FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Monday, November 17th, 2014 by

Releasing in-store and online this Tuesday, November 18th.

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Aloha kākou!

Tomorrow we will be releasing a FITSTRIKE Kamehameha snapback featuring a material we’re utilizing for the first time ever: snakeskin. Starting with a clean black base, we added a pop of snakeskin to the entire visor and top button. White embroidery is seen on the front and back logos, while the New Era side logo is a tonal black. It’s finished off with a red snap enclosure. As a FITSTRIKE release, only 50 pieces were produced.

Also available in-store, we have a black New Era snakeskin belt, featuring a black buckle and red New Era branding. The perfect compliment to tomorrow’s FITSTRIKE offering.

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WTCF & FITSTRIKE RELEASES

Thursday, October 16th, 2014 by

Releasing this Saturday, October 18th. See below for release information.

Aloha kākou!

This Saturday, we will be releasing product for all ages, from newborn all the way up to adults.

For the keiki, we have a FITSTRIKE Kamehameha snapback that features a black crown with denim visor and top button. The front and back embroideries are white while the New Era logo is tonal black. It also features a white snap enclosure. Along with the hat, we have our signature Who The Crown Fits design printed on onesies and keiki tees, in two color combinations: white with purple print and black with highlighter green print. The onesies come in sizes ranging from 3–24 months, while the keiki tees range from 2T–4T. These items will be released in-store only.

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For the grown folk, we have a FITSTRIKE Mua snapback that features a black crown with purple visor and eyelets. The front embroidery contains white and shades of teal, while the side New Era logo and back crest are stitched in white and teal, respectively. The top button and snap enclosure are white. Along with the hat, we have a matching heather charcoal tank top that features our Who The Crown Fits design printed in purple, along with the crown on the upper back. These items will be released in-store only.

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For our virtual customers, we will be releasing a special FITSTRIKE H Pride 59FIFTY online only, which features a charcoal crown with denim visor and top button. The front and back embroideries are white, while the side New Era logo is a tonal charcoal.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY

Monday, October 13th, 2014 by

Releasing in-store and online this Tuesday, October 14th.

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Aloha kākou!

Each year, the month of October plays host to Breast Cancer Awareness Month. As evidenced by all things pink (the official color of the movement), it’s clear just how important and crucial the movement is. Breast cancer is one of the most commonly diagnosed cancers among women in America, with 1 in every 12 women being diagnosed during the course of their lifetime. It’s an issue that hits home for a large number of us unfortunately, but awareness on the topic is incredibly important, as early detection can help save countless lives.

In honor of Breast Cancer Awareness Month, and in an effort to increase awareness within the community, we are releasing a unique Kamehameha 59FIFTY. Featuring a black base, we’ve added a large splash of pink on the two back panels, as well as pink stitching around the hat. The front logo is embroidered in white, while the side New Era logo and back crest are stitched in mint and black, respectively. It also features black eyelets and mint undervisor and top button. As part of our FITSTRIKE program, only 50 pieces were produced.

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FITTED + PAIʻEA PROJECTS FOR KAMEHAMEHA SURF TEAM

Thursday, September 25th, 2014 by

Releasing exclusively in-store and online this Saturday, September 27th.

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Aloha kākou!

Five years ago it was all a dream for Kamehameha Surf Team Head Coach Lea Arce. It took half a decade for the Native Hawaiian squad to win their first National Scholastic of Surfing Association (NSSA) High School Team Championship, which happened this past June in Dana Point, Calif. The Kamehameha Surf Team was the only school representing Hawai‘i at the NSSA Interscholastic Championships in June and narrowly beat San Clemente High School 110–107, ending the So Cal school’s 4-year reign. For the Kamehameha Surf Team Head Coach, who is a science teacher at Kamehameha Kapālama campus, this national title is a product of five years of sweat equity invested into the program.

“I’m very excited that the validation [of this NSSA High School Team National championship] is something I’ve been searching for a long time and I hope that this validates our team as a real surf team and that the national championship will open doors for other schools [in Hawaii],” said Coach Arce.

Although Gov. Neil Abercrombie named surfing as an official school sport in 2011, the Hawaii High School Athletic Association (HHSAA) has yet to implement a formal structure of events and competition format. Currently, OIA and ILH schools organize their surf teams as club sports and compete against each other under Hawai‘i Surfing Association. According to the Hawai‘i High School Athletic Association (HHSAA) regulations, it takes at least three schools to form a league and three leagues need to request a high school state surfing championship in order for the HHSAA to implement it.

“I’m hoping that with this championship it will solidify the need for surfing as an interscholastic sport in Hawaii,” Arce continued, “surfing can be used as a way to motivate these young men and women in their culture, but also their passion for that ocean and land as another outlet in addition to the sports that are already offered at schools.”

Arce was instrumental in forming the Kamehameha Surf Team and getting the current club-sport approved by the school’s administration in 2009. Since its formation, the Kamehameha Surf Team is undefeated in Hawai‘i with five consecutive state championships. At the time, the squad was formed to allow professional surfer Zeke Lau (class of 2012), who was a student at Kamehameha at the time, to compete in the NSSA Varsity Boys Shortboard division.

“Just being able to experience the whole team aspect is good for a student that surfs because not everyone is gifted to play football, basketball, soccer, etc. so having a surf team gives the other kids a chance to do something they love and be apart of a team just like every other sport,” says Zeke Lau.

“I think making surfing an interscholastic sport in Hawai‘i would just legitimize the sport just like football, baseball and basketball!”

What started as a way to allow Zeke Lau to compete in an additional division at NSSA Nationals has evolved into a showcase of excellence and the value of competitive interscholastic surfing. For the past five years, Fitted has supported the Kamehameha Surf Team with team hats, longsleeve shirts and towels for the NSSA National Championships.

This year, to celebrate the Kamehameha Surf Team’s first national title we are collaborating with our homies at Pai‘ea Projects on a limited-edition, neoprene Kamehameha New Era snapback in navy and “The Great” t-shirt in white and heather charcoal. The t-shirt design features Kamehameha I and relates to the heritage of the Native Hawaiian school and the fact that Pai‘ea was a skilled waverider himself. I mua…

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(Photos courtesy of Paul Kema. Mahalo Paul!)

SUMMER 2014 “PERCEPTION” DELIVERY 2 (FINAL RELEASE)

Thursday, September 11th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, September 13th, 2014.

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Aloha kākou!

We proudly present to you the final release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

As our entire Summer 2014 “Perception” Collection comes to a close, we’d like to say “Mahalo!” to everyone for their ongoing support and aloha. You help us strive to make the best product we can, and it inspires us to push the boundaries on everything we do moving forward. We can’t wait to show you what’s next…

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FITSTRIKE RELEASE: MUA SNAPBACK & KAMEHAMEHA 59FIFTY

Monday, August 4th, 2014 by

Releasing this Tuesday, August 5th (Mua releasing in-store and online, Kamehameha releasing in-store only).

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Aloha kākou!

Tomorrow’s FITSTRIKE release will consist of a Mua snapback and a Kamehameha 59FIFTY. The bright Mua features a beetroot crown with dark gray undervisor and black uppervisor, top button, eyelets, and side New Era logo. The front Mua logo consists of white, calypso green, inlet green, sea glass, and bridal turquoise in a smooth gradient. It also features a sea glass back crest and white snap enclosure. The Kamehameha features a rifle green crown, brown uppervisor, and mahogany eyelets. The undervisor, top button, and side New Era logo are red while the back crest and front logo are stitched in merit gold. Both hats are limited to only 50 pieces each.

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KAMEHAMEHA DAY FITSTRIKES

Tuesday, June 10th, 2014 by

Releasing in-store and online this Wednesday, June 11th.

Aloha kākou!

To celebrate the Kamehameha Day holiday tomorrow, we’re releasing five limited FITSTRIKE hats at once, all at a special price point for one day only: $34.99. To start off the pack is of course the Kamehameha snapback, featuring a full dark navy base with white embroidery and snap enclosure. Simple and clean—a must-have staple in your collection. Next up is a Slaps Wind snapback featuring a stone base with black uppervisor and woodland camo undervisor. It features gold/white/black Hawaiian flag embroidery with black eyelets and top button. The side New Era logo and back crest are embroidered in gold, while the snap enclosure is finished in white. A clean H Pride snapback is up next, featuring a full dark navy base with gold front embroidery and top button. White embroidery is seen around the side and back, which matches the white snap enclosure. Then we have a Mua snapback, featuring a gray base and black visor. The side New Era logo is black, while the back crest and snap enclosure are white. The front Mua logo is stitched in white along with various shades of green, while a lime green top button finishes the look. Finally we will be releasing an H Pride 59FIFTY, featuring an olive drab base with woodland camo undervisor. The front logo is embroidered in tan, while the side New Era logo and back crest are stitched in hunter orange. A rare white crown is also seen on the side of this FITSTRIKE hat. Only 50 of each hat was produced, and as a reminder, the $34.99 price point will be good for one day only. On Thursday, each hat will go back to its original price point.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Wednesday, June 4th, 2014 by

Releasing in-store and online this Thursday, June 5th.

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Aloha kākou!

Tomorrow we will be releasing a Kamehameha snapback under our FITSTRIKE program. This hat features a stone crown with dark navy visor, eyelets, and top button. The front, side and back embroideries are white, along with the snap enclosure. Only 50 pieces were produced.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Monday, May 19th, 2014 by

Releasing in-store and online this Tuesday, May 20th.

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Aloha kākou!

For our next FITSTRIKE release, we’re bringing in a Kamehameha snapback that features a black crown with scarlet visor, eyelets, and top button. The front, side, and back embroideries are done in white, and it’s finished off with a white snap enclosure. Like all FITSTRIKES, this release is limited to 50 pieces.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & KULĀIWI 59FIFTY

Wednesday, May 7th, 2014 by

Releasing in-store and online this Thursday, May 8th.

Aloha kākou!

Tomorrow’s FITSTRIKE release will consist of two hats dressed up in camouflage. The Kamehameha snapback features a crown cloaked in woodland camo with scarlet visor, eyelets, and top button. The Kamehameha embroidery is contrasted in white, along with the side New Era logo, back crest, and snap enclosure. The Kulāiwi 59FIFTY features a stone crown with woodland camo uppervisor and moss undervisor. It also features navy front embroidery and top button, as well as maroon New Era logo and back crest embroidery. These two hats are limited to only 50 pieces each.

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