KAMEHAMEHA: PAST FOR FUTURE PACK

Thursday, November 1st, 2012 by

Releasing today, Nov. 1st. Please note, the online store will have this up for sale a little after 11. Please bare with us. Mahalo!

Aloha kakou!

One thing that separates Hawaiʻi versus the rest of the US is our way of thinking. The majority of the US tends to never reflect on the past; instead focusing solely on the future. However, we usually tend to use the past to help us in the future, by using the knowledge our ancestors passed down, as well as the mistakes they made. In ancient Hawaiʻi, our way of life sustained a healthy populace of kanaka (Hawaiians), without the advent of modern technology. They survived, lived off the land, and was, for the most part, disease (and dis-ease) free (pre-Western contact of course). In this day and age, even with the advancement in technology, science, engineering and medicine, we deal with hard-hitting matters such as poverty, homelessness, ever increasing drug usage, horrible socioeconomic matters and the almighty “rail issue” that’s always in the headlines these days. Add to the fact that Hawaiʻ’s population has increased dramatically, with a population that tops at 1.3 million. Which is why we’d like to say Imua Kamehameha! Vote Kamehameha for King, 2012!

Although just a “mock campaign”, this pack is a way of gaining the attention of and educating the population that we don’t always need to solely focus on the future to improve ourselves and our ʻaina. We can look to the past for guidance. The pack includes two tank tops (gray and navy blue colorways) that read Vote: Kamehameha 2012 Past For Future with white, navy blue and red. We also have included a black tee with the same campaign in the same colors, a private label snapback with black upper and all white brim, and a pack of bumper stickers. Lastly, we have a tee dubbed The Great Rail Robbery which alludes to the current rail issue that’s a hard hitting topic in local politics, and also a slight nod to the classic Black Uhuru song of the same name. See the video below.

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