Tuesday, April 28th, 2009 by



Releasing Saturday (May 2nd). For the past 4 years now, we’ve been using cultural & societal references from both past and present in which we use to instill and implement into the majority of our merchandise / product. We’re all proud of our who we are, where we come from and what we represent; Hawaii being the main focal point. We sometimes normally delve deep into the history books to find the right components to use as our foundation for these goods, as with this pack. For those who don’t know, Kihei is not just a city in Maui, but also a shawl or cape which mainly royalty (ie. Ali’is) had the privilege to wear over their shoulders, either made of tapa cloth or handpicked feathers off certain birds. The second piece that’s featured in this pack has ties back to the Statehood of Hawai’i, which many of you may or may not now was fully illegal. We also have an interesting post which features a 7 part video that speaks on these matters. You can check that out right here. Basically, the statement behind this shirt is us holding things down for Hawaii as much as we can and trying to help carry on these traditions, practices and beliefs into these present-day times .