Releasing exclusively in-store and online this Tuesday, April 18 at 11am HST.
We’re excited to introduce a brand new design under our FITSTRIKE program, aptly dubbed “Alpha.” This new design takes a clean and minimalistic approach to our Aloha Served Daily motto on an all-navy base. The ASD abbreviation is subtly showcased on the front panels while also phonetically spelled out as “Alpha Sierra Delta” below in an arch, similar to the common ICAO phonetic alphabet. While the front design is embroidered in white, all other branding is stitched in tonal navy to embrace the overall minimalistic look. Releasing tomorrow alongside the Alpha 59FIFTY is a new Honolulu tee, featuring white print on a light pink tee.