KAMEHAMEHA SNAPBACK & HENROCK TEE

Monday, December 11th, 2017 by

Releasing exclusively in-store and online this Tuesday, December 12 at 10am HST.

KAM

Aloha kākou!

This Tuesday, we’re bringing you another all-weather 100% nylon ripstop snapback, along with a classic Henny-inspired tee. The Kamehameha snapback features a navy ripstop base, green ripstop undervisor, and white snap enclosure. The front and back embroideries are white, while the New Era logo is green, the side crown is tonal navy, and the eyelets are white. A black and white crest tag is seen around back, and new this time around is a navy ripstop sweatband. The accompanying team-favorite Henrock tee features gold print on a white tee.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & BRIGANTE TEE

Monday, November 20th, 2017 by

Releasing exclusively in-store and online this Tuesday, November 21 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new Kamehameha snapback releasing this Tuesday along with a matching Brigante tee. The Kamehameha features a navy base, white front and back embroidery, tonal side embroidery, white snap enclosure, green undervisor, and red top button. The Brigante tee features a navy, green, and red design printed on a white tee.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, CREW LOVE TEE, & BRIGANTE OVERSIZED SIDE TEE

Monday, November 6th, 2017 by

Releasing exclusively in-store and online this Tuesday, November 7 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we have a bright neon pack releasing under our FITSTRIKE program. The Kamehameha snapback features a cyber green crown with woodland camouflage visor and top button, while the embroidery, snap enclosure, and eyelets are all black. We’re also bringing back an old favorite—Crew Love—in volt, white, and grey on a black shirt. The next tee is a Brigante Oversized Side tee with black print on a neon base.

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OBSERVATION COLLECTION

Friday, November 3rd, 2017 by

Releasing exclusively in-store and online this Saturday, November 4 at 11am HST.

OBSERVATION

OBSERVATION

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OBSERVATION
Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

We continue the narrative of our Observation Collection with the next delivery this Saturday, exclusively in-store and online.

For the inspiration behind this collection, we look to our Hawaiian ancestors, who sparked innovation and change by being makaʻala (aware) and observing all things around them, then transforming that observation into constructive solutions.

The Ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the community. They observed the land and organized the communities in a way that followed the slope of the land and resources were perfectly utilized. Everyone within their ahupuaʻa had a duty to fulfill, became masters of their skillset, and always practiced aloha and laulima (cooperation).

A more detailed example is undoubtedly the brilliant wayfinding navigational skills that brought our ancestors to Hawaiʻi and throughout Polynesia. The original voyagers observed birds that migrated away for long periods of time and came back every year, concluding there must be more land out there. Watching other species of birds helped them understand when land was near or which trees were perfect for carving into canoes. They studied the waʻa kaukahi (single-hull canoes) and learned that making a unique modification would help withstand a longer journey, resulting in waʻa kaulua (double-hull canoes). And most importantly, they observed the stars, ocean tides, and the earth’s rotation, giving them a measure of time, seasons, and direction.

Throughout the Observation Collection, three brand new patterns are utilized, each stemming from natural elements that provide daily life, as well as the tools our ancestors used through applied observation:

ELEMENT EARTH FIRE / EEF: Flowing strokes of warm colors mimic fire bellowing in the air, and the movement of the earth underneath.

ELEMENT WATER SKY / EWS: The cool wavy colors are inspired by the ocean’s currents and the movement of clouds through the sky.

ELEMENT PLANTS TREES / EPT: Shades of green intersect and cut through each other like wind-rustled leaves and tree canopies swaying in the wind.

We’re also showcasing brand-new and updated cut and sew pieces for this collection—utilizing premium materials in our own custom-tailored—with special attention paid to the technical construction, placing them within the highly stringent standards of our TropTech line.

 

KAMEHAMEHA 9FIFTY SNAPBACK
Our new EPT (Element Plants Trees) pattern covers this Kamehameha Snapback, which also utilizes brass eyelets, white snap enclosure, white front logo, dark green side embroideries, and dark green and white back crest.

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CHISELED 9TWENTY CURVED VISOR STRAPBACK
The Chiseled FITTED logo arrives on a 9TWENTY strapback, with the front, back, and side embroideries in black on a pristine white base.

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BASIN PREMIUM TEE – PINK
Our premium Basin tee arrives in pink, utilizing the same premium construction as past seasons, but with a few slight enhancements. Still built under our TropTech label due to its technical activewear properties, this silhouette also retains its signature large trilock gusset on the back and small trilock gussets on the sides, this time in the same color as the body, as well as the ASD tag stitched into the yoke and contrast-stitched trilock label on the back collar. New this time around is a Tyvek care label on the inside bottom left of the wearer’s front, and a straight bottom hem all the way around.

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OBSERVATION COLLECTION

Thursday, October 19th, 2017 by

Releasing exclusively in-store and online this Saturday, October 21 at 11am HST.

OBSERVATION

OBSERVATION

OBSERVATION
Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

We continue the narrative of our Observation Collection with a second delivery this Saturday, exclusively in-store and online.

For the inspiration behind this collection, we look to our Hawaiian ancestors, who sparked innovation and change by being makaʻala (aware) and observing all things around them, then transforming that observation into constructive solutions.

The Ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the community. They observed the land and organized the communities in a way that followed the slope of the land and resources were perfectly utilized. Everyone within their ahupuaʻa had a duty to fulfill, became masters of their skillset, and always practiced aloha and laulima (cooperation).

A more detailed example is undoubtedly the brilliant wayfinding navigational skills that brought our ancestors to Hawaiʻi and throughout Polynesia. The original voyagers observed birds that migrated away for long periods of time and came back every year, concluding there must be more land out there. Watching other species of birds helped them understand when land was near or which trees were perfect for carving into canoes. They studied the waʻa kaukahi (single-hull canoes) and learned that making a unique modification would help withstand a longer journey, resulting in waʻa kaulua (double-hull canoes). And most importantly, they observed the stars, ocean tides, and the earth’s rotation, giving them a measure of time, seasons, and direction.

Throughout the Observation Collection, three brand new patterns are utilized, each stemming from natural elements that provide daily life, as well as the tools our ancestors used through applied observation:

ELEMENT EARTH FIRE / EEF: Flowing strokes of warm colors mimic fire bellowing in the air, and the movement of the earth underneath.

ELEMENT WATER SKY / EWS: The cool wavy colors are inspired by the ocean’s currents and the movement of clouds through the sky.

ELEMENT PLANTS TREES / EPT: Shades of green intersect and cut through each other like wind-rustled leaves and tree canopies swaying in the wind.

We’re also showcasing brand-new and updated cut and sew pieces for this collection—utilizing premium materials in our own custom-tailored—with special attention paid to the technical construction, placing them within the highly stringent standards of our TropTech line.

 

Kamehameha 9FIFTY Snapback
Featuring unique construction, this Kamehameha snapback offers a two-layered design, with light pink cotton forming the base and black cotton mesh layered over it. It also features white front and side embroideries, as well as a white snap enclosure, while the inner sweatband is light pink and the back crest is stitched in light pink and white.

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ASD Block 9TWENTY Curved Visor Strapback
We’re also releasing a light pink strapback featuring a small ASD Block embroidery on the front in white, along with a white New Era logo and white crest on the back.

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Basin Premium Tee – White
This is our first Basin tee since our Tradewinds collection, utilizing the same premium construction as before, but with a few slight adjustments. Still built under our TropTech label due to its technical activewear properties, this silhouette also retains its signature large trilock gusset on the back and small trilock gussets on the sides, this time in the same color as the body, as well as the ASD tag stitched into the yoke and contrast-stitched trilock label on the back collar. New this time around is a Tyvek care label on the inside bottom left of the wearer’s front, and a straight bottom hem all the way around.

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Chiseled Tee – Black
A new logo tee for this collection has been designed, with the name Fitted written in a custom chiseled font, inspired by the koʻi (adze), which ancient Hawaiians would use to carve canoes out of large trees. Under the crown on the back, there are 30 phases of the moon along with the words “360/365,” which are a nod to the old Hawaiian lunar calendar—30 days in a month, 12 months in a year—versus the modern calendar we use today (360 versus 365).

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY, CARRIAGE TEE, & WTCF LONG-SLEEVE TEE

Friday, September 29th, 2017 by

Releasing exclusively in-store and online this Saturday, September 30 at 11am HST.

KAMEHAMEHA

Aloha kākou!

We’ll be releasing a new FITSTRIKE Kamehameha 59FIFTY this Saturday, along with a classic tee design dating back to 2012 and a Who The Crown Fits long-sleeve tee—perfect for the upcoming fall season. The Kamehameha 59FIFTY features a heather oatmeal crown with red visor, logo embroideries, eyelets, and top button, along with a kelly green undervisor. The Carriage tee features a Hermès-inspired design on the front and back, printed in grey on a red tee. The black Who The Crown Fits long-sleeve tee features red FITTED logos printed on both sleeves, along with white Nihi and crown logos printed on the front and back, respectively.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, DE LA MER TEE, & WTCF TEE

Monday, September 18th, 2017 by

Releasing exclusively in-store and online this Tuesday, September 19 at 11am HST.

KAMEHAMEHA

Aloha kākou!

We have a nice black set releasing this Tuesday under our FITSTRIKE program. First up is a Kamehameha snapback with a black base, green undervisor, black snap enclosure, yellow top button, and yellow stitching all around. Next is an old favorite we’re bringing back in a new colorway—the De La Mer tee in black with shades of yellow on the front and a yellow crown on the back. Lastly, we have a Who The Crown Fits tee in black with white and red print on the front and a white crown on the back.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, ISLANDERS TEE, & WTCF TEE

Sunday, August 20th, 2017 by

Releasing exclusively in-store and online this Tuesday, August 22 at 11am HST.

KAMEHAMEHA

Aloha kākou!

We’ll be releasing a new Kamehameha snapback and two tees this Tuesday. The Kamehameha snapback features white trucker mesh around the sides and back, with woodland camouflage on the front two panels. The visor, top button, and snap enclosure are black, while the front logo is stitched in white and the side and back embroideries are black and white. The matching Islanders tee features woodland camouflage and white print on a black tee, and the Who The Crown Fits tee utilizes black and white print on a turquoise tee.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY, GENERATIONS TEE, & WTCF TEE

Monday, July 17th, 2017 by

Releasing exclusively in-store and online this Tuesday, July 18 at 11am HST.

KAMEHAMEHA

Aloha kākou!

This Tuesday, we’ll be releasing a FITSTRIKE Kamehameha 59FIFTY alongside two tees. The Kamehameha features a light teal crown with a black visor and top button. The front and side logos are stitched in peach while the back crest is stitched in peach and black. We also have our Generations tee featuring tropical colors on a black tee, and a bright Who The Crown Fits tee featuring teal and white print on a squash-colored tee.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY, ISLANDERS RAGLAN, & WTCF TEE

Sunday, July 2nd, 2017 by

Releasing exclusively in-store and online this Tuesday, July 4 at 11am HST.

KAMEHAMEHA

Aloha kākou!

We’ll be releasing a clean Kamehameha 59FIFTY on Tuesday under our FITSTRIKE program, with a royal blue base and white embroidery on the front, side, and back. We’re also digging into the archives and bringing out a new colorway for our classic Islanders raglan, with a white body and black sleeves, while the front and back designs feature camouflage and blue print, as well as a gold “50″ hit on the front. Alongside the Kamehameha and Islanders raglan, we have a powder blue Who The Crown Fits tee with navy blue printed on the front and back.

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