Monday, September 8th, 2014 by


Last Thursday, I got to check out the homies, Boog and Hot Rain perform at Brooklyn Bowl in Las Vegas. It felt like I was back home at a concert with all the “chee huu’s” being yelled throughout the venue, all the FITTED being rocked and of course, Boog and Hot Rain performing. Boog even brought out Wanya from Boyz II Men to sing a couple of notes with him on stage.



Tuesday, September 27th, 2011 by

Our brotha, J-Boog released his new album today, “Backyard Boogie.” Currently, it’s #1 on iTunes reggae. Big ups to our boy! Boom Bahng!


Friday, July 15th, 2011 by


Friday, June 24th, 2011 by

Releasing Saturday, June 25th

Aloha kakou!

As you may have noticed lately, we’ve been giving out sneak peaks of our highly anticipated Westafa x J Boog x FITTED pack. A couple of weeks ago we put out our teaser video (which can be viewed up top) which saw @DJ Westafa explaining how the project and concept came into fruition, as well as a little history of our ever growing relationship. Some of you may remember DJ Westafa holding it down on the 1s & 2s at our initial launch party of our online store. You may have also noticed that the majority, if not damn near all the songs were in some way, related to FITTED. J Boog also made an impromptu performance, despite being under the weather. From that day on, we continued to build with them, and two years later, here we are with our Westafa x J Boog x FITTED pack.

A brief history of Westafa: although he was born in Torrance, CA, Westafa has strong history rooted in Hawai’i due to his father being a native of Hawai’i. He also has an extensive knowledge of music, and not just reggae either. Currently, he is J Boog’s tour DJ. J Boog originally hails from Compton, California and as of late, Boog has really blown up in the international music scene. In 2007, J Boog released his debut, Hear Me Roar (you can support and cop here). He’s even linked up with legendary reggae artists Richie Spice, Morgan Heritage, Tarrus Riley and more.

On to the pack: First up, we had Westafa come in and build with us on his own custom hat. What was eventually produced as a desert camo ‘H’ Pride which projects a soldier-in-the-trenches mentality, fighting against oppression, racism, segregation and against the establishment. The ‘H’ is embroidered in brown stitching with the New Era logo stitched in green and crest in gold. Next up, J Boog’s custom CPT cap. Constructed of all black corduroy (think house shoes made popular in the West), the front of this cap reads CPT in black stitching (for Compton) and the underbrim is all black satin with Boog’s signature. The inside is printed with both the American and Western Samoan flags also on satin. Last up is the pack’s t-shirt which features a FITTED crest in white and black trilocks (ties back to the free mixed CD); the back reads J Boog x Westafa x FITTED in red, gold and green.

For every purchase of any one of the items from this pack, you will receive a free mixed CD (yes, this applies for online purchases as well) which features some well known J Boog songs along with a bunch of exclusives that you will not hear anywhere else. All mixed into one nice little audio package courtesy of badman selector DJ Westafa. Big ups that man! Check for the tracklisting down bottom. See you all this Saturday!

Click for larger image.

Click for larger image.

Click for larger image.


Tuesday, September 14th, 2010 by

The latest smash from our bredren J Boog, shot locally with homegrown women. Yessir. See you at the top of the charts. Keep it locked for more info on the J Boog x FITTED cap as seen in the video and following stills.

RELATED: J Boog – Let’s Do It Again (Behind-the-scenes) x CPT/FTD


Wednesday, August 18th, 2010 by


Wednesday, August 18th, 2010 by

J.Boog x Hot Rain x Shack Waikiki.

Shouts to Chris Rod, Blaine and the whole Hot Rain Band. In the words of J.Boog, “Boom BahnG!”


Friday, July 9th, 2010 by

Bumped into J-Boog and friends at Sandys yesterday, they were shooting a scene for the new Boog’s music video. There were a wide assortment of characters on hand to make sure things were moving along smoothly. If you look closely, you can peep out the collaboration hat between FITTED/J-BOOG coming out in the near future. Stay tuned for the new video, album and hat!



Tuesday, June 8th, 2010 by

Big, BIG ups to the homie J Boog who’s been making heavy moves INTERNATIONALLY. He’s currently working on his latest project that we cannot wait to cop, support and hear! This latest, the Don Corleon produced Nice To Know Ya (Let’s Do It Again) over the Major & Minor riddim is in heavy rotation here in the islands, as well as internationally. Among other artists who recorded over this organic riddim is Tarrus Riley and Lutan Fyah. Shout out to the fam over at Wash House Records as well!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.



Wednesday, March 24th, 2010 by

Now this is INCREDIBLE; beyond words. Literally. The homie J Boog was recently down in Jamaica, working a project with the one and only Richie Spice. Around these parts here at the office, Richie is one of the most played artists; you can always catch his music emanating from our office. It’s incredible to see two forms of high-level conscience island music meld on an equal and international platform! Produced by Pops from the legendary Morgan Heritage, whose roots run deep in reggae. Pun intended!

Shout out to the homie Dylan Maddux who shot and edited the video. Superb job, sir!