SUMMER 2016 AHOLOA COLLECTION

Thursday, June 30th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, July 2 at 11am HST.

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Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the third release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

Kākuhihewa Snapback
One of our personal favorite logos makes its return on this season’s next snapback. This 9FIFTY features a full, quick-drying Poly Pique crown and visor in black with a red undervisor. The Kākuhihewa logo is outlined in red on the front to match the eyelets and top button. The back crest is stitched in a royal red and yellow, while the side logos and snap enclosure are white. Our new tag is stitched into the back near the snap enclosure, featuring the Hawaiian flag on the front and Aloha Served Daily on the back. This snapback also showcases our new Finish Line pattern on the inner lining.

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Good Morning Long-Sleeve Tee – White or Yellow
This long-sleeve tee features our brand name on the front and back in a retro racing style reminiscent of the old Hawaiian Punch race team. A patterned floral bar is printed across the bottom with the same retro feel, along with our ASD motto running down both sleeves in script.

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116 Aholoa Pin Set
Four brand new pins crafted especially for the Aholoa Summer collection. The set includes a Kaʻena Point FITTED logo, a stylized ʻio hawk crest with FITTED crown, a Brigante logo, and an upside-down Hawaiian flag with our logo in the top left corner. Each pin measures between 3/4–1” in diameter.

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FITTED + EBBETS FIELD FLANNELS

Thursday, May 26th, 2016 by

Releasing exclusively in-store and online this Saturday, May 28 at 11am HST.

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EBBETS_HAT_TWOPhoto: @imuakino1
Models: @mistymaa / @haakeaulana
Creative Direction: @bailee_hmb / @hmbhnl
Styling: @hmb_Studios

Aloha kākou!

We are incredibly honored to present our collaboration with one of the most highly regarded names in sports apparel: Ebbets Field Flannels. The brand was born in the late 80’s but its heart and soul are rooted in the mid-1900’s, with its hand-crafted and high-quality vintage athletic wear.

Their attention to detail and commitment to authenticity are second to none, so to be able to team up with them for this collection is definitely a proud moment for us. And knowing their history and expertise, we felt confident that our vintage sports inspired Kākuhihewa Chiefs theme from our 2015 Holiday collection would be the perfect match.

The story of Kākuhihewa is one of great prestige and honor among the people of O’ahu. As the 15th aliʻi ʻaimoku (ruling chief, or more literally “the chief who can eat anywhere”) of Oʻahu, he was heralded throughout the eight Hawaiian islands, providing a time of peace and prosperity with no war or rebellion in sight. His reign brought ʻāina momona (bountiful and fertile land)—water was plentiful, crops flourished, and food was in unlimited supply. This resulted in a healthier and therefore wealthier community, which contributed to a thriving Hawaiian population.

This partnership provided the perfect opportunity to do Kākuhihewa’s great story justice by presenting it with a company that’s as passionate about their product as we are about the stories behind it. For over 25 years, Ebbets Field Flannels has continuously raised the bar with their authentic wool flannel baseball jerseys, with each one expertly hand-crafted using real 1950′s era wool blend baseball cloth.

The FITTED + Ebbets Field Flannels Kākuhihewa Chiefs Baseball Jersey and Cap are created with the same detail and care, down to the last stitch. Both items in the collection are handmade with authentic historical fabric here in the U.S. in limited quantities.

The Kākuhihewa Chiefs Baseball Jersey is comprised of three main colors: red, brown, and yellow. The red represents the koko (blood) giving us life, while brown represents the earth or ʻāina, and the yellow represents the feathers of the ʻōʻō bird, used for 
aliʻi ʻahu ʻula (feather cloaks) and mahiʻole (feather helmets). Built with a slightly longer body for a traditional baseball fit, the jersey features a red wool body with dark brown wool sleeves and pearl buttons down the front. A side profile illustration of Kākuhihewa adorns the left chest right above a layered “Chiefs” script appliqué, while a 10 Year patch is sewn on the bottom left area on the front, high enough to be seen when tucked in for an authentic baseball look. The back features “Kākuhihewa” in script and a large number 10 as a nod to our years in business, with both being yellow and brown stitched appliqués. The wearer’s right sleeve features our Umi A Ola maile wreath patch, while the left sleeve is home to the KC logo (for Kākuhihewa Chiefs, the fictional team name) that we introduced in our holiday collection, stitched in red, brown, yellow, and white.

The Kākuhihewa Chiefs Cap features the same authentic 1950′s-era wool construction in all black. It also stays true to the same build as the baseball caps made during that time, forgoing the buckram that’s common in today’s caps for an unstructured, traditional look. The cap features the Kākuhihewa side profile appliqué on the front, with “Chiefs” stitched in red script on the back. It also features a premium leather clasp enclosure which adds to the quality and craftsmanship of both pieces.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, January 21st, 2016 by

Releasing in-store and online this Saturday, January 23rd at 11am HST.

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Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Aloha 59FIFTY
Grey and dark green come together nicely on this Aloha 59FIFTY, featuring grey melton wool on the crown and dark green melton wool on the visor. The front Aloha logo is stitched as a layered felt appliqué, while the eyelets, top button, side logos, and back logo are finished off in dark green.

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Kākuhihewa Metal Pin Set
We have a set of two new pins releasing to commemorate our Waiwai collection. Both pins feature aliʻi illustrations representing Kākuhihewa and his great reign over Oʻahu, making them great accent pieces to anything and everything from the collection.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, January 14th, 2016 by

Releasing in-store and online this Saturday, January 16th at 11am HST.

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Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Mua Snapback
A great mix of colors and materials come together on this snapback. The crown is made out of light grey melton wool, while the visor is made out of brown leather on the upper and red melton wool underneath. It also features a dark grey Mua logo on the front and a white snap enclosure on the back. The side logos, back text, eyelets, and top button are all featured in red, matching the back red crest tag.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, January 7th, 2016 by

Releasing in-store and online this Saturday, January 9th at 11am HST.

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Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Nihi Snapback
Elevated in quality through use of premium materials, this snapback features a melton wool crown along with leather on the visor, top button, and front Nihi patch. It also features tonal embroidery on the sides, white embroidery on the back, and a white snap enclosure with a black crest tag.

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Chin Music Tee – Black, Green, or Heather Ash Grey
This new design features an interlocking CC logo on the front left chest that stands for “City of Chiefs” which is displayed on the back below our brand name and Kākuhihewa’s likeness. It also features the 10 year patch on the lower left.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, December 31st, 2015 by

Releasing in-store and online this Saturday, January 2nd at 11am HST.
The heather charcoal pocket tee, red long sleeve tee, and yellow tank top will only be available at FITTED.

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Hauʻoli Makahiki Hou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Slaps Wind Snapback
This unique snapback features a full denim base with white embroidery on the sides and back, along with a white snap enclosure and black crest tag. For the first time ever we’re introducing a premium leather flag patch with debossing in areas to create the separation between stripes and within the Union Jack.

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No Hitter Pocket Tee – Heather Grey / Pocket Tee – Heather Charcoal (FITTED Exclusive) / Long Sleeve Tee – Red (FITTED Exclusive) / Tank Top – Yellow (FITTED Exclusive) / Tank Top – Black
Our new No Hitter design features the Kākuhihewa side profile artwork prominently on the back and smaller on the front left chest, with “15” next to it as he was the 15th ruling king. The back also features the moniker “City of Chiefs” with the words “Peace – Prosperity – Wealth” and the islands of Oʻahu circling the side profile. Within the circle in small type, we have the six different moku (districts) of Oʻahu. The long sleeve tee also features the island of ʻOahu on the lower part of the wearer’s right sleeve. Please note that the heather charcoal pocket tee, red long sleeve tee, and yellow tank top will only be available at FITTED.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, December 24th, 2015 by

Releasing in-store and online this Saturday, December 26th at 11am HST.

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Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Kākuhihewa Snapback
One of the cornerstones of the collection, featuring an aliʻi profile appliqué on the front to represent King Kākuhihewa, which is also an ode to the old military patches worn by native Hawaiians. The yellow melton wool crown complements the brown leather visor and green melton wool undervisor perfectly. The red top button, eyelets, side embroidery, and back embroidery help bring the whole look together. It’s topped off with a white snap enclosure and green crest tag around back.

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RBI Tee – White / Women’s Racerback Tank – Heather Ash Grey
The signature logo tee for this collection comes back in pristine white for both men and women. Our brand name is emblazoned across the front in black and outlined in red and yellow, with a yellow crown on the back. The standard tee comes with the 10 year patch on the lower left front.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, December 10th, 2015 by

Releasing in-store and online this Saturday, December 12th at 10am HST.

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Photo: @jasonjko

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Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

FITSTRIKE Kamehameha A-Frame Snapback
Featuring an all red crown and visor with light grey undervisor and snap enclosure. The front, side, and back embroideries are white to provide a nice contrast. This snapback comes in Small–Medium and Medium–Large to cover most head sizes.

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Chin Music Tee – Red
This new design features an interlocking CC logo on the front left chest that stands for “City of Chiefs” which is displayed on the back below our brand name and Kākuhihewa’s likeness. It also features the 10 year patch on the lower left.

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RBI Tee – Heather Grey / Women’s Racerback Tank – Dark Heather Grey
The new logo tee specific to our Waiwai Collection, featuring arched slab lettering with yellow and red outlines for a sporty vibe, while a yellow crown is seen on the upper back. The standard tee also features the 10 year label stitched on the lower left front.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Friday, December 4th, 2015 by

Releasing this Saturday, December 5th at 11am HST.
The Going Yard Raglan and Tee will be available in two styles each, with one being a FITTED exclusive and the other being a stockist exclusive. Please see the release information for each style below.

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Photos: @jasonjko

Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Aloha A-Frame Snapback
This A-Frame snapback uses felt appliqué for a varsity/collegiate look, stitched in red over a white outline for a nice pop. The entire crown is black and also features white stitching and white snap enclosure, along with a black crest tag.

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Native Snapback
Wool played a large part in classic American sport uniforms, so it’s only fitting that we bring premium melton wool to many of our pieces in this collection. This Native snapback features a scarlet red melton wool crown with a brown melton wool visor. The front and side embroideries are stitched in yellow while the back embroidery and eyelets are stitched in white to match the snap enclosure. A brown crest tag is also seen next to the enclosure.

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Kamehameha 59FIFTY
The first 59FIFTY of the collection features a full melton wool build, with cream on the crown and gray covering the visor, top button and eyelets. It also features a red felt appliqué on the front, gray side logos, and red and gray embroideries on the back.

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Kou Golfer
Our second rendition of the vintage style golfer hat that we introduced in our 10 Year Collection. The front features a new “K” logo that stands for Kou, one of the old names for Honolulu, referring to the “City of Chiefs” nickname stitched on the back. The entire hat is black with contrasting white logos, eyelets, button, and strap.

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Going Yard Raglan – Black (FITTED Exclusive) & White (Stockist Exclusive)
This baseball-inspired raglan features an athletic script logo on the front above an emblem that showcases Kākuhihewa and the number 15 as he was the 15th aliʻi ʻaimoku. Our 10 year anniversary patch is stitched on the wearer’s bottom left and a small red crown is seen on the back.

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Going Yard Tee – Brown (FITTED Exclusive) & Black (Stockist Exclusive)
This tee features the same front design as the raglan but on a short-sleeve tee. It also features the 10 year patch and red crown on the back.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Friday, November 20th, 2015 by

Releasing in-store and online this Saturday, November 21st at 11am HST.

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Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Mua Strapback
This clean strapback features premium materials to help accentuate the vintage sports feel, utilizing dark green melton wool on the crown and rich leather on the visor and strap enclosure. It also features yellow embroidery all around, along with a black crest tag in the back to complete the look.

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