FITSTRIKE RELEASE: EASYEASY SNAPBACK & MUA TEE

Monday, November 13th, 2017 by

Releasing exclusively in-store and online this Tuesday, November 14 at 11am HST.

EASYEASY

Aloha kākou!

We’re bringing back the EasyEasy logo from last year’s Aholoa collection for Tuesday’s FITSTRIKE release. The saying “easy easy” encapsulates the no-stress, just-cruise, easy-going vibe here in Hawaiʻi, and it’s embroidered proudly on a 9FIFTY snapback for the first time ever. The entire base is woodland camouflage, the front logo and back snap enclosure are white, and the side New Era logo, back crest, and eyelets are all black. Releasing alongside the EasyEasy snapback is a new black Mua tee, with a white crest on the front and a multi-colored back, tying back to the colors on the snapback.

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SUMMER 2016 AHOLOA COLLECTION

Thursday, September 8th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, September 10 at 11am HST.

AHOLOA

AHOLOA
Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

With the kau wela (summer) season now winding down, we are proud to present the final release of our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

King of Tantalus Snapback
This bold New Era snapback features a new King of Tantalus design on the front, which consists of an O’ahu silhouette in black with a white inner outline, along with the letters FTD in the middle and a red Tantalus course outline. A King of Tantalus Grand National race patch is stitched to the wearer’s right side, which contains a yellow/red diagonal background, “200” and “116” in the top corners representing the two signature colors we use, two Finish Line flags, a mongoose illustration as the racing mascot, the Tantalus course outline in the middle, and “FITTED” at the bottom. The front and side panels of the hat are red, with the back two panels making a statement in an all-over Finish Line pattern. The visor and top button are black, while the eyelets and back snap enclosure are white. It also features a red and white back crest, yellow New Era logo and inner sweatband, and an ASD Flag label next to the snap enclosure.

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Keiki Kamehameha Snapback
An all-around clean Kamehameha snapback for the keiki, featuring a black crown and visor along with a red undervisor and a white snap enclosure. Other details include a white front logo, green New Era logo, red top button, and green and white back crest.

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EasyEasy Tee – Black or Heather Grey
This new tee features the EasyEasy design that debuted on A-Frame hats a few weeks ago. It’s the summer vibe encapsulated in one phrase, “easy easy,” which represents the relaxed mood of summer—no stress, no worries, just cruise. The tee also features a small FITTED crest after EasyEasy, as well as our ASD monogram on the upper back above a small Finish Line patterned block.

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200 Aholoa Pin Set
A set of four new pins crafted just for the Aholoa Summer collection. The set includes a Fasi box logo, a FITTED crest, a circular crown emblem, and a FITTED Racing badge. Each pin measures between 3/4–1″ in diameter.

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SUMMER 2016 AHOLOA COLLECTION

Thursday, August 18th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, August 20 at 11am HST.

AHOLOA

AHOLOA
Photo: @jasonjko
Model: @salvacio90

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the next release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

EasyEasy A-Frame Snapback – Black, Red, or Yellow
The summer vibe encapsulated in one phrase: “Easy Easy.” The mood is chill and everyone’s relaxed—no stress, no worries, just cruise. That’s what summer meant for us growing up. Now as adults we look forward to those days off where we can enjoy the same feeling, so we created this hat as an ode to summer and that easy easy vibe. Made in three colors—black, red, and yellow—all hats feature the phrase “EasyEasy” showcased across the front in white, written in the style of the old school car logos we saw growing up. All three hats also feature a tonal New Era logo, white back crest, white snap enclosure, and kelly green undervisor.

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FITTED For TravelChair Beach Chair
For this summer season, we collaborated with TravelChair to bring you the perfect beach chair that can withstand the test of time. TravelChair only uses high-quality materials and their own extensively tested designs to create the best collapsable chairs on the market, outlasting common, cheaply-made camping chairs. The FITTED for TravelChair Beach Chair features lightweight aluminum poles and strong ripstop fabric with a unique frame configuration that’s designed for comfort and mobility without sacrificing durability. It can hold up to 275 lbs., yet can fold down to a mere 4”x4”x14” and weigh just over 2 lbs. when packed up. It also features oversized, solid nylon feet to prevent from sinking into sand and soft soil. A FITTED trilock label is stitched into the left side of the chair next to the TravelChair label, while FITTED branding is printed onto the back of the chair in white, and also printed on the toggled beach chair travel bag.

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No Aku Birds Tee – Black / Tank Top – Black
This new tee design is inspired by the summer bar nightlife with the neon lights emblazoned on the front and back. The large design on the back features our motto and brand name surrounding a silhouette of a fish and its bones, with the bones and design name serving as a nod to the popular local spot Aku Bone Lounge & Grill which closed down several years ago. “Fitted” is printed on the front left chest of both the tee and tank top.

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