BLACK FRIDAY 2013 “PŌ PAUʻOLE”

Tuesday, November 26th, 2013 by

Releasing in-store on Black Friday, November 29, 2013. We will open at midnight and we will close when everything is sold.

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Black Friday has always been an important day for us. We strive to create an event that you—our ‘ohana—will enjoy coming to and leaving from. For us itʻs not just a sale, but a great experience.

Last year we embraced the dark with our ‘Ele‘ele Ambush in the Night collection. This year we wanted to explore the dark a little deeper, through the teachings of our Hawaiian ancestors. While cultures around the world have their own beliefs on the creation of life, ancient Hawaiians used the Kumulipo (creation) chant to tell their story. They believed that the creation of life happened in 16 wā, or eras—the first 8 wā in darkness, and the second 8 wā in light.

The belief that essence preceded existence is the basis of our Black Friday collection, aptly titled “Pō Pau‘ole,” which roughly translates to “never-ending darkness.” It is our respectful nod to the Kumulipo chant and our way of sharing the story of creation with you.

Using five snapbacks as our canvas, we’ve commissioned our good friend Shawn Kaho‘olemanaʻs incredible natural photos to help paint the picture of Pō Pauʻole and creation in an amazing visual narrative.

Shawn is one of our oldest friends here at FITTED. We really respect and love what he is doing now, and to be able to work with him and showcase his amazing work is truly an honor.

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We asked him to tell us a little more about himself, and here are his words:

“O aloha mai kakou. O Shawn Kahoʻolemana Naone koʻu inoa a he Hawaiʻi. Noho au i Palehua aka no Aliapaʻakai mai au. My name is Shawn Kahoʻolemana Naone and I am Hawaiian. I live in Makakilo but was raised in Salt Lake. I am a student with two concurrent majors, one in Native Hawaiian Studies and one in Social Work.  I went through many years of life with minimal curiosity on what it meant to be kanaka ʻoiwi (Native Hawaiian), in fact I never realized that I had a kuleana (responsibility) to learn and share what my kupuna had practiced and lived so many hundreds of years ago. I lived with this huikau (confusion) for many years until I discovered the value of my culture, the Hawaiian culture. This huikau I feel is one of the main reasons Native Hawaiians are the leaders in the demographic of the incarcerated, the homeless, the substance abusers, and the diasporic.

“I started to document my journey of what I learned in and out of the classroom, and at the same time I got to share my culture to those who were in the same boat as I. My philosophy on photography is a complex one but then again, aren’t all Hawaiians living in this ever changing modern day and age. The word for picture is kiʻi, but it also means image, picture, statue, tiki, likeness (as in art imitating life or more importantly vice versa), and also it means to fetch, to acquire, and obtain. So it is my paradox as well my opportunity to be pono in my art by taking a picture without actually talking but observing and giving a response to what I see. I try to makawalu others by showing the multiple angles of a certain object, and how it’s juxtaposition affects everything around it and that we are all connected. There are many ways of seeing one thing.”

Below are the five pieces of the Pōpauʻole narrative, using descriptions based on Shawnʻs own writings. Each hat will be on sale for $39.99.

 

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HOLIDAY 2013 D1 PT1 “WE DON’T FLY HALF FAST”

Friday, November 22nd, 2013 by

Releasing in-store and online this Saturday, November 23, 2013.

We Don't Fly Half Fast

Aloha kākou!

Hawaiians were always taught to look at things from all perspectives. While the ‘io (hawk) is in flight, it maintains a watchful eye over all that occurs. A hunter with impeccable vision and prestige, he shall forever be an aliʻi of the sky. This is precisely why the ‘io adorns the morale patch of our military inspired airborne collection. Our squadron creed “We Don’t Fly Half Fast” embodies our commitment to excellence in all that we do with zero hesitation. We don’t fly half fast, we fly FULL SPEED.

The 1st wave of our D1 collection consists of 7 t-shirts for men, and 1 for the ladies. All garments feature our special mil-spec label.

“Fly or Fall” Raglan Tee – Black/White (60% Cotton, 40% Polyester)
Featuring our new ‘io morale patch graphic over the heart, with our “AIRBORNE ASD-116″ squadron moniker above.

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BOSTON RED SOX

Monday, November 18th, 2013 by

Releasing Tuesday, November 19th, 2013.

Aloha kākou!

For this Tuesday’s release, we are dropping an on-field authentic 59FIFTY fitted Boston Red Sox hat. This hat is designed to exact specifications that your favorite Boston players wear on the field. It has a navy crown with a red button, and embroidered with the famous “Hanging Socks” logo. Pick up yours tomorrow!

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FLYIN’ HAWAIIAN

Wednesday, November 13th, 2013 by

Available In-store Now.

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Aloha kākou!

This drop is for all you Boston Red Sox fans out there! We are releasing a classic Boston Red Sox hat from New Era’s Cooperstown Collection. This hat has a classic six panel design with the team colors all around and a nicely embroidered logo. Perfect way to support Hawaii’s very own Shane Victorino on his second World Series Championship and Gold Glove Award!

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NAVY KAMEHAMEHA AND NAVY DAY TRIPPER TEE

Wednesday, November 13th, 2013 by

Releasing Saturday, November 16th.

Aloha kākou!

This upcoming Saturday we are releasing a new Kamehameha snapback in navy, with a green button and a Shamrock green embroidered logo. To match, we are also dropping a white on navy “Day Tripper” tee. See you Saturday!

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H PRIDE SNAPBACK AND BRAND NEW TANK

Monday, November 11th, 2013 by

Releasing Tuesday, November 11th, 2013.

Aloha kākou!

New release for tomorrow featuring an “H Pride” snap back in black with a brown visor, green underbill, red button, and a gold embroidered logo. Also introducing for the very first time is our “Day Tripper” Tee; A new “Aloha Served Daily” graphic in white on a black tank top. First come, first served!

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OLD SOLE, NEW TRICKS: XXIII

Wednesday, November 6th, 2013 by

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NAVIGATORS OF THE UNKNOWN FALL 2013 PRODUCT SHOTS

Friday, October 25th, 2013 by

Releasing Saturday, October 26th. In-store, online and at these fine retailers.

Aloha kākou!

Update: Releasing this Saturday is FALL 2013 wholesale line “Navigators of the Unknown.” Here are the detailed images of all of our product from the fall look book.

 

FITTED “Logo” Tee – Black – Military Green / Infrared

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MANOA MIST TEE AND NEW H PRIDE SNAP BACK

Monday, October 21st, 2013 by

Releasing Tuesday, October 22nd.

Aloha kākou!

This week we have an updated throwback for Tuesdays release. We’re bringing back the “Manoa Mist” on a grey tee with a vintage Hawaiʻi look and rainbow graphic. This tee would go perfectly with any of our Les Murakami inspired University of Hawaiʻi caps. Also dropping is an H pride hat in yellow and black. Be sure to stop by and grab a set! See you guys at the shop!

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KAMEHAMEHA “PLATES” HAT AND HONOLULUAN TEE

Wednesday, October 16th, 2013 by

Releasing Saturday, Oct. 19th.

Aloha kākou!
This weeks drop is inspired by the old Hawaiian license plate that was issued in 1981. The license plate featured white reflective with the silhouette of King Kamehameha Ekahi in orange, while the “Hawaii” (top center), “Aloha State” (bottom center), and numbers were embossed in brown. Using the license plate color scheme, this hat features our Kamehameha logo in orange, with a white crown, and brown visor. Also dropping is a new Honoluluan tee in white, with a red, brown, and gold design.

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