SPRING 2016 DELIVERY “HUI”

Sunday, March 20th, 2016 by

Releasing exclusively in-store and online this Tuesday, March 22nd at 11am HST.
Please note that because of the A-Frame’s unique fit, there will be two sizes to choose from: “Small–Medium” should fit sizes 6 7/8–7 1/2 while “Medium–Large” should fit sizes 7 1/4–7 3/4.

JOJO

JOJO

JOJO
Photo: @b_ryan & @therodmeister

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Jonel Carlo T. Jugueta

AKA: Jojo, Merjojo, @thejoneljugueta

Title/Position: Product Shot Photographer

Favorite place in Hawaii? Alan Davis, UH Photolab, and Home

One thing you can’t live without? Family

What are you doing when you aren’t working? Working in the darkroom at UH

Favorite FITTED hat? Sailing ʻĀina and anything that’s shallow

What inspires you? God, Family, Friends, Analog Photography, Analog Photographers, Man Ray, Dan Estabrook, Ansel Adams, Edward Weston, and Alfred Stieglitz

HAFA ADAI ʻĀINA A-FRAME SNAPBACK
By Jonel Jugueta

This ‘Āina is dedicated to the 10 years my family and I lived on the island of Guam. My parents are from the Philippines—the Pearl of the Orient. When I was one, my parents and I moved to Guam because my father was offered a job as an engineer at a local construction company there. My father moved to Guam before we did; then my mom and I flew after and became residents there. In ’92 and ’94, my two younger brothers were born. I have so many childhood memories in Guam that I can’t let go of—those times were special to me.

I dedicate this hat to everyone who visited, lived, or was born in Guam. I also dedicate this to my friends and family that still live there and cherish the island of Guam.

This hat design was based on the Guam flag. I chose the ‘Āina design for this hat because it symbolizes the home I now have in Hawai‘i. The base color of the hat represents the light blue sky on the flag while the dark blue symbolizes the ocean. The red button is the red seal that surrounds the coat of arms, and the white lettering/visor stitching matches the color of the letters on the seal. The tan New Era logo and back crest on the hat represent the sandy beaches that we all love and enjoy. The green undervisor symbolizes the palm trees and the cliff on the flag called “Two Lovers Point.”

 

FRONT

BACK

LEFT

RIGHT

BOTTOM

 

Accompanying the Hafa Adai ʻĀina A-Frame snapback, we will be releasing a brand new tee for this season dubbed the Extra Flavor tee, developed from the idea of “breaking bread” with your crew or hui. The front features the words “Aloha Served Daily” within our crest outline along with two coconut trees up top, as a nod to the famous Molokaʻi bread bags from Kanemitsu Bakery, down to their signature color palette. Below that, the words “Extra Flavor” and “All Over, Mo’ Betta” are displayed to continue the concept. A white crown is printed on the upper back of this heather grey tee.

FRONT

BACK

SPRING 2016 DELIVERY “HUI”

Thursday, March 17th, 2016 by

Releasing exclusively in-store and online this Saturday, March 19th at 11am HST.
Please note that because of the A-Frame’s unique fit, there will be two sizes to choose from: “Small–Medium” should fit sizes 6 7/8–7 1/2 while “Medium–Large” should fit sizes 7 1/4–7 3/4.

JOJO

JOJO

JOJO
Photo: @toshiichi

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Jonel Carlo T. Jugueta

AKA: Jojo, Merjojo, @thejoneljugueta

Title/Position: Product Shot Photographer

Favorite place in Hawaii? Alan Davis, UH Photolab, and Home

One thing you can’t live without? Family

What are you doing when you aren’t working? Working in the darkroom at UH

Favorite FITTED hat? Sailing ʻĀina and anything that’s shallow

What inspires you? God, Family, Friends, Analog Photography, Analog Photographers, Man Ray, Dan Estabrook, Ansel Adams, Edward Weston, and Alfred Stieglitz

KIʻI KULĀIWI A-FRAME SNAPBACK
By Jonel Jugueta

Some of you may know that I am a photographer. It has been my passion for almost seven years and during that time, I have done both digital and darkroom photography. I started out using my brother’s Canon Rebel XS. I had no idea how to use it so I watched YouTube videos on how to use DSLRs. I started out taking pictures of landscapes, which was simple to do. Over time, I began taking up portraiture, covering first birthdays, weddings, and graduation parties.

When I started attending the University of Hawaiʻi at Mānoa, I began studying darkroom (or analog) photography because it intrigued me. My passion for darkroom photography has taught me to be patient in creating a picture—from shooting a 35mm film camera, developing the film, and creating the print in the darkroom. When my first print started to dry and I finally started seeing the details, I began to appreciate the time I had put in the darkroom. Since then I have put in countless hours in the darkroom—from 9 a.m. to almost 5 a.m. the next day. Then, I repeat my routine. I have also used many types of cameras, which range from digital to 35mm film, medium- and large-format film.

This hat is dedicated to all aspiring darkroom photographers and those out in the world. Whether you’re a Canon, Nikon, or Leica user, and regardless of your preferences, this hat represents you. #filmisnotdead #FIND

This Kulāiwi is inspired by the Canon camera lenses, with the name “Kiʻi” meaning “image or photograph” in Hawaiian. The black base is the signature color of Canon’s luxury lenses called the L-glass. It also represents the absence of light in the darkroom. The leather all over represents the luxurious style of the lenses. It also boasts a red New Era flag which symbolizes the signature red ring on the high-end lenses, as well as the red light you see in the darkroom. The white “Honolulu” logo symbolizes the white Canon logo on each of their lenses. The undervisor, back crest, and snap enclosure are different shades of grey, characterizing the various grey tones of black-and-white photography.

 

FRONT

BACK

LEFT

RIGHT

BOTTOM

 

To coincide with the above release, we’ll also be releasing our Pineapple design on a red tee. The back features a play on the classic Dole pineapple man, with historical ties to the island of Lānaʻi, the Pineapple Isle. The ʻulu he’s holding is a reference to Kauluāʻau, the prince who was banished to Lānaʻi as a consequence for his pranks of uprooting ʻulu trees on Maui. In the background are the island’s famous pine trees. To symbolize the historical turnover of the Lānaʻi’s owners and its rough-and-tumble past, the pineapple’s face is shown with some slight abrasions. To further personify the pineapple, he’s been decked out in our NoRep Alakaʻi Boardshort and original Red/Gold Kamehameha 59FIFTY.

FRONT

BACK