CHEEHUU SNAPBACK, ALOHA MEANS HELLO TEE, & WTCF TANK TOP

Friday, October 6th, 2017 by

Releasing exclusively in-store and online this Saturday, October 7 at 11am HST.

CHEEHUU

Aloha kākou!

Following the release of the nylon ripstop Day Tripper last month, we have a brand new Cheehuu snapback also made completely out of nylon ripstop, set to release this Saturday. The crown and visor are teal, while the undervisor and top button are black, matching the Cheehuu, New Era logo, and back crest. The eyelets, side crown embroidery, and snap enclosure are all white. Complimenting the Cheehuu are a new Aloha Means Hello tee featuring a teal, pink, and white perforated print on a black base, as well as a Who The Crown Fits tank top with black and teal printed on a white base.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, June 4th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, June 6th.
Releasing at select stockists next week.

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Photos: Udella Auyoung (@ujfmaphotos)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Cheehuu 59FIFTY
Our first 59FIFTY of the season, which also happens to be the first neoprene 59FIFTY we’ve ever released. Featuring a royal blue neoprene visor and crown, along with white contrast stitching throughout. The front and side embroideries are white while the back crest is stitched in white and blue. Another striking feature of this 59FIFTY is the use of white painted metal eyelets rather than the traditional embroidered eyelets.

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Big Game Hunters Tee – Black
Featuring the same design used on the recently released Dri-Fit long sleeve tee, but printed on a traditional short sleeve tee this time around. A small double patch design is seen on the front left chest with a large Big Game Hunters design on the back, printed in blue and white.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Friday, May 15th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, May 16th.
Releasing at select stockists next week.

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Models: Kelsie Megan (@kelsiemegann) & Naz Kawakami (@wirtsdead)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Cheehuu Snapback
Featuring our Koa Tree Camo print sublimated on polyester poplin material, covering the entire hat. White embroidery is seen on the front, while the side logos and eyelets are stitched in black. It also features black/white embroidery on the back crest as well as a black snap enclosure.

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Fish Hooks Tee – White
Before the introduction of metal, Hawaiians relied on nature and their knowledge of the ocean to create the perfect tools for catching iʻa. Using natural items like tortoise shells, boar tusks, mother-of-pearl, rope, wood, and even human bones, they created a wide variety of hooks and lures, each expertly crafted and designed to catch specific marine life. Several of them can be seen on our Fish Hooks tee, which places a variety of hooks to spell out “FITTED” on the front and create a crown shape on the back.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, April 16th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, April 18th. Please note that the ʻIliahi Tree Camo Cheehuu snapback will not be available online.

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Photos: Chris Fujimori (@cfujifilms)
Model: Jeff Bermoy

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Cheehuu Snapback
Designed with a manufacturing technique we’re utilizing for the very first time, this Cheehuu snapback features our ʻIliahi Tree Camo pattern sublimated on polyester poplin over the entire crown, which is then camouflaged by black mesh. It also features a full black visor and white embroidery all around which matches the white snap enclosure. Infrared provides a nice contrast in the eyelets and top button. Due to the limited number in stock, there will be no online release for this hat.

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Kalai Waʻa Tee – Black
This tee was inspired by one of the original uses for koa wood, building canoes. “Fitted” is featured on the front above the words “Designed in Hawaii” and two crossed koʻi (Hawaiian for adze), which was the tool of choice for carving canoes. Under that is “Kalai Waʻa” which is a term that indicates a master canoe builder, one whose responsibility it is to bring the canoe to life. Printed on both sleeves is an illustration of an ʻelepaio on a koa tree branch. The ʻelepaio is a native Hawaiian bird that is commonly found near fallen koa trees that are infested with insects. With this knowledge, the Kalai Waʻa would be able to find the best fallen koa trees for carving into canoes, since the good trees wouldn’t have insects and therefore wouldn’t have any ʻelepaio near them.

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Who The Crown Fits Tee – Red
A clean logo tee featuring black print on a red tee.

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HAWAIIAN DIET COLLECTION (FIFTH COURSE)

Friday, March 13th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, March 14th.

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Aloha kākou!

This Saturday we’re bringing you the fifth course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

 

Hungy Time Aloha Snapback
Featuring the Hungy Time pattern covering the entire satin crown and visor, while burlap makes an appearance via the top button. White embroidery is seen on all sides of the hat, which matches up with the white back snap enclosure.

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Hungy Time Cheehuu 59FIFTY
This 59FIFTY features the Hungy Time pattern all over the crown utilizing a new printing technique on a linen/viscose blend, resulting in a thicker material that’s also waterproof. The visor and top button are made of brown waxed linen, which matches the brown eyelets seen on the crown. It also features a white Cheehuu logo, white side crown, black side New Era logo, and white/black back crest.

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Fiya Wata Tee – Black / Women’s Tee – Black
A new design featuring a drawn depiction of another favorite local condiment: Chili Peppah Water. It’s the perfect sidekick (emphasis on “kick”) to any local dish; just pour it on your food or dip your food in it. Printed on a black tee for men and women, it also features a small white crown on the upper back.

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Hungy Time Crest Tee – Silver / Women’s Tee – Black
Featuring our classic crest logo in white, filled with the Hungy Time pattern. A small white crown is seen on the back.

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HAWAIIAN DIET COLLECTION (THIRD COURSE)

Thursday, February 26th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, February 28th.

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Aloha kākou!

This Saturday we’re bringing you the third course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

 

Cheehuu Snapback
A full waxed linen snapback, featuring teal on the crown and visor which is contrasted by the red undervisor, top button, and eyelets. The white embroidery and back snap enclosure complete the look.

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Hungy Time Kamehameha Strapback
A Kamehameha snapback featuring burlap covering the entire hat in cream along with tonal embroidery, resulting in a super clean and simple look. It also features a premium, genuine leather strap with brass buckle and eyelets, as well as a tuck-in pocket to store the excess strap. The finishing touch is the Hungy Time pattern printed on the inner lining.

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By The Bottle Tee – White
We reached into our archives to pull out this design, a twist on a popular local condiment that’s a staple in every home in Hawaii, that iconic bottle of shoyu, which we pour on almost any dish that’s in need of extra flavor. The design is printed in black and red on a white tee.

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Hungy Time Who The Crown Fits Tee – Black
Our classic logo tee featuring a Hungy Time pattern fill on both the front logo and crown on the back.

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Enjoy Aloha Daily Hoodie – Heather Gray
A heather gray hoodie featuring our new flipped Coca-Cola box logo on the front, along with a white crown on the upper back.

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (SEVENTH RELEASE)

Monday, December 15th, 2014 by

Releasing in-store, online, and at select stockists this Tuesday, December 16th, 2014.

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Aloha kākou!

We present to you the seventh release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

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SPRING 2014 D2 “LEGACY” (FIFTH RELEASE)

Thursday, April 24th, 2014 by

Releasing in-store and online this Saturday, April 26th, 2014.

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[Photo credit: @ryagra]

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

Koko Kālā 59FIFTY
Originally released in 2007, our Kālā hats have become some of our most popular and sought after releases. Utilizing unique design, embroidery, and material rarely seen before, the Kālā became an instant classic. Running stitch floral embroidery was seen covering the hat in various bright colors, all on a solid colored cotton linen crown. Over the years, we’ve reintroduced the pattern in various projects, notably in collaborations with established companies like Crooks & Castles and Vans/Blue Hawaii. Through our Legacy Collection, we have the opportunity to bring back the Kālā once again. We are both proud and excited to release the next installment in the franchise: the Red Kālā 59FIFTY. Literally translated to mean “Money,” the Red Kālā features the same cotton linen material with all-over floral embroidery, this time on a bold red base. The crown, crest, and New Era logo are all embroidered in the same red for a tonal look.
**PLEASE NOTE: The Red Kālā fits bigger than usual. Please order one size smaller for a better fit (i.e. if you are a 7 1/2, you may want to order a 7 3/8).**

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CHEEHUU ORANGE TEE x KAMEHAMEHA BLK/GREEN/ORANGE NEW ERA FITTED

Monday, July 15th, 2013 by

Releasing in-store and online Tuesday, June 16th.

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Aloha kākou!

You asked, and we answered. Our first New Era FITTED offering for Summer 2013 drops tomorrow, in-store and online. A brand new, fresh Kamehameha FITTED with green Kamehameha stitching on a black cap with orange underbill and button; blacked out FITTED crest, crown and New Era hits. Corresponding with the Kamehameha FITTED is an all orange Cheehuu t-shirt with hints of white and green on the front and back. 100%, breathable cotton. See you all tomorrow! Cheeehuuuu!

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EYE OF HORUS TANK x CHEEHUU “CALAMANSI” RIP-STOP NYLON SNAPBACK

Thursday, February 23rd, 2012 by

Releasing Saturday, Feb. 25th.

Aloha kakou!

New release for this Saturday: Grey tank top and a lime green Cheehuu rip-stop nylon snapback (“Calamansi”) with white Cheehuu stitching. The tank top is dubbed Eye of Horus and features a graphic of what is commonly seen on the back of a dollar bill: The All Seeing Eye. However, the history of the All Seeing Eye can actually be traced back to Egyptian antiquity, and even in Buddhism & Hinduism religion. In the Egyptian context, this all-seeing eye was known as the Eye of Horus, belonging to the Sky God Horus. Many underestimate the significance of the iris (or black dot) in the Eye of Horus, which has incredible metaphysical and universal ties to one of the most powerful glands in the human body, the pineal gland. The pineal gland (or the third eye as it’s also known by) is a gland in the middle of the brain stem which is scientifically proven to produce serotonin which helps with the regulation of your mood, appetite and sleep patterns (your biological clock or circadian rhythm). The pineal gland also produces melatonin (closely related to serotonin) and melanin which produced skin pigmentation in all original people. So, as it sounds, is a very powerful symbol.