Video footage courtesy: Kaz Sano / Novus Swell
FITTED Hawaii released their limited edition “Surf Pack” recently. The “Surf Pack” consists of 3 hats designed by FITTED riders: Keanu Asing, Nelson Ahina, and Ezekiel Lau. These hats are super limited, only 30 hats of each design were made. I went to FITTED with Zeke on the release day to find 30+ people waiting outside before the store was open. The “Surf Pack” were sold out in little over 30 minutes!
Releasing Saturday, July 31. All hats are limited to 30 pieces.
Ezekiel Lau’s custom Kamehameha
Ezekiel Lau bleeds blue and silver. The Kamehameha Schoolʻs colors runs through the 16-year-oldʻs veins. Lau recently returned from Southern California where he represented for his school and ‘āina. Lau led the Kamehameha Surf Team at the National Scholastic of Surfing Association Nationals Championships at Huntington Beach, winning the High School Varsity Mens title and helping the team to a 7th place overall finish. Individually, he also won the NSSA Explorer Mens championship. This was the first year that Kamehameha Surf Team competed at NSSA Nationals and they were the only school from Hawai‘i competing this year. Lau also placed third in the 18-and under division at the Surfing National Championships held at Lower Trestles in San Clemente. He followed up those Californian results with a Rip Curl Grom Search 16-and under victory, qualifying the 6-foot, Native Hawaiian for the Rip Curl National Championships. Lauʻs signature, limited-edition Kamehameha New Era reflects the pride he has for Kamehameha and being a Native Hawaiian with its royal blue and silver color way.
Congrats to our ‘ohana / team riders Ezekiel Lau and Keanu Asing representing Fitted and Hawai’i for the ISA Junior World Surfing Championships. Keanu Asing eliminated USA team rider Conner Coffin who held the #1 spot at the Piha event yesterday, while Ezekiel Lau scored a 6.0, clutching first place during his 20 minutes of shine. For more info on the event, click here and here. Big shoutout to Rainos Hayes and the entire Verizon Wireless Hawaii Junior World Team.
Words By: Daniel Ikaika Ito
When you look at the results of the Red Bull Rivals voting and the Fitted surf team riders, you can almost hear Jay-Z’s latest single, “Run This Town,” in the background.
“Feel it comin’ in the air
And the screams from everywhere
I’m addicted to the care
It’s a dangerous love affair
Can’t be scared when it goes down
Got a problem, tell me now
Only thing that’s on my mind
Is who’s gonna run this town tonight…
Is who’s gonna run this town tonight…
We gonna run this town”
That’s because the popularity of the Fitted ‘Ohana – Keanu Asing, Kekoa Cazimero and Ezekiel Lau – was demonstrated with the peer poll results. Keanu Asing was the only surfer to be voted onto both teams, but is choosing to surf for the South Shore with Cazimero and Lau.
The Red Bull Rivals one day surf event goes down Saturday, Sept. 5th at Sandys and will pit the North Shore vs the South Shore, bringing some of the greatest local rivalries from all across the island into one focal point. Contestants will be competing for each others surfboards (sort of like racing for pink slips) as well as territory advantage for the following year’s competition. For further information and rules / regulations, please visit this link and while you’re there, please vote for our team riders: Keanu Asing, Ezekiel Lau, Nelson Ahina and Kekoa Cazimero. Mahalo for your support!
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