FITSTRIKE RELEASE: SLAPS WIND 59FIFTY & PUNA BUTTER TEE

Friday, April 17th, 2020 by

Releasing exclusively online this Saturday, April 18 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

SLAPS WIND

Aloha kākou!

This Saturday, we will be releasing a new FITSTRIKE Slaps Wind 59FIFTY alongside a new Puna Butter tee. The Slaps Wind features a full woodland camouflage base with an all-red flag on the front outlined in metallic gold, matching the crest on the back, while the side New Era logo and eyelets are stitched in black. And just in time for 4/20, we’re bringing back a crowd favorite—our Puna Butter design printed on a forest green tee.

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FITSTRIKE RELEASE: MUA SNAPBACK, KEIKI MUA SNAPBACK, MUA STRAPBACK, ALA ULA TEES, & PLATEAU TECHNICAL SHORT

Monday, April 13th, 2020 by

Releasing exclusively online this Tuesday, April 14 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

FITSTRIKE

Aloha kākou!

We’re releasing new set of matching FITSTRIKE Muas this Tuesday, accompanied by a brand new tee design and a new Plateau Technical Short. All three Muas feature a black base with multi-colored front logo, teal visor stitching and side logo, and teal and purple back logo, and finished with a white snap enclosure for the snapbacks. The Ala Ula tee design features a large, colorful motion fade on the back with solid FITTED shield on the front left chest, printed on black or tropical blue. The blush Plateau Technical Short features high quality craftsmanship under our TropTech Division. The front left side of the Plateau Technical Short features our FITTED logo, and on the opposite side our Morale side seam tag is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. It also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends. A custom-designed drop-crotch gusset was added for extra durability and comfort, shaped to be two trilocks together as a diamond. Other details include a large trilock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a TropTech label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK, DIAMOND CLUB TEES, & KEIKI GROPIUS TEE

Friday, April 10th, 2020 by

Releasing exclusively online this Saturday, April 11 at 11am HST.
Keiki Gropius tee is available now online.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE release consists of a new Vanguard snapback and a new tee design named Diamond Club. The Vanguard snapback features a black base with kelly green undervisor, orange top button, white eyelets, and white snap enclosure. The front logo is stitched in white and shades of orange and green, while the side logo is stitched in white and the back crest is stitched in orange and green. The new Diamond Club design is inspired by the Upper Deck logo and named after their exclusive Diamond Club—an elite membership consisting of the top 100 collectors from around the world. The design is printed in matching orange and green on either a black or white tee.

Along with the Saturday release above, we also have a white keiki Gropius tee, matching the tees released last Saturday, available now online.

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APRIL DAILY PROGRAM

Friday, April 10th, 2020 by

Available now online only.

DAILY PROGRAM

Aloha kākou!

As we all stay safe at home, we’d like to offer up our April Daily Program offerings—perfect for everyday lounging and cruising, six feet apart of course! Available now in our online store, for April we’ve released a black Mua snapback, white Nihi trucker snapback, grey H Pride Low Profile 59FIFTY, and yellow Nihi strapback, all with white embroidery. We’ll also be releasing a white/clear gel Who The Crown Fits tee and yellow/white Fasi tee.

No matter what it is that you do, where you go, who you’re with, whatever the occasion may be, you can always rely on a daily fit and ensure you can always pick one up.

As always, ALOHA SERVED DAILY.

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FRIDAY ONE DAY SALE

Thursday, April 9th, 2020 by

ONE DAY SALE

Aloha kākou!

Tonight at midnight HST, we are having a huge sale on all t-shirts in our online store—for just 24 hours, all tees will be 50% off!* No code necessary, as the discount will be applied automatically at checkout. Sale ends on Saturday at 12am HST.

So far we’ve seen some amazing homemade masks being made with FITTED products so we decided to offer a one day sale on tees for anyone who may need more fabric! Let’s see what you can do!

Mahalo for your continued support!

*Some exclusions apply.

FITTED HAWAII GIFT CARD

Wednesday, April 8th, 2020 by

GIFT CARD

Aloha kākou!

Give the gift of ALOHA with our online gift cards! These online-only gift cards will be sent via email and will also be linked to your account when you sign in for quick and easy use. You can pass the code along if you’re feeling generous or just keep it for yourself and keep loading your account for quick transactions later! And don’t worry if the remaining gift card balance is less than the current transaction; you can easily pay the remaining balance with another payment method.

We currently are offering the online gift cards in denominations of $25, $50, and $100.

And as a special thank you to our customers, for a limited time we are offering the $100 gift card for just $95 at checkout.

FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & E KAUA TEE

Monday, April 6th, 2020 by

Releasing exclusively online this Tuesday, April 7 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

SLAPS WIND

Aloha kākou!

This Tuesday, we’re releasing a new Slaps Wind snapback and E Kaua tee under our FITSTRIKE program. The Slaps Wind snapback features a black base with a front flag embroidered in white, pastel orange and mint, while the side logo is stitched in mint and the back crest is stitched in white and pastel orange. It also features a mint undervisor and white snap enclosure. The E Kaua tee features shades of white and grey printed on a black tee.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, SLAPS WIND STRAPBACK, & GROPIUS TEES

Friday, April 3rd, 2020 by

Releasing exclusively online this Saturday, April 4 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

SLAPS WIND

Aloha kākou!

This Saturday, we’re releasing two new FITSTRIKE Slaps Wind hats and a new tee design in two colorways. Both the Slaps Wind snapback and Slaps Wind curved visor strapback feature black bases with yellow, black, and white front embroidery outlined in metallic gold. Both side logos are tonal black, while the back crests are yellow and black, and the snapback also features a white snap enclosure. The new Gropius design is inspired by the work of German architect, Walter Gropius, founder of the Bauhaus School and one of the foremost pioneers of modernist architecture. The design is printed on either a white or purple tee.

From Ola:

“The mind is like an umbrella—it functions best when open.“ – Walter Gropius

The Bauhaus movement began in 1919 when Walter Gropius founded a school with a vision of bridging the gap between art and industry by combining crafts and fine arts. Bauhaus, which means “Building a House,” included all disciplines of art, design, and architectural education and lead to inform and develop subsets of design such as typography, art, architecture, graphic design, interior design and industrial design. The Bauhaus style is embedded within and is the inspiration of this release, with our own tribute to cultural iconography, our trilock gets the Bauhaus treatment. While dipping into typography inspired by the great Dutch designer Wim Crouwel, Aloha Served Daily remains the mindset!

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PALISADE SNAPBACK, FLOURISHED BIRD TEE, & PLATEAU TECHNICAL SHORT

Monday, March 30th, 2020 by

Releasing exclusively online this Tuesday, March 31 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

PALISADE

Aloha kākou!

We had a lot of fun imagining and creating the Kōlea collection earlier this year, so we wanted to revisit it with an expansion pack of sorts. This Tuesday, weʻre releasing a new Palisade snapback in the original colors of the Kōlea capsule, with a black base and white, gold, and teal accents all around. Weʻre also releasing a new Flourished Bird tee in black, as well as a new Plateau Technical Short featuring high quality craftsmanship, covered in our unique Armament trilock camouflage. The front left side of the Plateau Technical Short features our FITTED logo, and on the opposite side our Morale side seam tag is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. It also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends. A custom-designed drop-crotch gusset was added for extra durability and comfort, shaped to be two trilocks together as a diamond. Other details include a large trilock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a TropTech label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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FITSTRIKE RELEASE: MUA 59FIFTY & GONZO TEES

Friday, March 27th, 2020 by

Releasing exclusively online this Saturday, March 28 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

MUA

Aloha kākou!

Saturday’s FITSTRIKE release consists of a new Mua 59FIFTY and a brand new tee design. The Mua features a red base with yellow embroidery on the side and back, while the front embroidery features white and red-to-yellow gradient stitching. The new Gonzo tee is inspired by the late eclectic author, Hunter S. Thompson, who is most known for popularizing the unique style of journalism known as “gonzo journalism,” as well as being the author of “Fear and Loathing in Las Vegas.” This particular design is based on his book, “The Curse of Lono,” in which he describes his experiences in Hawaiʻi in 1980—one being a fishing trip where he catches a large marlin and beats it to death with a Samoan war club. Printed on either a black or white tee, the photo of Thompson with the marlin and club adorns the front. The logo on the back of the tee is inspired by the Gonzo Fist logo, the symbol of the entire gonzo journalism movement.

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