AHULAʻI WINDBREAKER JACKET & LIHOLIHO YACHT CLUB CAPSULE

Friday, February 9th, 2018 by

Releasing this Saturday, February 10 at 11am HST.
The Ahulaʻi Windbreaker will be released in-store and online, while the FITTED + Liholiho Yacht Club capsule will be released in-store only.

HAWAII NOIR

HAWAII NOIR

Photo: @meltjoeng
Model: @kylie_likes_blue
Makeup/Hair: @yo_bailz

Aloha kākou!

In addition to the Valentine’s Day pack, we’re also excited to release the final piece of our Hawaiʻi Noir Collection. Originally seeing a limited early release at our Liholiho Yacht Club pop-up shop in San Francisco at the end of 2017, this Ahulaʻi Windbreaker features a wash of colors that is best described as “the color palette of our home,” and pulls inspiration from Hell’s Half Acre as part of our Hawaiʻi Noir Collection.

Along with the Ahulaʻi Windbreaker, we will be making a small number of collaboration pieces from the FITTED + Liholiho Yacht Club pop-up shop available in-store only. They will be released on a first come, first served basis and sizes and styles may vary (phone orders are welcomed).

FRONT

BACK

HAWAIʻI NOIR COLLECTION

Monday, January 29th, 2018 by

Releasing exclusively in-store and online this Tuesday, January 30 at 11am HST.

HAWAII NOIR

Aloha kākou!

This Tuesday, we’re bringing back our Hawaiʻi Noir Collection for an encore round, featuring one of our staple cut and sew pieces. First introduced on Black Friday, this collection pulls inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.

Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the allure of bright sun, warm waters, and sandy beaches, but of course there were some that thought of paradise a little differently.

For those people, there was Hell’s Half Acre.

This little parcel of land in Chinatown became notorious for being an adult playground, filled with crime, hookers, drugs, scandal, and downright debauchery—and many wouldn’t have it any other way. It was almost its own self-governed society, with all the different businesses knowing their roles and playing their part. Ordered chaos, if you will.

This unique irony of paradise masking the grimy adult paradise in Chinatown inspired us to create this collection, resulting in a carefully curated assortment of items centered around Hell’s Half Acre, and focuses on tongue-in-cheek designs based on fictional businesses within the area.

We’ve also created a new pattern specifically for this collection called Nectar, which encapsulates the facade of a Hawaiʻi paradise (la ulu palm, monstera, Diamond Head) combined with the gritty underbelly (scantily clad women) to create the perfect depiction of Hell’s Half Acre.

Because the ideas and execution became so robust, it was hard to limit ourselves to just one release day. So we expanded the collection to span across the next several weeks—the only way to do this collection justice. Keep checking back as the weeks progress, all the while thinking about which of these places you’d like to check out. Because we know you would.

Indulge in the debauchery. Immerse yourself in the toughest spot in the Pacific. Welcome to Hell’s Half Acre.

 

BLACK STRIPED AHU LAʻI WINDBREAKER
Our signature windbreaker silhouette makes a triumphant return during the colder months, sporting an assortment of designs from the Hawaiʻi Noir Collection printed in white down the spine of the black windbreaker. It also features a Hawaiian flag on the wearer’s right side and a TropTech label on the back of the neck, denoting the high quality performance tier it belongs to.

FRONT

BACK

 

ALOHA REPEAT TEE – BLACK
This classic design comes back in a monochrome colorway, with the large repeating Alohas forming a light grey to dark grey gradient. It also features a light grey crown on the upper back.

FRONT

BACK

HAWAIʻI NOIR COLLECTION

Friday, December 22nd, 2017 by

Releasing exclusively in-store and online this Saturday, December 23 at 10am HST.

HAWAIʻI NOIR

Aloha kākou!

This Saturday marks the next delivery of our newest collection which we introduced on Black Friday. We pulled inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.

Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the allure of bright sun, warm waters, and sandy beaches, but of course there were some that thought of paradise a little differently.

For those people, there was Hell’s Half Acre.

This little parcel of land in Chinatown became notorious for being an adult playground, filled with crime, hookers, drugs, scandal, and downright debauchery—and many wouldn’t have it any other way. It was almost its own self-governed society, with all the different businesses knowing their roles and playing their part. Ordered chaos, if you will.

This unique irony of paradise masking the grimy adult paradise in Chinatown inspired us to create this collection, resulting in a carefully curated assortment of items centered around Hell’s Half Acre, and focuses on tongue-in-cheek designs based on fictional businesses within the area.

We’ve also created a new pattern specifically for this collection called Nectar, which encapsulates the facade of a Hawaiʻi paradise (la ulu palm, monstera, Diamond Head) combined with the gritty underbelly (scantily clad women) to create the perfect depiction of Hell’s Half Acre.

Because the ideas and execution became so robust, it was hard to limit ourselves to just one release day. So we expanded the collection to span across the next several weeks—the only way to do this collection justice. Keep checking back as the weeks progress, all the while thinking about which of these places you’d like to check out. Because we know you would.

Indulge in the debauchery. Immerse yourself in the toughest spot in the Pacific. Welcome to Hell’s Half Acre.

 

ALOHA 9FIFTY SNAPBACK
The long-awaited return of our Aloha design comes correct with an all-over Nectar pattern on the base, subtle black stitching on the front, white side stitching and snap enclosure, and black and white crest on the back.

FRONT

BACK

LEFT

RIGHT

 

TOUGHEST TEE – LIGHT TEAL
The Toughest tee is the commemorative item you bring home from any visit to a new place, like you went to Hell’s Half Acre and came back with this awesome tee. It features the Chinese character-inspired logo for the collection on the front, and showcases the street layout of Hell’s Half acre on the back with full branding and mottos.

FRONT

BACK

 

DELICIOUS, PLEASE SEND MORE TEE – BLACK
This design promotes the fictional neighborhood butcher and chop suey house down in Hell’s Half Acre. Anything you need chopped up, they’ll be happy to accommodate. And they mean anything.

FRONT

BACK

 

BOOGIE HOUSE TEE – MAROON
Inspired by the entrepreneurship of a real gangster and the original Honolulu Harlot, Jean O’Hara (do a quick Google search), this tee represents the place in Hell’s Half Acre that men would seek out, looking for a good time and a beautiful “lei.”

FRONT

BACK

 

WHO THE CROWN FITS TEE – HEATHER GREY
Our standard logo tee was customized for this collection by filling it with our new Nectar pattern.

FRONT

BACK

 

INTERNATIONAL LONG-SLEEVE TEE – LIGHT TEAL
Inspired by an old-style movie poster, this new design promotes Hell’s Half Acre with a vengeance. The motto “The Toughest Spot in the Pacific” says it all.

FRONT

BACK

HAWAIʻI NOIR COLLECTION – AʻALA PARK BASTARDS EDITION

Friday, December 15th, 2017 by

Releasing exclusively in-store and online this Saturday, December 16 at 10am HST.

Film/Edit: @conormcgivern
Starring: @j.sizzzle_ / @porkondapali / @k3.lz

Tomorrow we have a very special release as part of our Noir Collection. We could not keep the Hell’s Half Acre party going without tapping our homies at Aʻala Park Boardshop, who actually reside within these grimy city limits. Together, we took the collection motif and put a spin on their company moniker, dubbing the collaboration “Aʻala Park Bastards,” cleverly keeping the APB acronym intact.

The logo became a combination of a few staple Chinatown elements—particularly the guardian lion statues and bright neon lights. We kept the the slogans from the collection as well, adding to the allure of Hell’s Half Acre. As the premier stop for all things skate, it was only right that we bring you not only one but two brand new skate decks—one standard and one cruiser style. We then translated that design to a 9FIFTY snapback, hoodie and tee, resulting in a cohesive and well-rounded capsule.

See below for more info on the Hawaiʻi Noir Collection in general, as well as all the products releasing tomorrow.

 

We pulled inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.

Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the allure of bright sun, warm waters, and sandy beaches, but of course there were some that thought of paradise a little differently.

For those people, there was Hell’s Half Acre.

This little parcel of land in Chinatown became notorious for being an adult playground, filled with crime, hookers, drugs, scandal, and downright debauchery—and many wouldn’t have it any other way. It was almost its own self-governed society, with all the different businesses knowing their roles and playing their part. Ordered chaos, if you will.

This unique irony of paradise masking the grimy adult paradise in Chinatown inspired us to create this collection, resulting in a carefully curated assortment of items centered around Hell’s Half Acre, and focuses on tongue-in-cheek designs based on fictional businesses within the area.

We’ve also created a new pattern specifically for this collection called Nectar, which encapsulates the facade of a Hawaiʻi paradise (la ulu palm, monstera, Diamond Head) combined with the gritty underbelly (scantily clad women) to create the perfect depiction of Hell’s Half Acre.

Because the ideas and execution became so robust, it was hard to limit ourselves to just one release day. So we expanded the collection to span across the next several weeks—the only way to do this collection justice. Keep checking back as the weeks progress, all the while thinking about which of these places you’d like to check out. Because we know you would.

Indulge in the debauchery. Immerse yourself in the toughest spot in the Pacific. Welcome to Hell’s Half Acre.

 

FITTED FOR APB BASTARDS SKATEBOARD DECK – STANDARD OR CRUISER
Choose from two different styles of skate deck for our collaborative effort with APB—standard or cruiser, both utilizing the new Bastards design made exclusively for this collection. The standard version comes in three widths: 7.25″ (mini), 8.25″, or 8.5″. Please note that the top color may vary between decks.

SKATE DECK

SKATE DECK

SKATE DECK

SKATE DECK

SKATE DECK

 

FITTED FOR APB BASTARDS SNAPBACK
The headlining hat for this collaboration features the Bastards design on the front of an all-black hat, with a tonal all-over print of the map of Hell’s Half Acre. The side logos are tonal black, along with the APB logo on the back. It also features a black snap enclosure and black crest tag.

FRONT

BACK

LEFT

RIGHT

 

FITTED FOR APB BASTARDS TEE – BLACK
This tee proudly displays the Bastards design on the back with dual branding on the front left chest.

FRONT

BACK

 

FITTED FOR APB BASTARDS HOODIE – BLACK
The Bastards hoodie matches the look of the tee above, perfect for the winter weather.

FRONT

BACK

 

NECTAR HOT SPOT SHIRT
The newest addition to our cut and sew line is the Hot Spot button shirt, a standard cut button shirt made to our exact specifications. For this collection, we covered it with our new Nectar pattern, showcasing the griminess of Hell’s Half Acre masked by the beautiful views of paradise.

FRONT

BACK

HAWAIʻI NOIR COLLECTION

Friday, December 8th, 2017 by

Releasing exclusively in-store and online this Saturday, December 9 at 11am HST.

Video: @jasonjko
Model: @chrisrockemwell

This Saturday marks the next delivery of our newest collection which we introduced on Black Friday. We pulled inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.

Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the allure of bright sun, warm waters, and sandy beaches, but of course there were some that thought of paradise a little differently.

For those people, there was Hell’s Half Acre.

This little parcel of land in Chinatown became notorious for being an adult playground, filled with crime, hookers, drugs, scandal, and downright debauchery—and many wouldn’t have it any other way. It was almost its own self-governed society, with all the different businesses knowing their roles and playing their part. Ordered chaos, if you will.

This unique irony of paradise masking the grimy adult paradise in Chinatown inspired us to create this collection, resulting in a carefully curated assortment of items centered around Hell’s Half Acre, and focuses on tongue-in-cheek designs based on fictional businesses within the area.

We’ve also created a new pattern specifically for this collection called Nectar, which encapsulates the facade of a Hawaiʻi paradise (la ulu palm, monstera, Diamond Head) combined with the gritty underbelly (scantily clad women) to create the perfect depiction of Hell’s Half Acre.

Because the ideas and execution became so robust, it was hard to limit ourselves to just one release day. So we expanded the collection to span across the next several weeks—the only way to do this collection justice. Keep checking back as the weeks progress, all the while thinking about which of these places you’d like to check out. Because we know you would.

Indulge in the debauchery. Immerse yourself in the toughest spot in the Pacific. Welcome to Hell’s Half Acre.

 

PACIFIC STANDARD 5-PANEL CAMPER
This New Era camper strapback features the collection’s staple pattern, Nectar, printed all over, with our Pacific Standard patch on the front, white eyelets on both sides, pink crown on the right side, white New Era logo on the left side, and pink and black crest on the back above the black adjustable strap.

FRONT

BACK

LEFT

RIGHT

 

TOUGHEST TEE – BLACK
The Toughest tee is the commemorative item you bring home from any visit to a new place, like you went to Hell’s Half Acre and came back with this awesome tee. It features the Chinese character-inspired logo for the collection on the front, and showcases the street layout of Hell’s Half acre on the back with full branding and mottos.

FRONT

BACK

 

DELICIOUS, PLEASE SEND MORE TEE – PINK
This design promotes the fictional neighborhood butcher and chop suey house down in Hell’s Half Acre. Anything you need chopped up, they’ll be happy to accommodate. And they mean anything.

FRONT

BACK

 

BOOGIE HOUSE TEE – GOLD
Inspired by the entrepreneurship of a real gangster and the original Honolulu Harlot, Jean O’Hara (do a quick Google search), this tee represents the place in Hell’s Half Acre that men would seek out, looking for a good time and a beautiful “lei.”

FRONT

BACK

 

DIRTY PAST CLEANING SERVICE TEE – LIGHT TEAL
This is the staff logo tee for Hell’s Half Acre’s friendly neighborhood cleaning service. Need help cleaning up a mess? The guys at Dirty Past Cleaning Service will take care of it for you, no questions asked.

FRONT

BACK

 

WTCF TEE – WHITE
Our standard logo tee was customized for this collection by filling it with our new Nectar pattern.

FRONT

BACK

HAWAIʻI NOIR COLLECTION

Friday, December 1st, 2017 by

Releasing exclusively in-store and online this Saturday, December 2 at 11am HST.

Video: @jasonjko
Model: @chrisrockemwell

This Saturday marks the next delivery of our newest collection which we introduced on Black Friday. We pulled inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.

Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the allure of bright sun, warm waters, and sandy beaches, but of course there were some that thought of paradise a little differently.

For those people, there was Hell’s Half Acre.

This little parcel of land in Chinatown became notorious for being an adult playground, filled with crime, hookers, drugs, scandal, and downright debauchery—and many wouldn’t have it any other way. It was almost its own self-governed society, with all the different businesses knowing their roles and playing their part. Ordered chaos, if you will.

This unique irony of paradise masking the grimy adult paradise in Chinatown inspired us to create this collection, resulting in a carefully curated assortment of items centered around Hell’s Half Acre, and focuses on tongue-in-cheek designs based on fictional businesses within the area.

We’ve also created a new pattern specifically for this collection called Nectar, which encapsulates the facade of a Hawaiʻi paradise (la ulu palm, monstera, Diamond Head) combined with the gritty underbelly (scantily clad women) to create the perfect depiction of Hell’s Half Acre.

Because the ideas and execution became so robust, it was hard to limit ourselves to just one release day. So we expanded the collection to span across the next several weeks—the only way to do this collection justice. Keep checking back as the weeks progress, all the while thinking about which of these places you’d like to check out. Because we know you would.

Indulge in the debauchery. Immerse yourself in the toughest spot in the Pacific. Welcome to Hell’s Half Acre.

 

MUA 9FIFTY SNAPBACK
Along with colors that tie back to various designs within the collection, this Mua snapback also features a unique striped white and navy left side panel adjacent to the navy crown, along with peach, blue, and maroon accents.

FRONT

BACK

LEFT

RIGHT

BOTTOM

 

INTERNATIONAL LONG-SLEEVE TEE – BLACK
Inspired by an old-style movie poster, this new design promotes Hell’s Half Acre with a vengeance. The motto “The Toughest Spot in the Pacific” says it all.

FRONT

BACK

 

TOUGHEST TEE – MAROON
The Toughest tee is the commemorative item you bring home from any visit to a new place, like you went to Hell’s Half Acre and came back with this awesome tee. It features the Chinese character-inspired logo for the collection on the front, and showcases the street layout of Hell’s Half acre on the back with full branding and mottos.

FRONT

BACK

 

DELICIOUS, PLEASE SEND MORE TEE – CREAM
This design promotes the fictional neighborhood butcher and chop suey house down in Hell’s Half Acre. Anything you need chopped up, they’ll be happy to accommodate. And they mean anything.

FRONT

BACK

 

BOOGIE HOUSE TEE – CELADON
Inspired by the entrepreneurship of a real gangster and the original Honolulu Harlot, Jean O’Hara (do a quick Google search), this tee represents the place in Hell’s Half Acre that men would seek out, looking for a good time and a beautiful “lei.”

FRONT

BACK

 

WTCF TEE – SQUASH
Our standard logo tee was customized for this collection by filling it with our new Nectar pattern.

FRONT

FRONT

BLACK FRIDAY 2017 / HAWAIʻI NOIR COLLECTION

Thursday, November 23rd, 2017 by

Releasing on Black Friday, November 24.
In-store release will begin at midnight HST.
Online release will begin at 1am HST.

Video: @jasonjko
Model: @chrisrockemwell

 

Aloha kākou!

This Black Friday, we’re setting the stage for something special. We pulled inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.

Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the allure of bright sun, warm waters, and sandy beaches, but of course there were some that thought of paradise a little differently.

For those people, there was Hell’s Half Acre.

This little parcel of land in Chinatown became notorious for being an adult playground, filled with crime, hookers, drugs, scandal, and downright debauchery—and many wouldn’t have it any other way. It was almost its own self-governed society, with all the different businesses knowing their roles and playing their part. Ordered chaos, if you will.

This unique irony of paradise masking the grimy adult paradise in Chinatown inspired us to create this collection, resulting in a carefully curated assortment of items centered around Hell’s Half Acre, and focuses on tongue-in-cheek designs based on fictional businesses within the area.

We’ve also created a new pattern specifically for this collection called Nectar, which encapsulates the facade of a Hawaiʻi paradise (la ulu palm, monstera, Diamond Head) combined with the gritty underbelly (scantily clad women) to create the perfect depiction of Hell’s Half Acre.

Because the ideas and execution became so robust, it was hard to limit ourselves to just one release day. So we expanded the collection to span across the next several weeks—the only way to do this collection justice. Keep checking back as the weeks progress, all the while thinking about which of these places you’d like to check out. Because we know you would.

Indulge in the debauchery. Immerse yourself in the toughest spot in the Pacific. Welcome to Hell’s Half Acre.

 

D.P.C.S 9FIFTY SNAPBACK
This brand new design features FITTED stitched on the front in a Chinese character-inspired typeface to tie back to the story’s Chinatown roots. The crown is built from 100% cotton ripstop in black, while the visor is a 100% polyester twill, sublimated with this collection’s Nectar print. The tonal black front logo is contrasted by light blue side logos and a red “Hell’s Half Acre” embroidery on the back above the white snap enclosure. Printed under the side crown embroidery is “Dirty Past Cleaning Service,” which is our first look at a fictional Chinatown cleaning service, and a printing technique we’ve never done before now. The inner satin lining features a black tonal print of Hell’s Half Acre street layout.

FRONT

BACK

LEFT

RIGHT

BOTTOM

 

CIVIL SERVICE HIGH POINT LONG-SLEEVE BUTTON SHIRT
Our newest High Point Long-sleeve Button Shirt arrives in a crazy way. Dubbed Civil Service because its inspiration draws heavily from Vietnam war tourist shirts, this button-down shirt features the same technical build that we used on our previous High Point shirts, but this time around it features unique gabardine fabric with stretch technology for movability, printed side logos, tonal printed name signifier above the pocket, and insanely detailed back embroidery which proudly displays Hell’s Half Acre and labels it as the “Toughest Spot in the Pacific.”

FRONT

BACK

 

TOUGHEST TEE – WHITE
The Toughest tee is like the commemorative item you bring home from any visit to a new place. You went to Hell’s Half Acre and came back with this awesome tee. It features the Chinese character-inspired logo for the collection on the front, and showcases the street layout of Hell’s Half acre on the back with full branding and mottos.

FRONT

BACK

 

DELICIOUS, PLEASE SEND MORE TEE – ORANGE
This design promotes the fictional neighborhood butcher and chop suey house down in Hell’s Half Acre. Anything you need chopped up, they’ll be happy to accommodate. And they mean anything.

FRONT

BACK

 

BOOGIE HOUSE TEE – BLACK
Inspired by the entrepreneurship of a real gangster and the original Honolulu Harlot, Jean O’Hara (do a quick Google search), this tee represents the place in Hell’s Half Acre that men would seek out, looking for a good time and a beautiful “lei.”

FRONT

BACK

 

WTCF TEE – CELADON
Our standard logo tee was customized for this collection by filling it with our new Nectar pattern.

FRONT

BACK

 

 

FITSTRIKES

Along with the Hawaiʻi Noir Collection, we’re also releasing an unprecedented 28 FITSTRIKE hats, as seen above. Because of the wide range of colors and styles, they’ve all been produced in extremely limited quantities. Please note that all FITSTRIKES are in-store exclusives.

 

ANNEX

Last year’s Annex was a huge success, so we’re bringing it back for another round. The Annex is located in the vacant shop directly across our shop, and will feature more of the same insanely great deals we brought to you last year. Hours for the Annex are 12am–3pm HST.