ʻIO

Tuesday, September 6th, 2011 by

Releasing tomorrow, Sept. 7th

Aloha kakou!

Hope everyone had a incredible and safe Labor Day weekend. Being that most of us took the day off yesterday, the regular release for today has been pushed forward to tomorrow. This release is a t-shirt, dubbed ‘Io and is our way of raising more awareness about the endemic and near-threatened species of Hawaiian hawk. The ‘io is only found on the Big Island and is considered by natives to be ‘aumakua and sign of royalty due to it’s lofty flight.


Steve Miller Band – Fly Like An Eagle