FITTED + PAIʻEA PROJECTS FOR KAMEHAMEHA SURF TEAM

Thursday, September 25th, 2014 by

Releasing exclusively in-store and online this Saturday, September 27th.

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Aloha kākou!

Five years ago it was all a dream for Kamehameha Surf Team Head Coach Lea Arce. It took half a decade for the Native Hawaiian squad to win their first National Scholastic of Surfing Association (NSSA) High School Team Championship, which happened this past June in Dana Point, Calif. The Kamehameha Surf Team was the only school representing Hawai‘i at the NSSA Interscholastic Championships in June and narrowly beat San Clemente High School 110–107, ending the So Cal school’s 4-year reign. For the Kamehameha Surf Team Head Coach, who is a science teacher at Kamehameha Kapālama campus, this national title is a product of five years of sweat equity invested into the program.

“I’m very excited that the validation [of this NSSA High School Team National championship] is something I’ve been searching for a long time and I hope that this validates our team as a real surf team and that the national championship will open doors for other schools [in Hawaii],” said Coach Arce.

Although Gov. Neil Abercrombie named surfing as an official school sport in 2011, the Hawaii High School Athletic Association (HHSAA) has yet to implement a formal structure of events and competition format. Currently, OIA and ILH schools organize their surf teams as club sports and compete against each other under Hawai‘i Surfing Association. According to the Hawai‘i High School Athletic Association (HHSAA) regulations, it takes at least three schools to form a league and three leagues need to request a high school state surfing championship in order for the HHSAA to implement it.

“I’m hoping that with this championship it will solidify the need for surfing as an interscholastic sport in Hawaii,” Arce continued, “surfing can be used as a way to motivate these young men and women in their culture, but also their passion for that ocean and land as another outlet in addition to the sports that are already offered at schools.”

Arce was instrumental in forming the Kamehameha Surf Team and getting the current club-sport approved by the school’s administration in 2009. Since its formation, the Kamehameha Surf Team is undefeated in Hawai‘i with five consecutive state championships. At the time, the squad was formed to allow professional surfer Zeke Lau (class of 2012), who was a student at Kamehameha at the time, to compete in the NSSA Varsity Boys Shortboard division.

“Just being able to experience the whole team aspect is good for a student that surfs because not everyone is gifted to play football, basketball, soccer, etc. so having a surf team gives the other kids a chance to do something they love and be apart of a team just like every other sport,” says Zeke Lau.

“I think making surfing an interscholastic sport in Hawai‘i would just legitimize the sport just like football, baseball and basketball!”

What started as a way to allow Zeke Lau to compete in an additional division at NSSA Nationals has evolved into a showcase of excellence and the value of competitive interscholastic surfing. For the past five years, Fitted has supported the Kamehameha Surf Team with team hats, longsleeve shirts and towels for the NSSA National Championships.

This year, to celebrate the Kamehameha Surf Team’s first national title we are collaborating with our homies at Pai‘ea Projects on a limited-edition, neoprene Kamehameha New Era snapback in navy and “The Great” t-shirt in white and heather charcoal. The t-shirt design features Kamehameha I and relates to the heritage of the Native Hawaiian school and the fact that Pai‘ea was a skilled waverider himself. I mua…

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(Photos courtesy of Paul Kema. Mahalo Paul!)

SUMMER 2014 “PERCEPTION” DELIVERY 2 (FINAL RELEASE)

Thursday, September 11th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, September 13th, 2014.

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Aloha kākou!

We proudly present to you the final release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

As our entire Summer 2014 “Perception” Collection comes to a close, we’d like to say “Mahalo!” to everyone for their ongoing support and aloha. You help us strive to make the best product we can, and it inspires us to push the boundaries on everything we do moving forward. We can’t wait to show you what’s next…

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FITSTRIKE RELEASE: MUA SNAPBACK & KAMEHAMEHA 59FIFTY

Monday, August 4th, 2014 by

Releasing this Tuesday, August 5th (Mua releasing in-store and online, Kamehameha releasing in-store only).

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Aloha kākou!

Tomorrow’s FITSTRIKE release will consist of a Mua snapback and a Kamehameha 59FIFTY. The bright Mua features a beetroot crown with dark gray undervisor and black uppervisor, top button, eyelets, and side New Era logo. The front Mua logo consists of white, calypso green, inlet green, sea glass, and bridal turquoise in a smooth gradient. It also features a sea glass back crest and white snap enclosure. The Kamehameha features a rifle green crown, brown uppervisor, and mahogany eyelets. The undervisor, top button, and side New Era logo are red while the back crest and front logo are stitched in merit gold. Both hats are limited to only 50 pieces each.

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KAMEHAMEHA DAY FITSTRIKES

Tuesday, June 10th, 2014 by

Releasing in-store and online this Wednesday, June 11th.

Aloha kākou!

To celebrate the Kamehameha Day holiday tomorrow, we’re releasing five limited FITSTRIKE hats at once, all at a special price point for one day only: $34.99. To start off the pack is of course the Kamehameha snapback, featuring a full dark navy base with white embroidery and snap enclosure. Simple and clean—a must-have staple in your collection. Next up is a Slaps Wind snapback featuring a stone base with black uppervisor and woodland camo undervisor. It features gold/white/black Hawaiian flag embroidery with black eyelets and top button. The side New Era logo and back crest are embroidered in gold, while the snap enclosure is finished in white. A clean H Pride snapback is up next, featuring a full dark navy base with gold front embroidery and top button. White embroidery is seen around the side and back, which matches the white snap enclosure. Then we have a Mua snapback, featuring a gray base and black visor. The side New Era logo is black, while the back crest and snap enclosure are white. The front Mua logo is stitched in white along with various shades of green, while a lime green top button finishes the look. Finally we will be releasing an H Pride 59FIFTY, featuring an olive drab base with woodland camo undervisor. The front logo is embroidered in tan, while the side New Era logo and back crest are stitched in hunter orange. A rare white crown is also seen on the side of this FITSTRIKE hat. Only 50 of each hat was produced, and as a reminder, the $34.99 price point will be good for one day only. On Thursday, each hat will go back to its original price point.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Wednesday, June 4th, 2014 by

Releasing in-store and online this Thursday, June 5th.

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Aloha kākou!

Tomorrow we will be releasing a Kamehameha snapback under our FITSTRIKE program. This hat features a stone crown with dark navy visor, eyelets, and top button. The front, side and back embroideries are white, along with the snap enclosure. Only 50 pieces were produced.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Monday, May 19th, 2014 by

Releasing in-store and online this Tuesday, May 20th.

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Aloha kākou!

For our next FITSTRIKE release, we’re bringing in a Kamehameha snapback that features a black crown with scarlet visor, eyelets, and top button. The front, side, and back embroideries are done in white, and it’s finished off with a white snap enclosure. Like all FITSTRIKES, this release is limited to 50 pieces.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & KULĀIWI 59FIFTY

Wednesday, May 7th, 2014 by

Releasing in-store and online this Thursday, May 8th.

Aloha kākou!

Tomorrow’s FITSTRIKE release will consist of two hats dressed up in camouflage. The Kamehameha snapback features a crown cloaked in woodland camo with scarlet visor, eyelets, and top button. The Kamehameha embroidery is contrasted in white, along with the side New Era logo, back crest, and snap enclosure. The Kulāiwi 59FIFTY features a stone crown with woodland camo uppervisor and moss undervisor. It also features navy front embroidery and top button, as well as maroon New Era logo and back crest embroidery. These two hats are limited to only 50 pieces each.

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FITSTRIKE RELEASE: H PRIDE & KAMEHAMEHA SNAPBACKS

Monday, April 28th, 2014 by

Releasing in-store and online this Tuesday, April 29th.

Aloha kākou!

Tomorrow’s FITSTRIKE release consists of two limited snapbacks. The H Pride snapback features a full woodland camo crown with scarlet visor and top button. Also features brass embroidery, black eyelets, and a white snap enclosure. The Kamehameha snapback features a deep navy crown with forest green uppervisor and brown undervisor. Also features white embroidery and snap enclosure, combined with brown eyelets and a forest green top button. Both hats are limited to 50 pieces each.

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SPRING 2014 D2 “LEGACY” (THIRD RELEASE)

Thursday, April 10th, 2014 by

Releasing in-store and online this Saturday, April 12th, 2014.

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

Kamehameha 59FIFTY
Our first Murakami colorway was released in 2006 as an H Pride 59FIFTY, part of the very first group of FITTED New Era hats. To honor that momentous occasion, we are bringing back that exact Murakami colorway remixed with the Kamehameha logo on the front, a nod to the other design that released at the same time in 2006. Featuring a green base with orange hits on the undervisor and top button, as well as orange embroidery all around. The Kamehameha logo on the front is outlined in white just like the H Pride it’s modeled after, and it also marks the first time we’ve ever had a Kamehameha with an outline. And of course, it wouldn’t be complete without the black and gold satin “Tools of the Trade” lining underneath.

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Home Grown Snapback
Based off our original release from 2009, this remake favors a black base instead of the original white. Utilizing micro rip stop nylon material, this snapback features white front and back embroidery as well as green/black embroidery on the sides. The inner tri-lock lining and sweatband perfectly match the original, while the white snap enclosure provides a new variation from the original 59FIFTY version.

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NAVY KAMEHAMEHA SURF TEAM SNAPBACK & NAVY “ALOHA SERVED DAILY” TEE

Thursday, January 16th, 2014 by

Releasing in-store and online this Saturday, January 18th, 2014.

Aloha kākou!

This Saturday we’re releasing a new Kamehameha snapback specially designed for the Kamehameha Schools Surf Team, featuring white embroidery and top button on a deep navy base. A gray undervisor and white snap enclosure finish off the look. To go with the hat we’re also releasing our classic “Aloha Served Daily” tee in navy with white print.

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