HAWAIIAN DIET COLLECTION (FINAL COURSE)

Friday, March 27th, 2015 by

Releasing in-store, online,* and at select stockists this Saturday, March 28th. *Please note that the Hungy Time Bucket will not be available online.

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Aloha kākou!

This Saturday we’re bringing you the sixth and final course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. As we bring out the last course, we’d also like to thank you all for sitting down and eating with us over the past several weeks. We hope we satisfied your Hungy Time cravings!

 

Hungy Time Bucket
A polyester poplin bucket featuring a full sublimation print of our Hungy Time pattern. It also features a new trilock tag on the side seam, with our FITTED crest stitched on top and our ‘io morale patch (from Holiday ‘13) stitched underneath along with “ASD,” “04,” and “116.” The Hungy Time Bucket will only be available in-store and at select stockists.

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Hungy Time 5-Panel Camp
Features the Hungy Time pattern printed on polyester poplin 5-panel hat with our Pacific Standard label stitched on the front. Also features white side crown and back crest embroidery along with a black clip enclosure.

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Hungy Time Aloha Tee – Navy
Our Aloha tee with a Hungy Time fill, outlined in white. It also features a brown crown on the back.

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Enjoy Aloha Daily Long Sleeve Tee – Black
Featuring our Enjoy Aloha Daily box logo repeated down both sleeves. “Honolulu – Hawaii” is seen on the front along with our Pantone color, motto, name, and crest logo. A white crown is printed on the back.

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Who The Crown Fits Tee – Red
Our classic logo tee printed in white on a red tee. It also features a white crown on the back.

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SUMMER 13 “RAINBOW COUNTRY” DELIVERY ONE COMING SOON

Wednesday, June 19th, 2013 by

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@cocosirens #selfie

Photos: Alex Kim

Makeup: Bailee Naka’ahiki

THEY KEEP HOLDING ME

Monday, August 10th, 2009 by

Releasing Tuesday, August 11th.

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Crabs in a bucket. It’s a commonly heard idiom, and in Hawaii it has a deeper correlation with us. There’s a Hawaiian myth about the alamihi (black) crab syndrome. An article written by Kekailoa Perry who is a student of Hawaiian history describes how the “alamihi crab syndrome” parallels life and politics in Hawaii, including subdued attacks on our identity and stereotyping which in turn sort of tarnishes the Aloha soul. To put it bluntly, no one should be living in any form of bucket in the first place. Everyone should carve their own lane for themselves and never let someone else dictate your life, or the decisions you choose to make. Simple and plain: Do you! Be independent, explore things for a change, brush up on your knowledge and apply it to your life. If you do find yourself at the bottom of the bucket, do like Bob Marley and hammer yourself out of it.

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