Wednesday, September 11th, 2013 by FITTED
Releasing Saturday, Sept. 14, in-store and online.
Aloha kākou!
This Saturday we bring to you another water resistant rip-stop nylon, but in a 5-panel in our sold out floral Aloha Lihau print from the summer D1 snapback. This 5-panel features a white strap and red clip, with our Pacific Standard tag, and a detailed embroidered hula girl on the front.




Tags: 5 Panel, 5950, ALOHA SERVED DAILY, FITTED, FITTED HAWAII, Hawaii, Hawaiian Streetwear, Hula, Līhau, Mens, NEW ERA, snapback, summer
Posted in Updates
Friday, August 30th, 2013 by FITTED
Releasing Saturday, Aug. 31st, in-store and online.


Aloha kākou!
We’ll be releasing our all black grown man logo tee tomorrow. A clean designed tee with a small reflective FITTED logo print hit on the front.
Tags: FITTED, Grown Man, Hawaii, Hawaiian Streetwear, Logo, Mens
Posted in Updates
Thursday, August 22nd, 2013 by FITTED
Releasing Saturday, August 24th. In-store, online and at these fine retailers

Aloha kākou!
Quick update: Here are the detailed images of all of our product dropping as a part of our Summer Delivery 2 this Saturday.
(more…)
Tags: FITTED, Hawaii, Hawaiian Streetwear, NEW ERA, Rainbow Country, SNAPBACKS, Summer 2013
Posted in Updates
Wednesday, August 21st, 2013 by FITTED
“I got my home, in the promise land, i feel at home can you overstand.” – Bob Marley – Rainbow Country
(Product shots coming soon)
Tags: Aloha, FITTED, Hawaii, Hawaiian Streetwear, Kauai Electric, Mahalo, Mens, NEW ERA, Rainbow Country D2, snapback, Summer 2013
Posted in Updates
Monday, August 19th, 2013 by FITTED
Releasing Saturday, August 24th. In-store, online and at these fine retailers

Aloha kākou!
The last of our Summer 13 (Rainbow Country) delivery two is finally here! Rainbow Country is the theme for our entire Summer 13 line and encapsulates Hawaiian lifestyle, from the Mountain to the Ocean; from Sunrise to Sunset. The Endless Summers of Hawaiʻi, where the tents are always pitched, the coolers always stocked with beverages, board shorts and tanktops worn as everyday attire and roots reggae blaring from our speakers. Hawaiʻi Lifestyle. For delivery 2, we have ten caps to offer (Aloha Served Daily – Men’s & Keiki, Rainbow Country, two Kamehamehas, Honolulu Rose, Chee Hu, Aloha digi-camo snapback and 5-panel and ‘H’ Pride). A perfect way to end yet another beautiful Summer season in Hawaiʻi nei.






















Models: Travis Watanabe, Jah Maoli, Austin Kino
Photos: Mai Sollner | IG: @mailovephotography
Tags: Aloha, FITTED, Hawaii, Hawaiian Streetwear, Kauai Electric, Mahalo, Mens, NEW ERA, snapback
Posted in Updates
Thursday, August 15th, 2013 by FITTED
Releasing Saturday, August 17th. In-store and online.


Aloha kākou!
For this Saturday’s drop, we revisit our “Kāpena” tee which we originally released back in 2008. The tee was created to represent the local, hardcore waterman. Whether that be sport fisherman, boat captain, stand up paddler, surfer, etc. The tee features a seal utilizing modes of representation associated with life on the open seas: anchor, mooring lines, paddles, etc. All printed on black-on-black. Also releasing is a gray Mua New Era snapback with neon stitching and white snap.


Tags: FITTED, Hawaii, Hawaiian Streetwear, Kapena, Mens, Mua, NEW ERA, snapback, Waterman
Posted in Updates
Monday, August 12th, 2013 by FITTED
Releasing Tuesday, August 13th; in-store and online.


Aloha kākou!
Get your Grown Man on tomorrow with our clean logo tee in gray. Small FITTED logo hit on the front, printed in white and FITTED crown hit printed in white on the back. The t-shirt is made of 90% cotton, 10% polyester. Perfect tee for the end of our Summer and just in time for Fall. To go along with the tee is an ‘H’ Pride New Era snapback in navy blue with red stitching, breathable eyelets and white snap. The snap is made of 100% wool.


Tags: Grown Man, H Pride, Hawaii, Hawaiian Streetwear, Logo, Mens, NEW ERA, snapback, T-Shirt
Posted in Updates
Friday, August 9th, 2013 by FITTED
Releasing Saturday, August 10th.
Aloha kākou!
What better way to rep our great island chain and the local lifestyle than a brand new Islanders tee in black with Islanders in white on the front and a white crown. We’ll have these available tomorrow (in-store and online) as well as our Desert Camouflage Kamehameha New Era snapback with black stitching and white snap. Snap into summer!


Tags: Camo, FITTED, Hawaii, Hawaiian Streetwear, Islanders, Kamehameha, NEW ERA
Posted in Updates
Monday, August 5th, 2013 by FITTED
Releasing Tuesday, August 6th.
Aloha kākou!
We believe that in order to keep Hawaiian culture alive, one of the most important steps in the process is sowing the seed (or instilling the Knowledge and Wisdom in our keiki). Today’s generation is plagued with disinformation, similar to how Monsanto is slowly destroying organic farms and crops with their GMOs. Metaphorically, the idea of dis/misinformation and deliberately keeping the Knowledge of our rich culture away from our Keiki is parallel to destroying those same seeds we’re sowing into our children, much like the glyphosate herbicides Monsanto uses to “cure” their crops. That’s why it’s up to us as elders and ʻIke guardians to be able to hold on to the purity of this Knowledge and Wisdom and take the time to cultivate it properly. The positive result of this is a fresh and sweet plant that will in time mature, and grow it’s branches, bearing it’s own fruit and seeds which results in that same succession of Knowledge being passed down.
To represent this idea, we’re releasing our Fresh & Sweet tanktop in all yellow (100% cotton) along with a new ‘H’ Pride New Era snapback in navy blue with gold ‘H’ and green underbill. 100% wool.
Tags: Fresh & Sweet, Hawaii, Hawaiian Streetwear, Mens, NEW ERA, Pineapple, snapback
Posted in Updates