H.I.M. HIS IMPERIAL MAJESTY (KAMEHAMEHA SURF TEAM PACK)

Wednesday, June 8th, 2011 by FITTED

Releasing Friday, June 10th. Kamehameha Day. Note: This is our FIRST Kamehameha snapback!

Kamehameha Surf Team Pack
Ezekiel Lau leads the Kamehameha Surf Team and makes history
By Daniel Ikaika Ito/Contrastmagazine.com

Ezekiel “Zeke” Lau literally grew up in a girl’s dorm. The 17-year-old, regular-footed surfer was raised at Kamehameha School’s Alice Knapp Dormitory. His mother, Daina, is a middle school dorm advisor so the Lau family lives up on the hill at the KS Kapālama campus. Although their residence sounds like a teenage boy’s dream, it was actually a lonely place for Zeke as a keiki.

“I was surrounded by girls and learned how to play by myself,” says Zeke about his childhood. “I have three sisters so I grew up with a lot of females, but all around it’s been good: I’ve been around the school and got to know pretty much everything about the school living there.”

Lau will be a senior next Fall at Kamehameha, and despite being a day-student, he is familiar with the nooks, crannies and corridors of Kamehameha like a boarder. He appreciates the pristine view of Honolulu from the slopes of Kapālama– from Zekeʻs balcony itʻs easy to see when his beloved, homebreak Kewalo Basin is firing. Other than the breathtaking scenery, Lau is stoked on Kamehamehaʻs state-of-the-art athletic resources, which helped shape Zeke into the athlete/shredder he is today.

“There is so much [athletic] facilities,” explains Zeke about the campus. “My dad always wanted us to workout and play sports. Thereʻs basketball gyms, soccer fields, weight rooms and the pool so we got to use all those facilities living up there.”

Having easy access to those facilities made training even easier says Zeke. Right now, pound for pound, Lau is probably the most-athelitically fit surfer in the world. Zeke is built like a high school wide receiver, but can punt airs like a featherweight grommet. Growing up on Kamehamehaʻs campus had a hand in Zekeʻs athletic prowess and surf skill, which is why Zeke is so psyched to represent the Hawaiian school in scholastic surfing.

“When I was small I always wanted to surf for the school like football and basketball is a school sport,” says Zeke. “I always wanted to compete in surfing for the school so itʻs nice I get to do that and make a change.

This is only the second year for the newly-formed surfing program at Kamehameha, and Lau is the stud of the squad. For the first time in the school’s 124-year history, two campuses (Kapālama and Maui) will be competing together under one Kamehameha flag. Lau will be leading the high school team and Maui’s Imai DeVault will anchor the middle school team at the 2011 National Scholastic of Surfing Association Championships, which will be held at Dana Point, Calif. from June 16-18.

To commemorate this history-making event, Fitted and Zeke designed the first Kamehameha New Era snapback with a matching long sleeve shirt. The shirt has the Kamehameha motto, I mua, which means to “go forward” in English, down the sleeves. So-Cal is cold from the June Gloom and a long sleeve shirt is the perfect piece to rock between heats.

The Kamehameha New Era snapback is made out of water resistant ripstop material and the color way is also inspired by the school.

“The colors of the hat came from Kamehameha’s blue and white and with the snapback it’s something different that can fit anybody and can take to the beach,” explains Zeke. “The material is waterproof and you can wear it all day on the beach.”

The Kamehameha Surf Team Pack is dropping on Kamehameha Day, Friday June 10. Zeke and the Kamehameha surf team leave for California on June 13, rocking the Fitted freshness and representing Hawai‘i on the mainland.

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PUUKOHOLA

Tuesday, December 14th, 2010 by FITTED

Releasing tomorrow, Wed. Dec. 15th online and in-stores. The release is limited to 40 pieces for the jerseys and 50 caps

It’s been 200 years since Kamehameha unified the Hawaiian Islands. A few months ago, Puukohola National Historic Site celebrated the bicentennial anniversary with a chicken-skin-inducing ceremony on Hawaii Island– the birthplace of Kamehameha aka Paiea. Puukohola heiau (temple) was widely believed to empower Kamehameha with the necessary mana (spiritual energy/currency) to unify Hawaii. Kamehameha ordered the construction of Puukohola heiau and dedicated it to Ku– the god of war amongst other things and one of the four major Akua (gods) in ancient Hawaii. Today, the heiau still stands in Kawaihae as evidence of ancient Hawaiian ingenuity and culture, but more importantly Puukohola is a testament to the greatness of Kamehameha.

To commemorate Kamehameha’s historical achievement Fitted and Paiea Projects collaborated on a limited edition Hawaiian Throwback jersey and a matching Kamehameha New Era 59Fifty. This jersey is a tribute to the bicentennial anniversary of the hookuikahi (unification) of the Hawaiian Islands by Kamehameha the Great in 1810.

Kamehameha’s birth name is Paiea, and is proudly displayed on the Hawaiian Throwback. The jersey sports the #91 to commemorate the completion of Puukohola Heiau in 1791. The text throughout the jersey contains no diacritics (okina/kahako), just as it was printed in the old newspapers of Hawaii. The colorway of the jersey was inspired by the Chicago Bulls. Just like Michael “Air” Jordan and the Bulls ruled the NBA for years, so did Paiea and the Kamehameha dynasty run Hawaii for nearly a century. The matching Kamehameha hat is black with a white logo and red stitching.

The jerseys are limited, ranging in sizes from small to 3XL for the big bruddahs. The Fitted x Paiea Projects Hawaiian Throwback Pack is dropping on December 15 at Fitted. Judging by the preliminary public response to the jersey and hats this limited edition pack will probably sell out immediately.

Paiea Projects designed the Hawaiian Throwback Pack to make a product relevant in today’s society, while giving respect to the olden days of the Hawaiian monarchy. Paiea Projects is a web and graphic design company specializing in modern media- digital photography, viral marketing and social networking. The name “Paiea”refers to the birth name of Kamehameha, and the owners’ alma mater, the Kamehameha Schools. “Projects” refers to their diverse work and various design endeavors.

FOREVER…

Friday, November 5th, 2010 by Kaboe

REST IN PARADISE…

NELSON AHINA (PACIFIC NETWORK TV)

Thursday, May 13th, 2010 by Cuzzo

ALOHA FRIDAY

Friday, February 26th, 2010 by Zinni

Aloha Kakou,

I’ve been wanting to put together an ALOHA FRIDAY post for a minute; I finally got around to it with the help of KNOWxONE (mahalo). In the back of Mom’s VW Bus heading to the beach, the one thing I remember the most is HAWAIIAN MUSIC.. ALL DAY EVERY DAY. Needless to say, nowadays I have 105 KINE programmed for my morning and afternoon drives. I feel like our younger generation doesn’t embrace this as much as they should! Please take some time and get lost in some GOOD MUSIC!!

Teresa Bright – Poli’ahu

Gabby Pahinui – Wahine U’i

Amy Hanaiali’i – Haleiwa Hula

Kalapana – When The Morning Comes

Israel Kamakawiwo’ole – Ka Huila Wai

Olomana – Ku’u Home O Kahalu’u

Brothers Cazimero – Pua Home

Dennis Pavao – Hawai’i Loa

Aloha Pumehana Serenaders (Darrell Lupenui) – Waikaloa

Hapa – Ku’u Lei Awapuhi

Aloha Friday Song

HAWAIIAN IS THE NEW BLACK

Wednesday, October 21st, 2009 by FITTED

Releasing Saturday, Oct. 24th.

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This turn-of-phrase (______ is the new black) is heard quite often in pop culture and used as a metaphor “to indicate the sudden popularity or versatility of an idea at the expense of the popularity of a second idea.” With Hawaii creeping it’s way on to the map (that we’re already apart of, mind you) and bringing more awareness to our extraordinary culture and history, it seems many other companies and businesses are taking notice, and following suit; both local and domestic. It’s about time that we start reeling in the props that we deserve as not just the 50th state, but as notable islands with such an exemplary historical storyline standing behind it. You see the infinite amount of shakas being thrown across the world, the many ego-driven artists making pit stops on our island to record music, MTV using the trilocks in their transitions during commercials, counterfeit suntans like you planted your ass down at Ke Iki’s for a week straight or how widespread the word “brah” gets tossed around. Let’s keep it real, Hawaiian is the new black.

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ENDANGERED

Tuesday, August 4th, 2009 by FITTED

In stores now.

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We’re releasing another nostalgic graphic in a tank top; this time we went back to our Endangered Species back. Printed in khaki brown with a crest on the left chest and Hawaiian Endangered Species on the back in black. Matching hat is a tan Kamehameha with a black wool brim (green underside), green New Era logo and white Kam and crest logos.

HULI. STAND UP FOR YOUR RIGHTS!

Monday, May 4th, 2009 by FITTED

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Aloha.

Releasing tomorrow, May 5th. There are slight correlations between the musical genre “punk rock” and the overthrow of Hawai’i. For example, many punk rock bands have an unfettered, independent DIY attitude. Majority of them, whether old or new, are very anti-establishment and averse to big corporations. The ideologies of punk rock are similar in that many Hawaiian(s) [activists] are so fed up with the way our own government seems to be betraying our people, our virtuous ethics and cultural ideals that they may sometimes take a subtle “extremist” approach, such as hanging / waving the Hawaiian flag upside down. This represents not so much an anti-state sentiment as it does as a sign of distress, anguish, pain and suffering which have been put upon our people over the many decades of being a part of the United States (and statehood), which is why we stress the importance of these issues so much. From the way our modest last Queen (Liliuokalani) was treated to more current affairs including the way our that inept Governor Linda Lingle is trying to sell Hawaiian ceded lands. These are issues of importance that need to be addressed!

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