FITSTRIKE RELEASE: H PRIDE 59FIFTY

Wednesday, June 18th, 2014 by

Releasing in-store and online this Thursday, June 19th.

front

Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a 59FIFTY H Pride. It features a moss base with a navy visor and top button. The front H Pride logo, side New Era logo, and back crest are stitched in white. Limited to only 50 pieces.

(more…)

KAMEHAMEHA DAY FITSTRIKES

Tuesday, June 10th, 2014 by

Releasing in-store and online this Wednesday, June 11th.

Aloha kākou!

To celebrate the Kamehameha Day holiday tomorrow, we’re releasing five limited FITSTRIKE hats at once, all at a special price point for one day only: $34.99. To start off the pack is of course the Kamehameha snapback, featuring a full dark navy base with white embroidery and snap enclosure. Simple and clean—a must-have staple in your collection. Next up is a Slaps Wind snapback featuring a stone base with black uppervisor and woodland camo undervisor. It features gold/white/black Hawaiian flag embroidery with black eyelets and top button. The side New Era logo and back crest are embroidered in gold, while the snap enclosure is finished in white. A clean H Pride snapback is up next, featuring a full dark navy base with gold front embroidery and top button. White embroidery is seen around the side and back, which matches the white snap enclosure. Then we have a Mua snapback, featuring a gray base and black visor. The side New Era logo is black, while the back crest and snap enclosure are white. The front Mua logo is stitched in white along with various shades of green, while a lime green top button finishes the look. Finally we will be releasing an H Pride 59FIFTY, featuring an olive drab base with woodland camo undervisor. The front logo is embroidered in tan, while the side New Era logo and back crest are stitched in hunter orange. A rare white crown is also seen on the side of this FITSTRIKE hat. Only 50 of each hat was produced, and as a reminder, the $34.99 price point will be good for one day only. On Thursday, each hat will go back to its original price point.

front

(more…)

MUA, H PRIDE, & HUBBA HUBBA TEE/TANK TOP

Thursday, June 5th, 2014 by

Releasing in-store and online this Saturday, June 7th.

BLOG-HATS

BLOG-TANKTEE

Aloha kākou!

This Saturday, we will be releasing two limited FITSTRIKES along with a classic design brought back on a tee and tank top. First up, we have a Mua snapback featuring a camel base with a dark navy visor. The front Mua logo is stitched in white, ivory, pebble, dark teal, and dark navy. It also features dark navy eyelets and top button with black side New Era logo and white back crest, finished off with a white snap enclosure. Second, we have an H Pride snapback featuring a black base with dark navy visor and top button. The front H Pride logo is stitched in peach while the side New Era logo, back crest, and snap enclosure are contrasted in white. Both FITSTRIKE hats are limited to just 50 pieces each. Finally, we are bringing back our Hubba Hubba design on a black tee and turquoise tank top. A tribute to the well-known, now defunct adult entertainment bar on Hotel Street, both the tee and tank top feature a large Club Hubba Hubba design on the back with matching smaller front chest print, all in bold magenta.

(more…)

FITSTRIKE RELEASE: H PRIDE SNAPBACK

Wednesday, May 21st, 2014 by

Releasing in-store and online this Thursday, May 22nd.

front

Aloha kākou!

We will be releasing an H Pride snapback tomorrow as part of our FITSTRIKE program. It features a gray crown with navy uppervisor and scarlet undervisor. It also features navy front and back embroidery and a scarlet top button. The side New Era logo is done in white to match the white snap enclosure. Limited to just 50 pieces.

back

left

right

FITSTRIKE RELEASE: H PRIDE, MUA, SLAPS WIND, & WTCF TEE

Monday, May 5th, 2014 by

Releasing in-store and online this Tuesday, May 6th.

Aloha kākou!

On Tuesday we’ll be releasing three snapbacks and a Who The Crown Fits (WTCF) tee under our FITSTRIKE program. The first hat is an H Pride featuring an all black base with woodland camouflage undervisor. The H Pride logo is embroidered in metallic black pearl while the side New Era logo, back crest, and snap enclosure are in black. The Mua snapback features a scarlet red base with black undervisor and white snap enclosure. The Mua logo is embroidered in black, white, and metallic black pearl, while the back crest and New Era logo are embroidered in white. A black top button finishes the look. The third release is a Slaps Wind snapback featuring a black base with white snap enclosure. The Hawaiian flag is embroidered in dark moss, teal, and white, while the side New Era logo and back crest are embroidered in dark moss. Along with the three hats, we’ll be releasing a men’s Who The Crown Fits (WTCF) tee in teal with white print, as well as a matching women’s racerback top and crop top in mint with gray print (not pictured, in-store only).

front

back

left

right

bottom

(more…)

FITSTRIKE RELEASE: H PRIDE & KAMEHAMEHA SNAPBACKS

Monday, April 28th, 2014 by

Releasing in-store and online this Tuesday, April 29th.

Aloha kākou!

Tomorrow’s FITSTRIKE release consists of two limited snapbacks. The H Pride snapback features a full woodland camo crown with scarlet visor and top button. Also features brass embroidery, black eyelets, and a white snap enclosure. The Kamehameha snapback features a deep navy crown with forest green uppervisor and brown undervisor. Also features white embroidery and snap enclosure, combined with brown eyelets and a forest green top button. Both hats are limited to 50 pieces each.

front

back

left

right

front

back

left

right

FITSTRIKE RELEASE: H PRIDE SNAPBACK

Monday, April 7th, 2014 by

Releasing in-store and online today, April 8th, 2014.

front

Aloha kākou!

Today we continue with one of our occasional quickstrike releases, moving forward under a new name, FITSTRIKE, where every release contains only 50 pieces and will not be made again. This H Pride New Era snapback features a black crown base with white H Pride logo, side New Era logo, and crest embroidery on the back. The uppervisor is cloaked in woodland camo while the undervisor features a burst of hunter orange. A white snap enclosure on the back completes the look.

back

left

right

SONS OF ALOHA x H PRIDE METALLIC SILVER NEW ERA SNAPBACK

Monday, July 8th, 2013 by

Releasing Tuesday, June 9th.

H_PRIDE_BLK_SILVER1

H_PRIDE_BLK_SILVER4

Aloha kākou!

The true essence of “Aloha” is much more than a simple “Hello,” “Goodbye,” or “I love you.” Aloha is a lifestyle that is portrayed in the way we walk, how we talk, interact with others and how we behave. If we dig even deeper, there is a story that tells the tale of Hāloa, son of Papa and Wākea (Earth Mother and Sky Father), whom was born prematurely and unfortunately passed away at birth. After the child was buried, a shoot grew in its place, which Wākea named Hāloa, the first taro (kalo) plant. The word Hāloa can be looked at as a respelling of the word “Aloha” and is translated as “far reaching,” “long breath” or “waving stem,” while kalo was a staple food in the Hawaiian diet. In the way that kalo sustains us, so does Aloha; not just nutritionally but medicinally. And as with all plants, kalo provides us with oxygen. Simply put, the gift of LIFE.

SOA_GRAY1

SOA_GRAY3

ORIGINAL ALOHA (POCKET TEE) x ‘H’ PRIDE ROYAL/DOESKIN

Friday, July 5th, 2013 by

Releasing Saturday, July 6th. In-store and online.

HPRIDE1

Aloha kākou!

Summer time in Hawaiʻi. The heat is turned all the way up, with tradewinds blowing here and there; here for the most part. Most locals are heading to the South Shore to hop in the water or hop on their boards if the surf is good. However, whether the weather provides nice surf or not, one tool that is considered an important piece of any surfing arsenal is surf wax which gives extra traction when rubbed on your stick. We’re talking surfing here by the way, despite the seemingly implied sexual innuendos. To celebrate the Summer and this important piece of your surfing kit, we brought back our Original Aloha pocket tee, this time in all black with white print. 100% cotton. Coinciding with this release is a royal blue ‘H’ Pride snapback with doeskin (closer to gold) stitching on the H and crest hit on the back, white button and snap. Made of 100% wool with tonal, breathable eyelets.

HPRIDE2

HPRIDE3

HPRIDE4

ORIGINAL_ALOHA1

ORIGINAL_ALOHA2

ORIGINAL_ALOHA3

ORIGINAL_ALOHA4