KAMEHAMEHA DAY FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & BRIGANTE OVERSIZED SIDE TEE

Sunday, June 11th, 2017 by

Releasing exclusively in-store and online on Kamehameha Day, June 11 at 11am HST.

KAMEHAMEHA

Aloha kākou!

 

Kamehameha Day Moʻolelo by Ola Nakaʻahiki

On December 22nd, 1871 Lota Kapuāiwa Kalanimakua Aliʻiōlani Kalanikupuapaʻkalaninui (Kamehameha V) proclaimed June 11th “Kamehameha Day” to honor his grandfather. We now celebrate this day with lei draping ceremonies, floral parades, hula performances and paʻu riders to demonstrate past cultural activities to revere our Chief. The draping ceremony started in 1901 and it culminates annually with long strands of lei adorned around the neck and outreached arms of King Kamehameha I statues.

There are a total of six statues, with the original Thomas R. Gould cast standing proud on the island of Hawaiʻi in Kapaʻau, North Kohala. This statue was originally bound for Oʻahu in the later part of the 1800′s to be erected at ʻIolani Palace, but was lost in transit due to a shipwreck. It was later found and sold back to the islands, but by that time a new cast was already in the works. This second statue now stands at Aliʻiolani Hale on the island of Oʻahu, in Honolulu across the street from ‘Iolani Palace. The third statue was commissioned when Hawaiʻi attained statehood in 1969, and currently resides in a prominent position within Emancipation Hall in Washington DC. The fourth statue stands in Hilo Bay—the second on the island of Hawaiʻi—and was erected in 1997. The fifth statue was designed by the great Herb Kawainui Kanē and stands on the property of the Grand Wailea Resort Hotel & Spa on the island of Maui. The sixth and since-removed statue was located in Las Vegas, Nevada. My guess is it was a marketing strategy to strengthen the “ninth Island” moniker bestowed on the “home away from Home” for many locals as they flock to Vegas for the many lures this desert oasis holds.

Here at FITTED we always revere our past through every product we design, and Kamehameha has always been a constant source of inspiration since the inception of our company. Affectionately referred to by the staff as “the stone that the builders refused, shall be the head corner stone,” popularized by Bob Marley in the song Corner Stone. For us the idea of creating a brand based on the knowledge from our immediate surroundings was an unpopular angle in the early 2000′s. Clothing companies normally relied on a strong urban connection, often referring to big city experiences in places like New York or Los Angeles, and although we’ve traveled to these places in the past, we lacked the perspective of what it was like to actually be born and raised there. So rather than having an inauthentic angle, we embraced the very much authentic perspective of these islands.

In 2004, we started to plan and build the foundation of the company. In 2005 we opened our doors, and in June of 2006 we released the first “head corner stone”—the Kamehameha New Era. Everything has a purpose and our purpose was to create a disruption in the marketplace; to create a platform for content and product that would build the house of FITTED. The original Kamehameha released in gold and red, the colors of royalty. Specifically mentioned on numerous occasions is PMS 116 (yellow/gold), the color of Kamehameha’s ahuʻula. It’s often said that Kamehameha wanted all of his opponents to know who they were battling, so his ahuʻula was made entirely of yellow feathers plucked off the ʻōʻō bird.

We strived to adopt this manaʻo in our own way, hoping to use our unique perspective to stand out among the crowd. Being located on the most remote land mass on the planet makes it extremely difficult to be successful in an industry with a virtually unlimited choice of apparel, on top of a decidedly fragmented marketplace in the middle of the Pacific Ocean. Without authentic perspective, quality content, respectful approach to culture, and extreme affinity for history, this would not have been achieved.

Kaʻahumanu, Kamehameha’s most beloved wife, spoke of him in this ʻōlelo noʻeau that we hold in deep regard:

“Pāpale ʻai ʻāina, kuʻu aloha.”
“The head covering over the land, my beloved.”

Mahalo nui loa for all the years of support, and we look forward to serving you for many more!

 

To celebrate this beloved holiday, we’ve created a brand new FITSTRIKE Kamehameha snapback specifically for a special release on Kamehameha Day. The snapback features a black base with hot pink undervisor, teal top button, and white eyelets and snap enclosure. The front logo is stitched in light orange, while the side New Era logo is teal and the back crest is white and teal. Coinciding with this release is a new Brigante Oversized Side tee featuring a bright print on a heather grey base.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & BRIGANTE OVERSIZED SIDE TEE

Friday, May 19th, 2017 by

Releasing exclusively in-store and online this Saturday, May 20 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing a new FITSTRIKE Kamehameha snapback this Saturday, featuring a rust crown along with a wheat visor and top button. The undervisor is cream, the front embroidery and back snap enclosure are brown, and the side New Era and back crest embroideries are mustard yellow. Along with the Kamehameha snapback, we have a new take on the Brigante design, with a large logo print wrapping around the wearer’s left side and our standard crown on the upper back, printed on a maroon tee.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Friday, May 12th, 2017 by

Releasing exclusively in-store and online this Saturday, May 13 at 11am HST.

FITSTRIKE

Aloha kākou!

A new FITSTRIKE Kamehameha snapback will be releasing this Saturday, featuring a red base with woodland camouflage undervisor and top button. The front logo is olive green to match the undervisor, while the eyelets and side New Era logo are stitched in black. The back features a black and white crest and a white snap enclosure.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & WTCF TEE

Thursday, April 6th, 2017 by

Releasing exclusively in-store and online this Saturday, April 8 at 11am HST.

FITSTRIKE

Aloha kākou!

This Saturday, we’ll be releasing a monochromatic Kamehameha snapback and Who The Crown Fits tee. The snapback features a black base with white contrast stitching on the visor, eyelets, embroideries, and snap enclosure, while the undervisor and top button are covered in urban camouflage. The WTCF tee features grey print on a clean white tee.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Thursday, March 30th, 2017 by

Releasing exclusively in-store and online this Saturday, April 1 at 11am HST.

FITSTRIKE

Aloha kākou!

We’re releasing a new Kamehameha snapback this Saturday under our FITSTRIKE program. This snapback is dipped in a new wheat color, with the front and back embroideries stitched in a bronze pink color, the side New Era logo stitched in light pink, and the back snap enclosure in a classic white.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Sunday, March 19th, 2017 by

Releasing exclusively in-store and online this Tuesday, March 21 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday’s release consists of a new Kamehameha snapback under our FITSTRIKE program. The snapback features a full denim crown with a white visor, top button, and snap enclosure. The undervisor is green while all the embroidery is red.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY & WTCF TEE

Friday, March 3rd, 2017 by

Releasing exclusively in-store and online this Saturday, March 4 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Kamehameha 59FIFTY and Who The Crown Fits tee releasing this Saturday. The Kamehameha 59FIFTY features a heather charcoal crown, light grey visor and top button, and bright neon sunset embroidery all around. The WTCF tee features a white and grey logo on the front and a white crown on the back, printed on a sunset-colored tee.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, WTCF GROWN LOGO TEE, & ROCKERS TEE

Monday, February 20th, 2017 by

Releasing exclusively in-store and online this Tuesday, February 21 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we’ll be releasing a FITSTRIKE Kamehameha snapback along with a WTCF Grown Logo tee and Rockers tee. The Kamehameha snapback features a white crown, denim visor and top button, navy undervisor and snap enclosure, and light grey embroidery. The WTCF Grown Logo tee features white print on a charcoal tee, while our Rockers classic from 2012 receives a well-deserved update with a white and grey print on a navy tee.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY

Sunday, January 22nd, 2017 by

Releasing exclusively in-store and online this Tuesday, January 24 at 11am HST.

FITSTRIKE

Aloha kākou!

A new FITSTRIKE Kamehameha 59FIFTY will be releasing on Tuesday, featuring a woodland camouflage crown and visor, contrasted nicely by light teal on all embroideries, as well as the undervisor, top button, and eyelets.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Monday, November 28th, 2016 by

Releasing exclusively in-store and online this Tuesday, November 29 at 11am HST.

FITSTRIKE

Aloha kākou!

We now return you to our regularly scheduled FITSTRIKE program with a special release on Tuesday. This FITSTRIKE Kamehameha snapback features Real Tree Xtra Camouflage pattern for the very first time, covering the entire crown and visor. The front logo is stitched in white, while the red side New Era logo, back crest, and snap enclosure provide a nice contrast.

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