KAHEKILI TANK TOP

Wednesday, February 6th, 2013 by

Releasing Saturday, Feb. 9th.

Kahekili_Tank_1

Aloha kākou!

We gave you a brief history on the importance of Kahekili in our last post / release (we still have sizes left btw). Saturday we’ll be releasing our Kahekili tank top: all black with white all over print of Kahekili’s character and an orange crown hit on the back.

Kahekili_Tank_2

FULL CIRCLE CREWNECK x KAHEKILI

Monday, February 4th, 2013 by

Releasing Tuesday, Feb. 5th.

Full_Circle

Aloha kākou!

New release for Tuesday, Feb 5th. First up, our Full Circle crewneck (gray) with Pacific Standard, 116 Honolulu, Hawaii, FITTED Aloha Served Daily Est 2004 printed in a circle that encompasses FITTED. Small crown hit on the back. Next up is our Kahekili tee (maroon) with orange graphic of Kahekili, the 13th King of Maui. At the time when Kahekili ruled Maui (along with Lanai & Molokai), his half brother ruled Kauaʻi, while Kamehameha controlled the Big Island. Fearing a takeover by the brothers, Kamehameha instead took his army to Maui, knowing that Kahekili had gone on to Oʻahu and left the island under the rule of his son. Conquering the island with a swift preemptive strike, Kamehameha then waited for Kahekili’s timely passing before he was able to conquer Oʻahu. Never defeated in battle, Kahekili was a true great chief of Hawai’i, and some historians suggest that though not the popular belief, Kahekili may indeed be the true father of Kamehameha.

Full_Circle_2

Kahikili_1

Kahikili_2

FITTED x PAIʻEA PROJECTS: KEPANIWAI PACK

Wednesday, September 5th, 2012 by

Releasing Saturday, Sept. 8th

The Bitter Water of Battle

The Paiʻea Projects x Fitted Kepaniwai Pack was inspired by one of the most-bitter battles recorded in Hawaiian History. It is said that this was the most pivotal assault for Kamehameha the Great while conquering Maui. In 1790, Kamehameha (aka Paiʻea) led a brutal campaign to take over the Valley Isle while its ruling Mōʻī (King), Kahekili, was conquering O’ahu. As a result, Maui was under the rule of Kahekili’s son, Kalanikūpule, and left vulnerable to invaders. Kamehameha and his peleleu (armada of canoes) landed on the shores of Kahului, Maui with approximately 1200 warriors.

(more…)