FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY, ESTABLISHED TEE, BRIGANTE RACERBACK TANK TOP, & KEIKI BRIGANTE TEE

Sunday, March 11th, 2018 by

Releasing exclusively in-store and online this Tuesday, March 13 at 11am HST.

KAMEHAMEHA

Aloha kākou!

We’ll be releasing a bright neon pack this Tuesday under our FITSTRIKE program. The Kamehameha 59FIFTY sports a black crown with neon yellow crown, top button, and embroidery. The matching Established tee, women’s Brigante racerback tank top, and keiki Brigante tee all feature white, neon, and reflective 3M print on a black base.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK, BRIGANTE TEE, & WTCF TEE

Monday, January 15th, 2018 by

Releasing exclusively in-store and online this Tuesday, January 16 at 11am HST.

H PRIDE

Aloha kākou!

This Tuesday, we’ll be releasing a new FITSTRIKE H Pride snapback, featuring a light teal crown and undervisor along with navy embroidery, top button, visor, and snap enclosure. We’re also releasing a matching Brigante tee featuring light teal on navy, as well as a matching Who The Crown Fits tee featuring navy and light teal on white.

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FITSTRIKE RELEASE: MUA STRAPBACK, KAMEHAMEHA STRAPBACK, MUA LOGO TEE, & BRIGANTE OVERSIZED CHEST TEE

Friday, January 12th, 2018 by

Releasing exclusively in-store and online this Saturday, January 13 at 11am HST.

FITSTRIKE

Aloha kākou!

We have two new 9TWENTY curved visor strapbacks releasing on Saturday under our FITSTRIKE program. First up is a Mua strapback with a black base, yellow side and back embroidery, and true-to-life colors for the Mua logo: red and yellow for the mahiole and brown for the face. Next is our very first Kamehameha strapback in all red with white embroidery. Releasing along with the two strapbacks are two matching tees: a Mua logo tee with yellow and white ink on a red tee as well as a Brigante Oversized Chest tee featuring yellow, red, green, white, and brown ink on a black tee.

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FITSTRIKE RELEASE: MUA SNAPBACK, BRIGANTE TEE, & BST TEE

Thursday, January 4th, 2018 by

Releasing exclusively in-store and online this Saturday, January 6 at 11am HST.

MUA

Aloha kākou!

Saturday’s FITSTRIKE release consists of a new Mua snapback and two tees. The heather grey Mua features navy, red, and white embroidery along with a green undervisor. A Brigante tee featuring matching navy, red, and white print on a heather charcoal base, as well as a Blood, Sweat, & Tears tee featuring grey print on a white base will release alongside the Mua.

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FITSTRIKE RELEASE: MUA SNAPBACK, BRIGANTE TEE, & BLOOD, SWEAT, & TEARS TEE

Monday, December 18th, 2017 by

Releasing exclusively in-store and online this Tuesday, December 19 at 10am HST.

MUA

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new Mua snapback and two new tees. The Mua features a black base with red visor, green undervisor, yellow snap enclosure and New Era logo, and white Mua logo and back crest. The matching Brigante tee features yellow, green, and red on the back, with clean white on the front of a black tee. Finally, our popular Blood, Sweat, & Tears design is brought back in a regal black and gold colorway.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & BRIGANTE TEE

Monday, November 20th, 2017 by

Releasing exclusively in-store and online this Tuesday, November 21 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new Kamehameha snapback releasing this Tuesday along with a matching Brigante tee. The Kamehameha features a navy base, white front and back embroidery, tonal side embroidery, white snap enclosure, green undervisor, and red top button. The Brigante tee features a navy, green, and red design printed on a white tee.

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OBSERVATION COLLECTION

Friday, November 17th, 2017 by

Releasing exclusively in-store and online this Saturday, November 18 at 11am HST.

OBSERVATION

OBSERVATION
Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

We continue the narrative of our Observation Collection with the next delivery this Saturday, exclusively in-store and online.

For the inspiration behind this collection, we look to our Hawaiian ancestors, who sparked innovation and change by being makaʻala (aware) and observing all things around them, then transforming that observation into constructive solutions.

The ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the community. They observed the land and organized the communities in a way that followed the slope of the land and resources were perfectly utilized. Everyone within their ahupuaʻa had a duty to fulfill, became masters of their skillset, and always practiced aloha and laulima (cooperation).

A more detailed example is undoubtedly the brilliant wayfinding navigational skills that brought our ancestors to Hawaiʻi and throughout Polynesia. The original voyagers observed birds that migrated away for long periods of time and came back every year, concluding there must be more land out there. Watching other species of birds helped them understand when land was near or which trees were perfect for carving into canoes. They studied the waʻa kaukahi (single-hull canoes) and learned that making a unique modification would help withstand a longer journey, resulting in waʻa kaulua (double-hull canoes). And most importantly, they observed the stars, ocean tides, and the earth’s rotation, giving them a measure of time, seasons, and direction.

Throughout the Observation Collection, three brand new patterns are utilized, each stemming from natural elements that provide daily life, as well as the tools our ancestors used through applied observation:

ELEMENT EARTH FIRE / EEF: Flowing strokes of warm colors mimic fire bellowing in the air, and the movement of the earth underneath.

ELEMENT WATER SKY / EWS: The cool wavy colors are inspired by the ocean’s currents and the movement of clouds through the sky.

ELEMENT PLANTS TREES / EPT: Shades of green intersect and cut through each other like wind-rustled leaves and tree canopies swaying in the wind.

We’re also showcasing brand-new and updated cut and sew pieces for this collection—utilizing premium materials in our own custom-tailored—with special attention paid to the technical construction, placing them within the highly stringent standards of our TropTech line.

 

BRIGANTE 9FIFTY SNAPBACK
This new Brigante snapback features dual-layered construction with black cotton mesh over an olive base. The front logo is stitched in assorted colors, while the side logos are orange and the back crest is orange and white. The top button and inner sweatband are also orange, tying nicely to the EEF (Element Earth Fire) pattern on the undervisor. A white snap enclosure finishes the look.

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CHISELED SCREE JERSEY – OLIVE
We’re bringing out a new olive color for our Scree jersey, a completely brand-new silhouette introduced under our TropTech cut and sew program. The body is a premium breathable mesh henley with a two-button collar, sporting a Hawaiian flag patch on the wearer’s right sleeve and a Tyvek care label is sewn into the back collar. The large stitched number 4 on the back is a nod to the traditional Hawaiian system of counting, in which they counted in multiples of four. “Fitted” is embroidered in white on the wearer’s left chest in a custom chiseled font, inspired by the way our ancestors used a koʻi (adze) to carve out the hulls of the canoes.

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BASIN PREMIUM TEE – ORANGE
Our premium Basin tee arrives in orange, utilizing the same premium construction as past seasons, but with a few slight enhancements. Still built under our TropTech label due to its technical activewear properties, this silhouette also retains its signature large trilock gusset on the back and small trilock gussets on the sides, this time in the same color as the body, as well as the ASD tag stitched into the yoke and contrast-stitched trilock label on the back collar. New this time around is a Tyvek care label on the inside bottom left of the wearer’s front, and a straight bottom hem all the way around.

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SYSTEM PERFECTION CREST TEE – BLACK
This seasonal design features an illustration of a traditional ahupuaʻa filled within our crest logo. A crown is printed on the back, with 30 phases of the moon and the words “360/365″ underneath, which are a nod to the old Hawaiian lunar calendar—30 days in a month, 12 months in a year—versus the modern calendar we use today (360 versus 365).

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CHISELED TEE – NAVY
A new logo tee specially made for this collection with the name Fitted written in a custom chiseled font, inspired by the koʻi (adze), which ancient Hawaiians would use to carve canoes out of large trees. It also features the same design on the back as the System Perfection Crest tee above.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, CREW LOVE TEE, & BRIGANTE OVERSIZED SIDE TEE

Monday, November 6th, 2017 by

Releasing exclusively in-store and online this Tuesday, November 7 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we have a bright neon pack releasing under our FITSTRIKE program. The Kamehameha snapback features a cyber green crown with woodland camouflage visor and top button, while the embroidery, snap enclosure, and eyelets are all black. We’re also bringing back an old favorite—Crew Love—in volt, white, and grey on a black shirt. The next tee is a Brigante Oversized Side tee with black print on a neon base.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & MUA STRAPBACK

Monday, October 2nd, 2017 by

Releasing exclusively in-store and online this Tuesday, October 3 at 11am HST.

BRIGANTE

Aloha kākou!

This Tuesday, we’ll be releasing a new FITSTRIKE Brigante snapback, featuring a dark green crown with tonal New Era logo, white front and back stitching and snap enclosure, all matched up with khaki suede visor and top button and a khaki undervisor. Releasing alongside the Brigante is another brand new 9TWENTY Curved Visor Strapback, featuring a small white Mua logo on the front, along with a white side New Era logo and back crest.

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FITSTRIKE RELEASE: MUA SNAPBACK, NIHI STRAPBACK, BRIGANTE TEE, & WTCF TEE

Monday, September 25th, 2017 by

Releasing exclusively in-store and online this Tuesday, September 26 at 11am HST.

FITSTRIKE

Aloha kākou!

Tuesday’s release is comprised of two hats and two tees under our FITSTRIKE program. The Mua snapback features a black base with a variety of pastel colors stitched on all sides of the hat, finished off with a white snap enclosure. We also have a brand new addition to our New Era lineage, with the 9TWENTY Curved Visor Strapback making its debut with a small Nihi logo stitched in white atop the black base. It also features a white New Era logo and white back crest. To round out the pack, we have new Brigante and Who The Crown Fits tees, both in black with pastel colors tying back to the Mua.

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