FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & BRIGANTE TEE

Monday, November 20th, 2017 by

Releasing exclusively in-store and online this Tuesday, November 21 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new Kamehameha snapback releasing this Tuesday along with a matching Brigante tee. The Kamehameha features a navy base, white front and back embroidery, tonal side embroidery, white snap enclosure, green undervisor, and red top button. The Brigante tee features a navy, green, and red design printed on a white tee.

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OBSERVATION COLLECTION

Friday, November 17th, 2017 by

Releasing exclusively in-store and online this Saturday, November 18 at 11am HST.

OBSERVATION

OBSERVATION
Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

We continue the narrative of our Observation Collection with the next delivery this Saturday, exclusively in-store and online.

For the inspiration behind this collection, we look to our Hawaiian ancestors, who sparked innovation and change by being makaʻala (aware) and observing all things around them, then transforming that observation into constructive solutions.

The ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the community. They observed the land and organized the communities in a way that followed the slope of the land and resources were perfectly utilized. Everyone within their ahupuaʻa had a duty to fulfill, became masters of their skillset, and always practiced aloha and laulima (cooperation).

A more detailed example is undoubtedly the brilliant wayfinding navigational skills that brought our ancestors to Hawaiʻi and throughout Polynesia. The original voyagers observed birds that migrated away for long periods of time and came back every year, concluding there must be more land out there. Watching other species of birds helped them understand when land was near or which trees were perfect for carving into canoes. They studied the waʻa kaukahi (single-hull canoes) and learned that making a unique modification would help withstand a longer journey, resulting in waʻa kaulua (double-hull canoes). And most importantly, they observed the stars, ocean tides, and the earth’s rotation, giving them a measure of time, seasons, and direction.

Throughout the Observation Collection, three brand new patterns are utilized, each stemming from natural elements that provide daily life, as well as the tools our ancestors used through applied observation:

ELEMENT EARTH FIRE / EEF: Flowing strokes of warm colors mimic fire bellowing in the air, and the movement of the earth underneath.

ELEMENT WATER SKY / EWS: The cool wavy colors are inspired by the ocean’s currents and the movement of clouds through the sky.

ELEMENT PLANTS TREES / EPT: Shades of green intersect and cut through each other like wind-rustled leaves and tree canopies swaying in the wind.

We’re also showcasing brand-new and updated cut and sew pieces for this collection—utilizing premium materials in our own custom-tailored—with special attention paid to the technical construction, placing them within the highly stringent standards of our TropTech line.

 

BRIGANTE 9FIFTY SNAPBACK
This new Brigante snapback features dual-layered construction with black cotton mesh over an olive base. The front logo is stitched in assorted colors, while the side logos are orange and the back crest is orange and white. The top button and inner sweatband are also orange, tying nicely to the EEF (Element Earth Fire) pattern on the undervisor. A white snap enclosure finishes the look.

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CHISELED SCREE JERSEY – OLIVE
We’re bringing out a new olive color for our Scree jersey, a completely brand-new silhouette introduced under our TropTech cut and sew program. The body is a premium breathable mesh henley with a two-button collar, sporting a Hawaiian flag patch on the wearer’s right sleeve and a Tyvek care label is sewn into the back collar. The large stitched number 4 on the back is a nod to the traditional Hawaiian system of counting, in which they counted in multiples of four. “Fitted” is embroidered in white on the wearer’s left chest in a custom chiseled font, inspired by the way our ancestors used a koʻi (adze) to carve out the hulls of the canoes.

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BASIN PREMIUM TEE – ORANGE
Our premium Basin tee arrives in orange, utilizing the same premium construction as past seasons, but with a few slight enhancements. Still built under our TropTech label due to its technical activewear properties, this silhouette also retains its signature large trilock gusset on the back and small trilock gussets on the sides, this time in the same color as the body, as well as the ASD tag stitched into the yoke and contrast-stitched trilock label on the back collar. New this time around is a Tyvek care label on the inside bottom left of the wearer’s front, and a straight bottom hem all the way around.

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SYSTEM PERFECTION CREST TEE – BLACK
This seasonal design features an illustration of a traditional ahupuaʻa filled within our crest logo. A crown is printed on the back, with 30 phases of the moon and the words “360/365″ underneath, which are a nod to the old Hawaiian lunar calendar—30 days in a month, 12 months in a year—versus the modern calendar we use today (360 versus 365).

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CHISELED TEE – NAVY
A new logo tee specially made for this collection with the name Fitted written in a custom chiseled font, inspired by the koʻi (adze), which ancient Hawaiians would use to carve canoes out of large trees. It also features the same design on the back as the System Perfection Crest tee above.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, CREW LOVE TEE, & BRIGANTE OVERSIZED SIDE TEE

Monday, November 6th, 2017 by

Releasing exclusively in-store and online this Tuesday, November 7 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we have a bright neon pack releasing under our FITSTRIKE program. The Kamehameha snapback features a cyber green crown with woodland camouflage visor and top button, while the embroidery, snap enclosure, and eyelets are all black. We’re also bringing back an old favorite—Crew Love—in volt, white, and grey on a black shirt. The next tee is a Brigante Oversized Side tee with black print on a neon base.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & MUA STRAPBACK

Monday, October 2nd, 2017 by

Releasing exclusively in-store and online this Tuesday, October 3 at 11am HST.

BRIGANTE

Aloha kākou!

This Tuesday, we’ll be releasing a new FITSTRIKE Brigante snapback, featuring a dark green crown with tonal New Era logo, white front and back stitching and snap enclosure, all matched up with khaki suede visor and top button and a khaki undervisor. Releasing alongside the Brigante is another brand new 9TWENTY Curved Visor Strapback, featuring a small white Mua logo on the front, along with a white side New Era logo and back crest.

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FITSTRIKE RELEASE: MUA SNAPBACK, NIHI STRAPBACK, BRIGANTE TEE, & WTCF TEE

Monday, September 25th, 2017 by

Releasing exclusively in-store and online this Tuesday, September 26 at 11am HST.

FITSTRIKE

Aloha kākou!

Tuesday’s release is comprised of two hats and two tees under our FITSTRIKE program. The Mua snapback features a black base with a variety of pastel colors stitched on all sides of the hat, finished off with a white snap enclosure. We also have a brand new addition to our New Era lineage, with the 9TWENTY Curved Visor Strapback making its debut with a small Nihi logo stitched in white atop the black base. It also features a white New Era logo and white back crest. To round out the pack, we have new Brigante and Who The Crown Fits tees, both in black with pastel colors tying back to the Mua.

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FITSTRIKE RELEASE: BRIGANTE 59FIFTY, ASD BLOCK TEE, WTCF TEE, & KEIKI WTCF TEE

Monday, August 28th, 2017 by

Releasing exclusively in-store and online this Tuesday, August 29 at 11am HST.

FITSRIKE

Aloha kākou!

We have a new Brigante 59FIFTY releasing this Tuesday under our FITSTRIKE program. The 59FIFTY features a pink crown with black visor and top button, heather grey undervisor, white eyelets and side New Era logo, and black and white embroidery on the front and back. We also have a new ASD Block tee featuring pink print on a light teal tee, and two Who The Crown Fits tees—adult and keiki (2T-4T) sizing—in white with black and hot pink print.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK, MANOA MIST TEE, WTCF TEE, & KEIKI WTCF TEE

Friday, August 11th, 2017 by

Releasing exclusively in-store and online this Saturday, August 12 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE set coming out this Saturday, featuring a Brigante snapback and three tees. The Brigante snapback keeps it clean and simple with contrasting black and white color-blocking all around. We’re also bringing back an old favorite—Manoa Mist—as a matching tee, with black, red, yellow, green, and blue print on a white tee. To round out the set we have a Who The Crown Fits tee in both adult and keiki sizes, featuring black and white print on a heather grey base.

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FITSTRIKE RELEASE: MUA SNAPBACK, BRIGANTE OVERSIZED SIDE TEE & TANK TOP, & WTCF TEE

Sunday, August 6th, 2017 by

Releasing exclusively in-store and online this Tuesday, August 8 at 11am HST.

MUA

Aloha kākou!

This Tuesday we’ll be releasing a FITSTRIKE Mua snapback, two tees, and a tank top—all using the same color-blocking scheme. The Mua features a teal crown, black visor with teal stitching, light teal undervisor and top button, peach eyelets, and white snap enclosure. The front Mua logo is stitched in teal, peach, and white, while the side New Era logo is stitched in teal and the back crest is stitched in teal and white. The Brigante Oversized Side tee and tank top feature a teal, peach, and black design printed on white, while the Who The Crown Fits tee flips it around with peach and white print on a teal tee.

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FITSTRIKE RELEASE: MUA SNAPBACK, BRIGANTE OVERSIZED SIDE TEE & TANK TOP, & WTCF TEE

Friday, July 21st, 2017 by

Releasing exclusively in-store and online this Saturday, July 22 at 11am HST.

MUA

Aloha kākou!

We have a nice teal-accented FITSTRIKE set releasing this Saturday, consisting of a Mua snapback, a Brigante Oversized Side tee and tank top, and a Who The Crown Fits tee. The Mua features a purple crown, black visor and top button, and white New Era logo and snap enclosure. The front logo is stitched in shades of teal and white, while the back crest is stitched in teal and white. The Brigante Oversized Side design is printed in shades of teal and white on a black tee and tank top, while the matching white Who The Crown Fits tee features purple and teal print on the front with a purple crown on the back.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK, BOOKER TEE, & WTCF TEE

Friday, July 14th, 2017 by

Releasing exclusively in-store and online this Saturday, July 15 at 11am HST.

BRIGANTE

Aloha kākou!

We’ll be releasing a new FITSTRIKE Brigante snapback this Saturday, along with new colorways in our Booker tee and Who The Crown Fits tee. The Brigante snapback features an olive crown with woodland camouflage visor, along with black eyelets and top button. The front logo is stitched in black, olive, and white, while the side New Era logo and snap enclosure are white, and the back crest is stitched in black and olive. Our classic Booker tee features a design that pays homage to the legendary Stax Records logo, to which the great Booker T & The MGs were signed, hence the name. This new colorway sees a black and red design printed on a heather grey tee, with a black crown on the upper back. The Who The Crown Fits tee features an olive print on a black tee, perfectly matching the Brigante snapback.

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