HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, January 21st, 2016 by

Releasing in-store and online this Saturday, January 23rd at 11am HST.

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Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Aloha 59FIFTY
Grey and dark green come together nicely on this Aloha 59FIFTY, featuring grey melton wool on the crown and dark green melton wool on the visor. The front Aloha logo is stitched as a layered felt appliqué, while the eyelets, top button, side logos, and back logo are finished off in dark green.

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Kākuhihewa Metal Pin Set
We have a set of two new pins releasing to commemorate our Waiwai collection. Both pins feature aliʻi illustrations representing Kākuhihewa and his great reign over Oʻahu, making them great accent pieces to anything and everything from the collection.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, January 14th, 2016 by

Releasing in-store and online this Saturday, January 16th at 11am HST.

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Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Mua Snapback
A great mix of colors and materials come together on this snapback. The crown is made out of light grey melton wool, while the visor is made out of brown leather on the upper and red melton wool underneath. It also features a dark grey Mua logo on the front and a white snap enclosure on the back. The side logos, back text, eyelets, and top button are all featured in red, matching the back red crest tag.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, January 7th, 2016 by

Releasing in-store and online this Saturday, January 9th at 11am HST.

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Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Nihi Snapback
Elevated in quality through use of premium materials, this snapback features a melton wool crown along with leather on the visor, top button, and front Nihi patch. It also features tonal embroidery on the sides, white embroidery on the back, and a white snap enclosure with a black crest tag.

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Chin Music Tee – Black, Green, or Heather Ash Grey
This new design features an interlocking CC logo on the front left chest that stands for “City of Chiefs” which is displayed on the back below our brand name and Kākuhihewa’s likeness. It also features the 10 year patch on the lower left.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, December 31st, 2015 by

Releasing in-store and online this Saturday, January 2nd at 11am HST.
The heather charcoal pocket tee, red long sleeve tee, and yellow tank top will only be available at FITTED.

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Hauʻoli Makahiki Hou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Slaps Wind Snapback
This unique snapback features a full denim base with white embroidery on the sides and back, along with a white snap enclosure and black crest tag. For the first time ever we’re introducing a premium leather flag patch with debossing in areas to create the separation between stripes and within the Union Jack.

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No Hitter Pocket Tee – Heather Grey / Pocket Tee – Heather Charcoal (FITTED Exclusive) / Long Sleeve Tee – Red (FITTED Exclusive) / Tank Top – Yellow (FITTED Exclusive) / Tank Top – Black
Our new No Hitter design features the Kākuhihewa side profile artwork prominently on the back and smaller on the front left chest, with “15” next to it as he was the 15th ruling king. The back also features the moniker “City of Chiefs” with the words “Peace – Prosperity – Wealth” and the islands of Oʻahu circling the side profile. Within the circle in small type, we have the six different moku (districts) of Oʻahu. The long sleeve tee also features the island of ʻOahu on the lower part of the wearer’s right sleeve. Please note that the heather charcoal pocket tee, red long sleeve tee, and yellow tank top will only be available at FITTED.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, December 10th, 2015 by

Releasing in-store and online this Saturday, December 12th at 10am HST.

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Photo: @jasonjko

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Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

FITSTRIKE Kamehameha A-Frame Snapback
Featuring an all red crown and visor with light grey undervisor and snap enclosure. The front, side, and back embroideries are white to provide a nice contrast. This snapback comes in Small–Medium and Medium–Large to cover most head sizes.

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Chin Music Tee – Red
This new design features an interlocking CC logo on the front left chest that stands for “City of Chiefs” which is displayed on the back below our brand name and Kākuhihewa’s likeness. It also features the 10 year patch on the lower left.

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RBI Tee – Heather Grey / Women’s Racerback Tank – Dark Heather Grey
The new logo tee specific to our Waiwai Collection, featuring arched slab lettering with yellow and red outlines for a sporty vibe, while a yellow crown is seen on the upper back. The standard tee also features the 10 year label stitched on the lower left front.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Friday, November 20th, 2015 by

Releasing in-store and online this Saturday, November 21st at 11am HST.

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Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Mua Strapback
This clean strapback features premium materials to help accentuate the vintage sports feel, utilizing dark green melton wool on the crown and rich leather on the visor and strap enclosure. It also features yellow embroidery all around, along with a black crest tag in the back to complete the look.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Friday, November 13th, 2015 by

Releasing in-store and online this Saturday, November 14th at 11am HST.

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Aloha kākou!

“Wai” is the Hawaiian word for “water,” which we all know is essential for life. The word “waiwai” is a duplication of “wai” and it means wealth, riches, and abundance. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life.

Unfortunately, the idea of being wealthy in our present society has nothing to do with having a rich supply of water or flourishing crops. It’s all about the money, along with the greed and corruption that comes hand in hand. With our Holiday 2015 Collection, we wanted to temporarily erase the current ideologies of wealth and remind ourselves of a simpler time in Hawaiʻi’s history, where wealth was based more on life, health, and thriving culture.

Traveling back to about the 16th century—long before western contact and before Kamehameha I unified the islands under one rule—we arrive at Kūkaniloko in Līhuʻe (now known as Wahiawā), the most sacred birthing site for Oʻahu’s highest aliʻi. It is here that the great Kākuhihewa was born, becoming the 15th aliʻi ʻaimoku (ruling chief, or more literally “the chief who can eat anywhere”) of Oʻahu. He was born into the Lo Aliʻi class, which was reserved for chiefs of royal blood, the most precious aliʻi class of them all. He would also be the last king to be born at Kūkaniloko, foreshadowing a very special monarch to come. Out of the 27 aliʻi ʻaimoku that laid claim to Oʻahu, what makes Kākuhihewa’s story so noteworthy is the abundance of life and wealth that arose during his long reign.

He was heralded throughout the eight Hawaiian islands, providing a time of peace and prosperity with no war or rebellion in sight. His reign brought ʻāina momona (bountiful and fertile land)—water was plentiful, crops flourished, and food was in unlimited supply. This resulted in a healthier and therefore wealthier community, which contributed to a thriving Hawaiian population. Historian Samuel Kamakau put it best when he said “He lani i luna, he hōnua i lalo,” which translates to “it was fertile in the uplands, fertile in the lowlands” during Kākuhihewa’s reign, basically saying that between the heaven above and the earth below, Kākuhihewa had everything under control. It is said that they even starting calling the island “Oʻahu a Kākuhihewa” to honor their great king.

One of the famous stories about Kākuhihewa’s reign was the tale of his encounter with Kaʻauhelemoa, a mythical moa (chicken) that flew near his feet while he was playing makahiki games in Waikīkī. As the moa landed, he scratched at the ground and disappeared. Kākuhihewa took this as a sign of fertile land and had a niu (coconut) tree planted in that exact spot. The story goes on to say that one tree quickly grew into 10,000 niu trees. The area was then appropriately named “Helumoa” which means “chicken scratch.”

Our Holiday 2015 Waiwai Collection honors the great Kākuhihewa and his reign that brought peace, prosperity, and wealth to the Hawaiian people. The release also coincides with makahiki season in ancient Hawaiʻi, a peaceful four-month period every year that was filled with sports, dancing, and feasting to celebrate Lono, the god associated with fertility, agriculture, rainfall, and peace. This inspired the sports theme we chose for this collection, with new logos and designs that also help manifest the “Waiwai” concept. The aesthetic inspiration for the collection comes from vintage baseball and football uniforms, utilizing classic materials and colors to bring the concept to life.

 

Kākuhihewa Chiefs Snapback
For the first release of this collection, we’re introducing a new logo created to honor Kākuhihewa’s rule over Oʻahu and the other aliʻi that presided there, hence the initials KC for Kākuhihewa Chiefs. A chenille ihe laumeke (spear) crosses the initials to reference old Hawaiian weaponry. The moniker “City of Chiefs” on the back is an ode to the city of Honolulu, part of Kākuhihewa’s kingdom along with the chiefs that came before and after him. It also refers to the fact that the central government of the state of Hawaiʻi resides in Honolulu today. The base of the hat is black melton wool, with a multicolored KC logo on the front and the New Era logo and crown embroideries on the sides in tonal black. Around back a red crest tag is seen next to the white snap enclosure, with “City of Chiefs” embroidered above in white.

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RBI Tee – Black / Women’s Racerback Tank – Heather Black
A new logo tee presents itself for the Waiwai Collection. It features arched slab lettering with yellow and red outlines for a sporty vibe, while a yellow crown is seen on the upper back. The standard tee features the 10 year label stitched on the lower left front.

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HOLIDAY 2013 D2 “WE SWIM WHERE THE SEA IS DEEP”

Sunday, December 15th, 2013 by

Releasing in-store and online Tuesday, December 17th, 2013.

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Aloha kākou!

In Holiday D1, we took it to the sky as we showcased our ʻio inspiration and our airborne creed “We Donʻt Fly Half Fast.” That unique hawk eye perspective is what we focused on for our theme and carried the message across the entire collection.

For Holiday D2, we chose to flip the perspective and show you another view that we idealize. In keeping with our military theme, we switch from Air Force to Navy as we embark on the vast blue sea. As humans, it is a natural instinct to want to explore what’s around us. We’ve discovered new lands, traveled to the moon, identified new stars in the heavens, yet the unknown will forever remain. We’re willing to take that risk and lead the path untraveled. This is our perspective. We chose the niuhi (any shark over 10 ft. long) as our morale patch to portray our Naval creed “We Swim Where The Sea Is Deep,” which signifies our desire to keep innovating and pushing forward into new territories.

Instead of splitting this delivery into multiple parts, we decided to switch it up and drop the entire collection at one time for you. Check out the extensive D2 collection below, which includes hats, tees, sweaters, womenʻs tops, and kidʻs tees as well. Most clothing pieces feature our special mil-spec label.

 

“Swim Deep” Snapback
Features our new niuhi on the front, with our tri-camo pattern printed all over, done up in black, niuhi gray, off white, and infrared. The snap enclosure, New Era logo, and side crown are black while the back crest is black and white.

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Aloha Fitted
An all navy nylon ripstop 59FIFTY with the Aloha, eyelets, and back crest in white embroidery. The side crown and New Era logo are black, while the undervisor and top button feature the tri-camo pattern.

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HOLIDAY HOURS

Sunday, December 8th, 2013 by

Aloha kākou!

Just a reminder that we have special holiday hours this season. Mahalo Nui for your continued support and we at FITTED want to wish you all a happy holiday season!

Holiday Hours

HOLIDAY 2013 D1 PT2 “WE DONʻT FLY HALF FAST”

Thursday, December 5th, 2013 by

Releasing in-store and online this Saturday, December 7th, 2013.

We Don't Fly Half Fast

Aloha Kākou!

Black Friday and Cyber Monday may be over, but we are going to keep flying full speed. Living up to our creed “We Donʻt Fly Half Fast,” we present part 2 of our Holiday D1 collection. The second wave of this collection consists of 9 tees, 1 raglan tee, and 1 women’s v-neck tee.

 

“Half Fast Logo” Tee – Black (100% Cotton)
Our ʻio is front and center on this tee, with our name filled with island camo arching across the mighty hawk, all outlined in reflective 3M.

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“Fly or Fall” Raglan Tee – Red/Gray (60% Cotton, 40% Polyester)
We brought back the same raglan tee from our D1 PT1 drop featuring our morale patch over the heart, this time in bold red and gray.

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