
MUA x HELL YEAH
Monday, September 20th, 2010 by FITTEDAvailable tomorrow, Sept. 21



Brand new custom Mua in black, teal, purple, and silver. Excellent color combos. Very limited; you know what to do. Releasing along side is another shirt dug up from our vaults, Hell Yeah in white with colors that tie back to the featured Mua.
NATIVE SONS OF THE ALOHA STATE
Thursday, August 12th, 2010 by FITTEDTomorrow, Friday, August 13th, we’ll be releasing a collaboration tee with our extended ohana out in San Jose, Cukui, properly dubbed “Native Sons of the Aloha State” in celebration of the grand opening of their store “in San Jose’s own historic Japan Town.” “It is an honor and we hope to further expound the spirit of the community who live and celebrate here with our own enthusiasm and energy. So come out and celebrate with us! There will be live music, refreshments, raffles and giveaways. Everyone is invited and welcome to invite others.”
The Native Sons of the Aloha State tees are extremely limited, so act quick! Those out near San Jose, please show Cukui some support and head down to the grand opening. Flier can be found below.
229 Jackson Street
San Jose, CA 95112
(Right across Hukilau Resturant)
Friday August 13th, 2010 @ 7PM
Music provided by DJ Sig-O



CULTURE AGAINST MAN x KAMEHAMEHA
Wednesday, June 23rd, 2010 by FITTEDReleasing Saturday, June 26th


Aloha kakou!
By now, we all know that the demise of our entire Culture (including language, proper education, traditions and customs & knowledge of the land, heavens and ocean) was met when Hawai’i was “discovered” by James C(r)ook(ed) and his fellow Europeons nearly 232 years ago. From the dreadful diseases introduced to the indigenous, original people to the assimilation of European politics, the English language and monolithic religion, we were at lost to our entire aboriginal culture. Things declined more with the illegal overthrow of our ‘aina, stripped of our original language and arts (hula, straw weaving, fish hook making, etcetera) and as a result, entirely stripped of our knowledge of self. You see, as much as the media and government attempt to depict us as simple-minded, unintelligent savages of the Pacific, we have, and still do, show and prove that our intelligence superceded their intellect. We may have not had the proper tools and material to manifest this knowledge, but what we lacked, we made up for in other ways. Navigating the vast open Pacific by way of the stars in the heavens, currents, wind and offshore birds with just the utilization of passed-down knowledge, word of mouth, our eyes and mind. No technology involved, no weather instruments, telescopes or compasses. There are even (slightly) theoretical anthropological studies, findings / evidence that prove that early Polynesians may have discovered the Americas before Columbus made contact.
With that being said, we must continue to properly educate our Keiki of our culture, keep the Hawaiian language alive and instill the knowledge, wisdom and understanding that our elder ancestors passed down to us. Each one, teach one. Steel sharpens steel.
MIKEY DREAD INTERVIEW IN HAWAII
Friday, April 23rd, 2010 by Justice Equality SupremeCheck out this interview with Mikey Dread, considered one of the most influential artists and one of the innovators of reggae music; known by his trademark “Dread at the controls” moniker. Mikey was known for his association with such prestigious acts as The Clash, Guns N Roses Bob Dylan & Carlos Santana.
HYPE 5-0 PRIDE!
Monday, March 22nd, 2010 by Bobby Filipino
As I was doing my daily blog checks today, I came across a photo of Hype 5-0 rehearsing for this weeks “Magic” challenge on ABDC, and I was hyped see that they are using our “Kill ’Em with Aloha” Pride hat. They are in the final four of the contest and I want to wish them luck! Support Local skateboarding, surfing, business, crews, etc. So go out and vote for HYPE 5-0!
WHERE IS DA TSUNAMI?
Thursday, March 11th, 2010 by FITTED[flashvideo file=video/Frank_De_Lima_Sings__Tsunami_.flv /]
BJPENN.COM FOOTAGE OF HAWAI’I TSUNAMI
Thursday, March 4th, 2010 by Zinni[flashvideo file=video/bjpenn_tsunami.flv /]
Here’s some footage from braddah Stan of bjpenn.com from Saturday’s tsunami. You can see the differences in between clips, both the calm before the storm and how disturbed the water looked when the first waves rolled through. Although it didn’t hit us as hard we first thought, we need to realize it was real and it happened.
[via: BJ Penn]