FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Monday, November 28th, 2016 by

Releasing exclusively in-store and online this Tuesday, November 29 at 11am HST.

FITSTRIKE

Aloha kākou!

We now return you to our regularly scheduled FITSTRIKE program with a special release on Tuesday. This FITSTRIKE Kamehameha snapback features Real Tree Xtra Camouflage pattern for the very first time, covering the entire crown and visor. The front logo is stitched in white, while the red side New Era logo, back crest, and snap enclosure provide a nice contrast.

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A/W TRADEWINDS COLLECTION

Thursday, November 10th, 2016 by

Releasing exclusively in-store and online this Saturday, November 12 at 11am HST.

TRADEWINDS

TRADEWINDS
Photo: @jasonjko
Model: @salvacio90

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua maile, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Tradewinds Kamehameha Snapback
Our first patterned New Era release of the collection, featuring the new TRDWND_EARTHBLUE pattern printed all over the 100% polyester crown and visor. The front logo is stitched in a complimentary navy blue, while the eyelets and side logos are white. It also features a navy/white back crest logo, contrasting red sweatband, and ASD/Flag tag near the white snap enclosure.

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ʻIniki Tee – Black or Navy
Some of you may be familiar with Hurricane ‘Iniki, while some may be too young to recall. The Category 4 hurricane that tore through Kauaʻi on September 11, 1992 (yes, 9/11) was the most powerful hurricane to hit the Hawaiian Islands in recorded history. The image depicted on the front of this tee shows a couple of bystanders watching the severe wind and rain that swept through the islands, with our logo below the bottom right corner. The back features our crown above the collection’s signature mark—the letter F next to the nautical sign flag for F, stylized with tri-locks.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & WTCF TEE

Sunday, October 16th, 2016 by

Releasing exclusively in-store and online this Tuesday, October 18 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Kamehameha snapback and Who The Crown Fits tee releasing on Tuesday. The Kamehameha snapback features a royal blue crown with a white visor, top button, and snap enclosure. The embroideries on the front, side, and back are all stitched in light grey. The matching Who The Crown Fits tee features our classic logo (front) and crown (back) printed in white on a light grey tee.

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SPECIAL HUI COLLECTION RELEASE – SALAZAR ʻOHANA

Thursday, September 29th, 2016 by

Releasing exclusively in-store and online this Saturday, October 1 at 11am HST.

SALAZAR

SALAZAR

Aloha kākou!

For this special Saturday release, we’d like to take you back to our Spring 2016 Hui Collection where the FITTED staff and some of our wholesale accounts designed hats and shared a story or two about themselves or their brand. The final piece to the “Hui” is you, the customer, because without you none of this would be possible.

We’d like to give a big mahalo to Shawn, Lisa, and Scarlett Salazar who camped out and purchased every Hui hat from the collection. To our knowledge, they were the only people who accomplished this amazing feat (especially with Scarlett being a newborn)! We truly appreciate the sacrifices and dedication from the Salazars, so as a small token of our appreciation, we’ve allowed them to design their own hat and tee—and in keeping with the FITTED tradition, it’s accompanied by their own personal and unique moʻolelo (story). We’re honored to have them be the first customers to ever design their own hat and represent you all in our “hui.” We are very fortunate to have them and countless others consistently showing their love and support which drives us to keep doing what we do.

For their honorary addition to the Hui Collection, the Salazars have graced us all with matching keiki and adult Kamehameha snapbacks featuring light teal crowns with red and black accents, as well as a black Brigante tee sharing the same colors. Please continue reading below for a small Q&A with the Salazar family along with the personal story behind their creation.

SALAZAR
Salazar ‘ohana’s full Hui collection photo

SALAZAR
Salazar ‘ohana meeting with Jared to design their Hui hat

 

Name: Shawn and Lisa Salazar

Hometown: Albuquerque, New Mexico

Favorite place in Hawaii? If we have to just choose one place, we would say Volcano National Park in Hilo. Really it’s anywhere that we are together, where we can experience something new and are able to learn from our new experiences.

One thing you can’t live without? Our family, each other

What inspires you? Seeing people treating others with kindness, seeing other people happy. We like to be a good example and have a positive influence in people’s lives. The spirit of Aloha is everywhere and seeing that being utilized is really inspiring to us.

When did you start collecting FITTED? January 2015

Favorite FITTED hat? Shawn: Day Tripper; Lisa: Aloha Mets Snapback

Best FITTED camping story or most memorable release? All of the 10 year releases. We really had an awesome time at all of the drops related to the 10 year releases.

First FITTED item you owned? 2014 Black Friday Aloha

BLENDED DESTINY KAMEHAMEHA SNAPBACK
By Shawn & Lisa Salazar

For those of you who may not know us, we are Shawn and Lisa. We’ve been following FITTED for almost two years now. We would like to start off by saying that we are truly humbled and appreciative for FITTED to even think about including us in the Hui collection. This is really an honor for us to be able to share our story and hat with everyone. Our desire is for others to be able to relate to our story within their own lives and to hopefully provide a solid hat for all the FITTED enthusiasts.

Our story begins in 1988, where we met for the first time in Albuquerque, New Mexico. We went to middle school and high school together, had the same friends, lived the same lifestyle, however, did not fully devote ourselves to one another until April 2012. Although our lives didn’t unite as one until that time, destiny was definitely in the making! We lived in the same towns, same cities, went on the same vacations (even being on the same cruise ship at the same time), one of us even worked for the others mom for a while. Looking back, it feels as though the universe was preparing us for each other and the lives we are living today. Throughout every life event, through the vastly different life choices we made, through every heartache, success, turmoil, or rocky road, destiny brought us to this place.

Getting married, and both of us moving to Hawaii blended our families. The ultimate blending of our families together was the birth of our baby Scarlett. She is the youngest of our five children, and is adored by all of her siblings! She has two older sisters, Savannah and Trinity, and two older brothers, Mark and Elijah. Scarlett has tied us all together. It has also blended our New Mexican culture with the Hawaiian culture. We have come to realize the two are similar in many ways. The acceptance of new people into your culture and land, the joy of sitting with friends and talking story, as well as the importance of family. Both New Mexico and Hawaii are not just states. They are both a way of life, a culture, a lifestyle, and an ethnicity.

We have been so blessed by the wonderful friends and people we have met and feel are part of our family. Many of those people we have met at FITTED. Through our time trying to get pregnant with Scarlett and in the months since, we have met new family that have helped us celebrate her life. We have watched other friends’ children get bigger, and also the evolving of a brand we love and fully support.

Our hat represents the unlimited ability of destiny. Destiny blended all of us together.

Choosing the Kamehameha logo was easy for us, as our daughter was born the day before King Kamehameha day and came home from the hospital on King Kamehameha day in 2015. The light teal of the hat represents the unlimited sky and ocean that are all accepting and all around us. The black is the rough roads that we have overcome to get where we are right at this moment. The Scarlett red represents the amazing beautiful soul that blended our families together as one family, as well as helped bond us to the friends that we consider ʻOhana as well.

Gracias to everyone for reading our story, and supporting FITTED in this Hui Collection. We hope that everyone enjoys the matching keiki and adult hats. Mahalo for helping to create lifelong memories that will forever be cherished and for all of the Aloha that has been shown to us.

 

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FITSTRIKE RELEASE: KAMEHAMEHA A-FRAME SNAPBACK

Monday, September 12th, 2016 by

Releasing exclusively in-store and online this Tuesday, September 13 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing a new FITSTRIKE Kamehameha A-Frame snapback this Tuesday, featuring a red crown with a dark navy blue visor and top button. All logos are stitched in white to match the snap enclosure, while the undervisor is finished in classic kelly green. Please note that because of the A-Frame’s unique fit, there are two sizes to choose from: “Small–Medium” should fit sizes 6 7/8–7 1/2 while “Medium–Large” should fit sizes 7 1/4–7 3/4.

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SUMMER 2016 AHOLOA COLLECTION

Thursday, September 8th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, September 10 at 11am HST.

AHOLOA

AHOLOA
Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

With the kau wela (summer) season now winding down, we are proud to present the final release of our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

King of Tantalus Snapback
This bold New Era snapback features a new King of Tantalus design on the front, which consists of an O’ahu silhouette in black with a white inner outline, along with the letters FTD in the middle and a red Tantalus course outline. A King of Tantalus Grand National race patch is stitched to the wearer’s right side, which contains a yellow/red diagonal background, “200” and “116” in the top corners representing the two signature colors we use, two Finish Line flags, a mongoose illustration as the racing mascot, the Tantalus course outline in the middle, and “FITTED” at the bottom. The front and side panels of the hat are red, with the back two panels making a statement in an all-over Finish Line pattern. The visor and top button are black, while the eyelets and back snap enclosure are white. It also features a red and white back crest, yellow New Era logo and inner sweatband, and an ASD Flag label next to the snap enclosure.

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Keiki Kamehameha Snapback
An all-around clean Kamehameha snapback for the keiki, featuring a black crown and visor along with a red undervisor and a white snap enclosure. Other details include a white front logo, green New Era logo, red top button, and green and white back crest.

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EasyEasy Tee – Black or Heather Grey
This new tee features the EasyEasy design that debuted on A-Frame hats a few weeks ago. It’s the summer vibe encapsulated in one phrase, “easy easy,” which represents the relaxed mood of summer—no stress, no worries, just cruise. The tee also features a small FITTED crest after EasyEasy, as well as our ASD monogram on the upper back above a small Finish Line patterned block.

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200 Aholoa Pin Set
A set of four new pins crafted just for the Aholoa Summer collection. The set includes a Fasi box logo, a FITTED crest, a circular crown emblem, and a FITTED Racing badge. Each pin measures between 3/4–1″ in diameter.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY & ASD BLOCK TEE

Sunday, August 28th, 2016 by

Releasing exclusively in-store and online this Tuesday, August 30 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Kamehameha 59FIFTY releasing this Tuesday, featuring a black base with metallic copper stitching on the front and back logos and tonal black stitching on the side New Era logo. As an added detail, the undervisor is done in a soft black suede. Releasing alongside the Kamehameha 59FIFTY is our ASD Block tee in a new colorway—light orange printed on a black tee.

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SHORESTRONG KEIKI KAMEHAMEHA SNAPBACK

Saturday, August 13th, 2016 by

SHORESTRONG

Aloha kākou!

Releasing tomorrow at 4pm EXCLUSIVELY for the ShoreStrong benefit concert at The Republik, this Keiki Kamehameha Snapback features an all black base with light green embroidery and black snap enclosure. It was made in limited quantities specifically for Shore’s benefit concert and will retail for $45. All the proceeds will be put toward young Shore’s ongoing battle against cancer.

Presale tickets for this event are on sale now at the shop for $30 (cash only). Tickets will be $35 at the door. This event runs from 4pm–8pm on Sunday, August 14 at The Republik to support Shore’s cancer journey. See you there! Mahalo!

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SUMMER 2016 AHOLOA COLLECTION

Thursday, August 11th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, August 13 at 11am HST.

AHOLOA

AHOLOA
Photo: @jasonjko
Model: @salvacio90

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the next release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

DPICT Camo Kamehameha Snapback
A bold red Kamehameha snapback featuring a DPICT Camo visor and black undervisor, all in quick-drying polyester pique fabric. Front, back and side embroideries are all stitched in white, while the eyelets and top button are done in black. It also features a white snap enclosure and ASD Flag tag in the back, and our Finish Line pattern makes a subtle appearance on the inner liner.

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High Point Short-Sleeve Button Shirt – DPICT Camo
Our next High Point Button Shirt, cloaked entirely in DPICT Camo, is crafted to high specifications with unique signature details. This 100% cotton silhouette features a traditional buttoned collar and button-down front with contrasting red button holes and rubber-coated buttons that are soft to the touch. The bottom of the shirt features a scooped hem, along with two signature red triangular gussets sewn into the side seams. Another red triangle is seen on the inner back collar, with a branded spec label fused to the center. A large tonal triangular gusset is sewn into the back, higher than on the Basin Tee, to match up with the yoke stitching on traditional button shirts. To the left of the large gusset is a triangular morale label, which holds a yellow all-purpose detachable toggle cord. The High Point Button Shirt also features a left chest pocket with a sizing label sewn on the inside directly behind the pocket, and a FITTED spec label on the front near the wearer’s bottom left.

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Night Crawler Tee – Black or Heather Grey
This new race-inspired design takes its cues from the original 1975 Volkswagen Golf, which was marketed in the United States as the Volkswagen Rabbit. Giving it a local twist, we used our resident quick rodent, the mongoose, for the featured illustration on the back. It also features a Finish Line pattern banner underneath as well as ASD, FITTED Hawaii, and our crown to complete the look. The front features a simplified version of the back along with a FITTED crest on the left chest.

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KING KAMEHAMEHA DAY SALE

Friday, June 10th, 2016 by

In honor of Kamehameha Day we will be having a one day sale tomorrow, in-store and online at 11am HST. 50% off of the current prices on everything except the Eō Pack, Paiea Projects Pack and Ebbets Field Pack. Online users can use discount code: KAMEHAMEHA50. Mahalo!