FITSTRIKE RELEASE: BRIGANTE 59FIFTY, CROWN LANDS TANK TOP, & WTCF TEE

Monday, June 26th, 2017 by

Releasing exclusively in-store and online this Tuesday, June 27 at 11am HST.

BRIGANTE

Aloha kākou!

This Tuesday we’ll be releasing a FITSTRIKE Brigante 59FIFTY featuring a black base and kelly green undervisor, with the front logo stitched in red, yellow, and white, the side New Era logo stitched in white, and the back crest stitched in red and yellow. We’ll also be bringing back our classic Crown Lands design in yellow and white on a red tank top—perfect for the summer—along with a matching black Who The Crown Fits tee with red and yellow print.

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FITSTRIKE RELEASE: MUA SNAPBACK, BRIGANTE OVERSIZED SIDE TEE, & WTCF TEE

Friday, June 23rd, 2017 by

Releasing exclusively in-store and online this Saturday, June 24 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a clean black and white FITSTRIKE set releasing this Saturday, centered around a new Mua snapback completely covered in soft black and white terry cloth fabric. It also features white embroidery, black eyelets, and a white snap enclosure. Accompanying the Mua is a new Brigante Oversized Side tee and a Who The Crown Fits tee, both done in black and white.

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KAMEHAMEHA DAY FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & BRIGANTE OVERSIZED SIDE TEE

Sunday, June 11th, 2017 by

Releasing exclusively in-store and online on Kamehameha Day, June 11 at 11am HST.

KAMEHAMEHA

Aloha kākou!

 

Kamehameha Day Moʻolelo by Ola Nakaʻahiki

On December 22nd, 1871 Lota Kapuāiwa Kalanimakua Aliʻiōlani Kalanikupuapaʻkalaninui (Kamehameha V) proclaimed June 11th “Kamehameha Day” to honor his grandfather. We now celebrate this day with lei draping ceremonies, floral parades, hula performances and paʻu riders to demonstrate past cultural activities to revere our Chief. The draping ceremony started in 1901 and it culminates annually with long strands of lei adorned around the neck and outreached arms of King Kamehameha I statues.

There are a total of six statues, with the original Thomas R. Gould cast standing proud on the island of Hawaiʻi in Kapaʻau, North Kohala. This statue was originally bound for Oʻahu in the later part of the 1800′s to be erected at ʻIolani Palace, but was lost in transit due to a shipwreck. It was later found and sold back to the islands, but by that time a new cast was already in the works. This second statue now stands at Aliʻiolani Hale on the island of Oʻahu, in Honolulu across the street from ‘Iolani Palace. The third statue was commissioned when Hawaiʻi attained statehood in 1969, and currently resides in a prominent position within Emancipation Hall in Washington DC. The fourth statue stands in Hilo Bay—the second on the island of Hawaiʻi—and was erected in 1997. The fifth statue was designed by the great Herb Kawainui Kanē and stands on the property of the Grand Wailea Resort Hotel & Spa on the island of Maui. The sixth and since-removed statue was located in Las Vegas, Nevada. My guess is it was a marketing strategy to strengthen the “ninth Island” moniker bestowed on the “home away from Home” for many locals as they flock to Vegas for the many lures this desert oasis holds.

Here at FITTED we always revere our past through every product we design, and Kamehameha has always been a constant source of inspiration since the inception of our company. Affectionately referred to by the staff as “the stone that the builders refused, shall be the head corner stone,” popularized by Bob Marley in the song Corner Stone. For us the idea of creating a brand based on the knowledge from our immediate surroundings was an unpopular angle in the early 2000′s. Clothing companies normally relied on a strong urban connection, often referring to big city experiences in places like New York or Los Angeles, and although we’ve traveled to these places in the past, we lacked the perspective of what it was like to actually be born and raised there. So rather than having an inauthentic angle, we embraced the very much authentic perspective of these islands.

In 2004, we started to plan and build the foundation of the company. In 2005 we opened our doors, and in June of 2006 we released the first “head corner stone”—the Kamehameha New Era. Everything has a purpose and our purpose was to create a disruption in the marketplace; to create a platform for content and product that would build the house of FITTED. The original Kamehameha released in gold and red, the colors of royalty. Specifically mentioned on numerous occasions is PMS 116 (yellow/gold), the color of Kamehameha’s ahuʻula. It’s often said that Kamehameha wanted all of his opponents to know who they were battling, so his ahuʻula was made entirely of yellow feathers plucked off the ʻōʻō bird.

We strived to adopt this manaʻo in our own way, hoping to use our unique perspective to stand out among the crowd. Being located on the most remote land mass on the planet makes it extremely difficult to be successful in an industry with a virtually unlimited choice of apparel, on top of a decidedly fragmented marketplace in the middle of the Pacific Ocean. Without authentic perspective, quality content, respectful approach to culture, and extreme affinity for history, this would not have been achieved.

Kaʻahumanu, Kamehameha’s most beloved wife, spoke of him in this ʻōlelo noʻeau that we hold in deep regard:

“Pāpale ʻai ʻāina, kuʻu aloha.”
“The head covering over the land, my beloved.”

Mahalo nui loa for all the years of support, and we look forward to serving you for many more!

 

To celebrate this beloved holiday, we’ve created a brand new FITSTRIKE Kamehameha snapback specifically for a special release on Kamehameha Day. The snapback features a black base with hot pink undervisor, teal top button, and white eyelets and snap enclosure. The front logo is stitched in light orange, while the side New Era logo is teal and the back crest is white and teal. Coinciding with this release is a new Brigante Oversized Side tee featuring a bright print on a heather grey base.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & BRIGANTE OVERSIZED SIDE TEE

Friday, May 19th, 2017 by

Releasing exclusively in-store and online this Saturday, May 20 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing a new FITSTRIKE Kamehameha snapback this Saturday, featuring a rust crown along with a wheat visor and top button. The undervisor is cream, the front embroidery and back snap enclosure are brown, and the side New Era and back crest embroideries are mustard yellow. Along with the Kamehameha snapback, we have a new take on the Brigante design, with a large logo print wrapping around the wearer’s left side and our standard crown on the upper back, printed on a maroon tee.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & LOCALLY OWNED TEE

Monday, May 15th, 2017 by

Releasing exclusively in-store and online this Tuesday, May 16 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a bright new FITSTRIKE Brigante snapback releasing tomorrow, along with a classic tee design from our archives. The Brigante features a island green crown with black visor, top button, and snap enclosure. It also features white eyelets, a red New Era logo, and a black and white back crest, while the front logo is stitched in white, red, and black. We’re also bringing back our Locally Owned design which is a nod to a famous lifestyle brand back in the late-80’s and early-90’s, printed in white and teal on a black tee.

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FITSTRIKE RELEASE: ALPHA SNAPBACK & BRIGANTE OVERSIZED POCKET TEE

Sunday, May 7th, 2017 by

Releasing exclusively in-store and online this Tuesday, May 9 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing the next colorway in our new Alpha snapback and Brigante Oversized Pocket tee this Tuesday. The Alpha snapback features a wheat base with white front embroidery and snap enclosure, along with beige embroidery on the side and back. The coinciding black Brigante Oversized Pocket tee features a bright Brigante logo covering the front pocket and a white crown on the back.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & HELLO & GOODBYE GROWN TEE

Friday, May 5th, 2017 by

Releasing exclusively in-store and online this Saturday, May 6 at 11am HST.

FITSTRIKE

Aloha kākou!

This Saturday, we’ll be releasing a new Brigante snapback and Hello & Goodbye Grown tee under our FITSTRIKE program. The Brigante snapback features a clean black base with a green undervisor, white snap enclosure, and bronze grommet eyelets, while the green side logos and back crest tie back to the front embroidery. The Hello & Goodbye Grown tee features a black and red design printed on a heather grey base.

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FITSTRIKE RELEASE: H PRIDE STRAPBACK & BRIGANTE OVERSIZED POCKET TEE

Monday, May 1st, 2017 by

Releasing exclusively in-store and online this Tuesday, May 2 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new premium FITSTRIKE releasing on Tuesday along with a brand new tee based on a classic design. The FITSTRIKE H Pride strapback features premium 100% polyester construction on the dark green crown and navy visor, along with bronze accents on the eyelets and leather strap. It also features a bronze-colored front H logo, navy side New Era and crown logos, a bronze/navy back crest, and a contrasting orange sweatband. The Brigante Oversized Pocket tee features a Brigante logo printed on and around the front left chest pocket, along with a white crown on the back, all on a heather grey tee.

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SPECIAL HUI COLLECTION RELEASE – SALAZAR ʻOHANA

Thursday, September 29th, 2016 by

Releasing exclusively in-store and online this Saturday, October 1 at 11am HST.

SALAZAR

SALAZAR

Aloha kākou!

For this special Saturday release, we’d like to take you back to our Spring 2016 Hui Collection where the FITTED staff and some of our wholesale accounts designed hats and shared a story or two about themselves or their brand. The final piece to the “Hui” is you, the customer, because without you none of this would be possible.

We’d like to give a big mahalo to Shawn, Lisa, and Scarlett Salazar who camped out and purchased every Hui hat from the collection. To our knowledge, they were the only people who accomplished this amazing feat (especially with Scarlett being a newborn)! We truly appreciate the sacrifices and dedication from the Salazars, so as a small token of our appreciation, we’ve allowed them to design their own hat and tee—and in keeping with the FITTED tradition, it’s accompanied by their own personal and unique moʻolelo (story). We’re honored to have them be the first customers to ever design their own hat and represent you all in our “hui.” We are very fortunate to have them and countless others consistently showing their love and support which drives us to keep doing what we do.

For their honorary addition to the Hui Collection, the Salazars have graced us all with matching keiki and adult Kamehameha snapbacks featuring light teal crowns with red and black accents, as well as a black Brigante tee sharing the same colors. Please continue reading below for a small Q&A with the Salazar family along with the personal story behind their creation.

SALAZAR
Salazar ‘ohana’s full Hui collection photo

SALAZAR
Salazar ‘ohana meeting with Jared to design their Hui hat

 

Name: Shawn and Lisa Salazar

Hometown: Albuquerque, New Mexico

Favorite place in Hawaii? If we have to just choose one place, we would say Volcano National Park in Hilo. Really it’s anywhere that we are together, where we can experience something new and are able to learn from our new experiences.

One thing you can’t live without? Our family, each other

What inspires you? Seeing people treating others with kindness, seeing other people happy. We like to be a good example and have a positive influence in people’s lives. The spirit of Aloha is everywhere and seeing that being utilized is really inspiring to us.

When did you start collecting FITTED? January 2015

Favorite FITTED hat? Shawn: Day Tripper; Lisa: Aloha Mets Snapback

Best FITTED camping story or most memorable release? All of the 10 year releases. We really had an awesome time at all of the drops related to the 10 year releases.

First FITTED item you owned? 2014 Black Friday Aloha

BLENDED DESTINY KAMEHAMEHA SNAPBACK
By Shawn & Lisa Salazar

For those of you who may not know us, we are Shawn and Lisa. We’ve been following FITTED for almost two years now. We would like to start off by saying that we are truly humbled and appreciative for FITTED to even think about including us in the Hui collection. This is really an honor for us to be able to share our story and hat with everyone. Our desire is for others to be able to relate to our story within their own lives and to hopefully provide a solid hat for all the FITTED enthusiasts.

Our story begins in 1988, where we met for the first time in Albuquerque, New Mexico. We went to middle school and high school together, had the same friends, lived the same lifestyle, however, did not fully devote ourselves to one another until April 2012. Although our lives didn’t unite as one until that time, destiny was definitely in the making! We lived in the same towns, same cities, went on the same vacations (even being on the same cruise ship at the same time), one of us even worked for the others mom for a while. Looking back, it feels as though the universe was preparing us for each other and the lives we are living today. Throughout every life event, through the vastly different life choices we made, through every heartache, success, turmoil, or rocky road, destiny brought us to this place.

Getting married, and both of us moving to Hawaii blended our families. The ultimate blending of our families together was the birth of our baby Scarlett. She is the youngest of our five children, and is adored by all of her siblings! She has two older sisters, Savannah and Trinity, and two older brothers, Mark and Elijah. Scarlett has tied us all together. It has also blended our New Mexican culture with the Hawaiian culture. We have come to realize the two are similar in many ways. The acceptance of new people into your culture and land, the joy of sitting with friends and talking story, as well as the importance of family. Both New Mexico and Hawaii are not just states. They are both a way of life, a culture, a lifestyle, and an ethnicity.

We have been so blessed by the wonderful friends and people we have met and feel are part of our family. Many of those people we have met at FITTED. Through our time trying to get pregnant with Scarlett and in the months since, we have met new family that have helped us celebrate her life. We have watched other friends’ children get bigger, and also the evolving of a brand we love and fully support.

Our hat represents the unlimited ability of destiny. Destiny blended all of us together.

Choosing the Kamehameha logo was easy for us, as our daughter was born the day before King Kamehameha day and came home from the hospital on King Kamehameha day in 2015. The light teal of the hat represents the unlimited sky and ocean that are all accepting and all around us. The black is the rough roads that we have overcome to get where we are right at this moment. The Scarlett red represents the amazing beautiful soul that blended our families together as one family, as well as helped bond us to the friends that we consider ʻOhana as well.

Gracias to everyone for reading our story, and supporting FITTED in this Hui Collection. We hope that everyone enjoys the matching keiki and adult hats. Mahalo for helping to create lifelong memories that will forever be cherished and for all of the Aloha that has been shown to us.

 

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FITSTRIKE RELEASE: MUA SNAPBACK & BRIGANTE & KTWA TEES

Monday, August 1st, 2016 by

Releasing exclusively in-store and online this Tuesday, August 2 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday we’ll be releasing a new Mua snapback and two matching tees under our FITSTRIKE program. The Mua features an all black base with green undervisor and white snap enclosure. The front logo features red, yellow, green, grey, and white stitching, while the side New Era logo is stitched in green and the back crest is a tonal black. It also features white eyelets for added pop. The heather grey Brigante tee features our logo on the front left chest in grey and a red, yellow, green, and grey Brigante logo on the back. The yellow Kill Them With Aloha tee features black print on the front and back with green on the lower left side and right sleeve.

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