FITSTRIKE RELEASE: ALPHA 59FIFTY & HONOLULU TEE

Monday, April 17th, 2017 by

Releasing exclusively in-store and online this Tuesday, April 18 at 11am HST.

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Aloha kākou!

We’re excited to introduce a brand new design under our FITSTRIKE program, aptly dubbed “Alpha.” This new design takes a clean and minimalistic approach to our Aloha Served Daily motto on an all-navy base. The ASD abbreviation is subtly showcased on the front panels while also phonetically spelled out as “Alpha Sierra Delta” below in an arch, similar to the common ICAO phonetic alphabet. While the front design is embroidered in white, all other branding is stitched in tonal navy to embrace the overall minimalistic look. Releasing tomorrow alongside the Alpha 59FIFTY is a new Honolulu tee, featuring white print on a light pink tee.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Monday, April 14th, 2014 by

Releasing in-store and online this Tuesday, April 15th.

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Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a Kulāiwi snapback in all black with a green undervisor, featuring “honolulu” embroidered in gold across the front. The back crest and side New Era logo are embroidered in tonal black, while the snap enclosure is contrasted in white. Only 50 pieces were produced.

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CITY LIGHTS x AERON

Thursday, May 16th, 2013 by

Releasing Saturday, May 18th.

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Aloha kākou!

Thank God the trade winds are back, right? At least for now. Hopefully the weather we experienced in Spring is not an indication of what Summer will be bringing us. Either way, we got you covered for Summer with a fresh new tank top (“City Lights”) which features Honolulu on the front which gives it a metropolitan ambience. Also dropping is a fan favorite, our “Aeron” tee which is a nod to Herman Miller’s chair of the same name, featuring the clean lines as seen on the iconic ergonomic chair.

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HNL RED x MUA BLK/NEON x KHAKI H PRIDE x GREEN H PRIDE SNAPBACKS

Wednesday, December 5th, 2012 by

Releasing today at 11 AM. In-store and online.

Aloha kakou!

Quick update for today’s release: Four brand new snapbacks. All black Mua with neon Mua logo, white New Era, crest hit and snap; all red Honolulu with white Honolulu logo, red New Era hit, black crest hit and white snap; khaki H Pride with white H stitching, white New Era and crest hit, and white snap; all dark green H Pride with tonal H stitching and black snap. Limited supplies!

BLOOD, SWEAT, TEARS x GROW MAN TEE x MUA & HNL (NEW ERA FITTED)

Friday, September 14th, 2012 by

Releasing Saturday, Sept. 15th.

Aloha kakou!

Quick update for tomorrow’s release: Releasing a new flip of our Blood, Sweat & Tears tee with white script print on a black tee, a grown man tee in black with a small FITTED logo hit on the front left chest. The two hats releasing are a white Mua New Era fitted with the colors of the rainbow on the front and green underbill and tonal New Era, crown and crest hits, along with a black HNL fitted with “Honolulu” in gold stitching. Both are New Era fitteds. No snapbacks!

See you all tomorrow!

Mahalo

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HONOLULU BLUES x MUA (BLK/GRY) NEW ERA

Friday, April 13th, 2012 by

Releasing Saturday, April 14th

Aloha kakou!

Saturday’s release sees another brand new graphic tee: Honolulu Blues printed on an all white tee. You could interpret this in many ways: The blues from extremely high gas prices, traffic and overfishing. On the other hands, you could refer to the vibrant hues of blues that surround our little paradise, or the music our soulful local musicians belt out. Coinciding with this release is a black Mua New Era with gray Mua logo.

IN-STORE TOMORROW: HONOLULU TEE

Friday, April 2nd, 2010 by

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We’ll be releasing a small amount of these Honolulu tees tomorrow, simple: gray tee with Honolulu written in blue, back features the crown in blue with a red and white stroke.

NOW AVAILABLE ONLINE: HONOLULU

Tuesday, March 9th, 2010 by

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AVAILABLE ONLINE NOW: FIST CITY PULL-OVER HOODY

Friday, February 12th, 2010 by

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REST IN PARADISE: FRANK FASI

Thursday, February 4th, 2010 by

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Former Mayor Frank Francis Fasi, purveyor of the Fasi shaka as well as what is regarded as America’s best public transportation system, passed away in his Makiki home last night, due to natural causes. Fasi, who was born in Hartford, Connecticut, eventually made the trip to Honolulu after enlisting in the Marines, shortly after the Japanese bombing of Pearl Harbor.

Fasi was regarded as a “maverick” during the early years of his political career, which lasted for a strong 46 years, serving as Mayor for 22 out of those 46. As Mayor of Honolulu, Fasi was responsible for numerous, ground-breaking achievements, including the opening of the Neal S. Blaisdell Center, the construction of the Satellite City Hall, and the establishment of The Bus, which has won numerous awards as America’s Best Transit System.

On top of the construction and opening of what have become some of Hawai’i's more famous landmarks, Fasi created our island’s Summer Fun recreational programs, and the annual Honolulu City Lights display. “Even rail transit was a centerpiece of his administration,” says current Honolulu Mayor Mufi Hannemann. “He was truly one of the greatest mayors Honolulu has ever had, a visionary who spoke with action rather than words,” said Councilman Ikaika Anderson.

Fasi was an ambitious Democrat, a political hero to some, similar to whom he regarded as political heroes: Franklin D. Roosevelt, Adlai Stevenson and John F. Kennedy. A recent statement released by the Fasi ohana reads “The man affectionately known by many in Hawaii simply as ‘the Mayor’ truly loved this city of Honolulu and devoted much of his life in trying to improve it.”

Our condolences go out to the entire Fasi family.