Wednesday, October 16th, 2013 by

Releasing Saturday, Oct. 19th.

Aloha kākou!
This weeks drop is inspired by the old Hawaiian license plate that was issued in 1981. The license plate featured white reflective with the silhouette of King Kamehameha Ekahi in orange, while the “Hawaii” (top center), “Aloha State” (bottom center), and numbers were embossed in brown. Using the license plate color scheme, this hat features our Kamehameha logo in orange, with a white crown, and brown visor. Also dropping is a new Honoluluan tee in white, with a red, brown, and gold design.









Friday, October 4th, 2013 by

Releasing Saturday, Oct. 5th.

Aloha kākou!
For this Saturdays drop we are releasing a sneak peak into our upcoming Fall line, Navigators of the Unknown. Here at Fitted we love our history and culture. By observing the moon, stars, birds, and ocean swell patterns, our ancestors were able to travel freely through the seas. This graphic is printed with white, olive, and infrared on a black tee that also includes a mil-spec tag. This tee will be limited to 48 pieces sold exclusively in-store and online. Also releasing is a camo Mua New Era snapback with a white visor featuring red stitching. The Mua itself is embroidered in black.










Friday, May 10th, 2013 by

Releasing Saturday, May 11th.


Aloha kākou!

Releasing Saturday is our Protect & Serve tee printed on all black with a tonal Kamehameha logo on the front and the Kingdom of Hawaiʻi Coat of Arms on the back. The significance of the Coat of Arms are the twins Kameʻeiamoku and Kamanawa who were considered Nīʻaupiʻo (a class of High Chiefs), the descendants of a royal brother and sister. Kamanawa stands on the left side of the Coat of Arms, holding a spear, while his brother Kameʻeiamoku is pictured on the right carrying a kahili. The two twins were among the Five Fierce Warriors of Kona, as well as Uncles of Kamehameha. You can learn a little more about the Kahu by visiting our editorial / interview with Uncle Bill (William John Kaihe’ekai Mai’oho) right here.



Wednesday, September 5th, 2012 by

Releasing Saturday, Sept. 8th

The Bitter Water of Battle

The Paiʻea Projects x Fitted Kepaniwai Pack was inspired by one of the most-bitter battles recorded in Hawaiian History. It is said that this was the most pivotal assault for Kamehameha the Great while conquering Maui. In 1790, Kamehameha (aka Paiʻea) led a brutal campaign to take over the Valley Isle while its ruling Mōʻī (King), Kahekili, was conquering O’ahu. As a result, Maui was under the rule of Kahekili’s son, Kalanikūpule, and left vulnerable to invaders. Kamehameha and his peleleu (armada of canoes) landed on the shores of Kahului, Maui with approximately 1200 warriors.



Thursday, August 2nd, 2012 by

Releasing Saturday, August 4th. Please note: Due to the printing process, shirts may have abnormal inconsistencies, we cannot guarantee that garment is 100% flawless.

Aloha kakou!

This Saturday we’ll be releasing an all black Escape to Paradise snapback, along with a new black tank top called Niho which roughly translates to “tooth”. The tank top features an all over print of white simplified shark’s teeth / trilocks with white break lines. The tank top also features a purple stitched crest on the front chest and crown on the back. We shot this at Kaniakapupu in Nuʻuanu. During King Kamehameha’s reign, this lush area served as his little sanctuary during the summer, and because it was the King’s own piece of land, it was considered kapu to tread upon. Legend tells that there were once a heiau that stood on the grounds, and it was also this same place that “Pai‘ea himself rested his weary warriors during his conquest of O‘ahu.”


Thursday, December 16th, 2010 by

Releasing Monday, Dec. 20th

A few months after Hawai’i gained statehood in 1959, the politicians of our newly established nation compared our burgeoning city of Honolulu with other, well established major cities and grew a little self-conscious. Realizing the sentiments that our state was behind the curve of expansion and development sparked a fire to build up Honolulu and Waikiki, despite many citizen’s opinions that the beauty of our island would vanish. New commercial remodeling brought a steady income of lucrative finances which helped stimulate our lacking economy.

Shortly after WWII the United States was introduced to more “open skies” and saw an increase in Americans traveling abroad. With a dominating economy came larger commercial airlines which eventually led to cheaper prices traveling by air. These drop in prices led to more affordable airfare for middle-class Americans. In due course, mass travel came to tower over Hawai’i’s economy, with promises of inexpensive priced hotel rooms in fast-growing Waikiki. With the assistance of the über-popular television series Hawai’i 5-0 and aggressive marketing and advertising by our wonderful Hawai’i Visitors Bureau, our ‘aina became one of the number one destinations for travelers, vacationers and business-men alike. By the ’60s, Hawai’i saw more than one million visitors annually.

The number in visitors increased exponentially as more and more tourists discovered there was so much to be done under the Sun on this 44 mile long, 30 mile wide beautiful island in the middle of the Pacific. The activities that were to be discovered were endless; hiking natural trails, surfing, scuba diving in clear, pristine waters, the beauty of our organic surroundings; not to mention the expansion of pre-Facebook social networks in Waikiki, which included The Beachcomber, the International Marketplace, Dukes and newly constructed five-star, luxury hotels. All of this economic growth, coupled with that same instilled Aloha spirit that was not taken away when our independence was, only further escalated the amount of annual visitors. Over the last few years (2006 – 2007) and before the unfortunate current economic decline, Hawai’i saw as much as 7.6 million visitors to our islands.

This leads us to our latest collaboration, where we’ve aligned ourselves with Leilow. Jules Gayton, Leilow’s proprietor, can definitely relate to the desire to travel to the islands, where he has now resided for over eight years. Starting from a simple fascination of paradise and searching and surfing the perfect wave, it has now become a realized reality for Jules. From being an original member of the Stussy Tribe in the 80s, to spinning at some of the greatest clubs in New York City, befriending many legendary musicians and artists, there’s an excellent reason why Jules has been dubbed a triple O.G.. These days, you can catch Jules enjoying his new home, rocking out to the rootsy sounds of reggae and dropping constant knowledge at Leilow.

The details: The Beachcomber pack features our collective Beachcomber New Era, a fusion of Jules’ bugged out artistic visions with FITTED’s more traditional methods, all with a modern approach. The cap features a print of black and white woven patterns with gray tones, while the inside features a silk lining of a map of the Hawaiian Islands which invokes a nostalgic warmth, citing the days of Don Ho, the Beachcomber and the lounge music era; incorporating both Leilow and FITTED’s logos. The underside of the visor features an embroidered hula girl, just an added extra touch that separates us from the rest. Coinciding with the cap is a white t-shirt with the same print found on the inside of the cap on the back, and the same hula girl on the front. To finish off this exquisite pack, we have a sticker sheet which integrates the map graphic.


Tuesday, December 14th, 2010 by

Releasing tomorrow, Wed. Dec. 15th online and in-stores. The release is limited to 40 pieces for the jerseys and 50 caps

It’s been 200 years since Kamehameha unified the Hawaiian Islands. A few months ago, Puukohola National Historic Site celebrated the bicentennial anniversary with a chicken-skin-inducing ceremony on Hawaii Island– the birthplace of Kamehameha aka Paiea. Puukohola heiau (temple) was widely believed to empower Kamehameha with the necessary mana (spiritual energy/currency) to unify Hawaii. Kamehameha ordered the construction of Puukohola heiau and dedicated it to Ku– the god of war amongst other things and one of the four major Akua (gods) in ancient Hawaii. Today, the heiau still stands in Kawaihae as evidence of ancient Hawaiian ingenuity and culture, but more importantly Puukohola is a testament to the greatness of Kamehameha.

To commemorate Kamehameha’s historical achievement Fitted and Paiea Projects collaborated on a limited edition Hawaiian Throwback jersey and a matching Kamehameha New Era 59Fifty. This jersey is a tribute to the bicentennial anniversary of the hookuikahi (unification) of the Hawaiian Islands by Kamehameha the Great in 1810.

Kamehameha’s birth name is Paiea, and is proudly displayed on the Hawaiian Throwback. The jersey sports the #91 to commemorate the completion of Puukohola Heiau in 1791. The text throughout the jersey contains no diacritics (okina/kahako), just as it was printed in the old newspapers of Hawaii. The colorway of the jersey was inspired by the Chicago Bulls. Just like Michael “Air” Jordan and the Bulls ruled the NBA for years, so did Paiea and the Kamehameha dynasty run Hawaii for nearly a century. The matching Kamehameha hat is black with a white logo and red stitching.

The jerseys are limited, ranging in sizes from small to 3XL for the big bruddahs. The Fitted x Paiea Projects Hawaiian Throwback Pack is dropping on December 15 at Fitted. Judging by the preliminary public response to the jersey and hats this limited edition pack will probably sell out immediately.

Paiea Projects designed the Hawaiian Throwback Pack to make a product relevant in today’s society, while giving respect to the olden days of the Hawaiian monarchy. Paiea Projects is a web and graphic design company specializing in modern media- digital photography, viral marketing and social networking. The name “Paiea”refers to the birth name of Kamehameha, and the owners’ alma mater, the Kamehameha Schools. “Projects” refers to their diverse work and various design endeavors.


Friday, August 28th, 2009 by

Releasing tomorrow, August 29th.



Over 25 years of Skateboarding history is included in this collection of stickers. These stickers range from classic collectibles to island companies that supported the early skateboarding years here on the islands. Every one of these stickers were free, somehow acquired from a traveling pro at a demo, contest sticker toss, friends who were sponsored by various companies, raiding company warehouses, sponsorship packages, or stolen from skate shops. These are the real deal and the contemporary skate art will never compare. There aren’t many brands whose graphics haven’t been influenced or straight up bit completely from classic skateboard art. (Present company included) Take a close look and spot some of your favorites.