FITSTRIKE RELEASE: BRIGANTE SNAPBACK, EVERY DAY BEANIE, FISH & POI TEE, BRIGANTE TEE, & WTCF TEE

Monday, December 6th, 2021 by

Releasing exclusively in-store and online this Tuesday, December 7 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Tuesday, we’re releasing a new Brigante snapback and Every Day beanie, along with three new tees all under our FITSTRIKE program. The Brigante snapback features a walnut base with black visor, red undervisor, red top button, black eyelets, and black snap closure. The front logo is stitched in red, white, and gold, while the side logo is stitched in gold and the back logo is stitched in red and gold. The Every Day cable knit cuff beanie arrives in black and sports our vintage-inspired Every Day label stitched on the cuff. The three accompanying tees include a white and multicolored Fish & Poi tee, a red and white Brigante tee, and a cream and white Who The Crown Fits tee.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY, KAMEHAMEHA STRAPBACK, & BEACHCOMBER TEE

Friday, December 3rd, 2021 by

Releasing exclusively in-store and online this Saturday, December 4 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE release consists of a matching Kamehameha set and a Beachcomber tee. Both the Kamehameha 59FIFTY and Kamehameha curved visor strapback feature woodland camouflage over the entire crown and visor, with black eyelets and metallic black pearl embroidery on the front and side, while the back crest is stitched in metallic black pearl and black. The Beachcomber tee features a hula girl print on the front chest and a white crown on the upper back, printed on a heather gray tee.

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CYBER MONDAY 2021

Sunday, November 28th, 2021 by

Releasing online only this Monday, November 29 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

CYBER MONDAY

Aloha kākou!

First we’d like to mahalo everyone who took time out of their week to stop by the shop or shop online for Black Friday and Small Business Saturday! Without you all, we wouldn’t be able to keep doing what we do for as long as we have! Mahalo mahalo mahalo!!

The last of the holiday shopping days is upon us, good old Cyber Monday! This year, we have a special release—a private label Aloha snapback, custom-made to our exact specifications and crafted here in the USA. The Aloha snapback features a black crown with white embroidery, white top button, and white snap closure. The pièce de résistance is the visor, which is dipped in our Kālā pattern for a nice, subtle pop of color.

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FITTED FOR HAE HAWAIʻI & ʻIOLANI PALACE / LĀ KŪʻOKOʻA

Friday, November 26th, 2021 by

Releasing in-store, online, and at the ʻIolani Palace shop this Saturday, November 27 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

SBS

Aloha kākou!

FITTED FOR THE FILM HAE HAWAIʻI AND ʻIOLANI PALACE

PROCEEDS FROM THIS COLLECTION WILL GO TO SUPPORT THE ONGOING INITIATIVES AT THE ʻIOLANI PALACE AND THE FRIENDS OF ʻIOLANI PALACE.

A capsule collection, celebrating Lā Kūʻokoʻa day, along with the film “Hae Hawaiʻi” and ʻIolani Palace. Hae Hawaiʻi, or as we like to refer our definition, “Slaps Wind.” Inspiring the love for our Islands, our people and the never-ending connection to our past.

Releasing are a bucket hat, snapback, bandana, pin, two tees, and a hoodie. Inspired by the handmade quilts of the latter part of the nineteenth century that displayed the Hawaiian Flag. Part regalia, part hidden resistance, our kupes always provide! Hundreds of kanaka wore hatbands designed with the words “Kuʻu Hae Hawaiʻi” after the overthrow of Liliʻuokalani. This particular reference displays its cantons upside down as a sign of distress; found at the bishop museum archives, it was said to be a gift from Queen Liliʻuokalani to a newlywed couple. A powerful form of identity then and now we fly our hae High, for Hawaiian independence. E welo mau Kuʻu Hae Hawaiʻi – May our Beloved Flag Forever Wave!! Slaps wind forever, forever ever!

Hae Hawaiʻi film director Ty Sanga says I Ka Wā Ma Mua, Ka Wā Ma Hope. Film is a powerful medium that helps us understand our past and imagine our future. Hawaiʻi’s rich and complex story is often overlooked for its exotic beaches and ice-cold mai tais. This historical re-imagining was inspired by pivotal moments in Hawaiʻi’s history to help ignite one’s journey to seek the truth.

The year 2018 marked 125 years since the illegal overthrow of the Hawaiian monarchy. In a coup with the help of U.S. forces, power-hungry men succeeded in removing Hawaiʻi’s last Queen. This film is a reminder of the many patriots who fought for justice during those final days.

Watch the film: https://youtu.be/A32AaEceasg / HaeHawaiiFilm.com
Visit the ʻIolani Palace: IolaniPalace.org/

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FITSTRIKE RELEASE: MUA SNAPBACK & BEACHCOMBER TEE

Monday, November 15th, 2021 by

Releasing exclusively in-store and online this Tuesday, November 16 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Tomorrow’s FITSTRIKE offerings include a new private label Mua snapback and Beachcomber tee. The Mua snapback features a royal blue base with orange undervisor, orange eyelets, white snap closure, and white top button, along with white-to-gray stitching on the front, orange crown on the side, and white and orange crest on the back. The powder blue Beachcomber tee features a muti-colored print on the front chest area and a white crown on the upper back.

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FITSTRIKE RELEASE: ALOHA SNAPBACK & SLUSH FLOAT TEE

Friday, November 12th, 2021 by

Releasing exclusively in-store and online this Saturday, November 13 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We have a new private label Aloha snapback and Slush Float tee releasing this Saturday under our FITSTRIKE program. Custom made in the USA, the Aloha snapback features a red base with gray undervisor, eyelets, side logo, and top button, along with white front logo, gray and white back logo, and a white snap closure. The Slush Float tee features black and white print on a heather gray tee.

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FITSTRIKE RELEASE: KAHIKO STRAPBACK, CHEEHUU STRAPBACK, & HILLS HAVE EYES TEE

Monday, November 8th, 2021 by

Releasing exclusively in-store and online this Tuesday, November 9 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE release consists of Kahiko and Cheehuu unstructured strapbacks and a new Hills Have Eyes tee. The Kahiko strapback features a steel blue base with multicolored front logo, while the Cheehuu strapback sports a sage green base with white front logo. The side crown and back crest are stitched in white on both. The Hills Have Eyes tee features white print on a black base.

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FITSTRIKE RELEASE: WESN SNAPBACK & BOOGIE HOUSE TEE

Friday, November 5th, 2021 by

Releasing exclusively in-store and online this Saturday, November 6 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Saturday, we’re releasing a new WESN snapback and Boogie House tee under our FITSTRIKE program. The WESN snapback features a gold base with black visor, green undervisor, black eyelets, black top button, and white snap closure. The front and back logos are stitched in black and red while the side logo is stitched in black. The matching Boogie House tee features white and yellow print on a black base.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & BIG GAME HUNTERS TEE

Monday, November 1st, 2021 by

Releasing exclusively in-store and online this Tuesday, November 2 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We have a new H Pride private label snapback and Big Game Hunters tee releasing this Tuesday under our FITSTRIKE program. The custom-made H Pride sports a black base with green undervisor, red top button, white eyelets, and white snap closure. The front and side embroideries are gold while the back embroidery is gold and white. The Big Game Hunters tee makes a long-awaited return in green and orange on a white tee.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK & I WANT MY ASD TEE

Friday, October 29th, 2021 by

Releasing exclusively in-store and online this Saturday, October 30 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Saturdayʻs FITSTRIKE release consists of a new Vanguard snapback and I Want My ASD tee. The Vanguard snapback starts with a black base and adds a white undervisor, white top button, white eyelets, and a teal snap closure. The front logo is stitched in white, teal, purple, pink, and orange, while the side logo is stitched in white and the back crest is stitched in pink and orange. The I Want My ASD tee features bright colors straight from the ʻ90s printed on a black tee.

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