VRG FITSTRIKE KAMEHAMEHA SNAPBACK & ROCKET MAN TEE

Monday, March 9th, 2015 by

Releasing this Tuesday, March 10th. The VRG FITSTRIKE Kamehameha snapback will be available in-store and at Volcanic Rock Gym’s Kailua location. The Rocket Man Tee will be available in-store and online.

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Aloha kākou!

We recently teamed up with our friends in Kailua and created a FITTED for Volcanic Rock Gym project, releasing this Tuesday. Dubbed the VRG FITSTRIKE Kamehameha Snapback, this hat is limited to 50 pieces and will only be available at our flagship store and Volcanic Rock Gym in Kailua (no online release for this limited run). As a special bonus, each hat purchased will come with a FREE one month pass ($55 value). It’s an experience you won’t forget!

You can find Volcanic Rock Gym’s new and larger facility at:
201 Kapaa Quarry Place, Bldg 25
Kailua, HI 96734.
Mon–Fri: 3pm–10pm, Sat–Sun: 12pm–8pm

The VRG FITSTRIKE Kamehameha snapback features a hunter orange crown with woodland camo covering the visor and top button. The front and back embroideries are black, along with the eyelets and back snap enclosure, while the side New Era logo is stitched in orange.

Also releasing at the store and online is a new tee design inspired by one of the most influential skaters of the ‘80s and early ‘90s, Christian Hosoi. He was a force to be reckoned with on the vert ramp and he was also known for his skate graphics that were inspired by his Japanese roots. The Rocket Man tee features an old skate graphic flipped with “FITTED HAWAII” across the top and bottom, small on the front left chest and large on the back, all on a black tee.

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HAWAIIAN DIET COLLECTION (FOURTH COURSE)

Thursday, March 5th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, March 7th.

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Aloha kākou!

This Saturday we’re bringing you the fourth course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

 

Hungy Time Kamehameha Snapback
A waxed linen snapback featuring a red crown along with a cream visor and top button. The front embroidery and back snap enclosure are both white, while the eyelets, side embroidery, back embroidery, and visor stitching are all a complementary slate blue color. The inner satin lining features our Hungy Time pattern.

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Hungy Time Mua Strapback
This clean Mua strapback features a crown and visor made of white Tyvek, which is a thin, durable, weather-resistant material normally used in construction for protecting drywall. The front Mua logo contains a mix of white, gray, and black, while the side embroideries are black and the back crest is black/white. A premium leather strap is seen around the back, while the Hungy Time pattern is showcased on the inner satin lining.

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Sweet & Sour Tee – Red
An ode to a popular li hing mui distributor from back in the day, before the Jades and Enjoys of this era. Yick Lung was the go-to for crack seed in all the stores—all we had to do was look out for their iconic yellow label with “Superior Quality” across the top! This tee features a large yellow label design appearing on a red tee to represent the red li hing mui in the jar. It also features a small crown on the back.

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Serving Daily Tee – White
This is our twist on one of our favorite sodas growing up. Diamond Head Soda, the famed 10¢ soda at Kahaluʻu Fire Station that had to be procured in the short minutes between the end-of-school bell and the school bus departing time. Its sugary sweetness is perfect for balancing out the salty flavors in many of our favorite foods. It’s also a popular ingredient in a dessert that’s a staple on Maui, making some of the best guri guri known to man. This design pays homage to that signature can with “Serving Daily” written across the block graphic. A small crown is seen on the back.

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Who The Crown Fits Tee – Slate Blue
Our classic logo design printed in white on a slate blue tee, matching well with the Hungy Time Kamehameha snapback.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & MILLER TIME TEE

Monday, March 2nd, 2015 by

Releasing in-store and online this Tuesday, March 3rd.

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Aloha kākou!

We have a new FITSTRIKE hat and brand new tee design coming out this Tuesday. The FITSTRIKE Kamehameha snapback features a scarlet crown with white embroidery on the front, cream embroidery on the side, and brown embroidery on the back. The visor and top button are brown while the undervisor is cream. It’s finished off with a white snap enclosure around the back. The new Miller Time tee is an ode to a popular band that started in the late 60’s. You’ll recognize the connection if you’re a joker, a smoker, or even a midnight toker. The new design is printed small on the front and large on the back with “Aloha Served Daily” and “Fitted Hawaii” underneath, all on a black tee.

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HAWAIIAN DIET COLLECTION (THIRD COURSE)

Thursday, February 26th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, February 28th.

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Aloha kākou!

This Saturday we’re bringing you the third course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

 

Cheehu Snapback
A full waxed linen snapback, featuring teal on the crown and visor which is contrasted by the red undervisor, top button, and eyelets. The white embroidery and back snap enclosure complete the look.

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Hungy Time Kamehameha Strapback
A Kamehameha snapback featuring burlap covering the entire hat in cream along with tonal embroidery, resulting in a super clean and simple look. It also features a premium, genuine leather strap with brass buckle and eyelets, as well as a tuck-in pocket to store the excess strap. The finishing touch is the Hungy Time pattern printed on the inner lining.

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By The Bottle Tee – White
We reached into our archives to pull out this design, a twist on a popular local condiment that’s a staple in every home in Hawaii, that iconic bottle of shoyu, which we pour on almost any dish that’s in need of extra flavor. The design is printed in black and red on a white tee.

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Hungy Time Who The Crown Fits Tee – Black
Our classic logo tee featuring a Hungy Time pattern fill on both the front logo and crown on the back.

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Enjoy Aloha Daily Hoodie – Heather Gray
A heather gray hoodie featuring our new flipped Coca-Cola box logo on the front, along with a white crown on the upper back.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & KAPU TEE

Thursday, January 8th, 2015 by

Releasing in-store and online this Saturday, January 10th.

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Aloha kākou!

This Saturday, we will be releasing a FITSTRIKE Kamehameha snapback alongside a new tee design, dubbed “Kapu.” The snapback features woodland camouflage cloaked over the front two panels and entire visor. The side and back panels are comprised of white mesh, while the embroidery, top button, and back snap enclosure are done in black. The Kapu design features tagged up helmet and crossbones artwork on the back, along with “KAPU KULAIWI” (meaning “sacred/forbidden native land”) written underneath, all enclosed in a circle. The black Kapu tee features the design on both sides, small on the front and large on the back.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACKS & WTCF

Monday, December 29th, 2014 by

Releasing online only this Tuesday, December 30th.

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Aloha kākou!

We’ve set aside a limited amount of the two FITSTRIKE Kamehameha snapbacks that were released silently in-store last Friday to be sold in our online store tomorrow. If you missed out on the in-store release, here’s one more chance to pick up both hats. The first Kamehameha snapback features a black crown with red front embroidery, back embroidery, top button, and undervisor. It also features a black snap enclosure and a pop of bright gold on the side New Era logo. The second Kamehameha snapback features a black base with white contrast stitching throughout, along with a white snap enclosure around the back.

We also have some stock of the Who The Crown Fits assortment of tees that were released on the same day, which we will also post online. Printed in white ink on red fabric, this release includes a tee, tank top, and women’s crop top.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & EAST SIDE TANK TOP

Sunday, December 21st, 2014 by

Releasing in-store and online this Monday, December 22nd.

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Aloha kākou!

We have a special Monday release for you all, by way of a Kamehameha snapback and an East Side tank top. The snapback features a black crown and visor, with mesh paneling around the sides and back. The front embroidery is white, while the side New Era logo is tonal black and the back crest is turquoise/black. A white snap enclosure finishes the look. The turquoise East Side tank top features a small, white “The East Side” print on the front left chest along with a large print of the same design on the back, also in white.

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POʻO KŌNANE KAMEHAMEHA

Wednesday, December 17th, 2014 by

Releasing in-store and online, and at select stockists this Friday, December 19th, 2014.

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Aloha kākou!

We will be releasing another Kamehameha on Friday, dubbed the Poʻo Kōnane (poʻo means head and kōnane is an ancient game that resembled checkers). The colors on the hat come from the items used to play kōnane, which were typically white koʻa (coral) and black pohaku (stone), while the hat itself also pulls inspiration from the concept of the whole name—always thinking ahead, planning your next move, against opponents for fun and in war. The crown of the hat features a distressed black linen material, with khaki suede on the visor, back strap, and top button. It also features red embroidery throughout.

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EHU KAKAHIAKA KAMEHAMEHA

Wednesday, December 17th, 2014 by

Releasing in-store and online, and at select stockists this Thursday, December 18th, 2014.

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Aloha kākou!

Tomorrow’s release consists of a new Kamehameha strapback entitled Ehu Kakahiaka, which gets its name from the dusty color of the morning sunrise. It features a distressed burgundy linen on the crown, with cream suede on the visor, back strap, and top button. Jade embroidery is also featured all around.

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (FIFTH RELEASE)

Friday, December 5th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, December 6th, 2014.

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Aloha kākou!

We present to you the fifth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

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