FITSTRIKE RELEASE: F SCRIPT SNAPBACK, LOCALLY OWNED TEE, & HOME GROWN OBAMA TANK TOP

Thursday, June 1st, 2017 by

Releasing exclusively in-store and online this Saturday, June 3 at 11am HST.

FITSTRIKE

Aloha kākou!

We continue our FITSTRIKE releases with another brand new design—F Script—which showcases an ultra clean and elegant cursive “f” centered on the front. This Saturday’s snapback features a woodland camouflage base, white eyelets and snap enclosure, and red undervisor and top button. The front and side logos are stitched in white while the back crest is stitched in red and white. Releasing alongside the F Script snapback is a white Locally Owned tee with black and yellow print and a black Home Grown Obama tank top with white and yellow print.

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FITSTRIKE RELEASE: ʻĀINA SNAPBACK & HOME GROWN OBAMA TEE

Friday, March 10th, 2017 by

Releasing exclusively in-store and online this Saturday, March 11 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a special FITSTRIKE release this Saturday, comprised of a bold new ʻĀina and a classic from our archives making a much needed return. The ʻĀina snapback is covered in desert camouflage with the exception of a red undervisor, which matches the embroidery on all sides and the back snap enclosure. Releasing alongside the ʻĀina is our heavily-requested Home Grown Obama design. The first release marked the beginning of a great era, with Hawaiʻi-born-and-raised Barack Obama rightfully earning his place as the President of the United States—a role in which he’d proudly serve the American people for the maximum-allowed eight years. This Saturday’s release is printed in reversed colors from the original, and serves as more of a farewell song as we bid a fond ALOHA to our 44th Commander-in-Chief, as well as send a huge MAHALO for all that he’s pioneered and accomplished during his tenure in the White House.

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SPRING 2014 D2 “LEGACY” (THIRD RELEASE)

Thursday, April 10th, 2014 by

Releasing in-store and online this Saturday, April 12th, 2014.

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

Kamehameha 59FIFTY
Our first Murakami colorway was released in 2006 as an H Pride 59FIFTY, part of the very first group of FITTED New Era hats. To honor that momentous occasion, we are bringing back that exact Murakami colorway remixed with the Kamehameha logo on the front, a nod to the other design that released at the same time in 2006. Featuring a green base with orange hits on the undervisor and top button, as well as orange embroidery all around. The Kamehameha logo on the front is outlined in white just like the H Pride it’s modeled after, and it also marks the first time we’ve ever had a Kamehameha with an outline. And of course, it wouldn’t be complete without the black and gold satin “Tools of the Trade” lining underneath.

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Home Grown Snapback
Based off our original release from 2009, this remake favors a black base instead of the original white. Utilizing micro rip stop nylon material, this snapback features white front and back embroidery as well as green/black embroidery on the sides. The inner tri-lock lining and sweatband perfectly match the original, while the white snap enclosure provides a new variation from the original 59FIFTY version.

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SPRING 2014 D2 “LEGACY” (SECOND RELEASE)

Thursday, April 3rd, 2014 by

Releasing in-store and online this Saturday, April 5th, 2014.

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Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

“Home Grown” Bucket Hat
Originally released in 2009 with a white base, we are bringing the “Home Grown” pattern back on a private label bucket hat, this time on a black base. The pattern is an homage to the cult classic “Home Grown” compilation album from 1977.

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“Home Grown” Tee – Banana
Like the bucket hat above, the type treatment on this tee is a nod to the “Home Grown” album from 1977, and features the floral pattern fill from our 2009 release on a banana colored shirt. The saying “Home Grown” is also a proud statement for those that are loyal to their soil. The back features a large crown filled with the same floral pattern.

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“Kill Them With Aloha” Tee – Black
To round out this week’s release, we are bringing back our military-inspired “Kill Them With Aloha” tee, which was also originally released in 2009. The front features the “Kill Them With Aloha” slogan in white, with a large white crown on the back outlined in red. The left sleeve features our kahili logo in red, while the right sleeve features “116th Battalion Hawaii” also in red, as a military-inspired moniker. The “116” is also a nod to our official yellow Pantone color. Yellow kalo (taro) lau (leaves) adorn the bottom left of the tee, acting as achievement insignia.

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