FITSTRIKE RELEASE: SLAPS WIND 59FIFTY, NIHI SNAPBACK, ISLANDERS TEE, & ENDANGERED SPECIES TEE

Monday, August 6th, 2018 by

Releasing exclusively in-store and online this Tuesday, August 7 at 11am HST.

FITSTRIKES

Aloha kākou!

Tuesday’s FITSTRIKE release includes a new Slaps Wind 59FIFTY and Nihi snapback, along with a new colorway for our Islanders tee and a brand new version of our Endangered Species tee.

The Slaps Wind keeps it real clean with a full tonal grey make up, while the Nihi shows up with sleek metallic black pearl embroidery on an olive 100% nylon base, and also features black eyelets, top button, and snap enclosure. The Islanders tee brings back the beloved woodland camouflage fill with white outline, and adds a pop of yellow around it.

The newly revamped Endangered Species tee requires a deeper and thought-out moʻolelo, as told by Ola:

The ideology behind this tee provokes an interesting discussion, which we think often leads to a systemic inferiority complex. Allow me break it down—the difference between “pre-“ and “post-contact” as we know it today requires an understanding of the “pre-contact” version of Hawaiʻi. “Pre-” by all accounts reflects a utopian-esque society, free of most modern diseases and free of monetary precedence—or to better sum it up, a “want” vs. “need” mindset that often clouds a clear view of goodwill, the idea of giving without the anticipation of receiving (come to my house and I’ll feed you first, even if it’s my last bowl of luau stew). The graph displayed on the front of the tee depicts the timeline dating from pre-contact to post-contact, with yellow representing the native Hawaiian population and reflective black representing foreign population increasing over time. The decline of native Hawaiian population came sharp after the first contact with the outside world in 1778, with diseases such as small pox, cholera, and the flue introduced with horrendous results. Equivalent to a bubble filled with pure and pristine water as the utopian-esque society, and a sudden breach in the bubble causing a vacuum of toxins to seep in. The toll it took was evident, with future generations changed forever. But we must remain resilient in the face of imminent change, and we must prove to our ancestors that we can handle this challenge. Protect all of our resources, because they are not for us. They are for the future generations to enjoy all the good we have been blessed with.

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ENDANGERED SPECIES x KAMEHAMEHA CAMO / NEON NEW ERA SNAPBACK

Thursday, May 30th, 2013 by

Releasing Saturday, June 1st.

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Aloha kākou!

Although the 2010 Census reports state that the Native Hawaiian and Other Pacific Islander (NHPI) population has increased 35% from 2000 to 2010, here in the islands, the Kanaka Maoli make up only 9.0% of the population of Hawaiʻi. The expression “Hawaiian Endangered Species” still holds true today, and not only includes the native Hawaiian population but the Hawaiian monkseal, the green sea and hawksbill turtles, the crested honeycreeper, Hawaiian hawk, nene goose and along with over 200 plant species. It is our kuleana as Kanaka Maoli and locals to remind ourselves of the dwindling populations and educate the next generations so we can do our part to help conserve our people and the delicate inhabitants of our Hawaiʻi nei, and at the least, keep a balance. To help with this, we brought back our Hawaiian Endangered Species graphic on a yellow tanktop with a black ‘H’ print on the front and ‘Hawaiian Endangered Species” on the back in red, white and black. We’re also releasing a camouflage Kamehameha with a neon green Kamehameha logo and crest and black snap.

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ENDANGERED

Tuesday, August 4th, 2009 by

In stores now.

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We’re releasing another nostalgic graphic in a tank top; this time we went back to our Endangered Species back. Printed in khaki brown with a crest on the left chest and Hawaiian Endangered Species on the back in black. Matching hat is a tan Kamehameha with a black wool brim (green underside), green New Era logo and white Kam and crest logos.