Releasing in-store and online this Tuesday, April 15th.
Aloha kākou!
Tomorrow’s FITSTRIKE release consists of a Kulāiwi snapback in all black with a green undervisor, featuring “honolulu” embroidered in gold across the front. The back crest and side New Era logo are embroidered in tonal black, while the snap enclosure is contrasted in white. Only 50 pieces were produced.
Releasing Saturday, May 18th.
Aloha kākou!
Thank God the trade winds are back, right? At least for now. Hopefully the weather we experienced in Spring is not an indication of what Summer will be bringing us. Either way, we got you covered for Summer with a fresh new tank top (“City Lights”) which features Honolulu on the front which gives it a metropolitan ambience. Also dropping is a fan favorite, our “Aeron” tee which is a nod to Herman Miller’s chair of the same name, featuring the clean lines as seen on the iconic ergonomic chair.
Releasing today at 11 AM. In-store and online.
Aloha kakou!
Quick update for today’s release: Four brand new snapbacks. All black Mua with neon Mua logo, white New Era, crest hit and snap; all red Honolulu with white Honolulu logo, red New Era hit, black crest hit and white snap; khaki H Pride with white H stitching, white New Era and crest hit, and white snap; all dark green H Pride with tonal H stitching and black snap. Limited supplies!
Releasing Saturday, Sept. 15th.
Aloha kakou!
Quick update for tomorrow’s release: Releasing a new flip of our Blood, Sweat & Tears tee with white script print on a black tee, a grown man tee in black with a small FITTED logo hit on the front left chest. The two hats releasing are a white Mua New Era fitted with the colors of the rainbow on the front and green underbill and tonal New Era, crown and crest hits, along with a black HNL fitted with “Honolulu” in gold stitching. Both are New Era fitteds. No snapbacks!
See you all tomorrow!
Mahalo
Releasing Saturday, April 14th
Aloha kakou!
Saturday’s release sees another brand new graphic tee: Honolulu Blues printed on an all white tee. You could interpret this in many ways: The blues from extremely high gas prices, traffic and overfishing. On the other hands, you could refer to the vibrant hues of blues that surround our little paradise, or the music our soulful local musicians belt out. Coinciding with this release is a black Mua New Era with gray Mua logo.
We’ll be releasing a small amount of these Honolulu tees tomorrow, simple: gray tee with Honolulu written in blue, back features the crown in blue with a red and white stroke.
Former Mayor Frank Francis Fasi, purveyor of the Fasi shaka as well as what is regarded as America’s best public transportation system, passed away in his Makiki home last night, due to natural causes. Fasi, who was born in Hartford, Connecticut, eventually made the trip to Honolulu after enlisting in the Marines, shortly after the Japanese bombing of Pearl Harbor.
Fasi was regarded as a “maverick” during the early years of his political career, which lasted for a strong 46 years, serving as Mayor for 22 out of those 46. As Mayor of Honolulu, Fasi was responsible for numerous, ground-breaking achievements, including the opening of the Neal S. Blaisdell Center, the construction of the Satellite City Hall, and the establishment of The Bus, which has won numerous awards as America’s Best Transit System.
On top of the construction and opening of what have become some of Hawai’i's more famous landmarks, Fasi created our island’s Summer Fun recreational programs, and the annual Honolulu City Lights display. “Even rail transit was a centerpiece of his administration,” says current Honolulu Mayor Mufi Hannemann. “He was truly one of the greatest mayors Honolulu has ever had, a visionary who spoke with action rather than words,” said Councilman Ikaika Anderson.
Fasi was an ambitious Democrat, a political hero to some, similar to whom he regarded as political heroes: Franklin D. Roosevelt, Adlai Stevenson and John F. Kennedy. A recent statement released by the Fasi ohana reads “The man affectionately known by many in Hawaii simply as ‘the Mayor’ truly loved this city of Honolulu and devoted much of his life in trying to improve it.”
Our condolences go out to the entire Fasi family.
Releasing Saturday, Oct. 31st.
This Saturday (Halloween) we have a crazy release: an all black tee with a graphic printed behind a silhouette of the Honolulu city skyline. We may not be a flourishing metropolis city like Chicago, Los Angeles, San Francisco or New York City, but we do have a beautiful skyline (one of the greatest, if we may say so ourselves) – no overkill on the skyscrapers either. Add a beautiful sunset to fall below that skyline, and you have something astonishing and spectacular. Along with this tee is a new Aloha New Era covered in purple with a green tint to it, green brim and brown suede underbill with a white Aloha logo. The inside features a nice montage of an old Hawaiian graphic. Sophisticated and refined with a contrast of evilness (in a good way). Happy Halloween! Be safe and have fun; don’t be jacking your little brothers and sisters hard earned candy. You’re too old for that anyway, right?
