FITSTRIKE RELEASE: KAMEHAMEHA A-FRAME SNAPBACK

Monday, September 12th, 2016 by

Releasing exclusively in-store and online this Tuesday, September 13 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing a new FITSTRIKE Kamehameha A-Frame snapback this Tuesday, featuring a red crown with a dark navy blue visor and top button. All logos are stitched in white to match the snap enclosure, while the undervisor is finished in classic kelly green. Please note that because of the A-Frame’s unique fit, there are two sizes to choose from: “Small–Medium” should fit sizes 6 7/8–7 1/2 while “Medium–Large” should fit sizes 7 1/4–7 3/4.

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SUMMER 2016 AHOLOA COLLECTION

Thursday, September 8th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, September 10 at 11am HST.

AHOLOA

AHOLOA
Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

With the kau wela (summer) season now winding down, we are proud to present the final release of our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

King of Tantalus Snapback
This bold New Era snapback features a new King of Tantalus design on the front, which consists of an O’ahu silhouette in black with a white inner outline, along with the letters FTD in the middle and a red Tantalus course outline. A King of Tantalus Grand National race patch is stitched to the wearer’s right side, which contains a yellow/red diagonal background, “200” and “116” in the top corners representing the two signature colors we use, two Finish Line flags, a mongoose illustration as the racing mascot, the Tantalus course outline in the middle, and “FITTED” at the bottom. The front and side panels of the hat are red, with the back two panels making a statement in an all-over Finish Line pattern. The visor and top button are black, while the eyelets and back snap enclosure are white. It also features a red and white back crest, yellow New Era logo and inner sweatband, and an ASD Flag label next to the snap enclosure.

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Keiki Kamehameha Snapback
An all-around clean Kamehameha snapback for the keiki, featuring a black crown and visor along with a red undervisor and a white snap enclosure. Other details include a white front logo, green New Era logo, red top button, and green and white back crest.

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EasyEasy Tee – Black or Heather Grey
This new tee features the EasyEasy design that debuted on A-Frame hats a few weeks ago. It’s the summer vibe encapsulated in one phrase, “easy easy,” which represents the relaxed mood of summer—no stress, no worries, just cruise. The tee also features a small FITTED crest after EasyEasy, as well as our ASD monogram on the upper back above a small Finish Line patterned block.

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200 Aholoa Pin Set
A set of four new pins crafted just for the Aholoa Summer collection. The set includes a Fasi box logo, a FITTED crest, a circular crown emblem, and a FITTED Racing badge. Each pin measures between 3/4–1″ in diameter.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY & ASD BLOCK TEE

Sunday, August 28th, 2016 by

Releasing exclusively in-store and online this Tuesday, August 30 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Kamehameha 59FIFTY releasing this Tuesday, featuring a black base with metallic copper stitching on the front and back logos and tonal black stitching on the side New Era logo. As an added detail, the undervisor is done in a soft black suede. Releasing alongside the Kamehameha 59FIFTY is our ASD Block tee in a new colorway—light orange printed on a black tee.

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SHORESTRONG KEIKI KAMEHAMEHA SNAPBACK

Saturday, August 13th, 2016 by

SHORESTRONG

Aloha kākou!

Releasing tomorrow at 4pm EXCLUSIVELY for the ShoreStrong benefit concert at The Republik, this Keiki Kamehameha Snapback features an all black base with light green embroidery and black snap enclosure. It was made in limited quantities specifically for Shore’s benefit concert and will retail for $45. All the proceeds will be put toward young Shore’s ongoing battle against cancer.

Presale tickets for this event are on sale now at the shop for $30 (cash only). Tickets will be $35 at the door. This event runs from 4pm–8pm on Sunday, August 14 at The Republik to support Shore’s cancer journey. See you there! Mahalo!

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SUMMER 2016 AHOLOA COLLECTION

Thursday, August 11th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, August 13 at 11am HST.

AHOLOA

AHOLOA
Photo: @jasonjko
Model: @salvacio90

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the next release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

DPICT Camo Kamehameha Snapback
A bold red Kamehameha snapback featuring a DPICT Camo visor and black undervisor, all in quick-drying polyester pique fabric. Front, back and side embroideries are all stitched in white, while the eyelets and top button are done in black. It also features a white snap enclosure and ASD Flag tag in the back, and our Finish Line pattern makes a subtle appearance on the inner liner.

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High Point Short-Sleeve Button Shirt – DPICT Camo
Our next High Point Button Shirt, cloaked entirely in DPICT Camo, is crafted to high specifications with unique signature details. This 100% cotton silhouette features a traditional buttoned collar and button-down front with contrasting red button holes and rubber-coated buttons that are soft to the touch. The bottom of the shirt features a scooped hem, along with two signature red triangular gussets sewn into the side seams. Another red triangle is seen on the inner back collar, with a branded spec label fused to the center. A large tonal triangular gusset is sewn into the back, higher than on the Basin Tee, to match up with the yoke stitching on traditional button shirts. To the left of the large gusset is a triangular morale label, which holds a yellow all-purpose detachable toggle cord. The High Point Button Shirt also features a left chest pocket with a sizing label sewn on the inside directly behind the pocket, and a FITTED spec label on the front near the wearer’s bottom left.

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Night Crawler Tee – Black or Heather Grey
This new race-inspired design takes its cues from the original 1975 Volkswagen Golf, which was marketed in the United States as the Volkswagen Rabbit. Giving it a local twist, we used our resident quick rodent, the mongoose, for the featured illustration on the back. It also features a Finish Line pattern banner underneath as well as ASD, FITTED Hawaii, and our crown to complete the look. The front features a simplified version of the back along with a FITTED crest on the left chest.

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KING KAMEHAMEHA DAY SALE

Friday, June 10th, 2016 by

In honor of Kamehameha Day we will be having a one day sale tomorrow, in-store and online at 11am HST. 50% off of the current prices on everything except the Eō Pack, Paiea Projects Pack and Ebbets Field Pack. Online users can use discount code: KAMEHAMEHA50. Mahalo!

EŌ SNAPBACK, EMB TEE, & EMB TANK TOP

Friday, June 10th, 2016 by

Releasing exclusively in-store and online on King Kamehameha Day, Saturday, June 11 at 11am HST.

EO

Aloha kākou!

This Saturday we celebrate King Kamehameha Day here in Hawaiʻi, and to commemorate the day fit for our king, we created a brand new snapback entitled Eō, which translates to “Yes, I’m here” (in response to a name chant in one’s honor) in Hawaiian.

The design of the Eō snapback centers around the patch on the front panels, known to all as the Coat of Arms representing the Kingdom of Hawaiʻi. This seal is an important piece of Hawaiian history, with each part carrying a deeper meaning beyond the visual surface.

In the center of the seal is a shield split into quadrants. The upper left and lower right quadrants feature the eight white, red, and blue stripes representing the main islands. The upper right and lower left quadrants feature Puloʻuloʻu (kapu sticks) which would be placed outside the King’s doorway for protection. The center is home to the ancient triangular Puela flag which was raised at sea by Hawaiian chiefs, along with two spears in a crossed position which is called Alia.

The two men standing on the left and right sides of the central shield are depictions of high chiefs Kamanawa (holding the spear) and his twin brother Kameʻeiamoku (holding the kahili). These two men were incredibly important to Kamehameha’s ascension to the throne, as they were among the first to support him in his rebellion against Kīwalaʻō, the ruler of the island of Hawaiʻi. They were also part of the fabled “Five Kona Chiefs” which became Kamehameha’s core council.

The statement running across the bottom of the Coat of Arms, “Ua Mau ke Ea o ka ʻĀina i ka Pono,” was first expressed by Kamehameha III after the Kingdom of Hawaiʻi was returned to the Hawaiian people by the British in 1843. For five long months, the islands were wrongfully occupied through the force of Captain George Paulet. The act became known as the Paulet Affair. When the British government finally found out, Admiral Richard Thomas was sent to end the occupation and restore the sovereignty of the Kingdom of Hawaiʻi, thus spawning those famous words that became our state motto, translated to mean “The Life of the Land is Perpetuated in Righteousness.”

The Coat of Arms patch on the Eō snapback is perfectly complimented by the red corduroy on the front panels and visor, along with red mesh around the back, resulting in a very classic look. The sides feature tonal red embroidery while the back features a yellow and red crest. A yellow rope stands out along the top of the visor, and the yellow sweatband also pops through the mesh panels. Our newest tag is seen next to the white snap enclosure, featuring the Hawaiian flag facing out and our motto “Aloha Served Daily” when flipped over.

Releasing alongside the Eō snapback is a clean new design on two tops. They both feature small embroidered crests on the front left chest, with small embroidered crowns on the back, with the white EMB tee featuring red embroidery and the black EMB tank top featuring yellow embroidery.

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SPRING 2016 DELIVERY “HUI” – HNRS

Wednesday, June 1st, 2016 by

The Hnrs “United We Stand” Kamehameha Snapback will release exclusively at Hnrs in Las Vegas on Saturday, June 4. This is the second of three hats for the “United We Stand” Collection.

HNRS

HNRS
Photos: Rudy Thompson

Aloha kākou!

Hnrs will be releasing the second installment of their “United We Stand” Collection this Saturday, with a clean all-white Kamehameha New Era 9FIFTY snapback. The undervisor stays consistent with their first release, being cloaked in woodland camouflage. Please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

UNITED WE STAND

HNRS

SPRING 2016 DELIVERY “HUI” – HNRS

Saturday, May 28th, 2016 by

The Hnrs “United We Stand” H Pride Snapback will release exclusively at Hnrs in Las Vegas on Monday, May 30. This is the first of three hats for the “United We Stand” Collection.

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Photos: Rudy Thompson

Aloha kākou!

During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.

Our final collaborative effort for our Spring Hui collection comes from our ʻohana at Hnrs in Las Vegas. We’ve known the guys behind Hnrs for years, so it’s a privilege to work with them on this Hui Collection. They’ve created a mini collection entitled “United We Stand,” which is an ode to the country we live in, by utilizing three different designs. The H Pride above is the first of three hats for the Hnrs “United We Stand” Collection. Check out their own story below, and please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

 

Company: Hnrs Apparel

Year Established: 2014

Location: 8174 Las Vegas Blvd. S Suite 100

Phone Number: (702) 823-4417

Website: hnrslv.com

Social Media: @hnrslv (IG)

Favorite FITTED hat? Anything Kulāiwi

 

UNITED WE STAND PACK
By Todd Shimabuku (Hnrs)

As this opportunity came up, I was thinking on just building a solid looking cap that takes aim toward the nation and the country we live in…which is the United States of America. The 3 styles and colorways of caps have a deep connection as Hnrs is rooted in the USA, but still gives tribute to the local lifestyles we left behind in Hawaii. The colors of America with its tonal range of embroidery will make this set of caps a collectors favorite. The caps’ underbill was just my way of connecting this whole project towards what I experienced with becoming great friends with the owners of Fitted Hawaii which was the bond of Skateboarding and the East Coast style of Music, i.e. Black Moon, Mobb Deep, Smif & Wesson, and of course…the Wu Era!

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HNRS

SPRING 2016 DELIVERY “HUI” – ONE EIGHTY MAUI

Wednesday, May 11th, 2016 by

One Eighty Maui’s Warriors Kamehameha Snapback will release in-store only, exclusively at One Eighty Maui this Saturday, May 14.

ONE EIGHTY MAUI
Photo: @brendanms

Aloha kākou!

One Eighty Maui’s next Hui release is dubbed the Warriors Kamehameha snapback, named after the defending NBA champs and current best season record holder at 73–9, the Golden State Warriors. The Warriors’ signature blue and yellow are prominently used, with woodland camouflage providing a nice contrast on the visor. Please check out their Instagram account @oneeightymaui for further details.

ONE EIGHTY MAUI

ONE EIGHTY MAUI

ONE EIGHTY MAUI