Releasing exclusively in-store and online this Tuesday, April 25 at 11am HST.
Aloha kākou!
This Tuesday we’ll be releasing a FITSTRIKE H Pride and Honolulu tee in matching colorways. The H Pride features a black base with metallic gold front logo, green undervisor, red top button, tonal New Era logo, blue back crest, and white snap enclosure. The matching Honolulu tee features gold print on a black base.
Releasing exclusively in-store and online this Tuesday, April 18 at 11am HST.
Aloha kākou!
We’re excited to introduce a brand new design under our FITSTRIKE program, aptly dubbed “Alpha.” This new design takes a clean and minimalistic approach to our Aloha Served Daily motto on an all-navy base. The ASD abbreviation is subtly showcased on the front panels while also phonetically spelled out as “Alpha Sierra Delta” below in an arch, similar to the common ICAO phonetic alphabet. While the front design is embroidered in white, all other branding is stitched in tonal navy to embrace the overall minimalistic look. Releasing tomorrow alongside the Alpha 59FIFTY is a new Honolulu tee, featuring white print on a light pink tee.
Releasing in-store and online this Tuesday, April 15th.
Aloha kākou!
Tomorrow’s FITSTRIKE release consists of a Kulāiwi snapback in all black with a green undervisor, featuring “honolulu” embroidered in gold across the front. The back crest and side New Era logo are embroidered in tonal black, while the snap enclosure is contrasted in white. Only 50 pieces were produced.
Releasing Saturday, May 18th.
Aloha kākou!
Thank God the trade winds are back, right? At least for now. Hopefully the weather we experienced in Spring is not an indication of what Summer will be bringing us. Either way, we got you covered for Summer with a fresh new tank top (“City Lights”) which features Honolulu on the front which gives it a metropolitan ambience. Also dropping is a fan favorite, our “Aeron” tee which is a nod to Herman Miller’s chair of the same name, featuring the clean lines as seen on the iconic ergonomic chair.
Releasing today at 11 AM. In-store and online.
Aloha kakou!
Quick update for today’s release: Four brand new snapbacks. All black Mua with neon Mua logo, white New Era, crest hit and snap; all red Honolulu with white Honolulu logo, red New Era hit, black crest hit and white snap; khaki H Pride with white H stitching, white New Era and crest hit, and white snap; all dark green H Pride with tonal H stitching and black snap. Limited supplies!
Releasing Saturday, Sept. 15th.
Aloha kakou!
Quick update for tomorrow’s release: Releasing a new flip of our Blood, Sweat & Tears tee with white script print on a black tee, a grown man tee in black with a small FITTED logo hit on the front left chest. The two hats releasing are a white Mua New Era fitted with the colors of the rainbow on the front and green underbill and tonal New Era, crown and crest hits, along with a black HNL fitted with “Honolulu” in gold stitching. Both are New Era fitteds. No snapbacks!
See you all tomorrow!
Mahalo
Releasing Saturday, April 14th
Aloha kakou!
Saturday’s release sees another brand new graphic tee: Honolulu Blues printed on an all white tee. You could interpret this in many ways: The blues from extremely high gas prices, traffic and overfishing. On the other hands, you could refer to the vibrant hues of blues that surround our little paradise, or the music our soulful local musicians belt out. Coinciding with this release is a black Mua New Era with gray Mua logo.
We’ll be releasing a small amount of these Honolulu tees tomorrow, simple: gray tee with Honolulu written in blue, back features the crown in blue with a red and white stroke.
