KAHIKO LIHAU 5 PANEL

Wednesday, September 11th, 2013 by

Releasing Saturday, Sept. 14, in-store and online.

Aloha kākou!

This Saturday we bring to you another water resistant rip-stop nylon, but in a 5-panel in our sold out floral Aloha Lihau print from the summer D1 snapback. This 5-panel features a white strap and red clip, with our Pacific Standard tag, and a detailed embroidered hula girl on the front.

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MOʻOLELO: FITTED SLIPPAHS

Thursday, August 29th, 2013 by

Aloha kākou!

Today’s Moʻolelo / #tbt is our official FITTED slippers which we released back in 2011. Every pair featured all black with printed tonal trilocks and FITTED with our crest in white on the straps.

SUMMER 13 RAINBOW COUNTRY DELIVERY 2: DETAILED SHOTS

Thursday, August 22nd, 2013 by

Releasing Saturday, August 24th. In-store, online and at these fine retailers

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Aloha kākou!

Quick update: Here are the detailed images of all of our product dropping as a part of our Summer Delivery 2 this Saturday.

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SUMMER 2013 RAINBOW COUNTRY D2 (BTS) LOOK BOOK VIDEO

Wednesday, August 21st, 2013 by

“I got my home, in the promise land, i feel at home can you overstand.” – Bob Marley – Rainbow Country

(Product shots coming soon)

SUMMER 13 RAINBOW COUNTRY DELIVERY 2

Monday, August 19th, 2013 by

Releasing Saturday, August 24th. In-store, online and at these fine retailers

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Aloha kākou!

The last of our Summer 13 (Rainbow Country) delivery two is finally here! Rainbow Country is the theme for our entire Summer 13 line and encapsulates Hawaiian lifestyle, from the Mountain to the Ocean; from Sunrise to Sunset. The Endless Summers of Hawaiʻi, where the tents are always pitched, the coolers always stocked with beverages, board shorts and tanktops worn as everyday attire and roots reggae blaring from our speakers. Hawaiʻi Lifestyle. For delivery 2, we have ten caps to offer (Aloha Served Daily – Men’s & Keiki, Rainbow Country, two Kamehamehas, Honolulu Rose, Chee Hu, Aloha digi-camo snapback and 5-panel and ‘H’ Pride). A perfect way to end yet another beautiful Summer season in Hawaiʻi nei.

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Models: Travis Watanabe, Jah Maoli, Austin Kino
Photos: Mai Sollner | IG: @mailovephotography

MUA GRAY/NEON NEW ERA SNAPBACK x KAPENA

Thursday, August 15th, 2013 by

Releasing Saturday, August 17th. In-store and online.

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Aloha kākou!

For this Saturday’s drop, we revisit our “Kāpena” tee which we originally released back in 2008. The tee was created to represent the local, hardcore waterman. Whether that be sport fisherman, boat captain, stand up paddler, surfer, etc. The tee features a seal utilizing modes of representation associated with life on the open seas: anchor, mooring lines, paddles, etc. All printed on black-on-black. Also releasing is a gray Mua New Era snapback with neon stitching and white snap.

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ISLANDERS x DESERT CAMO KAMEHAMEHA NEW ERA SNAPBACK

Friday, August 9th, 2013 by

Releasing Saturday, August 10th.

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Aloha kākou!

What better way to rep our great island chain and the local lifestyle than a brand new Islanders tee in black with Islanders in white on the front and a white crown. We’ll have these available tomorrow (in-store and online) as well as our Desert Camouflage Kamehameha New Era snapback with black stitching and white snap. Snap into summer!

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FRESH & SWEET TANKTOP x ‘H’ PRIDE BLK/GOLD NEW ERA SNAPBACK

Monday, August 5th, 2013 by

Releasing Tuesday, August 6th.

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Aloha kākou!

We believe that in order to keep Hawaiian culture alive, one of the most important steps in the process is sowing the seed (or instilling the Knowledge and Wisdom in our keiki). Today’s generation is plagued with disinformation, similar to how Monsanto is slowly destroying organic farms and crops with their GMOs. Metaphorically, the idea of dis/misinformation and deliberately keeping the Knowledge of our rich culture away from our Keiki is parallel to destroying those same seeds we’re sowing into our children, much like the glyphosate herbicides Monsanto uses to “cure” their crops. That’s why it’s up to us as elders and ʻIke guardians to be able to hold on to the purity of this Knowledge and Wisdom and take the time to cultivate it properly. The positive result of this is a fresh and sweet plant that will in time mature, and grow it’s branches, bearing it’s own fruit and seeds which results in that same succession of Knowledge being passed down.

To represent this idea, we’re releasing our Fresh & Sweet tanktop in all yellow (100% cotton) along with a new ‘H’ Pride New Era snapback in navy blue with gold ‘H’ and green underbill. 100% wool.

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