FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & E KAUA TEE

Monday, April 6th, 2020 by

Releasing exclusively online this Tuesday, April 7 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

SLAPS WIND

Aloha kākou!

This Tuesday, we’re releasing a new Slaps Wind snapback and E Kaua tee under our FITSTRIKE program. The Slaps Wind snapback features a black base with a front flag embroidered in white, pastel orange and mint, while the side logo is stitched in mint and the back crest is stitched in white and pastel orange. It also features a mint undervisor and white snap enclosure. The E Kaua tee features shades of white and grey printed on a black tee.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, SLAPS WIND STRAPBACK, & GROPIUS TEES

Friday, April 3rd, 2020 by

Releasing exclusively online this Saturday, April 4 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

SLAPS WIND

Aloha kākou!

This Saturday, we’re releasing two new FITSTRIKE Slaps Wind hats and a new tee design in two colorways. Both the Slaps Wind snapback and Slaps Wind curved visor strapback feature black bases with yellow, black, and white front embroidery outlined in metallic gold. Both side logos are tonal black, while the back crests are yellow and black, and the snapback also features a white snap enclosure. The new Gropius design is inspired by the work of German architect, Walter Gropius, founder of the Bauhaus School and one of the foremost pioneers of modernist architecture. The design is printed on either a white or purple tee.

From Ola:

“The mind is like an umbrella—it functions best when open.“ – Walter Gropius

The Bauhaus movement began in 1919 when Walter Gropius founded a school with a vision of bridging the gap between art and industry by combining crafts and fine arts. Bauhaus, which means “Building a House,” included all disciplines of art, design, and architectural education and lead to inform and develop subsets of design such as typography, art, architecture, graphic design, interior design and industrial design. The Bauhaus style is embedded within and is the inspiration of this release, with our own tribute to cultural iconography, our trilock gets the Bauhaus treatment. While dipping into typography inspired by the great Dutch designer Wim Crouwel, Aloha Served Daily remains the mindset!

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PALISADE SNAPBACK, FLOURISHED BIRD TEE, & PLATEAU TECHNICAL SHORT

Monday, March 30th, 2020 by

Releasing exclusively online this Tuesday, March 31 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

PALISADE

Aloha kākou!

We had a lot of fun imagining and creating the Kōlea collection earlier this year, so we wanted to revisit it with an expansion pack of sorts. This Tuesday, weʻre releasing a new Palisade snapback in the original colors of the Kōlea capsule, with a black base and white, gold, and teal accents all around. Weʻre also releasing a new Flourished Bird tee in black, as well as a new Plateau Technical Short featuring high quality craftsmanship, covered in our unique Armament trilock camouflage. The front left side of the Plateau Technical Short features our FITTED logo, and on the opposite side our Morale side seam tag is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. It also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends. A custom-designed drop-crotch gusset was added for extra durability and comfort, shaped to be two trilocks together as a diamond. Other details include a large trilock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a TropTech label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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FITSTRIKE RELEASE: MUA 59FIFTY & GONZO TEES

Friday, March 27th, 2020 by

Releasing exclusively online this Saturday, March 28 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

MUA

Aloha kākou!

Saturday’s FITSTRIKE release consists of a new Mua 59FIFTY and a brand new tee design. The Mua features a red base with yellow embroidery on the side and back, while the front embroidery features white and red-to-yellow gradient stitching. The new Gonzo tee is inspired by the late eclectic author, Hunter S. Thompson, who is most known for popularizing the unique style of journalism known as “gonzo journalism,” as well as being the author of “Fear and Loathing in Las Vegas.” This particular design is based on his book, “The Curse of Lono,” in which he describes his experiences in Hawaiʻi in 1980—one being a fishing trip where he catches a large marlin and beats it to death with a Samoan war club. Printed on either a black or white tee, the photo of Thompson with the marlin and club adorns the front. The logo on the back of the tee is inspired by the Gonzo Fist logo, the symbol of the entire gonzo journalism movement.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & MAUI WOWIE TEE / STORE CLOSURE

Monday, March 23rd, 2020 by

Releasing exclusively online this Tuesday, March 24 at 11am HST.
Please note our Kona Street location is closed for the time being.

BRIGANTE

Aloha kākou!

We have a new FITSTRIKE Brigante snapback and brand new tee design entitled Maui Wowie releasing this Tuesday. The Brigante features a tiger camouflage pattern covering the front two panels and visor, with the side and back panels made of white trucker mesh. The front logo, eyelets, and snap enclosure are white, while the side logo and back crest are black and white, and the top button is finished in black. The new Maui Wowie tee mixes a vintage advertisement poster look with the potent Valley Isle supply of sativa, printed on a military green tee.

 

STORE CLOSURE
Due to the recent Stay-at-Home announcement by our local government to help slow down the spread of COVID-19 in our community, we have officially closed our Kona Street flagship location for the time being, and moved our entire stock online. The safety of our customers and staff is our top priority, and we thank you for your understanding. Our online store will continue to remain open for you all and our weekly releases will now be online-only exclusives. Please stay safe, stay healthy, and stay home! Mahalo!

 

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PLATE LUNCH, NO GRAVY

Monday, May 4th, 2015 by

Been enjoying what the Kaplan boys are about since Rod Chmolack first brought them to the warehouse a couple of years ago. These guys carry some serious passion to life when it comes to their brand which is what we love and respect about them. Here is a quick launch video of what makes them who they are! Keep doing what you love boys!! enjoy…

Plate Lunch from Plate Lunch on Vimeo.

CYBER MONDAY 2014

Sunday, November 30th, 2014 by

Releasing online only this Monday, December 1st, at 12:00am HST.

NAPOMAHINA

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Aloha kākou!

Mahalo to everyone for coming down and celebrating with us on Black Friday! It was another memorable event and we are extremely honored and humbled at the turn out every single year. To keep the momentum going, we’ve got a great Cyber Monday double-header for you at our online store.

Starting at 12:00am HST on Monday, December 1st, we will be offering FREE shipping on all online orders when you use the promo code NAPOMAHINA, good for one day only. Also dropping online only at midnight, we have a woven Aloha 59FIFTY—a special release just for Cyber Monday. Featuring a fully woven polyester crown and visor in black, with tonal front Aloha, back crest, and side New Era and crown embroidery. The undervisor is black while the inner satin lining features a print of the Hawaiʻi State Seal.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Monday, November 17th, 2014 by

Releasing in-store and online this Tuesday, November 18th.

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Aloha kākou!

Tomorrow we will be releasing a FITSTRIKE Kamehameha snapback featuring a material we’re utilizing for the first time ever: snakeskin. Starting with a clean black base, we added a pop of snakeskin to the entire visor and top button. White embroidery is seen on the front and back logos, while the New Era side logo is a tonal black. It’s finished off with a red snap enclosure. As a FITSTRIKE release, only 50 pieces were produced.

Also available in-store, we have a black New Era snakeskin belt, featuring a black buckle and red New Era branding. The perfect compliment to tomorrow’s FITSTRIKE offering.

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (THIRD RELEASE)

Thursday, November 13th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, November 15th, 2014.

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Aloha kākou!

We present to you the third release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

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FITSTRIKE RELEASE: ʻĀINA 59FIFTY

Monday, November 10th, 2014 by

Releasing in-store and online this Tuesday, November 11th.

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Aloha kākou!

Introducing our newest FITSTRIKE hat releasing tomorrow, an ʻĀina 59FIFTY featuring white mesh around the crown of the hat and scarlet red front panels. The front logo is stitched in white, while the side New Era logo is stitched in black/white and the back crest is stitched in black/red. A black visor and top button complete the look. Limited to only 50 pieces.

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