NOW AVAILABLE: TRILOCK TEE x RED/BLK MUA NEW ERA FITTED

Tuesday, September 25th, 2012 by

Available for sale online and in-stores now.

Aloha kakou!

New release now available in-stores and online now. Red tee with black trilocks on the front, and black crown hit on the back. We’re also releasing a red Mua with black stitching (Mua logo), black brim, New Era logo and crest on the back.

ONLINE EXCLUSIVE: ALOHA MEANS HELLO & GOODBYE

Wednesday, September 19th, 2012 by

Available now

No explanation needed!

BLOOD, SWEAT, TEARS x GROW MAN TEE x MUA & HNL (NEW ERA FITTED)

Friday, September 14th, 2012 by

Releasing Saturday, Sept. 15th.

Aloha kakou!

Quick update for tomorrow’s release: Releasing a new flip of our Blood, Sweat & Tears tee with white script print on a black tee, a grown man tee in black with a small FITTED logo hit on the front left chest. The two hats releasing are a white Mua New Era fitted with the colors of the rainbow on the front and green underbill and tonal New Era, crown and crest hits, along with a black HNL fitted with “Honolulu” in gold stitching. Both are New Era fitteds. No snapbacks!

See you all tomorrow!

Mahalo

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MOUNTAIN WAY WEST x CHOW TIME PACK

Saturday, September 8th, 2012 by

Releasing Tuesday, Sept. 11th.

Aloha kakou!

For Tuesday’s release, we’ve teamed up with our friends at HiLife for a very special collaboration project with Coach Norm Chow, titled Chow Time. With the recent changes that have been taking place in Manoa, there’s definitely a new feeling of deep seeded pride emanating in the atmosphere. The Punahou alumni and Broyles Award recipient got his feet wet at Waialua High and Intermediate before progressing to the college ranks where he presided over 29 bowl games, three Heisman trophy winners, three national-title-winning teams and six quarterbacks selected in the first round of the NFL draft. After notable coaching stints with BYU and USC, he finally reached the pinnacle of football between 2005 and 2007, operating as the offensive coordinator of the Tennessee Titans. Now back in Hawaiʻi to head the UH football program, and with his feet firmly rooted in the islands, it’s finally Chow Time!

The pack releases Sept. 11th, just in time for you to gear up for the first home game of the season and Norm’s official homecoming this Saturday the 15th.

The pack consists of our Chow Time tee, along with our Mountain Way West t-shirts (two colorways: gray and black). The collaboration hat is a New Era fitted in all black with Chow Time in green script stitching with white stroke, green eyelets, top button, underbill, white New Era and FITTED crest and a HiLife tag on the right side. Each Chow Time New Era FITTED will come with a Norm Chow signed collector’s card, and all caps are limited to 144 pieces.

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FITTED x PAIʻEA PROJECTS: KEPANIWAI PACK

Wednesday, September 5th, 2012 by

Releasing Saturday, Sept. 8th

The Bitter Water of Battle

The Paiʻea Projects x Fitted Kepaniwai Pack was inspired by one of the most-bitter battles recorded in Hawaiian History. It is said that this was the most pivotal assault for Kamehameha the Great while conquering Maui. In 1790, Kamehameha (aka Paiʻea) led a brutal campaign to take over the Valley Isle while its ruling Mōʻī (King), Kahekili, was conquering O’ahu. As a result, Maui was under the rule of Kahekili’s son, Kalanikūpule, and left vulnerable to invaders. Kamehameha and his peleleu (armada of canoes) landed on the shores of Kahului, Maui with approximately 1200 warriors.

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SLAPS WIND BLACK (NEW ERA SNAPBACK) [ONLINE EXCLUSIVE]

Friday, August 31st, 2012 by

Releasing Saturday, Sept. 1st. Online exclusive.

Quick update for Saturday’s release: Slaps Wind New Era snapback: all black with white snap, neon green New Era logo. Available tomorrow at 11 AM, online only!

DUNKXCHANGE x FITTED: IN FLIGHT (SHIRT & SNAPBACK)

Friday, August 24th, 2012 by

T-Shirt releasing Saturday, August 25th, Snapback releasing Sunday, August 26th.

Aloha kakou!

With the annual DunkXchange going down Sunday (August 26th) at Loft In Space, we’ve teamed up with them to produce an exclusive t-shirt and snapback combo. While the shirt won’t be available at the DXC (created by FITTED for FITTED, releasing Saturday, Aug. 25th), the exclusive snapback will be available at the DXC event for VIP and at FITTED for purchase on Sunday, August 26th. The snap features all black upper with white brim, Aloha Served Daily / The Pacific Standard in white stitching on the left side, and DXC in white stitching on the back. Extremely limited, so act FAST! Crooks HI collaborated with Good Wood NYC on the bracelet, while In4mation created the shirt, and Yamamoto Industries created the iPhone case.

SCRABBLE x KAMEHAMEHA TEAL SNAPBACK x MUA NEW ERA

Monday, August 20th, 2012 by

Releasing Tuesday, August 21st.

Aloha kakou!

Hope everybody had a great weekend! Back to business as usual. For tomorrow’s release, we’ve brought back something from one of our earliest seasons, our Scrabble tee which we ran back in 2006. All black tee with an all over print of different colored letters and which spell out FITTED and a white crown on the back. Those who’ve been customers of ours for the past four or five years will definitely recognize this one! We’re also releasing a teal Kamehameha New Era snapback with white snap, Kamehameha logo, crest and New Era hit. Lastly, a Mua in jalapeno duck canvas with white, yellow, orange and black Mua and black underbill.

CREW LOVE x 2 SLAPS WIND NEW ERA SNAPBACK

Thursday, August 16th, 2012 by

Releasing Saturday, August 18th

Aloha kakou!

New release for Saturday: Gray Crew Love tee with our Pride ‘H’ and ’04 – 12 graphic on the front and white crest, Crew 116 HNL on the back. Also releasing two Slaps Wind snapbacks: black with gold, red and brown flag; and a navy blue with gold and white flag. Both caps have white snaps and FITTED crests. See y’all Saturday! Aloha.

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