FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & WTCF TEE

Friday, February 15th, 2019 by

Releasing exclusively in-store and online this Saturday, February 16 at 11am HST.

FITSTRIKE

Aloha kākou!

This Saturday, we’re releasing a new Kamehameha snapback and Who The Crown Fits tee under our FITSTRIKE program. The Kamehameha snapback features a black base and undervisor with white visor, top button, and snap enclosure, and accented with champagne embroidery and eyelets. The matching WTCF tee features a champagne fill with white outline on the front and a champagne crown on the back, printed on a black tee.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, WORLDWIDE SNAPBACK, & GLITCH LOGO LONG-SLEEVE TEE

Friday, January 4th, 2019 by

Releasing exclusively in-store and online this Saturday, January 5 at 11am HST.

FITSTRIKE

Aloha kākou!

We’re releasing two new hats and a long-sleeve tee this Saturday under our FITSTRIKE program. The Slaps Wind snapback features a black crown and undervisor with reflective 3M visor and top button, traditional flag stitching on the front, and white eyelets, snap enclosure, and side and back embroidery. The Worldwide snapback uses New Era’s Retro Crown silhouette for an unstructured and relaxed fit, and features a red base with our new Worldwide branding on the front, tonal side logo, white crest, and white snap enclosure. The Glitch Logo long-sleeve tee features a white and red split Glitch logo on the front left chest, two half Glitch logos on the sleeves in red, and a white crown on the upper back, printed on a black tee.

Also, just a reminder that our extended holiday hours have ended and we’re now back to our normal business hours.

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FITSTRIKE RELEASE: MUA SNAPBACK, KEIKI MUA SNAPBACK, ALOHA LOGO TEE, KEIKI ALOHA LOGO TEE, & KEIKI DREAMERS TEE

Monday, October 15th, 2018 by

Releasing exclusively in-store and online this Tuesday, October 16 at 11am HST.

FITSTRIKES

Aloha kākou!

This Tuesday’s FITSTRIKE offerings include items for both the keiki and the grown-ups. The matching adult and keiki Mua snapbacks feature a premium heather grey Shadow Tech base, with a front logo stitched in black-to-white gradient and light teal, white eyelets, black New Era logo, light teal crest, and black snap enclosure. The matching adult and keiki Aloha Logo tees feature teal print on a white tee, while the keiki Dreamers tee features white print on a heather grey tee. Both keiki tees come in toddler, juvenile, and youth sizes (2T-4T, 6J, 7J, XS, S).

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13 YEAR ANNIVERSARY & FITSTRIKE RELEASE: SHOCK VALUE TEE

Monday, October 8th, 2018 by

13 Year Anniversary

Aloha kākou!

As we get ready to celebrate our 13th anniversary, we’d like to extend a sincere mahalo for your continued love and support! To honor the occasion, we’ll be having a huge release event on Oct 20th with 25+ hats, tees, hoodies, accessories, etc., and unveiling a few brand new designs in the process. Stay tuned for more info in the coming weeks, and in the meantime, enjoy tomorrow’s FITSTRIKE release—a new Shock Value tee in black with 3M reflective clear ink.

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FITSTRIKE RELEASE: KAMEHAMEHA STRAPBACK & BRIGANTE OVERSIZED SIDE TEE

Monday, August 20th, 2018 by

Releasing exclusively in-store and online this Tuesday, August 21 at 11am HST.

KAMEHAMEHA

Aloha kākou!

This Tuesday, we’ll be releasing a new Kamehameha 9TWENTY curved visor strapback and Brigante Oversized Side tee under our FITSTRIKE program. The Kamehameha strapback features a bright rose base with dark grey embroidery, while the matching Brigante Oversized Side tee features white, pink, and light grey print on a charcoal tee.

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FITSTRIKE RELEASE: MUA 59FIFTY & KEIKI SNAPBACK, BRIGANTE TEE, KEIKI BRIGANTE TEE, & KEIKI HOME GROWN KEIKI TEE

Thursday, August 16th, 2018 by

Releasing exclusively in-store and online this Saturday, August 18 at 11am HST.

FITSTRIKES

Aloha kākou!

Saturday’s FITSTRIKE release includes a Mua 59FIFTY and a matching keiki snapback, along with a matching set of Brigante tees and a keiki Home Grown Keiki tee. The Muas feature a navy base with dark tinted colors on the front, side, and back. The keiki Mua also features a dark grey snap enclosure. The adult and keiki Brigante tees feature traditional color print on a yellow base, while the keiki Home Grown Keiki tee features white print on a red tee. Both keiki tees comes in toddler, juvenile, and youth sizes (2T-4T, 6J, 7J, XS, S).

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FITSTRIKE RELEASE: SLAPS WIND 59FIFTY, NIHI SNAPBACK, ISLANDERS TEE, & ENDANGERED SPECIES TEE

Monday, August 6th, 2018 by

Releasing exclusively in-store and online this Tuesday, August 7 at 11am HST.

FITSTRIKES

Aloha kākou!

Tuesday’s FITSTRIKE release includes a new Slaps Wind 59FIFTY and Nihi snapback, along with a new colorway for our Islanders tee and a brand new version of our Endangered Species tee.

The Slaps Wind keeps it real clean with a full tonal grey make up, while the Nihi shows up with sleek metallic black pearl embroidery on an olive 100% nylon base, and also features black eyelets, top button, and snap enclosure. The Islanders tee brings back the beloved woodland camouflage fill with white outline, and adds a pop of yellow around it.

The newly revamped Endangered Species tee requires a deeper and thought-out moʻolelo, as told by Ola:

The ideology behind this tee provokes an interesting discussion, which we think often leads to a systemic inferiority complex. Allow me break it down—the difference between “pre-“ and “post-contact” as we know it today requires an understanding of the “pre-contact” version of Hawaiʻi. “Pre-” by all accounts reflects a utopian-esque society, free of most modern diseases and free of monetary precedence—or to better sum it up, a “want” vs. “need” mindset that often clouds a clear view of goodwill, the idea of giving without the anticipation of receiving (come to my house and I’ll feed you first, even if it’s my last bowl of luau stew). The graph displayed on the front of the tee depicts the timeline dating from pre-contact to post-contact, with yellow representing the native Hawaiian population and reflective black representing foreign population increasing over time. The decline of native Hawaiian population came sharp after the first contact with the outside world in 1778, with diseases such as small pox, cholera, and the flue introduced with horrendous results. Equivalent to a bubble filled with pure and pristine water as the utopian-esque society, and a sudden breach in the bubble causing a vacuum of toxins to seep in. The toll it took was evident, with future generations changed forever. But we must remain resilient in the face of imminent change, and we must prove to our ancestors that we can handle this challenge. Protect all of our resources, because they are not for us. They are for the future generations to enjoy all the good we have been blessed with.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & KEIKI SNAPBACK, ʻĀINA STRAPBACK, RELAX TEE, & KEIKI HOME GROWN KEIKI TEE

Friday, August 3rd, 2018 by

Releasing exclusively in-store and online this Saturday, August 4 at 11am HST.

FITSTRIKE

Aloha kākou!

We have three new hats and two tees releasing this Saturday under our FITSTRIKE program. The Kamehameha snapback and keiki Kamehameha snapback both feature the same black crown, white embroidery and snap enclosure (including a throwback crest on the back), and new Tropical Floral pattern on the visor. The ʻĀina 9TWENTY curved visor strapback features white embroidery atop an all-over Tropical Floral pattern. The Relax tee returns with teal and blush print on a black tee, while the keiki Home Grown Keiki tee features white print on an orange tee, and comes in toddler, juvenile, and youth sizes (2T-4T, 6J, 7J, XS, S).

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FITSTRIKE RELEASE: ASD BLOCK STRAPBACK, NIHI STRAPBACK, BRIGANTE TEE, & KEIKI BRIGANTE TEE

Monday, July 30th, 2018 by

Releasing exclusively in-store and online this Tuesday, July 31 at 11am HST.

FITSTRIKES

Aloha kākou!

This Tuesday, we’ll be releasing two new 9TWENTY curved visor strapbacks, alongside a Brigante tee in adult and keiki sizes. The ASD Block strapback features teal embroidery on a white base, while the Nihi strapback features white embroidery on a blush base. The colorful Brigante design is printed on light blue tees for keiki and adults, with the keiki sizes ranging from toddler to youth.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Friday, July 20th, 2018 by

Releasing exclusively in-store and online this Saturday, July 21 at 11am HST.

KAMEHAMEHA

Aloha kākou!

We have a brand new Kamehameha snapback releasing this Saturday under our FITSTRIKE program. This unique snapback features a beautiful never-before-used base color dubbed “mango mocha,” along with dark grey embroidery and snap enclosure, and finished off with a classic kelly green undervisor.

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