FITSTRIKE RELEASE: BRIGANTE SNAPBACK, MANOA MIST TEE, WTCF TEE, & KEIKI WTCF TEE

Friday, August 11th, 2017 by

Releasing exclusively in-store and online this Saturday, August 12 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE set coming out this Saturday, featuring a Brigante snapback and three tees. The Brigante snapback keeps it clean and simple with contrasting black and white color-blocking all around. We’re also bringing back an old favorite—Manoa Mist—as a matching tee, with black, red, yellow, green, and blue print on a white tee. To round out the set we have a Who The Crown Fits tee in both adult and keiki sizes, featuring black and white print on a heather grey base.

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FITSTRIKE RELEASE: MUA SNAPBACK, BRIGANTE OVERSIZED SIDE TEE & TANK TOP, & WTCF TEE

Sunday, August 6th, 2017 by

Releasing exclusively in-store and online this Tuesday, August 8 at 11am HST.

MUA

Aloha kākou!

This Tuesday we’ll be releasing a FITSTRIKE Mua snapback, two tees, and a tank top—all using the same color-blocking scheme. The Mua features a teal crown, black visor with teal stitching, light teal undervisor and top button, peach eyelets, and white snap enclosure. The front Mua logo is stitched in teal, peach, and white, while the side New Era logo is stitched in teal and the back crest is stitched in teal and white. The Brigante Oversized Side tee and tank top feature a teal, peach, and black design printed on white, while the Who The Crown Fits tee flips it around with peach and white print on a teal tee.

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FITSTRIKE RELEASE: MUA SNAPBACK, BRIGANTE OVERSIZED SIDE TEE & TANK TOP, & WTCF TEE

Friday, July 21st, 2017 by

Releasing exclusively in-store and online this Saturday, July 22 at 11am HST.

MUA

Aloha kākou!

We have a nice teal-accented FITSTRIKE set releasing this Saturday, consisting of a Mua snapback, a Brigante Oversized Side tee and tank top, and a Who The Crown Fits tee. The Mua features a purple crown, black visor and top button, and white New Era logo and snap enclosure. The front logo is stitched in shades of teal and white, while the back crest is stitched in teal and white. The Brigante Oversized Side design is printed in shades of teal and white on a black tee and tank top, while the matching white Who The Crown Fits tee features purple and teal print on the front with a purple crown on the back.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK, BOOKER TEE, & WTCF TEE

Friday, July 14th, 2017 by

Releasing exclusively in-store and online this Saturday, July 15 at 11am HST.

BRIGANTE

Aloha kākou!

We’ll be releasing a new FITSTRIKE Brigante snapback this Saturday, along with new colorways in our Booker tee and Who The Crown Fits tee. The Brigante snapback features an olive crown with woodland camouflage visor, along with black eyelets and top button. The front logo is stitched in black, olive, and white, while the side New Era logo and snap enclosure are white, and the back crest is stitched in black and olive. Our classic Booker tee features a design that pays homage to the legendary Stax Records logo, to which the great Booker T & The MGs were signed, hence the name. This new colorway sees a black and red design printed on a heather grey tee, with a black crown on the upper back. The Who The Crown Fits tee features an olive print on a black tee, perfectly matching the Brigante snapback.

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FITSTRIKE RELEASE: MUA 59FIFTY, BRIGANTE TEE, & WTCF TEE

Monday, July 10th, 2017 by

Releasing exclusively in-store and online this Tuesday, July 11 at 11am HST.

MUA

Aloha kākou!

We have a bold new FITSTRIKE set releasing this Tuesday, consisting of a Mua 59FIFTY and two matching tees. The Mua features a full black satin base with the front logo stitched in hot pink, light pink, and white, the side New Era logo stitched in white, and the back crest stitched in white and hot pink. We also have black Brigante tee with white and hot pink print, as well as a hot pink Who The Crown Fits tee with black print.

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FITSTRIKE RELEASE: SCRIPT SNAPBACK, BRIGANTE TEE, & WTCF TEE

Thursday, June 29th, 2017 by

Releasing exclusively in-store and online this Saturday, July 1 at 11am HST.

SCRIPT

Aloha kākou!

This Saturday, we have a golden trio releasing under our FITSTRIKE program. Up first is a Script snapback featuring a black base and woodland camouflage visor, along with metallic gold front logo, tonal side New Era logo, metallic gold and silver back crest, and a white snap enclosure. We’ll also be releasing a Brigante tee featuring gold print on a white tee, as well as a black Who The Crown Fits tee featuring our original Island Camo print filled on the front along with a large gold crown printed on the back—a retro homage to our original shop tees.

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FITSTRIKE RELEASE: BRIGANTE 59FIFTY, CROWN LANDS TANK TOP, & WTCF TEE

Monday, June 26th, 2017 by

Releasing exclusively in-store and online this Tuesday, June 27 at 11am HST.

BRIGANTE

Aloha kākou!

This Tuesday we’ll be releasing a FITSTRIKE Brigante 59FIFTY featuring a black base and kelly green undervisor, with the front logo stitched in red, yellow, and white, the side New Era logo stitched in white, and the back crest stitched in red and yellow. We’ll also be bringing back our classic Crown Lands design in yellow and white on a red tank top—perfect for the summer—along with a matching black Who The Crown Fits tee with red and yellow print.

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FITSTRIKE RELEASE: MUA SNAPBACK, BRIGANTE OVERSIZED SIDE TEE, & WTCF TEE

Friday, June 23rd, 2017 by

Releasing exclusively in-store and online this Saturday, June 24 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a clean black and white FITSTRIKE set releasing this Saturday, centered around a new Mua snapback completely covered in soft black and white terry cloth fabric. It also features white embroidery, black eyelets, and a white snap enclosure. Accompanying the Mua is a new Brigante Oversized Side tee and a Who The Crown Fits tee, both done in black and white.

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KAMEHAMEHA DAY FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & BRIGANTE OVERSIZED SIDE TEE

Sunday, June 11th, 2017 by

Releasing exclusively in-store and online on Kamehameha Day, June 11 at 11am HST.

KAMEHAMEHA

Aloha kākou!

 

Kamehameha Day Moʻolelo by Ola Nakaʻahiki

On December 22nd, 1871 Lota Kapuāiwa Kalanimakua Aliʻiōlani Kalanikupuapaʻkalaninui (Kamehameha V) proclaimed June 11th “Kamehameha Day” to honor his grandfather. We now celebrate this day with lei draping ceremonies, floral parades, hula performances and paʻu riders to demonstrate past cultural activities to revere our Chief. The draping ceremony started in 1901 and it culminates annually with long strands of lei adorned around the neck and outreached arms of King Kamehameha I statues.

There are a total of six statues, with the original Thomas R. Gould cast standing proud on the island of Hawaiʻi in Kapaʻau, North Kohala. This statue was originally bound for Oʻahu in the later part of the 1800′s to be erected at ʻIolani Palace, but was lost in transit due to a shipwreck. It was later found and sold back to the islands, but by that time a new cast was already in the works. This second statue now stands at Aliʻiolani Hale on the island of Oʻahu, in Honolulu across the street from ‘Iolani Palace. The third statue was commissioned when Hawaiʻi attained statehood in 1969, and currently resides in a prominent position within Emancipation Hall in Washington DC. The fourth statue stands in Hilo Bay—the second on the island of Hawaiʻi—and was erected in 1997. The fifth statue was designed by the great Herb Kawainui Kanē and stands on the property of the Grand Wailea Resort Hotel & Spa on the island of Maui. The sixth and since-removed statue was located in Las Vegas, Nevada. My guess is it was a marketing strategy to strengthen the “ninth Island” moniker bestowed on the “home away from Home” for many locals as they flock to Vegas for the many lures this desert oasis holds.

Here at FITTED we always revere our past through every product we design, and Kamehameha has always been a constant source of inspiration since the inception of our company. Affectionately referred to by the staff as “the stone that the builders refused, shall be the head corner stone,” popularized by Bob Marley in the song Corner Stone. For us the idea of creating a brand based on the knowledge from our immediate surroundings was an unpopular angle in the early 2000′s. Clothing companies normally relied on a strong urban connection, often referring to big city experiences in places like New York or Los Angeles, and although we’ve traveled to these places in the past, we lacked the perspective of what it was like to actually be born and raised there. So rather than having an inauthentic angle, we embraced the very much authentic perspective of these islands.

In 2004, we started to plan and build the foundation of the company. In 2005 we opened our doors, and in June of 2006 we released the first “head corner stone”—the Kamehameha New Era. Everything has a purpose and our purpose was to create a disruption in the marketplace; to create a platform for content and product that would build the house of FITTED. The original Kamehameha released in gold and red, the colors of royalty. Specifically mentioned on numerous occasions is PMS 116 (yellow/gold), the color of Kamehameha’s ahuʻula. It’s often said that Kamehameha wanted all of his opponents to know who they were battling, so his ahuʻula was made entirely of yellow feathers plucked off the ʻōʻō bird.

We strived to adopt this manaʻo in our own way, hoping to use our unique perspective to stand out among the crowd. Being located on the most remote land mass on the planet makes it extremely difficult to be successful in an industry with a virtually unlimited choice of apparel, on top of a decidedly fragmented marketplace in the middle of the Pacific Ocean. Without authentic perspective, quality content, respectful approach to culture, and extreme affinity for history, this would not have been achieved.

Kaʻahumanu, Kamehameha’s most beloved wife, spoke of him in this ʻōlelo noʻeau that we hold in deep regard:

“Pāpale ʻai ʻāina, kuʻu aloha.”
“The head covering over the land, my beloved.”

Mahalo nui loa for all the years of support, and we look forward to serving you for many more!

 

To celebrate this beloved holiday, we’ve created a brand new FITSTRIKE Kamehameha snapback specifically for a special release on Kamehameha Day. The snapback features a black base with hot pink undervisor, teal top button, and white eyelets and snap enclosure. The front logo is stitched in light orange, while the side New Era logo is teal and the back crest is white and teal. Coinciding with this release is a new Brigante Oversized Side tee featuring a bright print on a heather grey base.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & BRIGANTE OVERSIZED SIDE TEE

Friday, May 19th, 2017 by

Releasing exclusively in-store and online this Saturday, May 20 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing a new FITSTRIKE Kamehameha snapback this Saturday, featuring a rust crown along with a wheat visor and top button. The undervisor is cream, the front embroidery and back snap enclosure are brown, and the side New Era and back crest embroideries are mustard yellow. Along with the Kamehameha snapback, we have a new take on the Brigante design, with a large logo print wrapping around the wearer’s left side and our standard crown on the upper back, printed on a maroon tee.

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