SPRING 2016 DELIVERY “HUI”

Sunday, March 6th, 2016 by

Releasing exclusively in-store and online this Tuesday, March 8th at 11am HST.

fuj

fuj

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Chris Fujimori

AKA: Fuj, @cfujifilms, FYF

Title/Position: Lifestyle Photographer

Favorite place in Hawaii? Everywhere. There’s no place like home.

One thing you can’t live without? My camera.

What are you doing when you aren’t working? Traveling, watching movies, drinking.

Favorite FITTED hat? Anything Kamehameha.

What inspires you? Anything and everything.

KAULELE MUA SNAPBACK
By Chris Fujimori

First of all, mahalo to those of you that read my first story! I talked about my past with FITTED, how it shaped me into who I am today, and how it was the inspiration behind the conception of my first hat. This next hat is geared toward the future, and the adventures in store. In the past year, I have been extremely fortunate to land a job as a flight attendant for Hawaiian Airlines. I had never thought about becoming a flight attendant before, but if it wasn’t for JG telling me to apply the day that the hiring process started, my life would have been very different. This job has given me an opportunity like no other—the chance to see the world, and as a photographer, it gives me a chance to capture it in my own perspective.

Now I know what you’re thinking, Kamehameha graduate = Hawaiian Airlines employee huh? Pretty much. Except I think there’s more to it than that. I’d like to think that in life, timing is everything. It has the ability to transform bad times into incredible opportunities. As I was starting my inflight training at Hawaiian, I took a leave of absence from my current job at the Aliʻi Kai Catamaran, where I had worked for six years. Then, midway through training, due to Coast Guard issues, the boat shut down and laid off all of its employees, as you may have seen in the news. Thankfully, most of my coworkers had secondary jobs and were only working there part-time, except for me. How crazy was it that I got hired when I did?! Like I said, timing is everything. Now, as I look back to a year ago, I realize what a blessing it’s been to have landed this job. I have just started my career here and have already been to such amazing places as New York, Sydney, Brisbane, Tokyo, and Beijing. Working at Hawaiian has also allowed me to be a frequent visitor to one of my most favorite places, Disneyland. I can only imagine what amazing adventures and destinations my future holds.

I’ve dubbed this hat “Kaulele” which means “to take flight,” referencing the start of an incredible journey at my new job. Starting with a black base, the Mua consists of purple, pink, orange, grey, and white—inspired by the Hawaiian Airlines logo. The lime green side New Era logo, pink back crest, and white eyelets take inspiration from the famed Pualani snapback that previously released directly through Hawaiian Airlines. A white snap enclosure around back finishes off the look. It’s also quite fitting that my hats drop on March 5th and 8th, because it marks the dates that I was invited to become a flight attendant at Hawaiian. Like I said, timing is everything.

 

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Releasing alongside the Kaulele Mua is our new Greetings tee and tank top, both in heather grey. The design is based on the idyllic Hawaiian postcard, flipping it on its end. It features a scene from the movie “North Shore” as the postcard photo, with the words “Greetings from the North Shore” written on it. This is a tongue-in-cheek play on the “greeting” Rick receives from the local boys who regulate the breaks up north in the movie. In real life, the pride and respect on the north shore is second to none, and it’s all about earning your keep. The back features a crown seal and “Bumbai you learn,” reminding everyone that both respect and knowledge come in due time.

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SPRING 2016 DELIVERY “HUI”

Thursday, March 3rd, 2016 by

Releasing exclusively in-store and online this Saturday, March 5th at 11am HST.

fuj
Photo: @thejaycid

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Chris Fujimori

AKA: Fuj, @cfujifilms, FYF

Title/Position: Lifestyle Photographer

Favorite place in Hawaii? Everywhere. There’s no place like home.

One thing you can’t live without? My camera.

What are you doing when you aren’t working? Traveling, watching movies, drinking.

Favorite FITTED hat? Anything Kamehameha.

What inspires you? Anything and everything.

KAPĀLAMA KAMEHAMEHA SNAPBACK
By Chris Fujimori

If you’ve ever met me, you’d never guess that I went to Kamehameha Schools. No one would’ve guessed that I spent 13 years of my life up on The Hill. I guess I don’t really look the part of a Kamehameha Schools graduate, but that’s why I embrace it so much. It creates a sort of camaraderie with anyone else who graduates from there, like we’re part of an exclusive club and can relate to each other like few others can. It’s part of this culture that first drew me to the brand FITTED in the first place. Jared (or @jjparkz as you all know him) had reached out to me and told me to check out this new shop he worked at, that sold only hats. Because he was a good friend and fellow graduate of KS, I told him I’d stop by. I was skeptical at first (as I’m sure we all were). “What kind of store sells only hats?!” was all I could think while trying to find the place. I went with my buddy Pono, and when we got there we thought the place was pretty cool, a small shop selling a bunch of New Era MLB custom hats that were just starting to gain popularity. We thought they were pretty cool so we each grabbed one. I copped a few every now and then, grabbing the sick colorways and the dope UH customs. Then in 2006, I saw that they started to release their own designs on hats, some with the Kamehameha silhouette on them. It was at this time that I fell in love with the brand. My connection with Kamehameha made it easily my favorite design. Ever since then, I have been steadily collecting FITTED products, the Kamehameha design remaining my favorite to this day.

For those who may not know, photography has been a big passion of mine for many years. I got into it just capturing pictures whenever I took a trip somewhere, and it only grew from there. It was reinvigorated when I started getting into shoe photography, meeting many new people along the way (s/o Sniper Six, ISX, HSH, and SGHI), and it eventually led me into landscape and lifestyle photography. As my passion for photography developed, Jared approached me to become one of the lifestyle photographers for FITTED. What could I say? It was a dream come true, and this hat is a tribute to that. My past has helped shape me into who I am today, which I think many of you can relate to. I’ve dubbed this hat the Kapālama Kamehameha because of the 13 years I spent up on that hill. The Kamehameha silhouette was chosen for obvious reasons, and the infamous Bred colorway comes from my love for sneakers and fashion. I started with black pebbled leather as the base and added tonal embroidery all around. Bold hits of red are used on the undervisor and snap enclosure. My good friend @thejaycid shot the lifestyle you see here, capturing two things I can’t live without: my camera and FITTED. Enjoy.

 

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Our new The Flock tee will also be releasing alongside the Kapālama Kamehameha snapback this Saturday. It features the name Fitted across the chest, made up of yellow hulu (feathers) to represent the hulu used for ʻahu ʻula (feather capes) and mahiʻole (feather helmets) adorned by aliʻi. The backside of this red tee features our crown printed in white.

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