FITSTRIKE RELEASE: MUA 59FIFTY & ESCAPE TO PARADISE TEE

Sunday, March 12th, 2017 by

Releasing exclusively in-store and online this Tuesday, March 14 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday’s release consists of a FITSTRIKE Mua 59FIFTY and a new Escape to Paradise tee. The Mua features a dark green crown with a teal visor and top button, along with a white New Era logo and shades of white and coral on the front and back embroideries. The tee features our Escape to Paradise design printed on a squash-colored tee with a white crown printed on the back.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & ESCAPE TO PARADISE TEE

Friday, February 24th, 2017 by

Releasing exclusively in-store and online this Saturday, February 25 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing a new FITSTRIKE set this Saturday, featuring an H Pride snapback and an Escape to Paradise tee. The H Pride base is constructed out of full denim, with the exception of the digital camouflage cotton ripstop on the undervisor. It also features tonal navy stitching and a white snap enclosure. The Escape to Paradise tee features the classic design printed on the front of an ocean-colored tee, along with a white crown on the upper back.

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ESCAPE A-FRAME, SOUTH SIDE, & FITTED + CROOKS & CASTLES WOMEN’S TOPS

Thursday, May 12th, 2016 by

Releasing in-store and online this Saturday, May 14 at 11am HST. Escape to Paradise A-Frame snapback will also be released at Blue Hawaii Surf, Know1, Paradise Soccer Club, One Eighty Maui, and Rich Rush.


Video: @envol_skillet
Hawaii Glass Bottom Boat: @hawaiiglassbottomboat

Aloha kākou!

We’re keeping the 90’s surf vibe alive this Saturday with the release of our Escape to Paradise A-Frame Snapback and South Side tee and tank top. We’re also very excited to release our latest collaboration with Crooks & Castles, which consists of three tops just for the ladies.

The vibrant colors of paradise come to play on our newest A-Frame snapback utilizing our classic Escape to Paradise design, which is inspired by the poster in the film Carlito’s Way, yet switched up to describe paradise we find here in Hawaiʻi. The entire hat is made out of 100% nylon polyester, which is perfect for all-weather activities. The front features the Escape to Paradise design printed in a rainbow of bright colors as a nod to the beauty we see every day in Hawai’i, and it stands out boldly on the black base of the hat. The side crown, New Era logo, back shaka, and eyelets are all stitched in white. It also features a white snap enclosure, black crest tag, and a white rope across the front panels for a classic look. A brilliant pop of color shows up underneath, in the form of a hot pink sweatband.

To go along with the Escape to Paradise A-Frame Snapback, we’ll be releasing a new South Side tee and tank top. For locals and tourists alike, the south side of any Hawaiian island is a prime example of a paradise to escape to. Laid out in colors matching the hat, the tee features white and black ink printed on a hot pink base, while the tank top features white and hot pink ink printed on a black base.

**As an added bonus, the first five people in our in-store line that purchase the Escape to Paradise A-Frame Snapback will also receive a free voucher from Hawaii Glass Bottom Boat, good for two people on any one cruise of their choice! Please check out their website for more information on the cruises they offer.

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Can’t stop the aloha! We’re not finished yet…

We’re also very proud to release a strictly-for-the-women (sorry, fellas) collaboration with LA streetwear powerhouse, Crooks & Castles. We’ve had the very fortunate pleasure of collaborating with them a few times in the past, so it seemed only natural that we come together for another fluid partnership this time around. Our first collaboration was a fusion of our Kālā pattern and their classic Toy Gun design, resulting in cut and sewn all-over print tees that featured real pattern stitching. This formed the basis for our newest collaboration, with our Kālā pattern making a return on two women’s tees—the Kālā tee in white and 38 Special tee in black—fused with Crooks & Castles branding, including small sleeve patches. The heather grey Can’t Stop racerback tank top features their signature motto “Can’t Stop The Crooks” remixed Hawaiian-style to say “Can’t Stop The Aloha.” All tops feature our crown logo atop Crooks & Castle’s logo on the upper backs.

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FITSTRIKE RELEASE: MUA SNAPBACK & ESCAPE TEE

Monday, January 4th, 2016 by

Releasing exclusively in-store and online this Tuesday, January 5th at 11am HST.

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Aloha kākou!

This Tuesday we will be releasing a new Mua snapback under our FITSTRIKE program. The snapback features soft, rich suede on the crown and visor, in cardinal red and black, respectively. The Mua logo features fiery shades of red, orange, and yellow which then flow over to the yellow crest logo on the back as well as the orange side New Era logo, snap enclosure, and undervisor. Also releasing is a light blue Escape to Paradise tee, featuring the multi-colored print on the front and a white crown on the upper back.

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FITSTRIKE RELEASE: MUA SNAPBACK; ESCAPE & HONOLULUAN TEES

Friday, December 18th, 2015 by

Releasing exclusively in-store and online this Saturday, December 19th at 10am HST.

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Photos: @jarettblake
Model: @chrisrockemwell

Aloha kākou!

We are releasing another FITSTRIKE set this Saturday by way of an A-Frame snapback, a long-sleeve tee, and a short-sleeve tee. The Mua A-Frame snapback features a black base with blue undervisor and blue contrast stitching on the top of the visor. The front logo is stitched in white and shades of grey and silver, while the eyelets are stitched in grey. It also features blue embroideries on the side and back which match the top button, along with a white snap enclosure. The Escape to Paradise long-sleeve tee features our popular trilock photo and type design on a heather grey base, with a white crown on the back. The Honoluluan tee features the classic design in bold colors on a heather charcoal tee, also with a white crown on the back.

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SUMMER 2014 “PERCEPTION” DELIVERY 2 (FOURTH RELEASE)

Thursday, August 28th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, August 30th, 2014.

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Aloha kākou!

We present to you the fourth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (FINAL RELEASE)

Thursday, July 17th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, July 19th, 2014.

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Aloha kākou!

We proudly present to you the final release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

We’d like to send out a big MAHALO to everyone that supported our Summer 2014 Delivery 1 Collection, wether it be from our brick and mortar shop, our online shop, or one of our many great stockists. We will see you all soon for our Summer 2014 Delivery 2 Collection!

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ALOHA SUMMER SALE & SATURDAYʻS RELEASE

Wednesday, September 25th, 2013 by

Releasing Saturday, Sept. 28th.

ALOHASUMMERSALE

Aloha kākou!

Itʻs official guys.. Here at FITTED we are saying our final goodbyes to the end of Summer 2013. We’ve decided that there is no better way to honor this past summer than throwing an END OF SUMMER “ALOHA SALE.” This sale will be 50% off the entire store, SELECT ITEMS NOT INCLUDED, ONE DAY ONLY. Help us say aloha to this past summer! Doors open at 11AM.

For this saturdayʻs release we are debuting a new MUA fabricated with dark grey melton wool crown and a black melton wool brim. The MUA logo is threaded with sea glass, turquoise, and white. For this weeks tees we are bringing back the “Escape to paradise” design in a men’s tee and women’s racer back tank, this time in a pink, purple, and turquoise print.

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SPRING 2013 D. 2

Friday, March 29th, 2013 by

Available Sat, March 30th at 11 AM. Please note that most t-shirts will be released in-store only, with the exception of 3 designs; all caps will be available in-store and online.

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Aloha kākou!

This past week with the Team at FITTED, which includes Ezekiel Lau, were invited to Kaipoʻi’s hale where we had a chance to kuʻiʻai with him and Davin. There, we learned about the different varieties of hāloa, as well as how to malama. Hāloa: it feeds us and our ‘ohana, and in turn we Aloha the hāloa; a metaphor for the cycle of life. Itʻs up to us as a society to protect this gift that has been with us for centuries and to keep it in itʻs natural state. “Pupukahi i holomua.” Unite to move forward.

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ESCAPE TO PARADISE SNAPBACK x NIHO TANK TOP

Thursday, August 2nd, 2012 by

Releasing Saturday, August 4th. Please note: Due to the printing process, shirts may have abnormal inconsistencies, we cannot guarantee that garment is 100% flawless.

Aloha kakou!

This Saturday we’ll be releasing an all black Escape to Paradise snapback, along with a new black tank top called Niho which roughly translates to “tooth”. The tank top features an all over print of white simplified shark’s teeth / trilocks with white break lines. The tank top also features a purple stitched crest on the front chest and crown on the back. We shot this at Kaniakapupu in Nuʻuanu. During King Kamehameha’s reign, this lush area served as his little sanctuary during the summer, and because it was the King’s own piece of land, it was considered kapu to tread upon. Legend tells that there were once a heiau that stood on the grounds, and it was also this same place that “Pai‘ea himself rested his weary warriors during his conquest of O‘ahu.”