SUMMER 2016 AHOLOA COLLECTION

Thursday, September 1st, 2016 by

Releasing in-store, online, and at select stockists this Saturday, September 3 at 11am HST.

AHOLOA

AHOLOA
Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the next release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

Victory Lap Aloha Snapback
The Finish Line pattern makes a bold showing on the visor of this Victory Lap Aloha snapback, which also features a black crown and red undervisor. The front logo is stitched in white to match the white snap enclosure, while the side New Era logo is stitched in yellow. It also features a race-inspired side patch and for the first time ever, a white crest with tri-colored background on the back.

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Plateau Technical Short – Heather Grey
The next release of our Plateau Technical Short comes in heather grey with a solid black waistband. The fabric is a premium cotton/polyester (65/35) blend, manufactured specifically for its durable, quick-drying, and sweat-wicking capabilities. The first detail you’ll notice is the row of printed woven X logos we debuted for our 10 Year anniversary across the top of the short, with our FITTED logo below the front left pocket. On the opposite side, our ʻio morale patch is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. The Plateau Technical Short also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends, along with metal grommets. A custom-designed crotch gusset was added for extra durability, shaped to be two tri-locks together as a diamond. Other details include a large tri-lock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a Mil Spec label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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Night Bird Tee – Black or White
The Night Bird tee features a stylized ʻio (Hawaiian hawk) crest emblem on the back and our FITTED crest on the front left chest. The right sleeve features another emblem that is inspired by the center shield on the Hawaiʻi State Coat of Arms.

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SPRING 2016 DELIVERY “HUI”

Sunday, April 24th, 2016 by

Releasing exclusively in-store and online this Tuesday, April 26th at 11am HST.

ISAIAH

ISAIAH

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Sebastian J. Valdes

AKA: Bobby Filipino

Title/Position: Wholesale Manager

Favorite place in Hawaii? Wherever the BBQ and FITTED EZ ups are

One thing you can’t live without? My family

What are you doing when you aren’t working? Playing with my son

Favorite FITTED hat? Pantanama Snapback and Kala Set

What inspires you? My son, my family, my team

ISAIAH KEIKI KAMEHAMEHA SNAPBACK
By Sebastian Valdes

My 2nd for this collection is a keiki snapback, and I can’t take any of the credit because this design simply isn’t mine. It belongs to our young homie, Isaiah, and he actually designed it back in September 2012. This story is about how he made an everlasting impression in my life the day we first met.

Isaiah was a patient at Kapiolani Women & Children’s Hospital. We had the opportunity to go to the hospital one night and speak to some of the kids about what it is that we did at FITTED. We handed out some blank hat templates for the kids to color and we pretty much just talked the whole time, getting to know each other and answered any questions they had. And there was Isaiah, 9 years old, rubbing his chin in contemplation over what color crayon he should use for his design. I asked him, “What’s your favorite color?” And without hesitation, he replies, “Hot pink!” All of us at the table were surprised at how quick he answered and that hot pink was his favorite color. We all laughed and he was like, “Really, it is!” I tried talking him into splitting credit with me if we ever made the hat he designed, 80-20 was the offer, me taking 80 and him 20 naturally, and he basically looked at me and the rest of the team like, “This guy must be crazy!” Haha. I’m telling you, this kid so was full of life, you could have never guessed that he was sick.

Fast forward a week or two later to his 10th birthday. I didn’t get the chance to visit him, but I did get the chance to FaceTime with him because Kaiser and Tiffany went to visit him and dropped off his birthday present—a hot pink sketch pad, so he could design more hats for us. I asked him if he was sure he didn’t want to take me up on my 80-20 offer and of course, he laughed at me and politely declined.

This was the last time I spoke to him, because shortly after his birthday he passed away. Now, I may not have known him a long time but in the short time that I did know him and talk to him, he’s made such an impression that even to this day I think about him. I even have his drawing of the hat he colored.

This keiki Kamehameha snapback is full of bright, bold colors, just like Isaiah’s life. He designed the crown to be lime green with purple contrast stitching and red logos all around. It features a white snap enclosure, black visor with lime green contrast stitching, and purple eyelets and undervisor.

The hat is respectively named Isaiah, in honor of him and his life. We’ll always remember his smile, because his eyes would disappear when he did; his humor, because he had us cracking up that first day we met him; and his mind, because he wanted to design things truly, and now he has.

No 80-20 credit split on this one, kid. It’s all you…100%.

 

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We’ll be releasing three new keiki tees on Tuesday as well. All three feature our Aloha logo on the front and our crown on the upper back, in lime green on black, white on heather grey, and black on red. They all come in three sizes: Youth Extra-Small, Youth Small, and Youth Medium.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, January 21st, 2016 by

Releasing in-store and online this Saturday, January 23rd at 11am HST.

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Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Aloha 59FIFTY
Grey and dark green come together nicely on this Aloha 59FIFTY, featuring grey melton wool on the crown and dark green melton wool on the visor. The front Aloha logo is stitched as a layered felt appliqué, while the eyelets, top button, side logos, and back logo are finished off in dark green.

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Kākuhihewa Metal Pin Set
We have a set of two new pins releasing to commemorate our Waiwai collection. Both pins feature aliʻi illustrations representing Kākuhihewa and his great reign over Oʻahu, making them great accent pieces to anything and everything from the collection.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Friday, December 4th, 2015 by

Releasing this Saturday, December 5th at 11am HST.
The Going Yard Raglan and Tee will be available in two styles each, with one being a FITTED exclusive and the other being a stockist exclusive. Please see the release information for each style below.

cityofchiefs

alohastand
Photos: @jasonjko

Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Aloha A-Frame Snapback
This A-Frame snapback uses felt appliqué for a varsity/collegiate look, stitched in red over a white outline for a nice pop. The entire crown is black and also features white stitching and white snap enclosure, along with a black crest tag.

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Native Snapback
Wool played a large part in classic American sport uniforms, so it’s only fitting that we bring premium melton wool to many of our pieces in this collection. This Native snapback features a scarlet red melton wool crown with a brown melton wool visor. The front and side embroideries are stitched in yellow while the back embroidery and eyelets are stitched in white to match the snap enclosure. A brown crest tag is also seen next to the enclosure.

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Kamehameha 59FIFTY
The first 59FIFTY of the collection features a full melton wool build, with cream on the crown and gray covering the visor, top button and eyelets. It also features a red felt appliqué on the front, gray side logos, and red and gray embroideries on the back.

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Kou Golfer
Our second rendition of the vintage style golfer hat that we introduced in our 10 Year Collection. The front features a new “K” logo that stands for Kou, one of the old names for Honolulu, referring to the “City of Chiefs” nickname stitched on the back. The entire hat is black with contrasting white logos, eyelets, button, and strap.

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Going Yard Raglan – Black (FITTED Exclusive) & White (Stockist Exclusive)
This baseball-inspired raglan features an athletic script logo on the front above an emblem that showcases Kākuhihewa and the number 15 as he was the 15th aliʻi ʻaimoku. Our 10 year anniversary patch is stitched on the wearer’s bottom left and a small red crown is seen on the back.

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Going Yard Tee – Brown (FITTED Exclusive) & Black (Stockist Exclusive)
This tee features the same front design as the raglan but on a short-sleeve tee. It also features the 10 year patch and red crown on the back.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, August 20th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, August 22nd.

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Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Aloha Snapback
In almost direct contrast to our shop-exclusive ʻIliahi Tree Camo Aloha snapback, this snapback features a white mesh crown with a full black neoprene visor. The front Aloha embroidery is sublimated with our Koa Tree Camo pattern, while the top button, side logos and back crest stand out in a cerulean blue. Around the back we have a black snap enclosure.

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Koa Tree Camo Who The Crown Fits Tee – Black
Our standard logo tee featuring a Koa Tree Camo fill, along with a white outline and a small white crown on the back.

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Vamp Keiki Tee – Blue
A design from earlier this season inspired by one of the finest ukulele crafters in Hawaii. This time it’s printed on a blue tee for the keiki and toddlers.

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PLATE LUNCH, NO GRAVY

Monday, May 4th, 2015 by

Been enjoying what the Kaplan boys are about since Rod Chmolack first brought them to the warehouse a couple of years ago. These guys carry some serious passion to life when it comes to their brand which is what we love and respect about them. Here is a quick launch video of what makes them who they are! Keep doing what you love boys!! enjoy…

Plate Lunch from Plate Lunch on Vimeo.

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Friday, April 10th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, April 11th. Please note that the ʻIliahi Tree Camo Aloha snapback will ONLY be available through our select stockists.

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Photos: Chris Fujimori (@cfujifilms)
Model: Kelsie Megan (@kelsiemegann)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Aloha Snapback
One of the cleaner, all-around hats from the collection. Featuring a burgundy crown with a black visor, along with our new ʻIliahi Tree Camo sublimated on a polyester poplin undervisor and top button. White embroidery is seen all around, which matches the white eyelets and snap enclosure. Due to the limited quantities produced and the large number of stockist fulfillments, we will not be releasing this hat in our flagship store or online. Please check with our stockists regarding their own release information.

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Le Fitted Tee – Military Green
Inspired by the art of Alphonse Mucha, whose style became the trademark for the Art Nouveau movement. Many artists within the movement focused on design reform to bring higher quality and improved standards to design and other goods, and we took their emphasis on quality and translated that to the historical value of the koa and ‘iliahi commodities to Hawai‘i.

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ʻIliahi Tree Camo Who The Crown Fits Tee – Black
Our standard logo tee with ʻIliahi Tree Camo fill and white outline, along with an infrared crown on the back.

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HAWAIIAN DIET COLLECTION (FINAL COURSE)

Friday, March 27th, 2015 by

Releasing in-store, online,* and at select stockists this Saturday, March 28th. *Please note that the Hungy Time Bucket will not be available online.

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Aloha kākou!

This Saturday we’re bringing you the sixth and final course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. As we bring out the last course, we’d also like to thank you all for sitting down and eating with us over the past several weeks. We hope we satisfied your Hungy Time cravings!

 

Hungy Time Bucket
A polyester poplin bucket featuring a full sublimation print of our Hungy Time pattern. It also features a new trilock tag on the side seam, with our FITTED crest stitched on top and our ‘io morale patch (from Holiday ‘13) stitched underneath along with “ASD,” “04,” and “116.” The Hungy Time Bucket will only be available in-store and at select stockists.

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Hungy Time 5-Panel Camp
Features the Hungy Time pattern printed on polyester poplin 5-panel hat with our Pacific Standard label stitched on the front. Also features white side crown and back crest embroidery along with a black clip enclosure.

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Hungy Time Aloha Tee – Navy
Our Aloha tee with a Hungy Time fill, outlined in white. It also features a brown crown on the back.

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Enjoy Aloha Daily Long Sleeve Tee – Black
Featuring our Enjoy Aloha Daily box logo repeated down both sleeves. “Honolulu – Hawaii” is seen on the front along with our Pantone color, motto, name, and crest logo. A white crown is printed on the back.

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Who The Crown Fits Tee – Red
Our classic logo tee printed in white on a red tee. It also features a white crown on the back.

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HAWAIIAN DIET COLLECTION (FIFTH COURSE)

Friday, March 13th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, March 14th.

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Aloha kākou!

This Saturday we’re bringing you the fifth course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

 

Hungy Time Aloha Snapback
Featuring the Hungy Time pattern covering the entire satin crown and visor, while burlap makes an appearance via the top button. White embroidery is seen on all sides of the hat, which matches up with the white back snap enclosure.

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Hungy Time Cheehu 59FIFTY
This 59FIFTY features the Hungy Time pattern all over the crown utilizing a new printing technique on a linen/viscose blend, resulting in a thicker material that’s also waterproof. The visor and top button are made of brown waxed linen, which matches the brown eyelets seen on the crown. It also features a white Cheehu logo, white side crown, black side New Era logo, and white/black back crest.

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Fiya Wata Tee – Black / Women’s Tee – Black
A new design featuring a drawn depiction of another favorite local condiment: Chili Peppah Water. It’s the perfect sidekick (emphasis on “kick”) to any local dish; just pour it on your food or dip your food in it. Printed on a black tee for men and women, it also features a small white crown on the upper back.

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Hungy Time Crest Tee – Silver / Women’s Tee – Black
Featuring our classic crest logo in white, filled with the Hungy Time pattern. A small white crown is seen on the back.

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HAWAIIAN DIET COLLECTION (FIRST COURSE)

Thursday, February 12th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, February 14th.

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Aloha kākou!

Growing up in one of the most culturally diverse spots on the planet, it’s only natural that we became accustomed to all kinds of food. From traditional Hawaiian to Asian and everything in between, our stomachs became home to a proverbial melting pot of flavors. Our Hawaiian Diet Collection is a playful ode to those foods, the favorites of our childhood that we still enjoy to this day.

This season we’re featuring a brand new pattern we call “Hungy Time,” which is a phrase we use almost daily when we’re ready to eat—coined and embraced by our very own king of #hungytime, Teddy. And yes, we’re aware of the misspelling! Our go-to explanations are that we forgot the “R” because we were too hungry, or that the “R” is in our stomach because it’s Rumbling! We’re also putting our satirical twist on popular food brands and putting special emphasis on hat materials throughout this collection. Feeling hungry yet? Well then, come grind…it’s HUNGY TIME!

 

Hungy Time Aloha Snapback
Featuring a waxed linen crown in oatmeal, along with a full burlap visor and top button. The embroidery is black all around, while the back snap enclosure is white. The finishing touch is the inner satin liner that features the new Hungy Time pattern.

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Hungy Time H Pride Snapback
Features the Hungy Time pattern showcased all over the satin crown. The embroidery on all sides are white, along with the snap enclosure. The visor and top button are made of burlap, while the undervisor features white Tyvek for a nice material change-up.

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Hungy Time Hoodie – Black
A black hoodie featuring a Hungy Time filled Aloha logo on the front, outlined in white. Also features a white crown on the upper back.

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Enjoy Aloha Daily Tee – White
Features a refreshing take on a classic brand, with red block print on the front and small red crown on the back.

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Who The Crown Fits Tee – Silver
Our classic logo design printed in black on a silver tee.

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Who The Crown Fits Womenʻs Tee – Heather Charcoal
Our classic logo design printed in black on a heather charcoal tee.

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