SUMMER 2014 “PERCEPTION” DELIVERY 2 (FINAL RELEASE)

Thursday, September 11th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, September 13th, 2014.

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Aloha kākou!

We proudly present to you the final release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

As our entire Summer 2014 “Perception” Collection comes to a close, we’d like to say “Mahalo!” to everyone for their ongoing support and aloha. You help us strive to make the best product we can, and it inspires us to push the boundaries on everything we do moving forward. We can’t wait to show you what’s next…

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SUMMER 2014 “PERCEPTION” DELIVERY 2 (FIFTH RELEASE)

Friday, September 5th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, September 6th, 2014.

IMG_5706

Aloha kākou!

We present to you the fifth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (FINAL RELEASE)

Thursday, July 17th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, July 19th, 2014.

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Aloha kākou!

We proudly present to you the final release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

We’d like to send out a big MAHALO to everyone that supported our Summer 2014 Delivery 1 Collection, wether it be from our brick and mortar shop, our online shop, or one of our many great stockists. We will see you all soon for our Summer 2014 Delivery 2 Collection!

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (FIFTH RELEASE)

Thursday, July 10th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, July 12th, 2014.

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Aloha kākou!

We present to you the fifth release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (FOURTH RELEASE)

Thursday, July 3rd, 2014 by

Releasing in-store, online, and at select stockists this Saturday, July 5th, 2014.

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Aloha kākou!

We present to you the fourth release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (THIRD RELEASE)

Thursday, June 26th, 2014 by

Releasing in-store and online this Saturday, June 28th, 2014.

BlogImage

Aloha kākou!

We present to you the third release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (SECOND RELEASE)

Friday, June 20th, 2014 by

Releasing in-store and online this Saturday, June 21st, 2014.

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Aloha kākou!

We present to you the second release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (FIRST RELEASE)

Thursday, June 12th, 2014 by

Releasing in-store and online this Saturday, June 14th, 2014.

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Aloha kākou!

We are proud to present to you the first release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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SUMMER 2014 “PERCEPTION” DELIVERY 1 LOOK BOOK

Wednesday, June 11th, 2014 by

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For our Summer 2014 collection, we’re taking it back to the early to mid-1900’s, from the annexation of Hawaii to our admittance into statehood and beyond. The overall theme is “Perception,” and with that we focus on the tourism boom in Hawaii and the perception of outsiders looking in vs. the insiders looking out. The hula shows, tiki bars, wahine in grass skirts, and everything in between — there was a grand perception of Hawaii that wasn’t necessarily matched from the inside.

The entire collection revolves around three patterns: Maiʻa, Vanquish, and Kālā Pepa, with all three relating to either an outside or inside perception of Hawaii during this time period. Please stay tuned as we bring you pieces of our Summer “Perception” collection over the coming weeks.

MAIʻA
A bright floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.

VANQUISH
This pattern is an amalgamation of Hawaiiʻs lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.

KĀLĀ PEPA
A collage of early Hawaiian bank notes that used to be in circulation, representing the basic principle: cash rules everything around us. Before paper money, Hawaiians mostly bartered with sandalwood and handmade crafts and tools. Monetary value was not placed on things until the western world influenced the printing of bank notes. Thus spawned the root of all evil: money.

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