HAWAIIAN DIET COLLECTION (FIRST COURSE)

Thursday, February 12th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, February 14th.

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Aloha kākou!

Growing up in one of the most culturally diverse spots on the planet, it’s only natural that we became accustomed to all kinds of food. From traditional Hawaiian to Asian and everything in between, our stomachs became home to a proverbial melting pot of flavors. Our Hawaiian Diet Collection is a playful ode to those foods, the favorites of our childhood that we still enjoy to this day.

This season we’re featuring a brand new pattern we call “Hungy Time,” which is a phrase we use almost daily when we’re ready to eat—coined and embraced by our very own king of #hungytime, Teddy. And yes, we’re aware of the misspelling! Our go-to explanations are that we forgot the “R” because we were too hungry, or that the “R” is in our stomach because it’s Rumbling! We’re also putting our satirical twist on popular food brands and putting special emphasis on hat materials throughout this collection. Feeling hungry yet? Well then, come grind…it’s HUNGY TIME!

 

Hungy Time Aloha Snapback
Featuring a waxed linen crown in oatmeal, along with a full burlap visor and top button. The embroidery is black all around, while the back snap enclosure is white. The finishing touch is the inner satin liner that features the new Hungy Time pattern.

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Hungy Time H Pride Snapback
Features the Hungy Time pattern showcased all over the satin crown. The embroidery on all sides are white, along with the snap enclosure. The visor and top button are made of burlap, while the undervisor features white Tyvek for a nice material change-up.

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Hungy Time Hoodie – Black
A black hoodie featuring a Hungy Time filled Aloha logo on the front, outlined in white. Also features a white crown on the upper back.

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Enjoy Aloha Daily Tee – White
Features a refreshing take on a classic brand, with red block print on the front and small red crown on the back.

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Who The Crown Fits Tee – Silver
Our classic logo design printed in black on a silver tee.

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Who The Crown Fits Womenʻs Tee – Heather Charcoal
Our classic logo design printed in black on a heather charcoal tee.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & WTCF CROP TOP/MUSCLE TEE

Monday, January 19th, 2015 by

Releasing in-store and online this Tuesday, January 20th.

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Aloha kākou!

Tomorrow’s release features a FITSTRIKE H Pride snapback along with two new women’s tees. The H Pride features a white base with tonal embroidery all around. The visor, top button, and back snap enclosure provide a pop of navy blue. The women’s Who The Crown Fits offerings include a heather charcoal crop top and a gray marble muscle tee featuring gray and black print, respectively.

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (FIFTH RELEASE)

Friday, December 5th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, December 6th, 2014.

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Aloha kākou!

We present to you the fifth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

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FITSTRIKE RELEASE: MUA, SLAPS WIND, NATIVE, ʻĀINA, & H PRIDE

Monday, December 1st, 2014 by

Releasing this Tuesday, December 2nd. See below for release information.

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Aloha kākou!

Tomorrow we have a grip of FITSTRIKE products releasing, so we’ve decided to split them up. Some will be in-store only, and a few will be online only. Please make note of where each product will be releasing. For each FITSTRIKE release, only 50 pieces were produced.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK

Monday, November 3rd, 2014 by

Releasing in-store and online this Tuesday, November 4th.

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Aloha kākou!

Tomorrow we will be releasing a FITSTRIKE H Pride snapback, featuring a graphite base. The eyelets and visor feature a pop of teal, while the undervisor, top button, and all-around embroidery are a subtle cloud color. A gray snap enclosure finishes the look. Only 50 pieces were produced.

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WTCF & FITSTRIKE RELEASES

Thursday, October 16th, 2014 by

Releasing this Saturday, October 18th. See below for release information.

Aloha kākou!

This Saturday, we will be releasing product for all ages, from newborn all the way up to adults.

For the keiki, we have a FITSTRIKE Kamehameha snapback that features a black crown with denim visor and top button. The front and back embroideries are white while the New Era logo is tonal black. It also features a white snap enclosure. Along with the hat, we have our signature Who The Crown Fits design printed on onesies and keiki tees, in two color combinations: white with purple print and black with highlighter green print. The onesies come in sizes ranging from 3–24 months, while the keiki tees range from 2T–4T. These items will be released in-store only.

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FITSTRIKE RELEASE: H PRIDE 59FIFTY

Monday, September 15th, 2014 by

Releasing in-store and online this Tuesday, September 16th.

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Aloha kākou!

We continue our FITSTRIKE program with an H Pride 59FIFTY releasing tomorrow. This clean yet subtly bold hat features a black crown with a green visor and orange undervisor. A white H logo adorns the front, while a yellow New Era logo and blue FITTED crest are seen on the side and back, respectively. It also features red eyelets and an orange top button. As a FITSTRIKE release, this hat is limited to only 50 pieces.

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SUMMER 2014 “PERCEPTION” DELIVERY 2 (FIFTH RELEASE)

Friday, September 5th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, September 6th, 2014.

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Aloha kākou!

We present to you the fifth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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CAMOUFLAGE ISLANDERS PACK

Thursday, July 24th, 2014 by

Releasing in-store and online this Saturday, July 26th (Islanders tee will also be available at Blue Hawaii Surf).

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Aloha kākou!

This Saturday we will be releasing a special Camouflage Islanders pack, consisting of two FITSTRIKE H Pride snapbacks and a new Islanders tee in black. The first H Pride features a scarlet red crown with brass embroidery around the front, side and back. The uppervisor is cloaked in woodland camo while the undervisor and top button are done in black. A white snap enclosure finishes the look. The second H Pride features a black crown with a visor dipped in woodland camo. The front H Pride logo is stitched in white to match the back snap enclosure. Also features black crest embroidery on the back and alpine green side New Era logo and eyelets. A black Islanders tee completes the set—a customer favorite that we’ve brought back in a new way. The front features “50” in white and the “Islanders” script with woodland camo fill and white/red outline. On the back we see “FITTED” above a large “50,” also filled with woodland camo and outlined in white/red. Our crest is displayed on the left sleeve and the crown with two of King Kalākaua’s crossed swords underneath are displayed on the right sleeve, both sides in white.

The entire Camouflage Islanders Pack will be available in-store and online, while Blue Hawaii Surf will be the exclusive retailer for Islander tees outside the shop.

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To go along with the Islanders pack, we’ve just released a new cap carrier by New Era in our store which will also release online shortly. This cap carrier falls in line with the pack above, sporting a full woodland camo neoprene body. It also features grommeted eyelets for breathability, zippered closure, removable shoulder strap, and rubber handle for easy carrying. The carrier holds 6 hats comfortably but has the room to fit several more.

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FITSTRIKE RELEASE: H PRIDE 59FIFTY

Wednesday, June 18th, 2014 by

Releasing in-store and online this Thursday, June 19th.

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Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a 59FIFTY H Pride. It features a moss base with a navy visor and top button. The front H Pride logo, side New Era logo, and back crest are stitched in white. Limited to only 50 pieces.

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