SPRING 2016 DELIVERY “HUI”

Sunday, March 27th, 2016 by

Releasing exclusively in-store and online this Tuesday, March 29th at 11am HST.

JC

JC

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Jose Caban III

AKA: JC

Title/Position: Wholesale/Warehouse Assistant

Favorite place in Hawaii? Ewa Beach

One thing you can’t live without? Skateboard/Family

What are you doing when you aren’t working? Skating or spending time with family/friends

Favorite FITTED hat? Hoʻomālama Mua

What inspires you? Everyone and everything

HOʻOHANO MUA SNAPBACK
By Jose Caban III

I was born and raised in Ewa Beach, Oʻahu. Being an Ewa Beach native, I take pride in my passion, culture and where I come from. Basically it has shaped me to be the man that I am today. For several generations now, my family has lived in Ewa Beach and has attended at James Campbell high school. I call this place my home, and as a proud alumni I’m glad I got to spend four amazing and unforgettable years there—even more so knowing that my family attended the same school as well.

Bold black and orange are the iconic colors of our prestigious Saber, which provided the inspiration for my second hat. I know people have probably heard that Campbell High School (or Ewa Beach in general) was once known for being a rural, blighted area where multiple fights a day was a common occurrence and our education system was poor. But over the years, this school has been refined into one of the most driven schools on the island, accelerating in academics as well as sports—even making history last year by taking home the State Championship in softball and baseball.

I’ve met so many great people, shared the most unforgettable memories with them, and it has been the starting point for my passion in skateboarding. With that being said, there’s nothing more I could ever be thankful for in my life. Since I was 12 years old I started skating on Campbell’s campus and street skating in Ewa Beach just about every day to pursue my love for skateboarding. My tenure at Campbell has been a long journey but it was all worth it in the end when I finally got to use my cap and gown this past year, receiving my diploma and looking up in the stands at Aloha Stadium seeing my ʻohana who was so proud of me, and who supported me throughout my highest and lowest points in my life.

I named the hat “Hoʻohano” which means “to honor” in Hawaiian, honoring the years I spent at Campbell High School. The base of the hat is black, including the snap enclosure, while the top visor stitching, undervisor, back crest, and top button are orange to represent the iconic school colors. The front Mua is stitched in shades of orange along with gold and brown, while the eyelets are stitched in white and the New Era logo is stitched in tonal black.

 

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Along with the Hoʻohano Mua snapback, we’ll also be releasing our Hui design on a standard tee and long-sleeve tee, both in heather grey. The back features a large seal containing a handshake graphic and the words “Hawaiian Made” and “Registered” in the middle. The outer ring features the phrase “Ka Hui Ana O Na Mana” which roughly translates to “The Coalition of Forces” in Hawaiian, playing off the central theme of our Hui collection and the notion that we become stronger when we come together.

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SPRING 2016 DELIVERY “HUI”

Thursday, March 24th, 2016 by

Releasing exclusively in-store and online this Saturday, March 26th at 11am HST.

JC

JC

JC
Model: @blakone (JC’s Dad)

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Jose Caban III

AKA: JC

Title/Position: Wholesale/Warehouse Assistant

Favorite place in Hawaii? Ewa Beach

One thing you can’t live without? Skateboard/Family

What are you doing when you aren’t working? Skating or spending time with family/friends

Favorite FITTED hat? Hoʻomālama Mua

What inspires you? Everyone and everything

HOʻOMĀLAMA MUA SNAPBACK
By Jose Caban III

For my first hat, I have created a Mua snapback based on a colorway inspired by my family members and the passion that they share in hunting, paddling, and fishing.

Within my family I have two uncles, Ala and Mana, who live on the West Side of Oʻahu and share a passion for hunting. It’s a good way for them to bond and spend some quality time together. They have been hunting wild boars for quite some years now and have inspired me to create a hat for them when they are out on their journey hunting in the valley. I used woodland camouflage on the entire crown and visor to cloak them within the forest, while the black undervisor helps eliminate distracting colors near their eyes when worn forward.

And as much as it is built for hunters on the land, I also created this hat for those who have a deep love for the ocean. My ʻohana has been paddling for many years, not only as a recreational activity but even as a competitive sport all around the globe—like the Molokaʻi Channel Race from Molokaʻi to Oʻahu, which my father Jose has completed seven times and crossed five times. The hi-vis yellow stitching on the Mua logo and the back crest was strategically chosen for those in my ʻohana who paddle canoes and fish on their kayaks, because when they are out on the open water, they’ll be highly visible to anyone near and far. This provides a sense of security, knowing people are aware of their presence and can spot them in a time of need. The white eyelets, New Era logo, and back snap enclosure are inspired by the clouds above both land and sea, watching over everything below.

This hat was made with its specific print and colorway as an item that can help to ensure my ʻohana’s safety and safe return whether they are out hunting on land or paddling out in the ocean, which is why I gave this Mua the name “Hoʻomālama,” defined as the action of caring for, attending to, protecting, or being loyal to someone or something.

 

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BOTTOM

 

We’ll also be releasing a matching Who The Crown Fits 2 tee on the same day, featuring hi-vis yellow front and back designs printed on a black tee.

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