HAWAIIAN MADE PROJECTS >< FITTED HAWAII + KEALOPIKO

Friday, October 8th, 2021 by

Releasing at FITTED and Kealopiko establishments, both in-store and online, this Saturday, October 9 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

At a time of transition, this space feels unfamiliar, far removed from the ideas and mindset of HO‘OIKAIKA even. But, In contrast, this is the exact time and the exact moment where inspirational ideas work their magic. Never let the dogma of conceived constructs weigh too heavy. We lean on the pillars at which “HAWAIIAN MADE PROJECTS” exists. Our previously presented capsules touched upon critical discourse such as Governance, Innovation, Ike, Kuleana, and wai wai. We felt it essential to add to this fortification by highlighting Leadership, connection, Identity, and mental fortitude to the conversation.

haʻalelea ke ao
hulihia ka pō
huihui kūpuna
honohono ka pewa
hoʻokahi ka lāhui

leave comfort behind
embrace monumental change
turn to your ancestors
mend the divide
stand as one

Within these lines, we can find a clear path that embraces the mindset of Hooikaika, pewa, and closing the gap construct. Aloha Always; All ways!!

Releasing tomorrow, the next chapter in our collaboration with Kealopiko focuses on headwear and printed tees. Each bucket and 5-panel camper carry unique names as related to their colors—Leadership bucket (black/dark green/khaki), Waiwai bucket (navy/blue), Connection 5-panel camper (light green/seaweed/lime), and Identity 5-panel camper (yellow/gold/brown). Then we have our 4 for You design printed on a black long-sleeve tee, black tee, pink tee, white tee, and a black tank top.

FRONT BACK BOTTOM FRONT BACK BOTTOM FRONT BACK LEFT RIGHT FRONT BACK LEFT RIGHT FRONT BACK FRONT BACK FRONT BACK FRONT BACK FRONT BACK

#30daysofFITTED INSTAGRAM CONTEST WINNER

Wednesday, July 2nd, 2014 by

To all of our dear ohana who participated in our #30daysofFITTED challenge, we want to wish you our most humble and sincere mahalo for your unmatched dedication, support, and aloha. It was amazing for us to witness all of your collections while getting to know each of you a bit more personally. You continue to inspire us with all your love. Aloha!

MAHALO HUNTERS from FITTED on Vimeo.

CHEERS TO GOOD VIBES

Thursday, June 26th, 2014 by

Hi again!  I’m just going to start this blog off by saying the weekend was way too short!  Let’s recap…

My good friend, Bree, decided to take a leap and move to Las Vegas and I couldn’t be more happier for her! Personally, I’m a homebody and I couldn’t imagine leaving Hawaii, but to each her own.  When she told me the bittersweet news, I knew I wanted her last day to be special.  Surprise party for Bree was in full effect.  Now, usually the beach is a go-to for a huge get together, but I wanted it to be a little more intimate.  Bingo!  I send a text message to Monique, asking if it’s cool with her that we use her house, she says yes.  Location, check.  Now, how am I going to get Bree there?  Easy, I tell her it’s Mo’s birthday and we’re just going to BBQ.  Haha!  After Bree agrees to going, it’s smooth sailing from there on out.  Thank you baby Buddha for technology and it’s ability for group text.  Lol.  BBQs with us is simple – bring whatever you wanna grill and drink, and leave it up to JJ (Parkz) to cover the dessert course!

It was a beautiful day out and I couldn’t wait to kick it with everyone.  Once we surprised Bree, we could all relax and just enjoy each other’s company.  As I savor a nice cold Coors Light in Mo’s amazing pool, I soaked in the scenery. Everywhere I looked, there were smiles and laughter, love and good vibes.  We came together to celebrate Bree’s journey, and Bree came to “celebrate Mo’s birthday” on her last day home (little did she know this was for her).  My point is, friendships like these, the unselfish ones, bring all kinds of positivity together, and in this tough world, positive vibes and good people make life that much sweeter.  Some people portray paradise to be clear water beaches with white sand, a beaming Hawaiian sun, and bottomless mai tai’s, however, my paradise is being in good company. Cheers to an amazing Sunday…

 

CHEERS TO GOOD VIBES from FITTED on Vimeo.

 

Hope you guys enjoyed that! Until next time..

XOXO,

Alia

ALLOW ME TO INTRODUCE MYSELF

Thursday, June 19th, 2014 by

Hey guys,

 

Iʻm finally on here and am excited to be able to share my thoughts with all of  you! First off, Iʻd like to start with a quick introduction; For those of you whom I havenʻt had the pleasure of meeting yet, my name is Alia and you may find yourself running into me on any given day at the shop. I’ve been with FITTED for almost 2 years now, and the new experiences and friendships I encounter daily have been so priceless to me.  Coming into this company, I was aware of the ohana that surrounded the brand.  I was also very hesitant and afraid of not being accepted by this unbreakably bonded “family.”  Slowly, but surely I’ve become a part of this ever-growing ohana (and I’m not just talking about employees).  Our loyal supporters are the sh*t!  So much aloha run through their veins and it’s so contagious.  They define our saying “Aloha Served Daily” so well.

With the start of our summer collection beginning, I wanted to capture the essence of this past spring season before beers and beaches take over.  With us nearing our ten year anniversary, we wanted to bring back a few of our personal favorite, older designs for our Spring 14 “Legacy” Collection.  Pictured below are some of our customers, both new and old, that camped out every weekend for ten weeks!  For the rest of you that physically can’t be here, we haven’t forgotten about you!  Our appreciation goes beyond words.  I’m so stoked to be here and I hope you guys are ready for summer!

 

XOXO,

Alia

 

photo 1

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