A/W TRADEWINDS COLLECTION

Friday, October 28th, 2016 by

Releasing exclusively in-store and online this Saturday, October 29 at 11am HST.

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Photo: @jasonjko
Model: @salvacio90

 

Aloha kākou!

Aside from the breathtaking scenery and abundance of sunshine that the Hawaiian islands provide, one of best traits is actually invisible to the naked eye (unless of course you count the swaying trees)—our natural tradewinds. Those cool winds flowing in from the north east to south west bring a level of comfort that’s second to none. Some people call our trades a “natural air conditioner,” but however it’s described, it’s always with affection. Just saying the term “tradewinds” evokes a sense of elation and tranquility in any local, almost as if a cool breeze just whisked by at that exact moment.

The tradewinds are not only relied upon for their cool climates. Just as rain can have a significant effect on outdoor lifestyle in Hawaiʻi, so too can the wind. Daily activities such as fishing, surfing, or boating all rely on the weather patterns to determine success. Ancient Hawaiians looked to the koaʻe (tropic bird) to help them while they sailed as well, as evidenced by the proverb:

“Ke Kupu, o ka ‘aina ua malie, ua au koaʻe.”
(The natives of the land declare that the weather is calm when the tropic bird travels afar.)

This olelo noʻeau points to a form of hoʻailona (omen or sign), which signaled nice calm weather when they saw a koaʻe flying far out at sea.

Although the tradewinds come and go all throughout the year, it’s important to note that we still experience seasonal changes in the weather as well—subtle as they may be—which argues against the common misconception that Hawaiʻi has no seasons. Unlike the four drastic seasons seen elsewhere in the world, we normally only fluctuate between two—hoʻoilo (wet) and wela (dry).

This unique collection was curated around the theme of tradewinds and our unique weather, and also pulled inspiration from nautical elements, the koaʻe (tropic bird), and climate imagery to help strengthen the aesthetic vision.

With extensive focus and care put toward our cut & sew program, we will be introducing new pieces throughout the collection, geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier.

We’re also introducing a new graphical element specifically designed for this season, based on a climate map of the entire Pacific Ocean, showing the system of winds as it flows throughout the ocean based on our current hoʻoilo season. Two new patterns were then created from this and used throughout the collection—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT, featuring the same map but in light and dark variations, respectively.

 

Breezy Unstructured Strapback – Black or Olive
This private-label strapback features our new Breezy logo that was created for this collection, which depicts FITTED in an italicized font, along with motion lines and a small koaʻe (tropic bird) at the front, invoking a fast movement feeling. The left side features the F from our new 10 year logo next to a geometric shape filled with trilocks. The shape is actually a stylized version of the universal nautical signal flags used by the coast guard on the open ocean, with each geometric flag representing a different letter. The flag shown on the hat represents the letter F. Above that are the latitude/longitude coordinates for a geographic area known as Kou in ancient Hawaiʻi, one of the original names for the city of Honolulu. The back features our motto stitched above the adjustable strap, while the right side features our standard crown. On both hats, the embroidery and eyelets are stitched in white.

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Tradewind Runners Tee – Black, Red, or Dark Green
This tee features a sailing flag on the front left chest, along with a bigger version on the back in front of Diamond Head, clouds, and several birds. Above that is our standard crown, and below that is our logo as well as “Tradewind Runners” and the same latitude/longitude coordinates mentioned above.

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