SPRING 2014 D2 “LEGACY” (THIRD RELEASE)

Thursday, April 10th, 2014 by

Releasing in-store and online this Saturday, April 12th, 2014.

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

Kamehameha 59FIFTY
Our first Murakami colorway was released in 2006 as an H Pride 59FIFTY, part of the very first group of FITTED New Era hats. To honor that momentous occasion, we are bringing back that exact Murakami colorway remixed with the Kamehameha logo on the front, a nod to the other design that released at the same time in 2006. Featuring a green base with orange hits on the undervisor and top button, as well as orange embroidery all around. The Kamehameha logo on the front is outlined in white just like the H Pride it’s modeled after, and it also marks the first time we’ve ever had a Kamehameha with an outline. And of course, it wouldn’t be complete without the black and gold satin “Tools of the Trade” lining underneath.

front

back

left

right

bottom

 

Home Grown Snapback
Based off our original release from 2009, this remake favors a black base instead of the original white. Utilizing micro rip stop nylon material, this snapback features white front and back embroidery as well as green/black embroidery on the sides. The inner tri-lock lining and sweatband perfectly match the original, while the white snap enclosure provides a new variation from the original 59FIFTY version.

front

back

left

right

bottom

(more…)

NAVY KAMEHAMEHA SURF TEAM SNAPBACK & NAVY “ALOHA SERVED DAILY” TEE

Thursday, January 16th, 2014 by

Releasing in-store and online this Saturday, January 18th, 2014.

Aloha kākou!

This Saturday we’re releasing a new Kamehameha snapback specially designed for the Kamehameha Schools Surf Team, featuring white embroidery and top button on a deep navy base. A gray undervisor and white snap enclosure finish off the look. To go with the hat we’re also releasing our classic “Aloha Served Daily” tee in navy with white print.

front

back

left

right

bottom

front

close up

back

NAVY KAMEHAMEHA & “NATIVE” TEE

Thursday, January 9th, 2014 by

Releasing in-store and online this Saturday, January 11th, 2014.

Aloha kākou!

This Saturday, we’re releasing a new Kamehameha snapback, with a deep navy crown and undervisor, tan visor, and red Kamehameha embroidery and snap enclosure. Also releasing with the hat is a new Native tee in heather gray with guava fill and white outline.

front

back

left

right

front

“WEST SIDE” TANK TOP & ORANGE KAMEHAMEHA

Thursday, January 2nd, 2014 by

Releasing in-store and online this Saturday, January 4th, 2014.

Aloha and Hauʻoli Makahiki Hou! As we leave 2013 behind, we want to wish you and yours a great and prosperous 2014!

We’re starting the year off right with a couple of new releases. First off we have our popular “West Side” design in white on a black tank top, small on the front left chest and large on the back. We’re also releasing an orange Kamehameha 59FIFTY fitted with white embroidery and woodland camo covering the visor and top button.

front

back

front

back

left

right

BLACK FRIDAY 2013 “PŌ PAUʻOLE”

Tuesday, November 26th, 2013 by

Releasing in-store on Black Friday, November 29, 2013. We will open at midnight and we will close when everything is sold.

po pauole

Black Friday has always been an important day for us. We strive to create an event that you—our ‘ohana—will enjoy coming to and leaving from. For us itʻs not just a sale, but a great experience.

Last year we embraced the dark with our ‘Ele‘ele Ambush in the Night collection. This year we wanted to explore the dark a little deeper, through the teachings of our Hawaiian ancestors. While cultures around the world have their own beliefs on the creation of life, ancient Hawaiians used the Kumulipo (creation) chant to tell their story. They believed that the creation of life happened in 16 wā, or eras—the first 8 wā in darkness, and the second 8 wā in light.

The belief that essence preceded existence is the basis of our Black Friday collection, aptly titled “Pō Pau‘ole,” which roughly translates to “never-ending darkness.” It is our respectful nod to the Kumulipo chant and our way of sharing the story of creation with you.

Using five snapbacks as our canvas, we’ve commissioned our good friend Shawn Kaho‘olemanaʻs incredible natural photos to help paint the picture of Pō Pauʻole and creation in an amazing visual narrative.

Shawn is one of our oldest friends here at FITTED. We really respect and love what he is doing now, and to be able to work with him and showcase his amazing work is truly an honor.

Shawn

We asked him to tell us a little more about himself, and here are his words:

“O aloha mai kakou. O Shawn Kahoʻolemana Naone koʻu inoa a he Hawaiʻi. Noho au i Palehua aka no Aliapaʻakai mai au. My name is Shawn Kahoʻolemana Naone and I am Hawaiian. I live in Makakilo but was raised in Salt Lake. I am a student with two concurrent majors, one in Native Hawaiian Studies and one in Social Work.  I went through many years of life with minimal curiosity on what it meant to be kanaka ʻoiwi (Native Hawaiian), in fact I never realized that I had a kuleana (responsibility) to learn and share what my kupuna had practiced and lived so many hundreds of years ago. I lived with this huikau (confusion) for many years until I discovered the value of my culture, the Hawaiian culture. This huikau I feel is one of the main reasons Native Hawaiians are the leaders in the demographic of the incarcerated, the homeless, the substance abusers, and the diasporic.

“I started to document my journey of what I learned in and out of the classroom, and at the same time I got to share my culture to those who were in the same boat as I. My philosophy on photography is a complex one but then again, aren’t all Hawaiians living in this ever changing modern day and age. The word for picture is kiʻi, but it also means image, picture, statue, tiki, likeness (as in art imitating life or more importantly vice versa), and also it means to fetch, to acquire, and obtain. So it is my paradox as well my opportunity to be pono in my art by taking a picture without actually talking but observing and giving a response to what I see. I try to makawalu others by showing the multiple angles of a certain object, and how it’s juxtaposition affects everything around it and that we are all connected. There are many ways of seeing one thing.”

Below are the five pieces of the Pōpauʻole narrative, using descriptions based on Shawnʻs own writings. Each hat will be on sale for $39.99.

 

(more…)

NAVY KAMEHAMEHA AND NAVY DAY TRIPPER TEE

Wednesday, November 13th, 2013 by

Releasing Saturday, November 16th.

Aloha kākou!

This upcoming Saturday we are releasing a new Kamehameha snapback in navy, with a green button and a Shamrock green embroidered logo. To match, we are also dropping a white on navy “Day Tripper” tee. See you Saturday!

NAVYKAM_FRONT

NAVYKAM_RIGHT

NAVYKAM_BACK

NAVYKAM_LEFT

DAYTRIPFRONT

CLOSEUP

DAYTRIPBACK

KAMEHAMEHA SNAP BACK

Friday, November 8th, 2013 by

Releasing Saturday, November 9th, 2013.

Aloha kākou!

We also are dropping a brand new Kamehameha snapback in camo, with a black visor and logo in carmine embroidery.

kam_front

kam_right

kam_back

kam_left

GREY TEAL KAMEHAMEHA

Monday, November 4th, 2013 by

Releasing Tuesday, November 5th, 2013.

Aloha kākou!

For tomorrows release we have a brand new Kamehameha made out of 100% polyester in grey with maroon embroidery, a teal visor and button. Come this Tuesday and grab yours!

front

right

back

left

KAMEHAMEHA HAT AND NEW SHIRT RELEASE

Monday, September 30th, 2013 by

Releasing Tuesday, October 1st.

Aloha kākou!

AHUPUA’A is a land division usually extending from the mountains to the sea. The word itself is very literal. It was called this because the boundary was marked by a heap (ahu) of stoned surmounted by an image of a pig (pua’a), or because a tribute was laid on the altar as tax to the chief. This tuesdayʻs shirt release was inspired by Ahupuaʻa. Here at fitted we strongly believe in traditions. Just like the old ahupua’a, everyone has a job to do to make sure there is balance in the system. If it wasnʻt for all of us working together we wouldnʻt be a cohesive brand. Visually, it shows the mountains, “FITTED” representing the land division and it extending to the ocean. This graphic is on a black tee printed with red, white, and aqua. This weeks new era snapback is made of 100% wool on black cap and black embroidery for our Kamehameha logo. ONE SIZE FITS ALL.

SHIRT1

SHIRT2

KAM1

KAM2

HAT4

KAM3

WHEAT KAMEHAMEHA X HONOLULU 50ths THROWBACK

Monday, September 23rd, 2013 by

Releasing Tuesday, Sept. 24th.

Aloha kākou!

On this shoot we followed Justin Ridgely (IG:@hiboulder) and his son Ronin Ridgely (IG:@theyseemeronintheyhating), on an adventure taking us to where they take their Crown. If you havenʻt already checked out the Volcanic Rock Gym or are still hesitant about doing so, be sure to visit our Support Local Segment on our website for more information about them. Also, donʻt forget to tag #FITTEDHICrown on Instagram and show us and the rest of the Instagram world where you take your crown.

Tuesdayʻs release will be available exclusively in-store and online tomorrow. Limited to 50 pieces, this new Kamehameha features a wheat (100% polyester) crown with a light turquoise Kamehameha logo and turquoise underbrim. We will also be dropping our black “Honolulu 50ths” tee with orange, white, and green print on the front. Donʻt miss out!

HAT1

HAT2

HAT3

HAT4

_MG_7247

_MG_7250

_MG_7251