AHI CORDUROY PACK

Thursday, January 28th, 2016 by

Releasing exclusively in-store and online this Saturday, January 30th at 11am HST.
The navy Corduroy H Pride will be an in-store exclusive while the dark green Corduroy H Pride will be an online exclusive.

blog image

Aloha kākou!

We’re traveling back in time to set the mood for this Saturday’s release. The place is Hawaiʻi, on the shores or out on the open waters. The time is the late 80’s to early 90’s, kicking back in boardshorts, a classic graphic tee and a mesh snapback. The style back then for the average beach boy/fisherman was simple—the breathable hat and standard tee meant you were ready for anything…yet often times almost nothing at all—just a chill day at the beach or on a boat, with a few cold ones and some friends, and most importantly, no technology to tie you back to the busy world. We designed this capsule to remind us all of those proverbial good ol’ days, and to help us remember the laid back Hawaiian lifestyle.

For the snapback we used classic materials to help capture the essence of that time period. Utilizing a rich corduroy on the two front panels as well as the visor, we then brought traditional mesh to the sides and back. We used our H Pride logo because of its timelessness and simplicity, and the leaf embroidery on the top of the visor along with the rope were the perfect ways to help bring the old school vibe to life. A tonal New Era logo and FITTED crown are seen on the sides of the hat, and we brought back our old FITTED crest logo on the back for a special throwback treat. There will be four Corduroy H Pride snapbacks, all completely tonal for a clean look that showcases the materials used. The black and khaki versions will be released both in-store and online, while the navy version will be an in-store exclusive and the dark green version will be an online exclusive.

We will also be releasing two tees and two tank tops to accompany the four Corduroy H Pride snapbacks. They all feature our new Ahi design—an illustrated outline of an ahi (yellowfin tuna) with well-placed handlettering within, catering to the same overall clean and simple look we strived for. The back features our traditional crown in the upper center. All four tops—the grey tee, navy tee, white tank top, and black tank top—will be releasing both in-store and online.

 

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FRONT

BACK

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: KAMEHAMEHA, H PRIDE, & MUA SNAPBACKS; ESCAPE & KTWA TEES

Monday, December 7th, 2015 by

Releasing exclusively in-store and online this Tuesday, December 8th at 10am HST.

blog image

Aloha kākou!

We have a big FITSTRIKE line-up releasing tomorrow. The Kamehameha snapback features a unique colorblocking on the crown, split right down the middle with woodland camo on the wearer’s left side and black on the right side, top button, and visor. It also features black embroidery and a white snap enclosure. The H Pride snapback features a wheat crown with shades of olive on the visor, top button, eyelets and embroideries. Wheat contrast stitching is seen on the visor while a white snap enclosure finishes the look. The Mua snapback features a black crown with a green visor and top button, along with a white snap enclosure and cream eyelets. The front logo features shades of brown and olive, while the side New Era logo is stitched in cream and the back logo is stitched in olive.

We’re also releasing two new tees that follow the same color scheme as the snapbacks above. The Escape tee features our popular “Escape to Paradise” slogan and trilock photo on the front of an olive tee, with a white crown on the back. The Kill Them With Aloha tee features the KTWA military-inspired design on an olive tee, printed in white and brown.

front

back

left

right

front

back

left

right

front

back

_MG_9510

right

front

back

front

back

UMI A OLA

Tuesday, October 13th, 2015 by

Releasing in-store and online this Tuesday, October 13th at 11am HST.

blog image

Aloha kākou!

We continue celebrating our ten-year anniversary with our Umi A Ola collection, in which we aim to showcase our growth and dedication to our craft through use of premium materials and rich, timeless aesthetics. Also in line with our ten year anniversary, we’ve developed a new core branding package that helps mark this pivotal moment in our brand’s existence. As we usher in the next phase of our journey, we want to mahalo everyone for their continued support. We humbly and truthfully feel that the ten (umi) years before us and the ten years ahead give us life (ola).

 

Umi A Ola H Pride Strapback
This clean H Pride features a soft wool/viscose blend, with deep red on the crown and gray on the top button and visor. A white H Pride logo is seen on the front, along with a white woven X logo in the back near the black leather strap. The New Era logo and new FITTED crest are subtly featured in tonal colors, while the Umi A Ola patch stands out on the right side. The inner satin lining showcases the woven pattern in black and red.

front

back

left

right

bottom

 

A10ha Tee – Navy or Heather Gray
Two more A10ha tees featuring the new logo on the front filled with the woven pattern. On the back is the woven X mark, and our new 10 year patch is seen on the bottom front.

front

back

front

back

 

Umi A Ola Pin Sets – Gold or Black
Six of this season’s logos and designs were crafted into small sets of pins, with three in gold and three in black.

gold pins

black pins

FITSTRIKE RELEASE: H PRIDE SNAPBACK

Thursday, September 10th, 2015 by

Releasing in-store and online this Saturday, September 12th.

Fitstrike

Aloha kākou!

A brand new H Pride FITSTRIKE snapback will be releasing this Saturday, featuring a black base along with white front logo and back snap enclosure. Hot pink is seen on the undervisor, New Era logo, and back FITTED crest for a bold twist. As with all FITSTRIKES, only 50 were produced.

front

back

left

right

bottom

FITSTRIKE RELEASE: H PRIDE SNAPBACK

Sunday, June 14th, 2015 by

Releasing in-store and online this Tuesday, June 16th.

blog image

Aloha kākou!

This Tuesday we will be releasing a FITSTRIKE H Pride snapback, featuring a teal crown along with a white tumbled leather visor and top button. It also features a cloud colored poly twill undervisor, white snap enclosure, and graphite embroidery all around the hat. Limited to only 50 pieces.

front

back

left

right

bottom

FITSTRIKE RELEASE: KEIKI H PRIDE SNAPBACK

Monday, May 4th, 2015 by

Releasing in-store and online this Tuesday, May 5th.

blog image

blog image
Photos: Chris Fujimori (top) & Eric Arii (bottom)
Models: Haley (top) & Kingston (bottom)

Aloha kākou!

Tomorrow we have a brand new H Pride releasing just for the keiki, and what makes this hat even more special is the fact that it was also designed by a keiki. Little Haley was the creative genius behind this beautiful hat, which features a dark gray crown, black visor, and a great pop of red on the front logo, top button, and back snap enclosure. It also features black eyelets and contrast stitching on the crown, along with dark gray side and back embroidery. Like all FITSTRIKE releases, this H Pride snapback is limited to only 50 pieces.

front

back

left

right

HAWAIIAN DIET COLLECTION (FIRST COURSE)

Thursday, February 12th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, February 14th.

blog image

Aloha kākou!

Growing up in one of the most culturally diverse spots on the planet, it’s only natural that we became accustomed to all kinds of food. From traditional Hawaiian to Asian and everything in between, our stomachs became home to a proverbial melting pot of flavors. Our Hawaiian Diet Collection is a playful ode to those foods, the favorites of our childhood that we still enjoy to this day.

This season we’re featuring a brand new pattern we call “Hungy Time,” which is a phrase we use almost daily when we’re ready to eat—coined and embraced by our very own king of #hungytime, Teddy. And yes, we’re aware of the misspelling! Our go-to explanations are that we forgot the “R” because we were too hungry, or that the “R” is in our stomach because it’s Rumbling! We’re also putting our satirical twist on popular food brands and putting special emphasis on hat materials throughout this collection. Feeling hungry yet? Well then, come grind…it’s HUNGY TIME!

 

Hungy Time Aloha Snapback
Featuring a waxed linen crown in oatmeal, along with a full burlap visor and top button. The embroidery is black all around, while the back snap enclosure is white. The finishing touch is the inner satin liner that features the new Hungy Time pattern.

front

back

left

right

bottom

 

Hungy Time H Pride Snapback
Features the Hungy Time pattern showcased all over the satin crown. The embroidery on all sides are white, along with the snap enclosure. The visor and top button are made of burlap, while the undervisor features white Tyvek for a nice material change-up.

front

back

left

right

bottom

 

Hungy Time Hoodie – Black
A black hoodie featuring a Hungy Time filled Aloha logo on the front, outlined in white. Also features a white crown on the upper back.

front

back

 

Enjoy Aloha Daily Tee – White
Features a refreshing take on a classic brand, with red block print on the front and small red crown on the back.

front

back

 

Who The Crown Fits Tee – Silver
Our classic logo design printed in black on a silver tee.

front

back

 

Who The Crown Fits Womenʻs Tee – Heather Charcoal
Our classic logo design printed in black on a heather charcoal tee.

front

back

FITSTRIKE RELEASE: H PRIDE SNAPBACK & WTCF CROP TOP/MUSCLE TEE

Monday, January 19th, 2015 by

Releasing in-store and online this Tuesday, January 20th.

blog

Aloha kākou!

Tomorrow’s release features a FITSTRIKE H Pride snapback along with two new women’s tees. The H Pride features a white base with tonal embroidery all around. The visor, top button, and back snap enclosure provide a pop of navy blue. The women’s Who The Crown Fits offerings include a heather charcoal crop top and a gray marble muscle tee featuring gray and black print, respectively.

front

back

left

right

front

back

front

back

FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (FIFTH RELEASE)

Friday, December 5th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, December 6th, 2014.

blog

Aloha kākou!

We present to you the fifth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

(more…)

FITSTRIKE RELEASE: MUA, SLAPS WIND, NATIVE, ʻĀINA, & H PRIDE

Monday, December 1st, 2014 by

Releasing this Tuesday, December 2nd. See below for release information.

blog image

blog image

Aloha kākou!

Tomorrow we have a grip of FITSTRIKE products releasing, so we’ve decided to split them up. Some will be in-store only, and a few will be online only. Please make note of where each product will be releasing. For each FITSTRIKE release, only 50 pieces were produced.

(more…)