SPECIAL HUI COLLECTION RELEASE – SALAZAR ʻOHANA

Thursday, September 29th, 2016 by

Releasing exclusively in-store and online this Saturday, October 1 at 11am HST.

SALAZAR

SALAZAR

Aloha kākou!

For this special Saturday release, we’d like to take you back to our Spring 2016 Hui Collection where the FITTED staff and some of our wholesale accounts designed hats and shared a story or two about themselves or their brand. The final piece to the “Hui” is you, the customer, because without you none of this would be possible.

We’d like to give a big mahalo to Shawn, Lisa, and Scarlett Salazar who camped out and purchased every Hui hat from the collection. To our knowledge, they were the only people who accomplished this amazing feat (especially with Scarlett being a newborn)! We truly appreciate the sacrifices and dedication from the Salazars, so as a small token of our appreciation, we’ve allowed them to design their own hat and tee—and in keeping with the FITTED tradition, it’s accompanied by their own personal and unique moʻolelo (story). We’re honored to have them be the first customers to ever design their own hat and represent you all in our “hui.” We are very fortunate to have them and countless others consistently showing their love and support which drives us to keep doing what we do.

For their honorary addition to the Hui Collection, the Salazars have graced us all with matching keiki and adult Kamehameha snapbacks featuring light teal crowns with red and black accents, as well as a black Brigante tee sharing the same colors. Please continue reading below for a small Q&A with the Salazar family along with the personal story behind their creation.

SALAZAR
Salazar ‘ohana’s full Hui collection photo

SALAZAR
Salazar ‘ohana meeting with Jared to design their Hui hat

 

Name: Shawn and Lisa Salazar

Hometown: Albuquerque, New Mexico

Favorite place in Hawaii? If we have to just choose one place, we would say Volcano National Park in Hilo. Really it’s anywhere that we are together, where we can experience something new and are able to learn from our new experiences.

One thing you can’t live without? Our family, each other

What inspires you? Seeing people treating others with kindness, seeing other people happy. We like to be a good example and have a positive influence in people’s lives. The spirit of Aloha is everywhere and seeing that being utilized is really inspiring to us.

When did you start collecting FITTED? January 2015

Favorite FITTED hat? Shawn: Day Tripper; Lisa: Aloha Mets Snapback

Best FITTED camping story or most memorable release? All of the 10 year releases. We really had an awesome time at all of the drops related to the 10 year releases.

First FITTED item you owned? 2014 Black Friday Aloha

BLENDED DESTINY KAMEHAMEHA SNAPBACK
By Shawn & Lisa Salazar

For those of you who may not know us, we are Shawn and Lisa. We’ve been following FITTED for almost two years now. We would like to start off by saying that we are truly humbled and appreciative for FITTED to even think about including us in the Hui collection. This is really an honor for us to be able to share our story and hat with everyone. Our desire is for others to be able to relate to our story within their own lives and to hopefully provide a solid hat for all the FITTED enthusiasts.

Our story begins in 1988, where we met for the first time in Albuquerque, New Mexico. We went to middle school and high school together, had the same friends, lived the same lifestyle, however, did not fully devote ourselves to one another until April 2012. Although our lives didn’t unite as one until that time, destiny was definitely in the making! We lived in the same towns, same cities, went on the same vacations (even being on the same cruise ship at the same time), one of us even worked for the others mom for a while. Looking back, it feels as though the universe was preparing us for each other and the lives we are living today. Throughout every life event, through the vastly different life choices we made, through every heartache, success, turmoil, or rocky road, destiny brought us to this place.

Getting married, and both of us moving to Hawaii blended our families. The ultimate blending of our families together was the birth of our baby Scarlett. She is the youngest of our five children, and is adored by all of her siblings! She has two older sisters, Savannah and Trinity, and two older brothers, Mark and Elijah. Scarlett has tied us all together. It has also blended our New Mexican culture with the Hawaiian culture. We have come to realize the two are similar in many ways. The acceptance of new people into your culture and land, the joy of sitting with friends and talking story, as well as the importance of family. Both New Mexico and Hawaii are not just states. They are both a way of life, a culture, a lifestyle, and an ethnicity.

We have been so blessed by the wonderful friends and people we have met and feel are part of our family. Many of those people we have met at FITTED. Through our time trying to get pregnant with Scarlett and in the months since, we have met new family that have helped us celebrate her life. We have watched other friends’ children get bigger, and also the evolving of a brand we love and fully support.

Our hat represents the unlimited ability of destiny. Destiny blended all of us together.

Choosing the Kamehameha logo was easy for us, as our daughter was born the day before King Kamehameha day and came home from the hospital on King Kamehameha day in 2015. The light teal of the hat represents the unlimited sky and ocean that are all accepting and all around us. The black is the rough roads that we have overcome to get where we are right at this moment. The Scarlett red represents the amazing beautiful soul that blended our families together as one family, as well as helped bond us to the friends that we consider ʻOhana as well.

Gracias to everyone for reading our story, and supporting FITTED in this Hui Collection. We hope that everyone enjoys the matching keiki and adult hats. Mahalo for helping to create lifelong memories that will forever be cherished and for all of the Aloha that has been shown to us.

 

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

SPRING 2016 DELIVERY “HUI” – HNRS

Wednesday, June 8th, 2016 by

The Hnrs “United We Stand” Mua Snapback will release exclusively at Hnrs in Las Vegas on Saturday, June 11. This is the last of three hats for the “United We Stand” Collection.

HNRS

HNRS
Photos: Rudy Thompson

Aloha kākou!

Hnrs will be releasing the third installment of their “United We Stand” Collection this Saturday, with a bold all-red Mua New Era 9FIFTY snapback being the final piece to the American-themed puzzle. The woodland camo undervisor helps tie the entire collection together cohesively. Please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

UNITED WE STAND

HNRS

SPRING 2016 DELIVERY “HUI” – HNRS

Wednesday, June 1st, 2016 by

The Hnrs “United We Stand” Kamehameha Snapback will release exclusively at Hnrs in Las Vegas on Saturday, June 4. This is the second of three hats for the “United We Stand” Collection.

HNRS

HNRS
Photos: Rudy Thompson

Aloha kākou!

Hnrs will be releasing the second installment of their “United We Stand” Collection this Saturday, with a clean all-white Kamehameha New Era 9FIFTY snapback. The undervisor stays consistent with their first release, being cloaked in woodland camouflage. Please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

UNITED WE STAND

HNRS

SPRING 2016 DELIVERY “HUI” – HNRS

Saturday, May 28th, 2016 by

The Hnrs “United We Stand” H Pride Snapback will release exclusively at Hnrs in Las Vegas on Monday, May 30. This is the first of three hats for the “United We Stand” Collection.

_MG_0612_1464481991575

IMG_4273

Photos: Rudy Thompson

Aloha kākou!

During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.

Our final collaborative effort for our Spring Hui collection comes from our ʻohana at Hnrs in Las Vegas. We’ve known the guys behind Hnrs for years, so it’s a privilege to work with them on this Hui Collection. They’ve created a mini collection entitled “United We Stand,” which is an ode to the country we live in, by utilizing three different designs. The H Pride above is the first of three hats for the Hnrs “United We Stand” Collection. Check out their own story below, and please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

 

Company: Hnrs Apparel

Year Established: 2014

Location: 8174 Las Vegas Blvd. S Suite 100

Phone Number: (702) 823-4417

Website: hnrslv.com

Social Media: @hnrslv (IG)

Favorite FITTED hat? Anything Kulāiwi

 

UNITED WE STAND PACK
By Todd Shimabuku (Hnrs)

As this opportunity came up, I was thinking on just building a solid looking cap that takes aim toward the nation and the country we live in…which is the United States of America. The 3 styles and colorways of caps have a deep connection as Hnrs is rooted in the USA, but still gives tribute to the local lifestyles we left behind in Hawaii. The colors of America with its tonal range of embroidery will make this set of caps a collectors favorite. The caps’ underbill was just my way of connecting this whole project towards what I experienced with becoming great friends with the owners of Fitted Hawaii which was the bond of Skateboarding and the East Coast style of Music, i.e. Black Moon, Mobb Deep, Smif & Wesson, and of course…the Wu Era!

hat

HNRS

SPRING 2016 DELIVERY “HUI” – ONE EIGHTY MAUI

Wednesday, May 18th, 2016 by

One Eighty Maui’s Bordeaux Mua Snapback will release in-store only, exclusively at One Eighty Maui this Saturday, May 21.

ONE EIGHTY
Photo: @brendanms

Aloha kākou!

One Eighty Maui is set to release their final Hui collaboration piece this Saturday. The Bordeaux Mua snapback was designed by Brendan Smith and is inspired by the Air Jordan VII “Bordeaux,” arguably the most popular colorway of the VII silhouette. It features a dark grey and black base similar to the shoe, along with all the bold accent colors that make it such a favorite among collectors. Please check out their Instagram account @oneeightymaui for further details.

ONE EIGHTY

ONE EIGHTY MAUI

ONE EIGHTY MAUI

SPRING 2016 DELIVERY “HUI” – RICH RUSH

Wednesday, May 18th, 2016 by

Rich Rush’s H Pride Snapback will release exclusively at Rich Rush in Japan this Friday, May 20.

RICH RUSH

Aloha kākou!

During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.

Our second Hui collaboration was brought to life by our friends at Rich Rush, a specialized hat boutique residing in Japan. They designed a clean black H Pride snapback with a woodland camo visor and metallic gunmetal front logo, releasing exclusively at their flagship shop in Nagoya.

 

Company: Rich Rush – Japan

Location: 3-9-12-1F, Osu, Naka-Ku Nagoya-Shi, Aichii, Japan 460-0011

Phone Number: 052-243-5188

Website: rich-rush.com

Social Media: @richrush_758 (IG)

Favorite FITTED hat? Any Slaps Wind logo

 

RICH RUSH

RICH RUSH

SPRING 2016 DELIVERY “HUI” – ONE EIGHTY MAUI

Wednesday, May 4th, 2016 by

One Eighty Maui’s 180 Mua Snapback will release in-store only, exclusively at One Eighty Maui this Saturday, May 7.

ONE EIGHTY MAUI
Photo: @brendanms

Aloha kākou!

Just a reminder that One Eighty Maui’s Hui collection continues this Saturday with the 180 Mua snapback, designed by Brandon Ortiz and inspired by their shop’s signature colors—teal and black. It features a bold teal crown with contrasting black accents throughout, including a rich black leather visor. Please check out their Instagram account @oneeightymaui for further details.

ONE EIGHTY MAUI

MAHALO FROM FITTED & ONE EIGHTY MAUI

Monday, May 2nd, 2016 by

ONE EIGHTY

On behalf of ourselves and One Eighty Maui, we’d just like to send out a quick MAHALO to everyone who stopped by One Eighty Maui’s shop this past Saturday to pick up their Maui Pack Mua and Kamehameha snapbacks, created especially for our Spring Hui Collection and released exclusively at their shop on Maui!

Originally, the Maui Pack Mua snapback was the only hat scheduled to release, with the Kamehameha remaining mysterious until its release a few weeks later. However, because the response was so positive and the line kept growing in size, the good folks at One Eighty Maui decided to surprise everyone by releasing both hats at the same time. They allowed each customer to choose either the Mua or the Kamehameha, to ensure that all customers would have the opportunity to walk home with something.

Stay tuned to their Instagram account (@oneeightymaui) for info on the rest of their Hui Collection releasing over the next few weeks.

ONE EIGHTY

ONE EIGHTY

SPRING 2016 DELIVERY “HUI”

Thursday, April 28th, 2016 by

Releasing exclusively in-store and online this Saturday, April 30th at 11am HST.

PARKZ

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: J

AKA: @jjparkz

Title/Position: Production Manager | Senior Graphic Designer | Logistics Coordinator

Favorite place in Hawaii? In front of a nice meal with family and friends.

One thing you can’t live without? Love.

What are you doing when you aren’t working? Working.

Favorite FITTED hat? Blue crown, red button, white logo, green undervisor FITSTRIKE Kamehameha

What inspires you? Seeing others wearing FITTED proudly.

GKBT200 MUA SNAPBACK
By Parkz

So I guess I’ll start with a quick background for those of you whom I haven’t had the pleasure of personally meeting…I go by a few nicknames, primarily JJ and/or Parkz and I’ve been through just about every position here at FITTED since I started with the company around ten years ago. Born and raised on ʻOahu, I took any and every chance I had to travel or broaden my scope of life through various activities/opportunities. At a very young age, I was heavily eager to learn things I enjoyed such as music, fashion, art, sports, and anything mechanical. Somehow, through a long series of friendships and events, I was led to FITTED. I still remenisce often about my younger years and how I was so set on working in the fashion industry. Shortly after FITTED opened its doors, I was in the shop sweeping the floor and dusting the hat cubbies. Fast forward to a few years later, I found myself sitting at my very own office desk in the old Varsity Building FITTED office, where I would work and learn design while I wasn’t at the Kona Street shop. Somewhere along the way, Ola and Cuzzo felt I had earned my very own leather office chair and desktop computer. After many good and stressful memories, I have now had the opportunity to learn nearly every aspect of the business. Over this last third of my life, I have developed a deep respect and humble appreciation for Ola and Cuzzo allowing me to join them on this journey. My experiences at FITTED have shaped so much of my being and serving aloha daily will forever be carved within me.

“GKBT200” MUA | limited to 100 pcs

This hat is simply inspired by most of my personal favorite FITSTRIKES I’ve designed in the past decade; It embodies my personal growth and path to refinement while condensing my life at FITTED into a single tangible representation. For as long as I can remember, I’ve diligently tried to live my life by three simple reminders and these had a huge influence on the many opportunities I’ve experienced through FITTED…

(1) Grow Knowledge.
It is important to always be hungry for new teachings, for this is the only way we can grow as individuals. Learn something daily. Knowledge is power.

(2) Be True.
Being trustworthy is one of the most important things in life. Sharing trust is often one of the hardest things to do, yet can be so simple with understanding. When you’re true to yourself, you feel better and live with more positivity.

(3) 200.
Always give your absolute best at anything you do and it will pave a wide road to productive possibilities. When the person next to you gives their hundred percent, there’s no need to worry because you just gave double of that.

This will be the only hat for my “Hui” Collection release this Spring season. Deepest mahalo to all of you who have supported me along the way…

Grow Knowledge | Be True | 200
GKBT200.

Side Note:

It is a great honor for me to dedicate this release to my anonymous brother, one of the best people I’ve met in all of my relationships here at FITTED. Recent unfortunate events have taken him to a better place and I just want him and his family to know that he’s been at the forefront of my thoughts and prayers.

Brother, you were truly a gem in this often harsh world. I may have never mentioned this, but I always found you to be a great inspiration. Through every conversation with you, I found it refreshing to know people like you exist. Always smiling, always positive; You were truly the perfect model of GKBT200. It is unfortunate for me to express my true thoughts of you in this manner, but please know you have been so much more than a friend and loyal supporter. I have no doubts in my mind that The Universe has very special plans for you… This hat is for you, brother!

 

FRONT

BACK

LEFT

RIGHT

TOP

BOTTOM

 

Along with the GKBT200 Mua snapback, we’ll also be releasing a brand new long sleeve tee in both black and white. Titled Primary, this design features the words ALOHA, SERVED, and DAILY on the chest, right sleeve, and left sleeve, respectively. It also features a green crown on the back. The name comes from the use of primary colors red, yellow, and blue on the front and sleeves. For an added special effect, the words come together to complete our signature motto when the wearer’s arms are crossed.

FRONT

BACK

FRONT

BACK

SPRING 2016 DELIVERY “HUI” – ONE EIGHTY MAUI

Wednesday, April 27th, 2016 by

The Maui Pack Mua Snapback (part 1 of 2) will release exclusively in-store only at One Eighty Maui this Saturday, April 30.

ONE EIGHTY MAUI
Photo: @brendanms

Aloha kākou!

During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.

First up to the plate is One Eighty Maui, who’s been around since 2004. For our Hui Collection, they’ve graced us with five designs and they’ll be releasing one every Saturday for five weeks. This Saturday, April 30, One Eighty Maui will be releasing their “Maui Pack” Mua Snapback—the first in a two-part mini capsule (the second will release later)—inspired by Maui’s official island color, pink, and the rich natural ʻāina that Maui provides. Please follow them on Instagram (@oneeightymaui) for any further release details.

 

Company: One Eighty Maui

Year Established: 2004

Location: 275 W. Kaʻahumanu Ave. Kahului, HI 96732 (Maui)

Phone Number: (808) 873-8838

Website: oneeightymaui.com

Social Media: @oneeightymaui (IG)

Favorite FITTED hat? Koa Kamehameha

 

MAUI PACK MUA SNAPBACK
By One Eighty Maui

ONE EIGHTY MAUI

ONE EIGHTY MAUI

ONE EIGHTY MAUI