FITSTRIKE RELEASE: H PRIDE SNAPBACK

Friday, October 21st, 2016 by

Releasing exclusively in-store and online this Saturday, October 22 at 11am HST.

FITSTRIKE

FITSTRIKE

Aloha kākou!

We have a special FITSTRIKE release this Saturday, featuring a brand new H Pride snapback made entirely out of cotton ripstop dipped in digital camouflage. The front, side, and back embroideries are all white, matching the white snap enclosure.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK, DE LA MER TEE, & WTCF TEE

Sunday, October 9th, 2016 by

Releasing exclusively in-store and online this Tuesday, October 11 at 11am HST.

FITSTRIKE

Aloha kākou!

We will be releasing a new FITSTRIKE H Pride snapback this Tuesday, featuring a clean and simple black and white color scheme, but with a brilliant pop of teal on the undervisor. Releasing alongside the H Pride snapback are two white tees—one featuring our revived classic De La Mer design printed in greyscale, and the other featuring our always classic Who The Crown Fits design printed in teal.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & WTCF TEE

Monday, October 3rd, 2016 by

Releasing exclusively in-store and online this Tuesday, October 4 at 11am HST.

FITSTRIKE

Aloha kākou!

Tomorrow we’ll be releasing a new FITSTRIKE H Pride snapback, featuring a red crown along with a grey visor, top button, and snap enclosure. The front H Pride logo, side New Era logo, and back crest are all white. We’ll also be releasing a new Who The Crown Fits tee featuring grey print on a black tee.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK

Sunday, August 7th, 2016 by

Releasing exclusively in-store and online this Tuesday, August 9 at 11am HST.

H PRIDE

Aloha kākou!

We’re releasing a new FITSTRIKE H Pride snapback this Tuesday, featuring a black crown and visor with a green undervisor. The front logo is stitched in yellow, while the side New Era logo is green and the back crest is tonal black. It also features white eyelets and a white snap enclosure. Limited to only 50 pieces.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & TRILOCKS & KTWA TEES

Sunday, July 24th, 2016 by

Releasing exclusively in-store and online this Tuesday, July 26 at 11am HST.

FITSTRIKE

Aloha kākou!

We have another clean FITSTRIKE H Pride snapback releasing this Tuesday, this time in all Khaki with white logo and snap enclosure. We’re also releasing a new Kill Them With Aloha design in khaki and white on a bold red tee, as well as a charcoal Trilocks tee featuring a white-to-grey gradient print on the front and white crown on the back.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & BRIGANTE TEE

Sunday, July 17th, 2016 by

Releasing exclusively in-store and online this Tuesday, July 19 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we’ll be releasing an all-around clean FITSTRIKE H Pride snapback with a full olive green base. It features tonal embroidery on the side and back, with a pop of white on the front logo and back snap enclosure. We’re also releasing a matching Brigante tee to go along with the H Pride. The Brigante logo on the back is printed in white, olive green, and light brown, and our standard logo is printed in white on the front left chest.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK

Sunday, July 3rd, 2016 by

Releasing exclusively in-store and online this Tuesday, July 5 at 11am HST.

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Model: @taylora47

Aloha kākou!

We have a new FITSTRIKE H Pride snapback releasing this Tuesday. It features a navy blue crown and visor with a green undervisor. The front logo is stitched in yellow, while the side New Era logo is stitched in green and the back crest is a tonal navy. White eyelets and a white snap enclosure complete the look.

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SUMMER 2016 AHOLOA COLLECTION

Friday, June 17th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, June 18 at 11am HST.

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Photo: @jasonjko
Model: @salvacio90

Aloha kākou!

Summer is almost here—the brighter sun, warm nights, and longer days. Known as “kau wela” in Hawaiian, summer is a time we all remember fondly growing up. The season when we’re off from school and the fun never ends. The season that provides the perfect weather for any outdoor activity. Growing up, we never wanted summer to end, and we played off this feeling for our new Summer 2016 Aholoa Collection. Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun, and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life.

In the past we’ve celebrated the beach life of our youth, so this summer we wanted to take it to the roads and the street car culture we admired growing up. Old school Datsuns, VWs, and lifted Toyotas, all ready to bomb it down Tantilus, shoot a run to Ka‘ena, or just cruise in a random secret parking lot with 50 other people — either way it’s always a party. This era brings back great summer memories, and we wanted to capture that moment in time for our Aholoa Collection.

SU16 PATTERNS

For this summer season, we’re introducing two brand new patterns, with one being inspired by the old school car culture, and one being an amalgamation of two of our original patterns.

The new Finish Line pattern is our version of a checkered flag, with niho niuhi (shark teeth simplified as tri-lock shapes) making up the contrasting black squares. The triangle has been a staple for our company since its inception due to its importance in Hawaiian culture, and we enjoy incorporating it into various designs.

Our second all-new pattern is called DPICT, short for Disruptive Pattern Island Camouflage Triangle. It’s a smooth melding of our two proprietary camouflage patterns: Island Camo and Tri-Camo. The Island Camo pattern featured all eight Hawaiian islands in various sizes and colors evenly spaced, in a style loosely based on duck camouflage. The Tri-Camo was our take on the standard digi-camo pattern, but using our tri-lock niho niuhi shapes instead. This new DPICT pattern is our version of woodland camouflage utilizing both of our patterns, with highly abstracted and stylized island shapes in the foreground, and subtle Tri-Camo underneath to give it dimension.

CUT & SEW

This collection also marks a very special milestone for us. Although we’ve slowly released new cut and sew silhouettes in the past, this season we are opening the doors on our first full collection of timeless cut and sew silhouettes, which we have spent countless hours researching and developing to our exact specifications. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

We’re incredibly blessed to be able to show our passion through our craft, from the storytelling to design and production, and being able to transfer that onto new medium where we’re now able to tell stories through the product construction itself rather than what’s printed on it opens the doors to a whole new set of possibilities. All of our cut and sew silhouettes were crafted to ensure versatility in all climates and environments, and to help showcase this we took inspiration from the mountain terrain when naming each silhouette. They were built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards.

Take a ride with us as we breathe in the beautiful summer air and introduce the first release of our 2016 Summer Aholoa Collection.

 

DPICT Camo H Pride Snapback
Featuring our new DPICT Camo covering the entire crown with a black visor and red undervisor, all utilizing Poly Pique fabric, a brand new material for our hats containing great quick drying capabilities. The H Pride and New Era logos are stitched in white, while the eyelets are stitched in red and the back crest is stitched in black and white. The white snap enclosure features our new Hawaiian flag label with Aloha Served Daily on the reverse side. Unique to this season, the wearer’s right side features a classic car-inspired ʻio (Hawaiian hawk) emblem with our ASD motto below it. Our new Finish Line pattern makes its debut on the inner lining.

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Keiki H Pride Snapback
A new snapback for the Keikis featuring a split colored crown, with black on the front two panels and visor, and red on the back four panels. It also features a white front logo, black New Era logo and eyelets, black and white back crest, and a black button on top. The undervisor is classic green while the back snap enclosure is white.

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Basin Premium Tee – Black
The first of this season’s cut and sew offerings, the Basin tee represents our staple premium tee, built with superior sweat-absorbent, quick-drying material that’s soft to the touch. The most unique detail of this tee is the large triangle gusset on the back, featuring our new DPICT camo pattern. A triangular morale label is sewn into the yoke to the left of the gusset top point, and it includes a yellow all-purpose detachable toggle cord. A small FITTED logo printed in the center. Small red triangle gussets are sewn into the bottom side seam, creating a unique signature look. Another triangular piece of red fabric is sewn into the inner back collar, with a branded spec label seamlessly molded into it. A sizing/care label is sewn on the inside, near the wearer’s lower side. The Basin tee also features a straight front hem with a slightly scooped back hem.

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Qualifier Tee – Black or White
This classic car-inspired tee features a stylized ʻio (Hawaiian hawk) large on the back above our ASD motto and our new Finish Line checker pattern underneath. The ASD motto is also seen small on the wearer’s left chest.

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SPRING 2016 DELIVERY “HUI” – HNRS

Saturday, May 28th, 2016 by

The Hnrs “United We Stand” H Pride Snapback will release exclusively at Hnrs in Las Vegas on Monday, May 30. This is the first of three hats for the “United We Stand” Collection.

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Photos: Rudy Thompson

Aloha kākou!

During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.

Our final collaborative effort for our Spring Hui collection comes from our ʻohana at Hnrs in Las Vegas. We’ve known the guys behind Hnrs for years, so it’s a privilege to work with them on this Hui Collection. They’ve created a mini collection entitled “United We Stand,” which is an ode to the country we live in, by utilizing three different designs. The H Pride above is the first of three hats for the Hnrs “United We Stand” Collection. Check out their own story below, and please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

 

Company: Hnrs Apparel

Year Established: 2014

Location: 8174 Las Vegas Blvd. S Suite 100

Phone Number: (702) 823-4417

Website: hnrslv.com

Social Media: @hnrslv (IG)

Favorite FITTED hat? Anything Kulāiwi

 

UNITED WE STAND PACK
By Todd Shimabuku (Hnrs)

As this opportunity came up, I was thinking on just building a solid looking cap that takes aim toward the nation and the country we live in…which is the United States of America. The 3 styles and colorways of caps have a deep connection as Hnrs is rooted in the USA, but still gives tribute to the local lifestyles we left behind in Hawaii. The colors of America with its tonal range of embroidery will make this set of caps a collectors favorite. The caps’ underbill was just my way of connecting this whole project towards what I experienced with becoming great friends with the owners of Fitted Hawaii which was the bond of Skateboarding and the East Coast style of Music, i.e. Black Moon, Mobb Deep, Smif & Wesson, and of course…the Wu Era!

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SPRING 2016 DELIVERY “HUI” – RICH RUSH

Wednesday, May 18th, 2016 by

Rich Rush’s H Pride Snapback will release exclusively at Rich Rush in Japan this Friday, May 20.

RICH RUSH

Aloha kākou!

During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.

Our second Hui collaboration was brought to life by our friends at Rich Rush, a specialized hat boutique residing in Japan. They designed a clean black H Pride snapback with a woodland camo visor and metallic gunmetal front logo, releasing exclusively at their flagship shop in Nagoya.

 

Company: Rich Rush – Japan

Location: 3-9-12-1F, Osu, Naka-Ku Nagoya-Shi, Aichii, Japan 460-0011

Phone Number: 052-243-5188

Website: rich-rush.com

Social Media: @richrush_758 (IG)

Favorite FITTED hat? Any Slaps Wind logo

 

RICH RUSH

RICH RUSH