SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Friday, May 1st, 2015 by

Releasing this Saturday, May 2nd. The ʻIliahi Tree Camo Slaps Wind snapback will be available in-store, online, and at Blue Hawaii Surf. The Aloha tees will only be available in-store and online.

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Photos: Chris Fujimori (@cfujifilms)
Model: Naz Kawakami (@wirtsdead)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Slaps Wind Snapback
Spacer mesh, sublimated polyester poplin, and neoprene make another combined appearance on this bold Slaps Wind snapback. The front panels feature our ʻIliahi Tree Camo along with an all black Hawaiian flag embroidery, leaving the stitching technique to distinguish between the shapes on the flag itself. The rest of the panels are made of black spacer mesh, while the visor is made of black neoprene. It also features black side crown and New Era logos, white back crest, and a black snap enclosure.

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Kālā Aloha Tee – Black / Women’s Tee – Pink
Making a welcomed comeback this Spring/Summer season is our popular Kālā pattern, filling our Aloha logo on the front of these two tees. A small white crown is seen on the upper back as well.

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FITTED + STANCE KĀLĀ SOCKS

Monday, September 1st, 2014 by

Releasing in-store and online this Tuesday, September 2nd.

LFfitted

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SPRING 2014 D2 “LEGACY” (SEVENTH RELEASE)

Thursday, May 8th, 2014 by

Releasing in-store and online this Saturday, May 10th, 2014.

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[Photo credit: @ryagra]

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

“White Wash” Aloha Snapback
Released in 2008, the original “White Wash” Kamehameha 59FIFTY became a highly popular fan favorite. The production and material were unique, and the concept behind the hat hit home as a direct reference to the vast body of water that surrounds us and all the beautiful beaches we have here in Hawaiʻi. For our Legacy Collection, we created an Aloha snapback that pays homage to the “White Wash” Kamehameha while keeping its own identity. We’re using the same cotton canvas base, but this time we’ve switched it for an olive stone color with a very muted distressed wash for a subtle nod to the original. The inside stays true to the 2008 version with the “Tools of the Trade” satin lining, this time in honey dew with matching sweatband and undervisor. The side New Era logo is embroidered in honey dew as well, while the Aloha logo, side crown, back crest, and eyelets are stitched in white.
**IN-STORE EXCLUSIVE: For the purists out there that are seeking the look of the original “White Wash,” we will be releasing a very limited amount of bleach-distressed hats, hand-done by our FITTED team. Only 25 of these hats were made, and they will be an in-store exclusive.

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SPRING 2014 D2 “LEGACY” (SIXTH RELEASE)

Thursday, May 1st, 2014 by

Releasing in-store and online this Saturday, May 3rd, 2014.

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[Photo credit: @ryagra]

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

“Coastline” Mua Snapback
Featuring an all black snapback with an ocean blue undervisor and sweatband. The Mua is embroidered in white along with shades of ocean blue and sea foam. The New Era logo, side crown, and eyelets are embroidered in powdery sand yellow, while the back shaka logo is embroidered in white. A white snap enclosure and small black crest tag are also seen on the back. Completing the look is the Hawai‘i state seal boldly featured on the inner satin lining.

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SPRING 2014 D2 “LEGACY” (FIFTH RELEASE)

Thursday, April 24th, 2014 by

Releasing in-store and online this Saturday, April 26th, 2014.

ryagra
[Photo credit: @ryagra]

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

Koko Kālā 59FIFTY
Originally released in 2007, our Kālā hats have become some of our most popular and sought after releases. Utilizing unique design, embroidery, and material rarely seen before, the Kālā became an instant classic. Running stitch floral embroidery was seen covering the hat in various bright colors, all on a solid colored cotton linen crown. Over the years, we’ve reintroduced the pattern in various projects, notably in collaborations with established companies like Crooks & Castles and Vans/Blue Hawaii. Through our Legacy Collection, we have the opportunity to bring back the Kālā once again. We are both proud and excited to release the next installment in the franchise: the Red Kālā 59FIFTY. Literally translated to mean “Money,” the Red Kālā features the same cotton linen material with all-over floral embroidery, this time on a bold red base. The crown, crest, and New Era logo are all embroidered in the same red for a tonal look.
**PLEASE NOTE: The Red Kālā fits bigger than usual. Please order one size smaller for a better fit (i.e. if you are a 7 1/2, you may want to order a 7 3/8).**

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MOʻOLELO: FITTED x EIGHTY FOUR SKATE CO. x VANS

Thursday, May 30th, 2013 by

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Aloha kākou!

For this week’s Moʻolelo / #tbt, we travel back two years ago to 2011 when we released our collaboration with Eighty Four Skate Co. & Vans for a custom built Era Pro. The components of this model consisted of black linen with single stitch embroidering in a multitude of colors as seen on our O.G. black Kala fitted from 2007. For those who may not know, “Kala” in Hawaiian translates to “money,” as in “Money is the root of all evil,” however with this concept and frame of thought, we flipped it into something a little more positive.

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FITTED KALA LANYARDS x ASD PINEAPPLE SCENTED AIR FRESHENER

Thursday, January 26th, 2012 by

Releasing Saturday, Jan 28th

Aloha kakou!

Just got these really dope accouterments in the office, which we’re planning to release this Saturday. We got a nice lanyard with our O.G., multi-color Kala print on one side, and yellow on the flipside with FITTED in black; yellow crown on the actual clip. Hang em in your pocket, in your rear-view mirror or wherever. Speaking of rear-vie mirror, we have a pineapple scented air freshener with the Aloha Served Daily logo on both sides.

FITTED x EIGHTY FOUR SKATE CO. x VANS RELEASE

Friday, February 11th, 2011 by

Releasing Monday, Feb. 14th (Valentine’s Day). 75 pairs only!

Aloha kakou!

This Monday, Valentine’s Day, we’re finally releasing our second footwear project. As you know by now, we’ve teamed up with Eighty Four Skate Co. and Vans to construct a Vans model. The model for this Vans is an Era Pro constructed of black linen with single stitch embroidering in a multitude of colors as seen on our O.G. black kala. For those who may not have been around for our Kala releases, we’ll give you a small rundown on this: Kala roughly translates to money in Hawaiian, and you know all the saying: “Money is the root of all evil.” We’ve flipped this concept into something a lot more positive. We’re extremely excited about this project and has been a long-time coming! For the Vans, there are only 75 pairs. Releasing with this pack is an all black tanktop with white all over Kala print and an all black t-shirt flipping the Vans Off the Wall graphics into Hawaii: Off the Wallows.

FITTED x EIGHTY FOUR SKATE CO. x VANS

Tuesday, February 1st, 2011 by

Releasing Monday, Feb. 14th (Valentine’s Day)

Aloha kakou!

By now, we’re pretty sure you’ve heard the news about our upcoming collaboration between 84 Skate, Vans and ourselves. We’re extremely excited about this project and has been a long-time coming. We’ll have a more concise blog with more information in the coming weeks; for now we just wanted to get the news out there officially from your ‘ohana. The model for this Vans is an Era Pro constructed of black linen with single stitch embroidering in a multitude of colors as seen on our O.G. black kala.
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