HELLAFITTED (HELLAFLUSH x FITTED)

Friday, May 17th, 2013 by

Releasing Saturday, May 18th.

HELLA_BLOG

Aloha kākou!

Tomorrow, along with our regular release, we’re dropping our collaboration with HellaFlush whom will also be at the Slammed Society event at Ke’ehi Lagoon. on Sunday The event goes down at 12 pm. You’ll be able to purchase them at our shop as well as online.

Keehi Lagoon Memorial
2685 N Nimitz Highway
Honolulu, HI 96819
Staging Roll-in: 9AM
Please arrive on time, but not earlier than 9AM.
Roads may be closed due to another event.
Gates open to the public at 12PM

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MOʻOLELO: GOING ON EIGHT

Thursday, May 16th, 2013 by

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Aloha kākou!

This week’s Moʻolelo / #tbt is a brief look into when we first opened our doors nearly 8 years ago now. We’re humbled and very thankful to you all for supporting us over the years. You have been by our side since the jump and witnessed our growth, and grew with us, stuck with us through thick and thin. We try not to beat a dead horse but we cannot stress enough how important your support is; you all are considered ohana and without you there really would be no “us.” We’ll have a more in-depth post about this as our 8 Year Anniversary approaches. For now, we’d like to say: MAHALO NUI LOA!

CITY LIGHTS x AERON

Thursday, May 16th, 2013 by

Releasing Saturday, May 18th.

CITY_LIGHTS_BLOG

Aloha kākou!

Thank God the trade winds are back, right? At least for now. Hopefully the weather we experienced in Spring is not an indication of what Summer will be bringing us. Either way, we got you covered for Summer with a fresh new tank top (“City Lights”) which features Honolulu on the front which gives it a metropolitan ambience. Also dropping is a fan favorite, our “Aeron” tee which is a nod to Herman Miller’s chair of the same name, featuring the clean lines as seen on the iconic ergonomic chair.

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PROTECT & SERVE

Friday, May 10th, 2013 by

Releasing Saturday, May 11th.

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Aloha kākou!

Releasing Saturday is our Protect & Serve tee printed on all black with a tonal Kamehameha logo on the front and the Kingdom of Hawaiʻi Coat of Arms on the back. The significance of the Coat of Arms are the twins Kameʻeiamoku and Kamanawa who were considered Nīʻaupiʻo (a class of High Chiefs), the descendants of a royal brother and sister. Kamanawa stands on the left side of the Coat of Arms, holding a spear, while his brother Kameʻeiamoku is pictured on the right carrying a kahili. The two twins were among the Five Fierce Warriors of Kona, as well as Uncles of Kamehameha. You can learn a little more about the Kahu by visiting our editorial / interview with Uncle Bill (William John Kaihe’ekai Mai’oho) right here.

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MOʻOLELO: CULTURE AGAINST MAN

Thursday, May 9th, 2013 by

culture

Aloha kākou!

This week’s Moʻolelo / #tbt is our Culture Against Man release from 2010. We all know that the demise of our entire Culture (including language, proper education, traditions and customs & knowledge of the land, heavens and ocean) was met when Hawai’i was “discovered” by James C(r)ook(ed) and his fellow Europeons nearly 232 years ago. From the dreadful diseases introduced to the indigenous, original people to the assimilation of European politics, the English language and monolithic religion, we were at lost to our entire aboriginal culture. Things declined more with the illegal overthrow of our ‘aina, stripped of our original language and arts (hula, straw weaving, fish hook making, etcetera) and as a result, entirely stripped of our knowledge of self. You see, as much as the media and government attempt to depict us as simple-minded, unintelligent savages of the Pacific, we have, and still do, show and prove that our intelligence superceded their intellect. We may have not had the proper tools and material to manifest this knowledge, but what we lacked, we made up for in other ways. Navigating the vast open Pacific by way of the stars in the heavens, currents, wind and offshore birds with just the utilization of passed-down knowledge, word of mouth, our eyes and mind. No technology involved, no weather instruments, telescopes or compasses. There are even (slightly) theoretical anthropological studies, findings / evidence that prove that early Polynesians may have discovered the Americas before Columbus made contact.

SLAPS WIND x MUA NEW ERA SNAPBACKS x CABERNET x RAMBLE ON

Thursday, May 2nd, 2013 by

Releasing Saturday, May 4th.

Mua_FINAL

Aloha kākou!

Nice little pack dropping this Saturday. We’ve revisited two of our tees for Spring, both of which were originally released in 2011. For the two shirts, we’ve brought back our Cabernet tee as well as our Ramble On tee, our ode to Robert Plant and Led Zeppelin. The latter is printed on all white with black print of FITTED HNL, Homegrown, trilocks, FITTED crest and Aloha Served Daily; black crown hit on the back. The former (Cabernet) is printed on charcoal heather gray with 2004 BLEND printed in white and teal; Premier Cru Superieure / Aloha Served Daily logo printed in white on the back. Our two hats that compliment the two shirts are both New Era snapbacks: black Slaps Wind and black Mua with a gradient that transitions from tiffany blue to sea glass. The significance of our Mua is the meaning behind the name, which simple translates to “move forward”, as in no matter the weather, always keep it moving! Our Slaps Wind hat is our way of standing up for all Hawaiians and our original flag, as it’s slowly raised in the air, the Hawaiian flag proudly slaps around in the wind.

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FITTED STICKER PACK GIVEAWAY

Wednesday, April 24th, 2013 by

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Go! Go! Go!

STILL AVAILABLE: SPRING D. 2

Thursday, April 18th, 2013 by

Just a reminder that we still have very limited pieces left of our Spring D. 2 available in the shop, along with a few hats available online now. They’re moving fairly quick so act accordingly! Check out the collection here!