Releasing Tuesday, Oct. 25th
Aloha kakou!
Another fan favorite is back: Island Boys No Ka Oi. It’s an ode to the locals as well as our UH team, despite their victory to loss ratio, they’ll always be #1 in our eyes. Printed on a white tee with the FITTED crest sitting in the place of the ‘O’, crown hit on the back. We also brought back our Chee-Hu New Era in red with black brim and white shaka, crest on back and crown on the side. Chee-Huuu!
Releasing Saturday, August 21st
Aloha kakou!
This Saturday’s release really needs no introduction. One of our most legendary designs, Aloha Means Hello (And Goodbye), gets a re-lift in all white with hits of orange, teal and gray with the crown and crest on the left sleeve. Along with this release is a new, all black Chee-Hu snapback with a gray underside. Limited as usual; please act quick!
Mahalo for your continued support.
Releasing Saturday, April 10th
Aloha kakou!
This Saturday’s release brings back our Chee-Hu fitted, whereas this version is constructed of an all teal foam, with the shaka, placed on the front in white stitching, as well as the crest on the back. The t-shirt releasing alongside Chee-Hu features our maxim, Aloha Served Daily, with the letters dispersed over the tee in white, a small trilock triangle hit on the bottom left corner along with the numbers 1438.
Releasing Saturday, November 14th.
Shaka value. You can never have too many shaka’s thrown about; the shaka is the new “peace sign.” The Honolulu Star Bulletin ran an article back in 2002 about the possible origin of the infamous “shaka,” and according to one legend, a man named Hamana Kalili of Laie whom once held a position at the Kahuku Sugar Mill, lost three of his fingers while feeding the sugar cane into a rolling-machine which turned the sugar cane stalks into sugar “juice.” Due to that accident, he had to leave the sugar mill and eventually picked a job up as a security guard on the “sugar train” which traveled between Sunset Beach and Ka’a'awa. “One of his jobs was to keep all the kids off the train,” says Vonn Logan, Kalili’s grandnephew. “All the kids would try to jump the train to ride from town to town. So they started signaling each other. Since (Kalili) lost his fingers, the perfect signal was what we have now as the ‘shaka sign.’ That’s how you signaled the way was clear.” So there you have it, the story of the origin of the “shaka sign.” As far as the word, it’s still pretty unclear where that originated.
This Saturday, we’re releasing a woven-straw hat featuring that infamous shaka that even Obama threw up during his inauguration. The shaka, in raised white stitching rests on the front of the cap, contrasted with an orange top button, green New Era sign and both green and lighter shade of green on the underbill which creates a tri-lock pattern, also seen on the satin lining on the inside. Backside features the crest in raised stitching; green with a white stroke. Per normal, these are sure to fly off the shelves, so be well prepared!
