FITSTRIKE RELEASE: ALPHA SNAPBACK & BRIGANTE OVERSIZED POCKET TEE

Sunday, May 7th, 2017 by

Releasing exclusively in-store and online this Tuesday, May 9 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing the next colorway in our new Alpha snapback and Brigante Oversized Pocket tee this Tuesday. The Alpha snapback features a wheat base with white front embroidery and snap enclosure, along with beige embroidery on the side and back. The coinciding black Brigante Oversized Pocket tee features a bright Brigante logo covering the front pocket and a white crown on the back.

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FITSTRIKE RELEASE: ALPHA SNAPBACK & ISLAND TEE

Thursday, April 27th, 2017 by

Releasing exclusively in-store and online this Saturday, April 29 at 11am HST.

FITSTRIKE

Aloha kākou!

Our first Alpha snapback will be released this Saturday alongside a new Island tee. The Alpha snapback is done in all black, with only the front embroidery and back enclosure in a contrasting white. The coinciding Island tee features black print on a light teal tee.

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FITSTRIKE RELEASE: ALPHA 59FIFTY & HONOLULU TEE

Monday, April 17th, 2017 by

Releasing exclusively in-store and online this Tuesday, April 18 at 11am HST.

FITSTRIKE

Aloha kākou!

We’re excited to introduce a brand new design under our FITSTRIKE program, aptly dubbed “Alpha.” This new design takes a clean and minimalistic approach to our Aloha Served Daily motto on an all-navy base. The ASD abbreviation is subtly showcased on the front panels while also phonetically spelled out as “Alpha Sierra Delta” below in an arch, similar to the common ICAO phonetic alphabet. While the front design is embroidered in white, all other branding is stitched in tonal navy to embrace the overall minimalistic look. Releasing tomorrow alongside the Alpha 59FIFTY is a new Honolulu tee, featuring white print on a light pink tee.

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