SPRING 2016 DELIVERY “HUI”

Sunday, April 24th, 2016 by

Releasing exclusively in-store and online this Tuesday, April 26th at 11am HST.

ISAIAH

ISAIAH

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Sebastian J. Valdes

AKA: Bobby Filipino

Title/Position: Wholesale Manager

Favorite place in Hawaii? Wherever the BBQ and FITTED EZ ups are

One thing you can’t live without? My family

What are you doing when you aren’t working? Playing with my son

Favorite FITTED hat? Pantanama Snapback and Kala Set

What inspires you? My son, my family, my team

ISAIAH KEIKI KAMEHAMEHA SNAPBACK
By Sebastian Valdes

My 2nd for this collection is a keiki snapback, and I can’t take any of the credit because this design simply isn’t mine. It belongs to our young homie, Isaiah, and he actually designed it back in September 2012. This story is about how he made an everlasting impression in my life the day we first met.

Isaiah was a patient at Kapiolani Women & Children’s Hospital. We had the opportunity to go to the hospital one night and speak to some of the kids about what it is that we did at FITTED. We handed out some blank hat templates for the kids to color and we pretty much just talked the whole time, getting to know each other and answered any questions they had. And there was Isaiah, 9 years old, rubbing his chin in contemplation over what color crayon he should use for his design. I asked him, “What’s your favorite color?” And without hesitation, he replies, “Hot pink!” All of us at the table were surprised at how quick he answered and that hot pink was his favorite color. We all laughed and he was like, “Really, it is!” I tried talking him into splitting credit with me if we ever made the hat he designed, 80-20 was the offer, me taking 80 and him 20 naturally, and he basically looked at me and the rest of the team like, “This guy must be crazy!” Haha. I’m telling you, this kid so was full of life, you could have never guessed that he was sick.

Fast forward a week or two later to his 10th birthday. I didn’t get the chance to visit him, but I did get the chance to FaceTime with him because Kaiser and Tiffany went to visit him and dropped off his birthday present—a hot pink sketch pad, so he could design more hats for us. I asked him if he was sure he didn’t want to take me up on my 80-20 offer and of course, he laughed at me and politely declined.

This was the last time I spoke to him, because shortly after his birthday he passed away. Now, I may not have known him a long time but in the short time that I did know him and talk to him, he’s made such an impression that even to this day I think about him. I even have his drawing of the hat he colored.

This keiki Kamehameha snapback is full of bright, bold colors, just like Isaiah’s life. He designed the crown to be lime green with purple contrast stitching and red logos all around. It features a white snap enclosure, black visor with lime green contrast stitching, and purple eyelets and undervisor.

The hat is respectively named Isaiah, in honor of him and his life. We’ll always remember his smile, because his eyes would disappear when he did; his humor, because he had us cracking up that first day we met him; and his mind, because he wanted to design things truly, and now he has.

No 80-20 credit split on this one, kid. It’s all you…100%.

 

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We’ll be releasing three new keiki tees on Tuesday as well. All three feature our Aloha logo on the front and our crown on the upper back, in lime green on black, white on heather grey, and black on red. They all come in three sizes: Youth Extra-Small, Youth Small, and Youth Medium.

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SPRING 2016 DELIVERY “HUI”

Sunday, April 17th, 2016 by

Releasing exclusively in-store and online this Tuesday, April 19th at 11am HST.

ERIC

ERIC

ERIC

MAKUA
Illustration: © Mitch Waite Group

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Eric Newhouse

AKA: House, n00bhaus

Title/Position: “Guy Who Writes the Release Blogs”

Favorite place in Hawaii? The top of any mountain

One thing you can’t live without? Nature

What are you doing when you aren’t working? Probably eating

Favorite FITTED hat? Original Red/Gold Kamehameha and EK Kamehameha

What inspires you? Anything and everything

MAKUA KAMEHAMEHA 59FIFTY
By Eric Newhouse

My first hat was based on the early stages in life, or the process of learning and growing. With both of my hats being directly connected as a two-part story, the second hat will focus on the natural evolution from the first—the culmination of growth and maturity into an adult, or Makua.

Bar mitzvahs, quinciñeras, turning 18, graduating high school, turning 21, graduating college, having children—all of these and more mark a significant change in our lives, a turning point and sign that we’ve grown and reached another level in this game of life. One of the biggest being the shift into adulthood, turning 18, which makes you an official adult in the eyes of the government. Those first 18 years of your life become the building blocks for the rest of your life. I created this Makua hat to represent that turning point—the monumental shift in time that signifies growth and maturity.

For FITTED—a brand I’ve admired since their beginning—it was their 10 year anniversary, celebrating their decade of growth through innovation and creativity, and cementing their place in Hawaiʻi’s burgeoning fashion industry. Realizing it was a momentous occasion, they realized they had to do something special, so they took on a huge rebranding effort with a new logo and color at the forefront. This was done to signify their graduation from one level to the next, showing they’ve matured and are ready to face their next 10 years with a renewed sense of knowledge and focus.

For my favorite native Hawaiian bird, the ʻiʻiwi, their maturity is signaled by the molting of their juvenile golden feathers into radiant scarlet red plumage. Their adult feathers were so beautiful, Hawaiian aliʻi used them for their ʻahuʻula (feather cloaks) and mahiole (feather helmets). The ʻiʻiwi’s gorgeous plumage inspired the color-blocking for the Makua Kamehameha. Scarlet red graces the crown to represent the red feathers on the ʻiʻiwi, while the black visor, top button, and back FITTED crest are all nods to the ʻiʻiwi’s black wing and tail feathers. The orange Kamehameha logo, undervisor, and top visor stitching are inspired by the ʻiʻiwi’s orange bill. The Makua 59FIFTY also features black eyelets to represent the ʻiʻiwi’s strong maka (eyes), while the white New Era logo mimics the small patch of white feathers on both of the ʻiʻiwi’s wings.

There’s also another small layer of growth symbolism hidden across both of my hats: the choice of 9FIFTY snapback for the first hat and 59FIFTY fitted for the second. Growing up, I’ve always had an affinity for hats. Heck, I still remember the TMNT mesh trucker I used to wear all the time as a kid. My youth strictly consisted of snapbacks, from mesh truckers to Starters, until Flexfit came out during high school and introduced somewhat-fitted hats with their elastic bands. Those were cool until they started stretching out and didn’t fit right anymore. As I started college, I evolved to wearing New Era 59FIFTYs—the epitome of quality and fit in the hatter industry. So as a pack, this represents my growth in the hat game, from snapbacks in my childhood to 59FIFTYs in my adulthood. Now I know snapbacks are huge again, but to me the 59FIFTY will always be the flagship silhouette for New Era and also the core of what FITTED Hawaii started with (basically sealing my fate as a FITTED addict from the beginning, haha).

P.S. These lifestyle shots were taken at Kaniakapupu Ruins, formerly King Kamehameha III’s summer palace. This is a must-visit location for everyone, and with just a 5 minute walk from the road, there’s almost no reason not to go at least once in your life. The surreal feeling of being there, right where the Hawaiian aliʻi stepped through those doorways and lived, is just amazing. Old architecture is incredible to view anywhere in the world, but having it in our own back yard here in Hawaiʻi, and to be able to learn about it, makes it that much more special.

 

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Our new The Flock design will also be releasing this Saturday, printed on a black tee. It features the name Fitted across the chest, made up of yellow hulu (feathers) to represent the hulu used for ʻahu ʻula (feather capes) and mahiʻole (feather helmets) adorned by aliʻi. The backside of the tee features our crown printed in white.

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SPRING 2016 DELIVERY “HUI”

Thursday, March 10th, 2016 by

Releasing exclusively in-store and online this Saturday, March 12th at 11am HST.

MARY

MARY

MARY

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Mary-Anne T. McMillin

AKA: Mary, Murrzzz, Murreh Girl, @miss_prettygirl

Title/Position: Shop Girl

Favorite place in Hawaii? Two places: Waimea Bay, Oʻahu. Kapaʻa, Kauaʻi.

One thing you can’t live without? Family including my dog Allie

What are you doing when you aren’t working? Teaching, coaching, shopping, eating, schooling or spending time with my family or my boyfriend

Favorite FITTED hat? Black Day Tripper Snapback

What inspires you? Education & a child’s Imagination

KE KIAʻĀINA KAMEHAMEHA SNAPBACK
By Mary-Anne T. McMillin

Dedicated to my 2015 Farrington High School Junior Varsity Cheerleading Competition Squad.

As soon as I heard that FITTED was allowing us to design hats of our own, I was stoked and automatically thought of Farrington High School, where I graduated from. I knew that I had to make a maroon and white hat to represent my old high school and my current cheerleaders. Maroon faux leather with a white Kamehameha, undervisor, button, and snap is what I went for. It is named Ke Kiaʻāina Kamehameha because Ke Kiaʻāina means The Governor in Hawaiian and the Governor is our school mascot.

I started cheerleading during my sophomore year in high school, eventually becoming the captain of the Varsity team as a senior. After graduating high school, I worked as an assistant coach for the JV team for a couple of years with my old head coach, Brandy. Today, I am one of the head coaches of the JV team, with the help of Kara (our other head coach), Aljay, Jonah, and Dylan, all of whom are former Farrington High School cheerleaders. We also have a new coach from the mainland named Holly who helps out with our team as well. Although I’ve been around cheerleading for a while and should know what I’m doing, I can never do it all on my own—I will always have the other coaches to count on for help and vice versa.

High School cheerleading is broken down into two parts: Sideline Cheerleading and Competitive Cheerleading. Competitive High School Cheerleading happens every year for a few months. Cheerleaders work hard for a 2-minute-and-30-second routine that consists of many aspects to represent how skilled and creative they are. There are only four competitions per year: Preseason, Easterns/Westerns, OIA, and State Competitions. That is, if you are lucky to make it through each one. This past year, we as coaches had to choose cheerleaders from our team with skills that could prove valuable in competition. We chose nine junior varsity cheerleaders consisting of six girls and three boys as our squad for the season.

As competition season went by, we saw these girls and boys work incredibly hard for what they wanted. They persisted and made history for the Farrington JV cheer team twice—by placing first during our Easterns competition and placing second at our OIA competition, thus earning them a spot to perform as an exhibition performance at the State Competition. The nine competitors did an amazing job this past season, so I thought it would be great to give them recognition in some way. Although some may think they’re just JV cheerleaders and that the Varsity level is harder, they are still competitive athletes and they represented our team and Farrington High School in the greatest way possible. I’d like to thank the cheerleaders and all of the other coaches for all the hard work they put into another amazing season. Now onto the next season…Good luck Govs!!

#FarringtonGSquad #NoFearAllCheer #OneTeamOneFamily

 

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We’ll also be releasing a new colorway of our Who The Crown Fits 2 tee, printed in maroon on a sand colored tee. The perfect compliment to the Ke Kiaʻāina Kamehameha snapback.

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SPRING 2016 DELIVERY “HUI”

Thursday, March 3rd, 2016 by

Releasing exclusively in-store and online this Saturday, March 5th at 11am HST.

fuj
Photo: @thejaycid

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Chris Fujimori

AKA: Fuj, @cfujifilms, FYF

Title/Position: Lifestyle Photographer

Favorite place in Hawaii? Everywhere. There’s no place like home.

One thing you can’t live without? My camera.

What are you doing when you aren’t working? Traveling, watching movies, drinking.

Favorite FITTED hat? Anything Kamehameha.

What inspires you? Anything and everything.

KAPĀLAMA KAMEHAMEHA SNAPBACK
By Chris Fujimori

If you’ve ever met me, you’d never guess that I went to Kamehameha Schools. No one would’ve guessed that I spent 13 years of my life up on The Hill. I guess I don’t really look the part of a Kamehameha Schools graduate, but that’s why I embrace it so much. It creates a sort of camaraderie with anyone else who graduates from there, like we’re part of an exclusive club and can relate to each other like few others can. It’s part of this culture that first drew me to the brand FITTED in the first place. Jared (or @jjparkz as you all know him) had reached out to me and told me to check out this new shop he worked at, that sold only hats. Because he was a good friend and fellow graduate of KS, I told him I’d stop by. I was skeptical at first (as I’m sure we all were). “What kind of store sells only hats?!” was all I could think while trying to find the place. I went with my buddy Pono, and when we got there we thought the place was pretty cool, a small shop selling a bunch of New Era MLB custom hats that were just starting to gain popularity. We thought they were pretty cool so we each grabbed one. I copped a few every now and then, grabbing the sick colorways and the dope UH customs. Then in 2006, I saw that they started to release their own designs on hats, some with the Kamehameha silhouette on them. It was at this time that I fell in love with the brand. My connection with Kamehameha made it easily my favorite design. Ever since then, I have been steadily collecting FITTED products, the Kamehameha design remaining my favorite to this day.

For those who may not know, photography has been a big passion of mine for many years. I got into it just capturing pictures whenever I took a trip somewhere, and it only grew from there. It was reinvigorated when I started getting into shoe photography, meeting many new people along the way (s/o Sniper Six, ISX, HSH, and SGHI), and it eventually led me into landscape and lifestyle photography. As my passion for photography developed, Jared approached me to become one of the lifestyle photographers for FITTED. What could I say? It was a dream come true, and this hat is a tribute to that. My past has helped shape me into who I am today, which I think many of you can relate to. I’ve dubbed this hat the Kapālama Kamehameha because of the 13 years I spent up on that hill. The Kamehameha silhouette was chosen for obvious reasons, and the infamous Bred colorway comes from my love for sneakers and fashion. I started with black pebbled leather as the base and added tonal embroidery all around. Bold hits of red are used on the undervisor and snap enclosure. My good friend @thejaycid shot the lifestyle you see here, capturing two things I can’t live without: my camera and FITTED. Enjoy.

 

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Our new The Flock tee will also be releasing alongside the Kapālama Kamehameha snapback this Saturday. It features the name Fitted across the chest, made up of yellow hulu (feathers) to represent the hulu used for ʻahu ʻula (feather capes) and mahiʻole (feather helmets) adorned by aliʻi. The backside of this red tee features our crown printed in white.

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SPRING 2016 DELIVERY “HUI”

Thursday, February 25th, 2016 by

Releasing exclusively in-store and online this Saturday, February 27th at 11am HST.

haylee

haylee

haylee

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Haylee Watson

AKA: hele_wats

Title/Position: Shop Girl

Favorite place in Hawaii? Waipoli Rd., Kula, Maui

One thing you can’t live without? THREE things I canʻt live without. Family, friends and bread.

What are you doing when you aren’t working? Creating and thinking about the future.

Favorite FITTED hat? H Pride and 5 panels

What inspires you? “He ʻaʻaliʻi ku makani mai au; ʻaʻohe makani nana e kulaʻi.” The ʻaʻaliʻi bush can stand the worst of gales, twisting and bending but seldom breaking off or falling over.

ALAKAʻINA KAMEHAMEHA SNAPBACK
By Haylee Watson

Hi everyone! If I haven’t met you yet, I’m Haylee. Some of you may not know me because I’m new-ish to the Fitted ʻOhana so if you don’t recognize me, it’s okay but don’t be scared to say Hi! I work in the shop and pop in sometimes every now and then, but enough about me, you wanna know about the hat! That’s why you’re here!

Ever since I was 5 years old I played soccer and my dad was always there for me when I had games, needed water, or aided me when I was dying on the field from heat. I remember, in 7th grade during a summer tournament my team made it to the finals fighting for a first place position and a chance to brag about it all summer long. After 60 minutes of warfare we were still at a 0–0 standoff. We then went into overtime and still no goals. The game ended up in a penalty shoot-out and this was my very first time being part of a real shoot-out! I was a nervous as hell, but I wasn’t part of the first group to shoot, I was in the second group. The first group shot and we ended up losing the game. I cried, my friends cried—the whole team cried! We played our hearts out; blood, sweat, and now tears, all from this penalty shoot-out. I was so bummed. Of course, our coach gave us kind words of encouragement, a pat on the back and high-fives but my teammates and I were still upset. After leaving my team, the first person I see is my mom, and being the mom that she is she gave me hugs and kisses on the head, even though I was supah stink and dirty. She also gave me the “good job spiel.” The next person I see is my dad, and the first thing I hear from him is “Why you crying?!!” A little stunned I thought to myself, “Did this guy really just ask why I was crying?! Dad, we just lost! Hello!” He asked me again, “Why you crying?” I was still in sniffle mode and didnʻt answer. I ended up riding with my dad home. Still teary-eyed and in sniffle mode my dad gave me a talk and reminded me that it was just a game, I played the best that I could, and that’s all that matters. After hearing that talk, I instantly thought to myself, yeah it was just a game, life goes on. We did our best and played our hearts out and we got to the finals which was pretty sick! Afterwards he ended up taking me to Minute Stop to get a Blue Vanilla Icee and an eggroll (ACTION!) and life was good again.

Everyone has someone in their life that they look up to for guidance or for direction whenever they feel lost. For me, the person that has guided me in a positive direction is my dad, AKA my fada. Whether it occurred through a good conversation or through ear-throbbing yells/scoldings, my dad has always been a person who keeps me on track. He’s been my backbone through some of the toughest times in my life. Even though my dad seems like a tough/grumpy guy, he always has a soft spot in his heart for me. Special das why! He also supported me in my decision to attend college to study art. He kept me going and helped me graduate. As a soon-to-be parent (yes, I’m the pregnant one that works in the shop) I hope to gain these traits and characteristics to help guide my daughter on a good path, the same way I was raised. The greatest lesson I learned from my dad is that, through every rough patch in life, in the end, everything is going to be okay.

I chose the Kamehameha logo because it represents a leader who is strong minded, tough, and smart, just like my dad. Oh! And because my dad just constantly thinks he’s “The King” all the time. ALL. THE. TIME. Starting with a black crown and visor, I chose to do yellow embroidery and crown stitching because yellow is a vibrant color, which is how I visualize my relationship with my father—vibrant. I also decided to do a camo undervisor because my dad enjoys hunting.

 

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To coincide with Haylee’s Alakaʻina Kamehameha snapback, we’ll also be releasing our brand new Pineapple t-shirt and tank top. The back features a play on the classic Dole pineapple man, with historical ties to the island of Lānaʻi, also known as the Pineapple Isle. The ʻulu he’s holding is a reference to Kauluāʻau, the prince who was banished to Lānaʻi as a consequence for his pranks of uprooting ʻulu trees on Maui. In the background are the island’s famous pine trees. To symbolize the historical turnover of the Lānaʻi’s owners and its rough-and-tumble past, the pineapple’s face is shown with some slight abrasions. To further personify the pineapple, he’s been decked out in our NoRep Alakaʻi Boardshort and original Red/Gold Kamehameha 59FIFTY. The front of the tee features our updated logotype in white on the upper left chest.

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ʻIʻIWI PACK

Friday, February 5th, 2016 by

Releasing exclusively in-store and online this Saturday, February 6th at 11am HST.
The Kamehameha 59FIFTY with black crown and black visor will be an in-store exclusive, while the Kamehameha 59FIFTY with black crown and red visor will be an online exclusive.

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Photo: Dylan Maddux (@d_maddux)
Model: Kaiakoili Lima (@kai.lima)

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Aloha kākou!

This Saturday we’ll be releasing a special capsule consisting of four new FITSTRIKE Kamehameha 59FIFTYs and the latest addition to our basketball jersey roster, all sharing the same color palette which is inspired by the ʻiʻiwi or Hawaiian honeycreeper.

The ʻIʻiwi jersey features a 100% polyester mesh body with red/yellow/black rib-knit collar and arm holes for extra comfort. It also features a stitched crown on the back, our 10 year patch on the bottom right front, and a multi-layered design embroidery on the front.

The first of the four hats features an all-black crown and visor with a contrasting green undervisor. The front logo and back crest are stitched in red while the top button and side New Era logo are stitched in yellow. Please note that this 59FIFTY will be released in-store only.

The second Kamehameha 59FIFTY features a yellow crown with a black visor and top button. It also features a red front logo and back crest along with a tonal New Era logo.

Third on the list is another black Kamehameha 59FIFTY, but this time featuring a red visor and top button with a splash of yellow on the undervisor. The front and back logos are stitched in contrasting white, while the New Era logo remains tonal black. Please note that this 59FIFTY will be released online only.

Last but certainly not least, we have a red Kamehameha 59FIFTY with yellow visor, top button, and side New Era logo. The front logo and back crest are stitched in white while classic green covers the undervisor.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & KTWA LONG-SLEEVE TEE

Sunday, December 20th, 2015 by

Releasing exclusively in-store and online this Tuesday, December 22nd at 10am HST.

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Aloha kākou!

This Tuesday we will be releasing a Kamehameha A-Frame snapback and matching Kill Them With Aloha long-sleeve tee. The snapback features black and white color blocking which is a must in any person’s wardrobe, along with a classic baseball green undervisor and contrasting red snap enclosure, providing a nice subtle holiday vibe. The KTWA long-sleeve tee features our military-inspired design printed in white and grey on a bold red tee.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK; HONOLULUAN & KTWA TEES

Sunday, December 13th, 2015 by

Releasing exclusively in-store and online this Tuesday, December 15th at 10am HST.
The KTWA tee with dark grey print will be an online exclusive, while the KTWA tee with light grey print will be an in-store exclusive.

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Aloha kākou!

This Tuesday we’ll be releasing a Kamehameha snapback and three tees. The Kamehameha snapback features a soft suede base in dark green, with a light grey undervisor and white snap enclosure. The front and back logos are stitched in white while the side New Era logo is stitched in green. We’re also bringing the Honoluluan design out of the archives and hitting it with vibrant colors on a navy tee, with a white crown on the back. We have two heather ash grey Kill Them With Aloha tees releasing as well—one printed in dark grey and light grey ink (online exclusive), and one printed in all light grey ink (in-store exclusive)—for a clean tonal look.

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FITSTRIKE RELEASE: KAMEHAMEHA, H PRIDE, & MUA SNAPBACKS; ESCAPE & KTWA TEES

Monday, December 7th, 2015 by

Releasing exclusively in-store and online this Tuesday, December 8th at 10am HST.

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Aloha kākou!

We have a big FITSTRIKE line-up releasing tomorrow. The Kamehameha snapback features a unique colorblocking on the crown, split right down the middle with woodland camo on the wearer’s left side and black on the right side, top button, and visor. It also features black embroidery and a white snap enclosure. The H Pride snapback features a wheat crown with shades of olive on the visor, top button, eyelets and embroideries. Wheat contrast stitching is seen on the visor while a white snap enclosure finishes the look. The Mua snapback features a black crown with a green visor and top button, along with a white snap enclosure and cream eyelets. The front logo features shades of brown and olive, while the side New Era logo is stitched in cream and the back logo is stitched in olive.

We’re also releasing two new tees that follow the same color scheme as the snapbacks above. The Escape tee features our popular “Escape to Paradise” slogan and trilock photo on the front of an olive tee, with a white crown on the back. The Kill Them With Aloha tee features the KTWA military-inspired design on an olive tee, printed in white and brown.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Friday, December 4th, 2015 by

Releasing this Saturday, December 5th at 11am HST.
The Going Yard Raglan and Tee will be available in two styles each, with one being a FITTED exclusive and the other being a stockist exclusive. Please see the release information for each style below.

cityofchiefs

alohastand
Photos: @jasonjko

Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Aloha A-Frame Snapback
This A-Frame snapback uses felt appliqué for a varsity/collegiate look, stitched in red over a white outline for a nice pop. The entire crown is black and also features white stitching and white snap enclosure, along with a black crest tag.

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Native Snapback
Wool played a large part in classic American sport uniforms, so it’s only fitting that we bring premium melton wool to many of our pieces in this collection. This Native snapback features a scarlet red melton wool crown with a brown melton wool visor. The front and side embroideries are stitched in yellow while the back embroidery and eyelets are stitched in white to match the snap enclosure. A brown crest tag is also seen next to the enclosure.

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Kamehameha 59FIFTY
The first 59FIFTY of the collection features a full melton wool build, with cream on the crown and gray covering the visor, top button and eyelets. It also features a red felt appliqué on the front, gray side logos, and red and gray embroideries on the back.

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Kou Golfer
Our second rendition of the vintage style golfer hat that we introduced in our 10 Year Collection. The front features a new “K” logo that stands for Kou, one of the old names for Honolulu, referring to the “City of Chiefs” nickname stitched on the back. The entire hat is black with contrasting white logos, eyelets, button, and strap.

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Going Yard Raglan – Black (FITTED Exclusive) & White (Stockist Exclusive)
This baseball-inspired raglan features an athletic script logo on the front above an emblem that showcases Kākuhihewa and the number 15 as he was the 15th aliʻi ʻaimoku. Our 10 year anniversary patch is stitched on the wearer’s bottom left and a small red crown is seen on the back.

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Going Yard Tee – Brown (FITTED Exclusive) & Black (Stockist Exclusive)
This tee features the same front design as the raglan but on a short-sleeve tee. It also features the 10 year patch and red crown on the back.

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