MOʻOLELO: IT’S HAWAIIAN SUN!

Thursday, May 23rd, 2013 by

Hawaiian_Sun

Aloha kākou!

For this week’s Moʻolelo / #tbt, we take it back to December of 2010 when we collaborated with Hawaiian Sun for an amazing pack that consisted of the New Era pictured above, a t-shirt and a custom, reusable plastic cup, emblazoned with FITTED, crests and Hawaiian Sun logo all-over prints. It was an honor to work with them as all locals know, it’s a part of childhood nostalgia, from keiki time all the way to our adulthood.

“Hawaiian Sun: Simply put, the name represents par excellence that is tantamount to a pack of Lunchables to a first grader. Hawaiian Sun evokes vivid memories of any local keiki’s childhood, wrapped neatly in tin foil and left to cool in the freezer overnight; all set for the following day’s home lunch or field trip, so when it was time for lunch, the juice would be nice & slushy. The average local family buys at least 3 – 4 cases of the infamous fruit juices and are not only limited to the keiki; every trip to the beach, tailgate party, or lu’au will have Hawaiian Sun on ice, ready to go. Add to the fact that there is not a flavor out of their entire production that is second-rate.”

HAWAIIAN SUN HOMEGROWN x KAMEHAMEHA (NAVY/ORANGE) x UH (ALL BLACK)

Wednesday, December 29th, 2010 by

Releasing Friday, Dec. 31st

Aloha kakou!

Before we head into this New Year, we have a few more goodies that will make a great post-Christmas / pre-New Years gift: Brand new Homegrown tee utilizing the colors that we used in our It’s Hawaiian, Sun pack, all printed on an all white tee with a black crown on the back. Along with the Homegrown tee are two caps: an all black UH with a green underbill and a navy blue Kamehameha with an orange logo as well as a green underbill. These will be going on sale Friday morning at 11 AM; online and in-stores.

IT’S HAWAIIAN, SUN!

Wednesday, December 22nd, 2010 by

Releasing tomorrow, Dec. 23rd (online & in-stores)

Hawaiian Sun: Simply put, the name represents par excellence that is tantamount to a pack of Lunchables to a first grader. Hawaiian Sun evokes vivid memories of any local keiki’s childhood, wrapped neatly in tin foil and left to cool in the freezer overnight; all set for the following day’s home lunch or field trip, so when it was time for lunch, the juice would be nice & slushy. The average local family buys at least 3 – 4 cases of the infamous fruit juices and are not only limited to the keiki; every trip to the beach, tailgate party, or lu’au will have Hawaiian Sun on ice, ready to go. Add to the fact that there is not a flavor out of their entire production that is second-rate.

Founded in 1952, this locally and family-owned company got it’s start in the fresh fruit business, selling them in local markets, so naturally, it was a no-brainer to progress into the juice business. Their genuine passion for fruits (no pun intended) and juices is displayed in their product.

We’re proud to announce that we’ve teamed up with this legendary local company to produce a limited run of a phenomenal custom New Era; all representing the people of Hawai’i. The custom fitted utilize a unique pattern and colors of the three juices used in POG (Pass-O-Guava): passion fruit, orange juice and guava. Subtly laid behind the fruits is a map of the Hawaiian island chains; the woven bill symbolizes the baskets that were used by our ancestors to transport the fresh pickings of fruit. The inside of the cap features a cotton twill lining of our Fitted logos and Hawaiian Sun’s renowned logos. Coinciding with this official collaboration project is an all black tee with It’s Hawaiian Sun in the same colors as the cap; similar to our first It’s Hawaiian SON t-shirt. For every purchase of this special cap, you will receive a 6-pack of Hawaiian Sun juice and a custom FITTED x Hawaiian Sun plastic cup.

WHAT’S GOOD, SUN?

Tuesday, December 21st, 2010 by

Hawaiian Sun x FITTED! Official collab, more info coming soon.