FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & E KAUA TEE

Monday, April 6th, 2020 by

Releasing exclusively online this Tuesday, April 7 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

SLAPS WIND

Aloha kākou!

This Tuesday, we’re releasing a new Slaps Wind snapback and E Kaua tee under our FITSTRIKE program. The Slaps Wind snapback features a black base with a front flag embroidered in white, pastel orange and mint, while the side logo is stitched in mint and the back crest is stitched in white and pastel orange. It also features a mint undervisor and white snap enclosure. The E Kaua tee features shades of white and grey printed on a black tee.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, SLAPS WIND STRAPBACK, & GROPIUS TEES

Friday, April 3rd, 2020 by

Releasing exclusively online this Saturday, April 4 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

SLAPS WIND

Aloha kākou!

This Saturday, we’re releasing two new FITSTRIKE Slaps Wind hats and a new tee design in two colorways. Both the Slaps Wind snapback and Slaps Wind curved visor strapback feature black bases with yellow, black, and white front embroidery outlined in metallic gold. Both side logos are tonal black, while the back crests are yellow and black, and the snapback also features a white snap enclosure. The new Gropius design is inspired by the work of German architect, Walter Gropius, founder of the Bauhaus School and one of the foremost pioneers of modernist architecture. The design is printed on either a white or purple tee.

From Ola:

“The mind is like an umbrella—it functions best when open.“ – Walter Gropius

The Bauhaus movement began in 1919 when Walter Gropius founded a school with a vision of bridging the gap between art and industry by combining crafts and fine arts. Bauhaus, which means “Building a House,” included all disciplines of art, design, and architectural education and lead to inform and develop subsets of design such as typography, art, architecture, graphic design, interior design and industrial design. The Bauhaus style is embedded within and is the inspiration of this release, with our own tribute to cultural iconography, our trilock gets the Bauhaus treatment. While dipping into typography inspired by the great Dutch designer Wim Crouwel, Aloha Served Daily remains the mindset!

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PALISADE SNAPBACK, FLOURISHED BIRD TEE, & PLATEAU TECHNICAL SHORT

Monday, March 30th, 2020 by

Releasing exclusively online this Tuesday, March 31 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

PALISADE

Aloha kākou!

We had a lot of fun imagining and creating the Kōlea collection earlier this year, so we wanted to revisit it with an expansion pack of sorts. This Tuesday, weʻre releasing a new Palisade snapback in the original colors of the Kōlea capsule, with a black base and white, gold, and teal accents all around. Weʻre also releasing a new Flourished Bird tee in black, as well as a new Plateau Technical Short featuring high quality craftsmanship, covered in our unique Armament trilock camouflage. The front left side of the Plateau Technical Short features our FITTED logo, and on the opposite side our Morale side seam tag is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. It also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends. A custom-designed drop-crotch gusset was added for extra durability and comfort, shaped to be two trilocks together as a diamond. Other details include a large trilock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a TropTech label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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FITSTRIKE RELEASE: MUA 59FIFTY & GONZO TEES

Friday, March 27th, 2020 by

Releasing exclusively online this Saturday, March 28 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

MUA

Aloha kākou!

Saturday’s FITSTRIKE release consists of a new Mua 59FIFTY and a brand new tee design. The Mua features a red base with yellow embroidery on the side and back, while the front embroidery features white and red-to-yellow gradient stitching. The new Gonzo tee is inspired by the late eclectic author, Hunter S. Thompson, who is most known for popularizing the unique style of journalism known as “gonzo journalism,” as well as being the author of “Fear and Loathing in Las Vegas.” This particular design is based on his book, “The Curse of Lono,” in which he describes his experiences in Hawaiʻi in 1980—one being a fishing trip where he catches a large marlin and beats it to death with a Samoan war club. Printed on either a black or white tee, the photo of Thompson with the marlin and club adorns the front. The logo on the back of the tee is inspired by the Gonzo Fist logo, the symbol of the entire gonzo journalism movement.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & MAUI WOWIE TEE / STORE CLOSURE

Monday, March 23rd, 2020 by

Releasing exclusively online this Tuesday, March 24 at 11am HST.
Please note our Kona Street location is closed for the time being.

BRIGANTE

Aloha kākou!

We have a new FITSTRIKE Brigante snapback and brand new tee design entitled Maui Wowie releasing this Tuesday. The Brigante features a tiger camouflage pattern covering the front two panels and visor, with the side and back panels made of white trucker mesh. The front logo, eyelets, and snap enclosure are white, while the side logo and back crest are black and white, and the top button is finished in black. The new Maui Wowie tee mixes a vintage advertisement poster look with the potent Valley Isle supply of sativa, printed on a military green tee.

 

STORE CLOSURE
Due to the recent Stay-at-Home announcement by our local government to help slow down the spread of COVID-19 in our community, we have officially closed our Kona Street flagship location for the time being, and moved our entire stock online. The safety of our customers and staff is our top priority, and we thank you for your understanding. Our online store will continue to remain open for you all and our weekly releases will now be online-only exclusives. Please stay safe, stay healthy, and stay home! Mahalo!

 

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SUMMER 13 “RAINBOW COUNTRY,” HATS

Monday, July 15th, 2013 by

Releasing Saturday, July 20th. Please note: only a select handful of Summer ’13 D. 1 hats will be available for purchase online.

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Aloha kākou!

For our Summer collection, we travel to Rainbow Country. From the mountain to the ocean, this is Hawaiian lifestyle at it’s best. Narrated through a series of graphics that tells the story of a Summer’s Day, taking you from Sunrise to Sunset. Gear up and break out your favorite Bob Marley disc, or better yet, load up Mr. Marley’s Soul Rebel CD and play “Rainbow Country” obnoxiously loud. Fill up the cooler with your beverages of choice and hit the road. If there’s one thing Hawaiʻi knows how to do, it’s how to take advantage of the season in these HI Times. Again, please note: only a select handful of Summer 2013 D. 1 hats will be available for purchase online. On top of the release that many of our ʻohana has been waiting for, we will be taking it back a few years when the entire FITTED team used to gather at the shop and hang out. We’ll be breaking out the grill and having a pāʻina in our parking lot. Come by and hang out, and we’d suggest to come out before opening time (11 AM HST) due to the very limited numbers in the hats. First come, first served, absolutely no holds. We will be taking phone orders after noon, so please be patient and we will try and get to all of you in a timely fashion. We expect it to be pretty busy. See you all Saturday!

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SUMMER 13 “RAINBOW COUNTRY” DELIVERY ONE COMING SOON

Wednesday, June 19th, 2013 by

selfie

@cocosirens #selfie

Photos: Alex Kim

Makeup: Bailee Naka’ahiki

KIHEI x RISE

Tuesday, April 28th, 2009 by

kihei-blog

Aloha.

Releasing Saturday (May 2nd). For the past 4 years now, we’ve been using cultural & societal references from both past and present in which we use to instill and implement into the majority of our merchandise / product. We’re all proud of our who we are, where we come from and what we represent; Hawaii being the main focal point. We sometimes normally delve deep into the history books to find the right components to use as our foundation for these goods, as with this pack. For those who don’t know, Kihei is not just a city in Maui, but also a shawl or cape which mainly royalty (ie. Ali’is) had the privilege to wear over their shoulders, either made of tapa cloth or handpicked feathers off certain birds. The second piece that’s featured in this pack has ties back to the Statehood of Hawai’i, which many of you may or may not now was fully illegal. We also have an interesting post which features a 7 part video that speaks on these matters. You can check that out right here. Basically, the statement behind this shirt is us holding things down for Hawaii as much as we can and trying to help carry on these traditions, practices and beliefs into these present-day times .

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