TWENTY curved visor strapback, featuring a full denim base with white embroidery all around. Accompanying the Kamehameha strapback is a brand new tee design entitled “Riviera,” featuring a serene ocean backdrop and a perfectly centered palm tree on the front, with the words “The Hawaiian Riviera, FITTED Hawaii” stylized underneath. The back features a small white crown, printed on a silver tee.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY, WHEN THE MORNING COMES TEES, & WTCF TEE

Friday, March 30th, 2018 by

Releasing exclusively in-store and online this Saturday, March 31 at 11am HST.

FITSTRIKE

Aloha kākou!

This Saturday’s FITSTRIKE release consists of a new Kamehameha 59FIFTY and three tees. The Kamehameha 59FIFTY features a full woodland camouflage base with contrasting white embroidery all around. There are two classic When The Morning Comes tees—in yellow and celadon—and a white Who The Crown Fits tee with a gradient fill that matches the When The Morning Comes gradient.

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