FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & KAPU TEE

Thursday, January 8th, 2015 by

Releasing in-store and online this Saturday, January 10th.

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Aloha kākou!

This Saturday, we will be releasing a FITSTRIKE Kamehameha snapback alongside a new tee design, dubbed “Kapu.” The snapback features woodland camouflage cloaked over the front two panels and entire visor. The side and back panels are comprised of white mesh, while the embroidery, top button, and back snap enclosure are done in black. The Kapu design features tagged up helmet and crossbones artwork on the back, along with “KAPU KULAIWI” (meaning “sacred/forbidden native land”) written underneath, all enclosed in a circle. The black Kapu tee features the design on both sides, small on the front and large on the back.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACKS & WTCF

Monday, December 29th, 2014 by

Releasing online only this Tuesday, December 30th.

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Aloha kākou!

We’ve set aside a limited amount of the two FITSTRIKE Kamehameha snapbacks that were released silently in-store last Friday to be sold in our online store tomorrow. If you missed out on the in-store release, here’s one more chance to pick up both hats. The first Kamehameha snapback features a black crown with red front embroidery, back embroidery, top button, and undervisor. It also features a black snap enclosure and a pop of bright gold on the side New Era logo. The second Kamehameha snapback features a black base with white contrast stitching throughout, along with a white snap enclosure around the back.

We also have some stock of the Who The Crown Fits assortment of tees that were released on the same day, which we will also post online. Printed in white ink on red fabric, this release includes a tee, tank top, and women’s crop top.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & EAST SIDE TANK TOP

Sunday, December 21st, 2014 by

Releasing in-store and online this Monday, December 22nd.

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Aloha kākou!

We have a special Monday release for you all, by way of a Kamehameha snapback and an East Side tank top. The snapback features a black crown and visor, with mesh paneling around the sides and back. The front embroidery is white, while the side New Era logo is tonal black and the back crest is turquoise/black. A white snap enclosure finishes the look. The turquoise East Side tank top features a small, white “The East Side” print on the front left chest along with a large print of the same design on the back, also in white.

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POʻO KŌNANE KAMEHAMEHA

Wednesday, December 17th, 2014 by

Releasing in-store and online, and at select stockists this Friday, December 19th, 2014.

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Aloha kākou!

We will be releasing another Kamehameha on Friday, dubbed the Poʻo Kōnane (poʻo means head and kōnane is an ancient game that resembled checkers). The colors on the hat come from the items used to play kōnane, which were typically white koʻa (coral) and black pohaku (stone), while the hat itself also pulls inspiration from the concept of the whole name—always thinking ahead, planning your next move, against opponents for fun and in war. The crown of the hat features a distressed black linen material, with khaki suede on the visor, back strap, and top button. It also features red embroidery throughout.

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EHU KAKAHIAKA KAMEHAMEHA

Wednesday, December 17th, 2014 by

Releasing in-store and online, and at select stockists this Thursday, December 18th, 2014.

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Aloha kākou!

Tomorrow’s release consists of a new Kamehameha strapback entitled Ehu Kakahiaka, which gets its name from the dusty color of the morning sunrise. It features a distressed burgundy linen on the crown, with cream suede on the visor, back strap, and top button. Jade embroidery is also featured all around.

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (FIFTH RELEASE)

Friday, December 5th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, December 6th, 2014.

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Aloha kākou!

We present to you the fifth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Monday, November 17th, 2014 by

Releasing in-store and online this Tuesday, November 18th.

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Aloha kākou!

Tomorrow we will be releasing a FITSTRIKE Kamehameha snapback featuring a material we’re utilizing for the first time ever: snakeskin. Starting with a clean black base, we added a pop of snakeskin to the entire visor and top button. White embroidery is seen on the front and back logos, while the New Era side logo is a tonal black. It’s finished off with a red snap enclosure. As a FITSTRIKE release, only 50 pieces were produced.

Also available in-store, we have a black New Era snakeskin belt, featuring a black buckle and red New Era branding. The perfect compliment to tomorrow’s FITSTRIKE offering.

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WTCF & FITSTRIKE RELEASES

Thursday, October 16th, 2014 by

Releasing this Saturday, October 18th. See below for release information.

Aloha kākou!

This Saturday, we will be releasing product for all ages, from newborn all the way up to adults.

For the keiki, we have a FITSTRIKE Kamehameha snapback that features a black crown with denim visor and top button. The front and back embroideries are white while the New Era logo is tonal black. It also features a white snap enclosure. Along with the hat, we have our signature Who The Crown Fits design printed on onesies and keiki tees, in two color combinations: white with purple print and black with highlighter green print. The onesies come in sizes ranging from 3–24 months, while the keiki tees range from 2T–4T. These items will be released in-store only.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY

Monday, October 13th, 2014 by

Releasing in-store and online this Tuesday, October 14th.

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Aloha kākou!

Each year, the month of October plays host to Breast Cancer Awareness Month. As evidenced by all things pink (the official color of the movement), it’s clear just how important and crucial the movement is. Breast cancer is one of the most commonly diagnosed cancers among women in America, with 1 in every 12 women being diagnosed during the course of their lifetime. It’s an issue that hits home for a large number of us unfortunately, but awareness on the topic is incredibly important, as early detection can help save countless lives.

In honor of Breast Cancer Awareness Month, and in an effort to increase awareness within the community, we are releasing a unique Kamehameha 59FIFTY. Featuring a black base, we’ve added a large splash of pink on the two back panels, as well as pink stitching around the hat. The front logo is embroidered in white, while the side New Era logo and back crest are stitched in mint and black, respectively. It also features black eyelets and mint undervisor and top button. As part of our FITSTRIKE program, only 50 pieces were produced.

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FITTED + PAIʻEA PROJECTS FOR KAMEHAMEHA SURF TEAM

Thursday, September 25th, 2014 by

Releasing exclusively in-store and online this Saturday, September 27th.

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Aloha kākou!

Five years ago it was all a dream for Kamehameha Surf Team Head Coach Lea Arce. It took half a decade for the Native Hawaiian squad to win their first National Scholastic of Surfing Association (NSSA) High School Team Championship, which happened this past June in Dana Point, Calif. The Kamehameha Surf Team was the only school representing Hawai‘i at the NSSA Interscholastic Championships in June and narrowly beat San Clemente High School 110–107, ending the So Cal school’s 4-year reign. For the Kamehameha Surf Team Head Coach, who is a science teacher at Kamehameha Kapālama campus, this national title is a product of five years of sweat equity invested into the program.

“I’m very excited that the validation [of this NSSA High School Team National championship] is something I’ve been searching for a long time and I hope that this validates our team as a real surf team and that the national championship will open doors for other schools [in Hawaii],” said Coach Arce.

Although Gov. Neil Abercrombie named surfing as an official school sport in 2011, the Hawaii High School Athletic Association (HHSAA) has yet to implement a formal structure of events and competition format. Currently, OIA and ILH schools organize their surf teams as club sports and compete against each other under Hawai‘i Surfing Association. According to the Hawai‘i High School Athletic Association (HHSAA) regulations, it takes at least three schools to form a league and three leagues need to request a high school state surfing championship in order for the HHSAA to implement it.

“I’m hoping that with this championship it will solidify the need for surfing as an interscholastic sport in Hawaii,” Arce continued, “surfing can be used as a way to motivate these young men and women in their culture, but also their passion for that ocean and land as another outlet in addition to the sports that are already offered at schools.”

Arce was instrumental in forming the Kamehameha Surf Team and getting the current club-sport approved by the school’s administration in 2009. Since its formation, the Kamehameha Surf Team is undefeated in Hawai‘i with five consecutive state championships. At the time, the squad was formed to allow professional surfer Zeke Lau (class of 2012), who was a student at Kamehameha at the time, to compete in the NSSA Varsity Boys Shortboard division.

“Just being able to experience the whole team aspect is good for a student that surfs because not everyone is gifted to play football, basketball, soccer, etc. so having a surf team gives the other kids a chance to do something they love and be apart of a team just like every other sport,” says Zeke Lau.

“I think making surfing an interscholastic sport in Hawai‘i would just legitimize the sport just like football, baseball and basketball!”

What started as a way to allow Zeke Lau to compete in an additional division at NSSA Nationals has evolved into a showcase of excellence and the value of competitive interscholastic surfing. For the past five years, Fitted has supported the Kamehameha Surf Team with team hats, longsleeve shirts and towels for the NSSA National Championships.

This year, to celebrate the Kamehameha Surf Team’s first national title we are collaborating with our homies at Pai‘ea Projects on a limited-edition, neoprene Kamehameha New Era snapback in navy and “The Great” t-shirt in white and heather charcoal. The t-shirt design features Kamehameha I and relates to the heritage of the Native Hawaiian school and the fact that Pai‘ea was a skilled waverider himself. I mua…

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(Photos courtesy of Paul Kema. Mahalo Paul!)