SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Monday, July 13th, 2015 by

Releasing in-store and online at FittedHawaii.com this Tuesday, July 14th (The military green Fitted Hawaii Fishing Tournament tee will be released in-store only).

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Models: Sal & Christian Aloisio

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Tuesday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Bucket
Featuring our ʻIliahi Tree Camo print sublimated on a polyester poplin bucket hat. The side panels are made of breathable black mesh, with tonal crown and New Era embroidery on both sides.

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Fitted Hawaii Fishing Tournament Tee – Military Green (pictured above) / Tank Top – Black
Created in the style of the classic fishing tees from back in the day, this tee features a large fishing illustration on the back with “Fitted Hawaii Fishing Tournament” written on it. The front features a small crest along with the same branding as the back, while the tee’s right sleeve is branded with our crest in black. **Please note that the military green Fitted Hawaii Fishing Tournament tee will be an in-store exclusive.

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