THE F x KAMEHAMEHA KHAKI SNAPBACK

Monday, January 9th, 2012 by FITTED

Releasing tomorrow, January 10th

Aloha kakou!

Yep, new release tomorrow. We just took a small break, but your favorite Hawai’i ohana can’t stop, won’t stop. First up, we have a khaki cotton Kamehameha snapback with white Kamehameha logo, white crest and snap and black New Era logo, with tonal crown on the side. This hat is fire, you have to see it in the physical. Super clean. Next up is our tee, The F: a gray tee with red F and a white stripe, white crown on the back. This tee pays homage to the God MC, Rakim Allah and his head-nodding masterpiece with Eric B, The R.

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AHI KAMEHAMEHA SNAPBACK x FITTED LONG SLEEVE x ALOHA SNAPBACK x ALOHA KEIKI SNAPBACK

Monday, December 19th, 2011 by FITTED

Releasing tomorrow, Dec. 20th

Aloha kakou!

Tomorrow we are finally releasing the winning cap design submitted by Jameson Domingo, who currently resides in Las Vegas, but originally hails from the islands. We had Jameson stop by the office and build on his yellowfin / ahi inspired snapback, and what was birthed was a very dope, one-of-a-kind snapback that reflects the highly prized fish. You can read Jameson’s reasoning behind choosing the ahi for his custom cap here, and check out the original blueprint to the hat (Jameson’s original submission) right here. Below is a video Jameson submitted of him opening up and seeing the hat in physical for the first time. Can you say, speechless? Haha.

Along with the Ahi snapback, we’re releasing an all black keiki sized Kamehameha with white Aloha embroidery and white snap, an all black Aloha snapback (adult sized) with red underbrim, yellow snap and green button. Finally, we have a FITTED black longsleeve tee with FITTED in white on both sleeves, white tri-locks and white crown on the back.

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NOW AVAILABLE: COPPE x KAMEHAMEHA SNAP x FITTED PULLOVER

Wednesday, November 9th, 2011 by FITTED

Available for sale now

Aloha kakou!

New release in and readily available now, both in-stores and online. This t-shirt is influenced by “Coppe [kab]- From Old English. Originating from the Dutch invaders who populated the northeast midland region of England. The term cobweb, which is used to refer specifically to abandoned spider webs, comes from the root word, coppe. This tee references the forgotten remnants of those who have influenced the Hawaiian community and have since passed. Invisible to most, their cobwebs are an obvious reminder to those willing to see, with unclouded eyes, the connection between our past and our potential.” The shirt spells out FITTED in teal and white appearing in a cobweb style. We’re also offering a new teal, black and white Kamehameha snapback with black underbrim and black snap. Lastly, a heather gray FITTED pullover hoodie. Perfect timing as the winter winds are slowly blowing in.

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NOW AVAILABLE: STEPPING RAZOR x KAMEHAMEHA (GRAY / WHITE NEW ERA)

Tuesday, October 11th, 2011 by FITTED

Available today (Oct. 11th)

Aloha kakou!

Available now is a customer favorite that we ran a few years back: Stepping Razor, this time in white with an abstract pattern of our crowns, pineapple tops and shark’s teeth, with the FITTED crest in the middle. The front features a trilock pattern in black, gray and red. Also on deck is gray Kamehameha New Era with a white logo.

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ALL ROADS POINT TO HAWAI’I x KAMEHAMEHA (BLACK & TIFFANY NEW ERA)

Wednesday, October 5th, 2011 by FITTED

Releasing Saturday, Oct. 8th

Aloha kakou!

Along with our Primo pack dropping tomorrow, we also have a new pack dropping on Saturday. Dubbed All Roads Point To Hawai’i, the concept behind this is that we and a lot of the rest of the world look at Hawai’i as the center stage of the world. From a government / military perspective, it’s one of the most strategic places to set up military and naval bases (despite our objections). It’s a great place for import and export of commerce and if you ever plan on flying from the US mainland to anywhere across the Pacific, chances are you will end up stopping by Hawai’i anyway. Even in recent years, Hawaiian culture has infiltrated mainstream America in fashion, music and TV / movies. Ola has a saying… “There are some who have never been to Hawai’i and it’s a goal of theirs to come; they’ve been to Hawai’i and want to come back; or you live in Hawai’i and never want to leave.” Which is why, at some point or another, all roads truly point to Hawai’i. Along with the t-shirt is a black and Tiffany Kamehameha with white stitching on the brim.

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KAKAU x KAMEHAMEHA (GREEN / BLACK NEW ERA)

Monday, September 26th, 2011 by FITTED

Releasing tomorrow, Sept. 27th

Aloha kakou!

We brought back another customer favorite, our Kakau tee with a green and black Kamehameha New Era with white logo and silver crest and crown.

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TROPICAL STORM x KAMEHAMEHA (PATRIOTS) NEW ERA

Monday, September 19th, 2011 by FITTED

Releasing tomorrow, Sept. 20th

Aloha kakou!

Tomorrow’s release is a nod to a fad that went down in the 80s during the peak of the muscle car culture, when brothas used to airbrush the side of their cars to give it a personal touch, in wild colors, including flames and other random objects like waves, sharks and tikis. For example, you’d see a big block Toyota Corollas (Shoyu burners) with the name Tropical Storm on both doors with a crazy paint scheme that references the car’s name; palm trees, the sea, dope local girls, etc. The colors also tie back to the 80s, when bright neon was in effect. Printed on a black tee with Tropical Storm in pink and teal; pink crown on the back. Coinciding with this release is a Kamehameha New Era in an New England Patriots colorway with red top button and white Kamehameha logo.

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KAMEHAMEHA (TEAL & ORANGE) NEW ERA

Friday, September 16th, 2011 by FITTED

Releasing tomorrow, Sept. 17th

Aloha! Quick update for tomorrow’s release: we’ll also be releasing this new Kamehameha New Era colorway that just arrived at our doorsteps. Teal and orange with a white Kamehameha hit. Good to go! Tell a friend to tell a friend.

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