SHOP CHECK: GOODLIFE TATTOO

Monday, July 28th, 2014 by

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For all our our SoCal folks, San Diego (Lemon Grove) specifically, check out one of our accounts, Goodlife Tattoo! Goodlife offers that island feel atmosphere where you can get great tribal work done by Tha Kuya or Brandon, grab a FITTED and feel right at home. I still have yet to get some work done by either of them but it is looking like it is about that time. Goodlife also carries product from our ohana Cukui. Whenever you are in the area, check them out, get a tat and pick up a hat! Tha Kuya, whats good?! I need to get some work done!

instagram: @thegoodlifetattooshop @sarapbuhay97 @thakuya

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CAMOUFLAGE ISLANDERS PACK

Thursday, July 24th, 2014 by

Releasing in-store and online this Saturday, July 26th (Islanders tee will also be available at Blue Hawaii Surf).

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Aloha kākou!

This Saturday we will be releasing a special Camouflage Islanders pack, consisting of two FITSTRIKE H Pride snapbacks and a new Islanders tee in black. The first H Pride features a scarlet red crown with brass embroidery around the front, side and back. The uppervisor is cloaked in woodland camo while the undervisor and top button are done in black. A white snap enclosure finishes the look. The second H Pride features a black crown with a visor dipped in woodland camo. The front H Pride logo is stitched in white to match the back snap enclosure. Also features black crest embroidery on the back and alpine green side New Era logo and eyelets. A black Islanders tee completes the set—a customer favorite that we’ve brought back in a new way. The front features “50” in white and the “Islanders” script with woodland camo fill and white/red outline. On the back we see “FITTED” above a large “50,” also filled with woodland camo and outlined in white/red. Our crest is displayed on the left sleeve and the crown with two of King Kalākaua’s crossed swords underneath are displayed on the right sleeve, both sides in white.

The entire Camouflage Islanders Pack will be available in-store and online, while Blue Hawaii Surf will be the exclusive retailer for Islander tees outside the shop.

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To go along with the Islanders pack, we’ve just released a new cap carrier by New Era in our store which will also release online shortly. This cap carrier falls in line with the pack above, sporting a full woodland camo neoprene body. It also features grommeted eyelets for breathability, zippered closure, removable shoulder strap, and rubber handle for easy carrying. The carrier holds 6 hats comfortably but has the room to fit several more.

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FITSTRIKE RELEASE: WTCF TEE

Monday, July 21st, 2014 by

Releasing in-store only this Tuesday, July 22nd.

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Aloha kākou!

Tomorrow we will be releasing a very limited amount of Who The Crown Fits tees at the shop, in a clean white on black colorway. Featuring our standard logo large across the front with a small crown on the back. An all-around staple for any collection.

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RECAP OF AGENDA LONG BEACH

Saturday, July 19th, 2014 by

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Last week Thursday, I took the first flight out to LA and pretty much spent like 30 hours in LA/Long Beach to check out the Agenda Trade Show. A quick in and out trip to meet with some of our wholesale accounts, potential accounts and to network and keep the channel of communication from Hawaii to the mainland strong. It was also good seeing some of the homies whom I haven’t seen in a while, kill it at the show. This show did seem a little busier and more packed then the last one in Long Beach, but last one, I was just at our booth all day showing, so that could be the reason why. But we should be showing again soon, stay tuned!

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (FINAL RELEASE)

Thursday, July 17th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, July 19th, 2014.

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Aloha kākou!

We proudly present to you the final release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

We’d like to send out a big MAHALO to everyone that supported our Summer 2014 Delivery 1 Collection, wether it be from our brick and mortar shop, our online shop, or one of our many great stockists. We will see you all soon for our Summer 2014 Delivery 2 Collection!

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FITSTRIKE RELEASE: SLAPS WIND 59FIFTY

Monday, July 14th, 2014 by

Releasing in-store and online this Tuesday, July 15th.

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Aloha kākou!

We will be releasing another hat from our FITSTRIKE program in the form of a Slaps Wind 59FIFTY. This clean colorway consists of a black crown with a kelly green undervisor and top button. The front flag features black, white, and gold raised embroidery. The side New Era logo and back crest are stitched in gold. Only 50 pieces of this Slaps Wind 59FIFTY were produced.

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ISLAND REGGAE FEST 2014

Monday, July 14th, 2014 by

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This past Saturday was Island Reggae Fest, thrown by Cukui, over at Great America in Santa Clara. CT and I drove down to support and spend the day with our Cukui family and this was my first time checking this event out. This is a crazy event! Hella people and families were out enjoying the day at the park, good island music, some (hella) people were putting it in the air, good vibes all around, it was dope, really felt like I was back in Honolulu, but with a certain “city” feel to it. It kind of felt like Birthday Bash over at the Waikiki Shell. Of course I was thinking how much FITTED product I would see and I definitely didn’t expect this  but FITTED hats and shirts were EVERYWHERE, Island Camo, Wai’Ale’Ale prints, Aloha’s, Kamehameha’s, were all over the place. Definitely a good feeling seeing all the FITTED gear being rocked. Shout out to Cukui family, Jae, Orly, Justin, Danny, Hot Rain, Chris Reezy, Blaine, Boog, ThaKuya and most importantly, Happy Birthday, Nixon!

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SHOP CHECK: 180 BOARDSHOP

Saturday, July 12th, 2014 by

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So I’m a day late on posting the weekly “Shop Check” feature but I was in Long Beach for the Agenda Trade show. Stay tuned for that post soon. But on to the featured shop, we are headed back to the islands, specially Maui, to feature one of the very shops to carry FITTED, 180 Boardshop. They carry other brands such as, in4mation, Huf, Cukui, Crooks and Castles, Diamond Supply Co., illest, 808allday, to name a few. Its a great shop ran by great folks! They have been down since day 1 with our wholesale program and we are definitely grateful for their continued support throughout the years.

instagram: @180boardshop

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Check them out and say what’s up to the owner, Chris. He’ll take care of you!

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (FIFTH RELEASE)

Thursday, July 10th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, July 12th, 2014.

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Aloha kākou!

We present to you the fifth release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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FITSTRIKE RELEASE: TWO MUA 59FIFTYS

Monday, July 7th, 2014 by

Releasing in-store and online this Tuesday, July 8th.

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Aloha kākou!

As part of our FITSTRIKE program, tomorrow we will be releasing two brand new Mua 59FIFTYs. The first Mua features an all black base with white embroidery around the left side and back. The front Mua logo contains a warm gradient from red to white. The second Mua has a scarlet crown with a visor dipped in woodland camo. The front Mua, side New Era, back crest, and top button are all contrasted in white. Both of these hats are limited to 50 pieces each.

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