Thursday, January 28th, 2016 by

Releasing exclusively in-store and online this Saturday, January 30th at 11am HST.
The navy Corduroy H Pride will be an in-store exclusive while the dark green Corduroy H Pride will be an online exclusive.

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Aloha kākou!

We’re traveling back in time to set the mood for this Saturday’s release. The place is Hawaiʻi, on the shores or out on the open waters. The time is the late 80’s to early 90’s, kicking back in boardshorts, a classic graphic tee and a mesh snapback. The style back then for the average beach boy/fisherman was simple—the breathable hat and standard tee meant you were ready for anything…yet often times almost nothing at all—just a chill day at the beach or on a boat, with a few cold ones and some friends, and most importantly, no technology to tie you back to the busy world. We designed this capsule to remind us all of those proverbial good ol’ days, and to help us remember the laid back Hawaiian lifestyle.

For the snapback we used classic materials to help capture the essence of that time period. Utilizing a rich corduroy on the two front panels as well as the visor, we then brought traditional mesh to the sides and back. We used our H Pride logo because of its timelessness and simplicity, and the leaf embroidery on the top of the visor along with the rope were the perfect ways to help bring the old school vibe to life. A tonal New Era logo and FITTED crown are seen on the sides of the hat, and we brought back our old FITTED crest logo on the back for a special throwback treat. There will be four Corduroy H Pride snapbacks, all completely tonal for a clean look that showcases the materials used. The black and khaki versions will be released both in-store and online, while the navy version will be an in-store exclusive and the dark green version will be an online exclusive.

We will also be releasing two tees and two tank tops to accompany the four Corduroy H Pride snapbacks. They all feature our new Ahi design—an illustrated outline of an ahi (yellowfin tuna) with well-placed handlettering within, catering to the same overall clean and simple look we strived for. The back features our traditional crown in the upper center. All four tops—the grey tee, navy tee, white tank top, and black tank top—will be releasing both in-store and online.