PIMPER’S PARADISE x PRIDE (RED / TAN)

Thursday, August 26th, 2010 by FITTED

Releasing Saturday, August 28th.

Aloha kakou!

This Saturday we’re unleashing our Pimper’s Paradise tee plus a brand new, custom Pride. The inspiration is pretty straightforward: although we live in a beautiful city that nearly the entire World considers paradise, beneath the surface there is a darker, grittier side, as with every city. It’s a great contrast of good and bad, yin and yang; we do sort of need both to have it balanced. Pride cap is all red upper with a white logo and tan brim / top button.

BABYLON SYSTEM IS A VAMPIRE x SAN FRANCISCO GIANTS

Thursday, August 26th, 2010 by FITTED

Available in stores now.

Aloha kakou!

Quick update: We’ve released a new hat and tee combo which is available in stores now. All black tee titled Babylon Is A Vampire inspired from the late, great Robert Nesta Marley’s Babylon System (song can be found below).The term “Babylon Is A Vampire” refers to the blood thirsty politicians whom prey on those of us who are at the bottom of the capitalist totem pole. Our entire government is structured as a capitalist caste system: rich / wealth = power, and obviously it’s those with power who are at the top of this pyramid. This same “power” is carried by religious leaders whom force their religion on the unknowledgeable, other wise known as tricknology. Tricknology introduces ideals to the masses not based on scientific evidence; basically based on untruths. But Babylon will see it’s demise soon enough! Along with the tee is a custom San Francisco Giants MLB in matching rasta colors.

FITTED SURF PACK: VIDEO RELEASE COVERAGE

Wednesday, August 18th, 2010 by Cuzzo


Video footage courtesy: Kaz Sano / Novus Swell

FITTED Hawaii released their limited edition “Surf Pack” recently. The “Surf Pack” consists of 3 hats designed by FITTED riders: Keanu Asing, Nelson Ahina, and Ezekiel Lau. These hats are super limited, only 30 hats of each design were made. I went to FITTED with Zeke on the release day to find 30+ people waiting outside before the store was open. The “Surf Pack” were sold out in little over 30 minutes!

NATIVE SONS OF THE ALOHA STATE

Thursday, August 12th, 2010 by FITTED

Tomorrow, Friday, August 13th, we’ll be releasing a collaboration tee with our extended ohana out in San Jose, Cukui, properly dubbed “Native Sons of the Aloha State” in celebration of the grand opening of their store “in San Jose’s own historic Japan Town.” “It is an honor and we hope to further expound the spirit of the community who live and celebrate here with our own enthusiasm and energy. So come out and celebrate with us! There will be live music, refreshments, raffles and giveaways. Everyone is invited and welcome to invite others.”

The Native Sons of the Aloha State tees are extremely limited, so act quick! Those out near San Jose, please show Cukui some support and head down to the grand opening. Flier can be found below.

229 Jackson Street
San Jose, CA 95112
(Right across Hukilau Resturant)

Friday August 13th, 2010 @ 7PM

Music provided by DJ Sig-O

CITY LOVE

Tuesday, July 13th, 2010 by KNOWxONE


Brooklyn, New York / Photo credit: Jacquie Brown


San Francisco, CA / Photo credit: Caleb Thomas

NOW AVAILABLE ONLINE & IN-STORE: JOCKERS x ALOHA CAMO/GOLD SNAPBACK

Friday, March 12th, 2010 by FITTED

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SNAKE EYES x SURVIVAL OF THE FITTED

Wednesday, March 10th, 2010 by FITTED

Releasing Saturday, March 13th

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Snake: Besides this being the worst reptile to see on a plane, it’s also one of the worst things to have surrounding you, street-talk wise. You know the street definition: backstabbers, double-crossers, snitches, Judas-complexion, turncoat, snakes-in-the-grass. Although youre FITTED ohana is strictly about the ALOHA, and the extension of that ALOHA, we do have to keep ourselves safe, cutting the grass to expose those snake eyes. We see y’all!

This Saturday’s release features both a new t-shirt and hoody; the shirt features the line “I’m being watched by snake eyes, surrounded by crash dummies and empty minds” from Prodigy’s Genesis (you can listen above), topped off with a gray crown on the back. The hoody (purple) revisits one of our quintessential pieces, Survival of the Fitted featured on the front in black with white stroking; backside features the crown in black/white. You can view the entire lyrics of the above song here.

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FITTED FACEBOOK PHOTO CHALLENGE WINNER

Tuesday, March 9th, 2010 by FITTED

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After looking through the photos you’ve submitted, we’ve finally chosen a winner. It was a tough decision, which is why we also chose a runner up and an honorable mention. The winner for our FITTED Facebook Photo Challenge goes to Kaiser Nonales, pictured above. Kaiser, please come down to the shop when you can to claim your gift card. Please bring with you a photo id as well, and congratulations brother!

The runner up comes via Jon Tanouye (pictured below). Jon, you will receive free shipping toward your next FITTED purchase, whether it’s online or via phone order. Congratulations sir!

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And our honorable mention comes via Rza Marie Rivera Mateo.

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Congrats to all the winners and mahalo for everyone who participated!

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