HOLIDAY DROP #2

Wednesday, December 14th, 2011 by FITTED

Available now

Aloha kakou and Happy Holidays! We laid a huge release on y’all about a week back. And today, we present to you another big release, including Toddler and Youth size tees. For our toddler tees, we have sizes 2T – 4T. Check down bottom for photos and more info.


Aloha Toddlers


Dreamer Toddler


Fasi Youth


Aloha Youth


Midnight Special Chee-Hu Snapback


Backside of Midnight Special Chee-Hu Snapback


The Midnight Special Tee Front


The Midnight Special Tee Back


Never Die Tee Front


Never Die Tee Front Close-Up


Never Die Tee Back Close-Up

HAWAIIAN BREAKS

Monday, June 6th, 2011 by Justice Equality Supreme

Just got this in the mail over the weekend. The King of Digging, DJ Muro put together this compilation of Hawaiian Jazz, Funk, Soul and rare grooves. For awhile, there was no tracklisting available for this, however, thanks to a handful of diggers and Aloha Got Soul and Discogs, we have a near-full tracklist. Download link comes courtesy of Aloha Got Soul.

01. Mike Lundy – Nothin Like Dat Funky Funky Music
02. Mike Lundy – The Rhythm Of Life
03. Aura – Let Me Say Dis About Dat
04. Aura – Magic Lover
05. Mel Cabang – Your Love
06. Macky Feary Band – A Million Stars
07. Al Nobriga With Island Company – My Last Disco Song
08. Audrey – Our Magical Paradise
09. Unknown Artist – Untitled
10. Lemuria – Dreams
11. Loyal Garner – Sweet Bye N’ Bye
12. Haleakala – Honolulu City Lights
13. Lil Albert – My Girl Friday
14. Marvin Franklin With Kimo And The Guys – Kona Winds
15. Mix Plate – Reggae Music
16. Greenwood – Sparkle
17. Unknown Artist – Sun Goddess
18. Lemuria – Hunk Of Heaven
19. Vic Malo – Ode To Waiaihole And Waikane Valley
20. Hal Bradbury – You Win, I Lose
21. Henry Kapono – Untitled
22. Unknown Artist – Untitled
23. DJ & The Spice Of Life – Blue Moon
24. The Aliis – Finale

DOWNLOAD: DJ MURO – HAWAIIAN BREAKS

ALOHA LOGO x MUA

Thursday, May 12th, 2011 by FITTED

Releasing Saturday, May 14th

Aloha kakou!

This release features a grey Aloha logo tee in grey and pink with a pink stroke and pink crown on the backside. Also releasing a new Mua: all black with pink, white and metallic black pearl hints, white stitching on the brim and white top button. Super clean and simple!

BUILD OR DESTROY x ALOHA DENIM

Thursday, April 14th, 2011 by FITTED

Releasing Saturday, April 16th

Aloha kakou,

Saturday we unveil our newest addition to our Aloha and denim families. The pack, dubbed Build or Destroy consists of an intricate New Era that we built up from the ground up around a concept that some of you may be familiar with. This Aloha denim New Era is inspired by Levis Strauss & Co. known for their original denim, selvedged denim and raw denim. The denim fit in the raw category and is slightly modeled off the 501s, and features copper eyelets that reflect the copper rivets found on Levis denim. On the actual jeans, these rivets were used to reinforce the points of strain on the denim as well as strengthen the pockets. Also featured on the hat are contrast copper stitching which emulates the copper stitching on the Levis denim. In the jeans context, the copper stitching was used to match the rivets, which became a trademark of theirs in 1942. The Aloha is stitched in white with a red / white crest stitched on the backside.

The t-shirt’s graphic reflects the Build or Destroy concept and features an illustration of steel workers with colors that tie back to the cap.

RELEASING TOMORROW: FOUR NEW LOGO TEES (ON-LINE ONLY)

Monday, February 28th, 2011 by FITTED

ALOHA MEANS HELLO & GOODBYE (BLK ON BLK) x TIFFANY ALOHA NEW ERA

Thursday, January 27th, 2011 by FITTED

Releasing Saturday, Jan. 29th

Aloha kakou.

We’ve brought back an iconic t-shirt graphic that’s as much a staple as Aloha Served Daily, our Aloha Means Hello & Goodbye in black on black. Finishing off this pack is a tiffany Aloha New Era embroidered in white, with white crest, crown and New Era hit. A guaranteed sell out, so act accordingly!

CHEERS TO THE NEXT 5 YEARS!

Friday, October 22nd, 2010 by FITTED


Video shot 10 AM on October 22. One shot take baby!

There is an old Hawaiian proverb that reads “He ali’i ka ‘āina; he kauwā ke kanaka” which translates to “The land is a chief, man is it’s servant.” This has always been one of the main maxims in Hawaiian culture and we still embrace this school of thought to this day. Breaking the expression down in simpler terms, it means “Land has no need for man, but man needs the land and works it for a livelihood.” Our approach to all of our designs has always employed this philosophy, and although we don’t always work directly off the land, in a figurative sense, we have. The land that we firmly stand on gave birth to our culture, our history and our traditions – and we’ve always showed a great admiration and respect for this. Every thought that goes into our designs is extensively researched and done in a way that is most respectful and gracious to our ancestors and the culture that they gave rise to, and it’s this reverent consideration that has kept us both humble and established.

We feel there is an urgent need to share, and in some instances, re-educate the keiki, the ʻōpio (youth) and even ourselves in order to preserve a culture that has slowly been stripped away by psychological assimilation, conformity and deceit. For five strong years, we’ve stood up for what we profoundly believe in, searching for the best method to instill na’auao (knowledge) while paying close attention to aesthetics and detail, and we’re quite content with accomplishing these objectives. Nevertheless, without the continued support from you, the devoted customer, we would have never gotten to where we are now, no matter how much blood, sweat and tears we may have poured into the mix. Over five years of maturation, you’ve stood by us and have grown with us which is extremely rare to see in this line of business and this economy. With our deepest gratitude and respect, to put it simply Mahalo Nui Loa!

“When spiders unite, they can tie a lion down…”

5 Year pack includes a black longsleeve tee which reads AlohaHaters on the sleeves, a white tee with 5 kahilis, representing 5 years in business, a white tee with the word Chee-Hu on the front (word to Ted Danson) and three caps that represent the O.G. hats from our first release ever, switched up in newer designs: black Mua with gold embroidery, red Nihi with gold trilocks and a green and orange Aloha New Era. In addition is a special sticker sheet to commemorate the event.

(more…)

NATIVE SONS OF THE ALOHA STATE

Thursday, August 12th, 2010 by FITTED

Tomorrow, Friday, August 13th, we’ll be releasing a collaboration tee with our extended ohana out in San Jose, Cukui, properly dubbed “Native Sons of the Aloha State” in celebration of the grand opening of their store “in San Jose’s own historic Japan Town.” “It is an honor and we hope to further expound the spirit of the community who live and celebrate here with our own enthusiasm and energy. So come out and celebrate with us! There will be live music, refreshments, raffles and giveaways. Everyone is invited and welcome to invite others.”

The Native Sons of the Aloha State tees are extremely limited, so act quick! Those out near San Jose, please show Cukui some support and head down to the grand opening. Flier can be found below.

229 Jackson Street
San Jose, CA 95112
(Right across Hukilau Resturant)

Friday August 13th, 2010 @ 7PM

Music provided by DJ Sig-O