FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & ALOHA BALL TEE

Monday, June 29th, 2020 by

Releasing exclusively in-store and online this Tuesday, June 30 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

KAMEHAMEHA

Aloha kākou!

This Tuesday, we’re releasing a new summer-ready Kamehameha snapback and Aloha Ball tee under our FITSTRIKE program. The Kamehameha snapback sports a clean stone-colored cotton canvas base, with a subtle tan Kamehameha logo adorning the front. It also features a teal side New Era logo, a teal and tan back crest and a clear frosted snap enclosure. The matching Aloha Ball tee features cool colors printed on a celadon base.

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FITSTRIKE RELEASE: MUA 59FIFTY, SNAPBACK & STRAPBACK & NO AKU BIRDS TEE & TANK TOP

Friday, June 26th, 2020 by

Releasing exclusively in-store and online this Saturday, June 27 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

MUA

Aloha kākou!

We have something for everyone in Saturday’s FITSTRIKE release, which features a fiery red-to-yellow gradient Mua on three different New Era silhouettes—the original 59FIFTY fitted, 9FIFTY snapback, and 9TWENTY curved visor strapback. All three feature a black base, woodland camouflage undervisor, and red side and back embroidery. The snapback version also features a white snap enclosure. Along with the hats, we’re bringing back our No Aku Birds design, inspired by the neon lights of the old Aku Bone Lounge and Grill, on a black tee and black tank top.

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FITSTRIKE RELEASE: NATIVE SNAPBACK & ENCHANTED TEE & TANK TOP

Monday, June 22nd, 2020 by

Releasing exclusively in-store and online this Tuesday, June 23 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

NATIVE

Aloha kākou!

After a long hiatus, we’re releasing a new Native snapback this Tuesday under our FITSTRIKE program, and this one doesn’t hold back—from the woodland camouflage front panels, top button and visor to the red trucker mesh on the sides and back. The front logo is stitched in white while the side New Era logo and back crest are both stitched in black and white, and a white snap enclosure finishes the look. Alongside the Native snapback, we’re releasing a new tee entitled Enchanted, which takes its inspiration from Tahiti Drink, the popular tropical cocktail drink that’s been made famous in Tahiti for over 30 years. This new design shows up on a heather grey tee and white tank top.

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FITSTRIKE RELEASE: NIHI SNAPBACK & INTERSECTIONS TEE

Monday, June 15th, 2020 by

Releasing exclusively in-store and online this Tuesday, June 16 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

NIHI

Aloha kākou!

Tuesday’s FITSTRIKE offerings include a new Nihi snapback and brand new tee design entitled “Intersections.” The Nihi snapback features a cotton canvas base in grey, along with a lava red logo on the front, dark grey eyelets and side logo, dark grey and lava red crest on the back and grey snap enclosure. The Intersections tee comes in silver and features a multicolored print on the back displaying large block letters with intersecting lines spelling out FITTED, with Aloha Served Daily and our coordinates in the upper right corner and our Glitch logo on the front left chest.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK, MUA SNAPBACK & MĀNOA MIST CHAMPION SHORTS

Friday, June 12th, 2020 by

Releasing exclusively in-store and online this Saturday, June 13 at 11am HST.
PLEASE NOTE: The Vanguard snapback will be in-store only.
Please abide by the new safety guidelines while shopping in-store.

VANGUARD

MUA

Aloha kākou!

We have two new snapbacks and a new Champion short releasing this Saturday under our FITSTRIKE program. First up is an in-store exclusive Vanguard New Era 9FIFTY snapback, featuring white embroidery and snap enclosure on a stone base. Next is a Mua snapback utilizing a Yupoong Classic silhouette in black, with red, yellow, green, blue and white Mua on the front, white crown on the side and white crest on the back, along with a black snap enclosure. Releasing alongside the both snapbacks is a new Champion athletic short in three colors—black, dark green and grey—all showcasing our Mānoa Mist design and small Champion patch on the front, while the back features a large crown and two crossed swords.

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ONLINE FITSTRIKE EXCLUSIVE: KAMEHAMEHA DAY SNAPBACK

Wednesday, June 10th, 2020 by

Releasing exclusively online this Thursday, June 11 at 11am HST.

KAMEHAMEHA

Aloha kākou!

Moʻolelo by Kauwila

In celebration of Kamehameha Day we dedicate this hat and moʻolelo.

Kamehameha I has many monikers which appear in moʻolelo and mele (songs). One of those names is “Amamalua” which could be interpreted as “The Double Sacrifice.” Amamalua is a traditional ceremony to “shake up the system.” Kamehameha I with some guidance from his kahuna made the surreptitious move to sacrifice Imakakoloa at the same time as Kiwalao (who had higher rank) was offering up a pig. This is the first human sacrifice Kamehameha I made and activated Ku who would later become his war-god. The Amamalua was one of the key ceremonies that activated his forceful uniting of the Hawaiian Islands. When the sacrificing was completed, the body of Imakakakoloa was returned to Kiwalao. In this way, the ceremony and Kamehameha became named Amamalua. In this telling of the moʻolelo of Kamehameha, the nights that the Amamalua ceremony are used are omitted. This portion of Ka Moʻolelo Hawaii (The History of Hawaii) was published months after the coup d’état of Queen Liliuokalani in the Hawaiian Kingdom.

In the moʻolelo of Makalei which takes place in Kawainui, Oahuakakuhihewa, the ceremony is celestialized. The ceremony pops up in a chant done by Haumea for her grandson Kahinihiniula, the younger brother of Kamapuaa. Haumea is sprinkling special water into the eyes of Kahinihiniula so that he could see and understand star practices while looking down into a ipu (gourd) Kiloʻopua of Lono. The mele suggests, the ceremony is done on two nights of the “kauila kapu”, a kapu for Ku and for Hua to whom Hoʻohokulani’s kapu is broken.

To read more about these Moʻolelo in ʻŌlelo Hawaiʻi check out these Newspaper Articles:

Kamehameha I:

Ka Nupepa Kuokoa, Volume VI, Number 7, 16 February 1867
Nupepa Puka La Kuokoa, Volume I, Number 160, 31 October 1893, Pg. 1.

Makalei:

Ka Nupepa Kuokoa, Volume LXII, Number 20, 17 May 1923, Pg.3.
Ka Nupepa Kuokoa, Volume LXII, Number 21, 24 May 1923, Pg. 7.

To celebrate Kamehameha Day, weʻre releasing a black Kamehameha 9FIFTY snapback featuring black trucker mesh around the sides and back, along with white embroidery on the front, black and white embroidery on the side and back, and a white snap enclosure to finish the look.

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FITSTRIKE RELEASE: EXODUS TEES

Monday, June 8th, 2020 by

Releasing exclusively in-store and online this Tuesday, June 9 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

Exodus, its lyrics written decades in the past could not be more fitting for the now. As we proceed through all that is going on the world, many of us seek leadership to remedy the issues that seem to be mounting by the day. Instead of looking without for the answers, we must look within.

If one seeks change, do not proceed blindly. Understanding and comprehension of what one seeks to achieve is essential, for not knowing the path and destination does not allow one to move with intention.

Change will not happen overnight. Ultimately, the decisions and actions we make now will be passed down to the generations to come. Be a leader amongst those around you. Do not simply shake the leaves hope for the best. Plant the seed, which will set firm roots, that will one day bear the fruit that will nurture the future.

This Tuesday, we’re releasing a new tee design inspired by the uplifting and uniting words of Bob Marley and the Wailers’ anthem, Exodus. The front features our small Glitch logo on the wearer’s left chest, while the back features the entire lyric sheet of Exodus typed out and stylized through layout to really show movement through the flow of the words. The back also features our geographical coordinates and a small crown near the top. Both black and white versions of the tee feature shades of grey print.

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FITSTRIKE RELEASE: MUA CUFF BEANIES, CHEEHUU CUFF BEANIES, & WTCF TEES

Friday, June 5th, 2020 by

Releasing exclusively in-store and online this Saturday, June 6 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

BEANIES

Aloha kākou!

This Saturday, we’re releasing an assortment of beanies as well as three Who The Crown Fits tees. We’ve utilized the Mua and Cheehuu logos, with both stitched in white and appearing on black, dark green, olive, slate, navy and heather grey cuffed beanies. The Who The Crown Fits design shows up in white on guava, mint, and purple tees.

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FITSTRIKE RELEASE: KILLHATE TEE, WTCF TEES & WTCF TANK TOPS

Monday, June 1st, 2020 by

Releasing exclusively in-store and online this Tuesday, June 2 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
 

Aloha kākou!

For tomorrow’s release, we’re bringing back a design that we hold very close to our hearts, and one that’s never been more true than in the past week. KILLHATE. We wanted to remind everyone of the power of ALOHA and the inherent message within this design: “When love is given, love should be returned; anger is the thing that gives no life.”

Click here to read Ola’s full statement.

The Killhate design returns on a black tee with red and gold print. Alongside the Killhate tee are two Who The Crown Fits tees and two Who The Crown Fits tank tops, all printed in white on either a black or red base.

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CAPS & CULTURE: FITTED FOR ETHEL’S GRILL

Saturday, May 30th, 2020 by

Releasing exclusively in-store and online this Sunday, May 31 at 11am HST. Please see below for new in-store guidelines to promote safety for everyone.

Video: @_andrewtran / @redefined.media

Aloha kākou!

We are excited to finally reopen our doors this Sunday, May 31, and it won’t be for just any release! We are extremely honored to team up with the Ethel’s Grill ʻohana to celebrate their 40th anniversary, and doing so as part of our next Caps & Culture event at our brick and mortar location with an Ethel’s pop up in the Annex next door where they’ll be serving ono Frito Pies!

Ethel’s Grill has been a local mainstay in Kalihi for four decades, and is one of the true Mom and Pop businesses left in Hawaiʻi. A go-to for everyone since hanabata days, we all know the hand-written signs and homey decor that makes Ethel’s such a favored destination for local comfort food.

Moʻolelo by Ola:

The term “Mom and Pop Business,” what characterizes this term? How do we quantify the value? It isn’t the fancy build out, polished packaging, product developed to suit the most refined palette. Not at all, These are all fine and loved by many, but none tell the story of true mom and pop establishments.

The dictionary describes it as, “of or relating to a small retail business, usually owned and operated by members of a family.” But I’d go even further, it’s the corner store down the block that carries your family’s credit, they know your entire family by name, and they have served those generations. Mom and pop businesses are the connective tissue of communities. In fact, now we know they’re worth more than ever, with COVID-19 exposing the importance of these local businesses within the framework of our communities. It is these small, mom and pop establishments that are the bloodline of society. Now that tourism has effectively been on hold and may take a while to recover, a circular economy is imperative. Small businesses continue to keep the lights on and serve as the binding agent keeping Hawaiʻi moving forward!

These stories are the reason we launched Caps & Culture! To share and blend communities. To celebrate and exhault the hard work and tireless hours put into family owned and operated businesses. With rich and bold flavors combined with an effortless execution that give you a feeling of “Damn this taste fucking good!” Ethel’s Grill has been slanging plates of tongue-melting goodness for 40 years. Tough with pride, maybe because where they are located, step one foot inside and youʻre smacked with restaurant protocols. Abide by the rules and you’ll have one of the most exciting food experiences in these islands. Mahalo to Rob, Minaka, Mama and Pops for keeping this institution free of change. Pure, raw, uncut Ethel’s!! Mahalo mahalo mahalo!

The FITTED for Ethel’s Grill Collection includes a New Era 9FIFTY snapback, two tees, a long-sleeve tee, sticker sheet, and classic amber pebbled plastic cup (free with in-store hat purchase, see item description for full details).

Please note that this time around, the Caps & Culture event will NOT be featuring its usual Buy/Sell/Trade Market, and we will be focusing solely on the FITTED for Ethel’s Grill collection.

As part of our phased reopening plan, we will have the following guidelines in place for everyone to abide by, in order to keep yourselves, our staff, and the community safe. And starting next week, we will start our new operating hours of Tuesday, Wednesday and Saturday from 11am–7pm.

• Face mask required to enters shop.
• Shakas over hugs (for now).
• Two people at a time while in shop.
• Hand sanitizer available at door.
• Please follow 6 feet of distance while on property.
• Limit store exposure to ten minutes or less.
• Aloha at all times, non-negotiable.
• If you’re sick, please stay home.
• Surfaces will be cleaned no less than every hour.

 

FITTED FOR ETHEL’S GRILL NEW ERA 9FIFTY SNAPBACK
The black New Era 9FIFTY snapback features the Ethel’s logo on the front in red, their famous sumo icon on the right side in white, and New Era logo, eyelets, crest, and snap enclosure all in white. It also features a Hae Hawaiʻi tag in the back, red inner sweatband, and satin inner liner featuring a graphic of the Kilohana mountain which can be seen from Ethel’s Grill, in a style inspired by traditional sumo garments.

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FITTED FOR ETHEL’S GRILL SUMO SIZE IT TEE
Black tee featuring Ethel’s Grill’s famous sumo man graphic as seen on their front window printed on the back along with “Aloha Served Maybe” and “No Substitutions” as an ode to their rules to abide by while dining on great food. The front features all the rules seen on their front window printed small on the left chest.

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FITTED FOR ETHEL’S GRILL MAMA TEE
White tee featuring Mama’s iconic photo on the front along with the rules listed around her, and the co-branding on the back. Get this and match the Mama mug you can pick up at Ethel’s Grill!

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FITTED FOR ETHEL’S GRILL NO SUBS LONG-SLEEVE TEE
Black long-sleeve tee featuring co-branding down the sleeves and on the back, while the front features the Ethel’s Grill iconic storefront below the same graphic seen on the snapback inner lining, showcasing the Kilohana mountain as seen from Ethel’s.

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FITTED FOR ETHEL’S GRILL STICKER SHEET
Sticker sheet featuring eight stickers relating to the collection.

STICKERS

 

FITTED FOR ETHEL’S GRILL CUP (free with in-store hat purchase, not for retail sale*)
The staple cup from any old school diner, this amber pebbled plastic cup features the FITTED crown and Ethel’s wordmark together in white.
*Limited to first 100 customers who purchase a FITTED for Ethel’s Grill snapback, in-store only.

CUP