Friday, September 5th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, September 6th, 2014.


Aloha kākou!

We present to you the fifth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.



Thursday, June 12th, 2014 by

Releasing in-store and online this Saturday, June 14th, 2014.


Aloha kākou!

We are proud to present to you the first release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.



Thursday, April 3rd, 2014 by

Releasing in-store and online this Saturday, April 5th, 2014.


Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.


“Home Grown” Bucket Hat
Originally released in 2009 with a white base, we are bringing the “Home Grown” pattern back on a private label bucket hat, this time on a black base. The pattern is an homage to the cult classic “Home Grown” compilation album from 1977.



“Home Grown” Tee – Banana
Like the bucket hat above, the type treatment on this tee is a nod to the “Home Grown” album from 1977, and features the floral pattern fill from our 2009 release on a banana colored shirt. The saying “Home Grown” is also a proud statement for those that are loyal to their soil. The back features a large crown filled with the same floral pattern.




“Kill Them With Aloha” Tee – Black
To round out this week’s release, we are bringing back our military-inspired “Kill Them With Aloha” tee, which was also originally released in 2009. The front features the “Kill Them With Aloha” slogan in white, with a large white crown on the back outlined in red. The left sleeve features our kahili logo in red, while the right sleeve features “116th Battalion Hawaii” also in red, as a military-inspired moniker. The “116” is also a nod to our official yellow Pantone color. Yellow kalo (taro) lau (leaves) adorn the bottom left of the tee, acting as achievement insignia.






Friday, March 28th, 2014 by

Releasing in-store and online this Saturday, March 29th, 2014.

Aloha kākou!

Since we first opened our doors back in 2004, we have strived to not only release great looking product, but to also create meaningful designs that center around authentic Hawaiian culture, whether it be past or present. In each piece we offer, we try to teach and share the story behind it through the traditional style of Hawaiian moʻolelo (story-telling). In doing so, we hope to create or strengthen the connection to Hawaiʻi, and the pride in embracing that connection.

As we near a decade in this business, we chose to look back to the beginning and everything that has brought us to where we are now: countless designs that have stood the test of time and reminded us that we arenʻt just a fad that comes and goes; and of course you — our ʻohana — that have grown with us.

Our Spring 2014 Delivery 2 Collection is a look at our lineage and the humbling experiences we’ve gained along the way. These are some of our favorite FITTED stories and designs from the past nine years. This is our legacy.


“Pride of the Pacific” 5-Panel Camper
Features an all white linen base with our Pacific Standard label on the front and embroidered crest on the back. The left and right panels feature our classic “Pride of the Pacific” pattern printed inside out in red for a light, muted look. A black snap enclosure finishes the look.





“Aloha Means Hello” Tee – Black
Features our “Aloha Means Hello” design on a black tee, with white and red “Pride of the Pacific” pattern fill.




“Aunty Bangles” Tee – Red
As a nod to our legacy, we’re bringing back a tee that is sure to turn heads. Our Aunty Bangles design was definitely outside-the-box, and thus became an instant classic. Also features the return of our big crown logo on the back in black.




Friday, March 21st, 2014 by

Releasing in-store and online Saturday, March 22nd.


Aloha kākou!

As we bring our Tori Richard + FITTED collection to a close, we’d like to give a huge mahalo to all of you for the continued support with each week’s release. The aloha shared between everyone in line is truly amazing to see.

We’d also like to send a very special aloha and Mahalo nui loa to the Tori Richard family for allowing us to collaborate with them, and for giving us access to their archive of premium cotton lawn fabrics. It was an honor to be able to bring their extraordinary fabrics and patterns to a new medium. Tori Richard was where I started my career many years ago and without the high quality and discerning taste that was taught to me we may have a very different FITTED today.

With all that being said, we are incredibly proud to announce the final piece from the Tori Richard + FITTED collection: the “Party Line” New Era snapback in black. To celebrate the culmination of all these great pieces, we decided to also bring one of our classic designs out of the vault. Our “Birds of Paradise” tee will drop on Saturday as well, utilizing colors inspired by the entire Tori Richard + FITTED capsule.


“Party Line” Snapback in Black







“Birds of Paradise” Tee in Burgundy



close up


Wednesday, March 5th, 2014 by

Releasing in-store and online Saturday, March 8th.



Aloha kākou!

Mahalo to everyone that stopped by last Saturday for the first round of our special collaboration with Tori Richard. Continuing with our month-long capsule release, we’re excited to announce the next two pieces from the collection. The “Thai Batik” snapback and the “Party Line” 5-panel camper, both in navy, will be released in very limited quantities this Saturday, March 8th.


“Thai Batik” Snapback in Navy







“Party Line” 5-Panel Camper in Navy







Thursday, February 27th, 2014 by

Releasing in-store and online this Saturday, March 1st.



“I have a soft spot in my heart for the 58-year-old iconic resort wear company, Tori Richard. The prestigious brand is known for their discerning taste, amazing color, and intricate art design on every garment they produce. I could not have asked for a more ideal opportunity to start my professional career fresh out of design school. Over the years I’ve kept in contact with the good folks at Tori Richard, visiting often to catch up with everyone and talking with Josh Feldman about everything from kids to cars. When we finally figured out a program that we could execute, we got the green light and went browsing through their archives for a handful of designs that we wanted to work with. I’m a huge fan of all of Tori Richardʻs proprietary fabrics so it was very difficult to narrow it down, but in the end we found some great pieces from their Cotton Lawn program.”
– Keola Naka‘ahiki Rapozo, FITTED co-founder and former Tori Richard designer

This weekend we kick off a month-long capsule release for a special collaboration with Tori Richard, one of Hawaii’s premier resort wear companies. We had the distinct honor of teaming up with them on a collection of New Era snapbacks and 5-panel campers utilizing specially picked out fabrics from Tori Richard’s archives. Because each fabric sheet was unique in design and limited in length, all hats were made in extremely low quantities—some more limited than others. Also, due to the cut-and-sew process in which the hats were made, no two hats are alike.

All fabrics were picked from Tori Richard’s special Cotton Lawn program. Cotton Lawn is made of luxurious, smooth, and crease-resistant fibers, enhanced by a finish developed exclusively at Tori Richard over 25 years ago. It was developed to withstand high temperature and humidity—perfect for Hawaii’s tropical climate.

Every hat in this special collection has a white embroidered crown and crest on the side and back, respectively, as well as our Pacific Standard label on the back, to the left of the snap/strap enclosure. The snapbacks include a white New Era logo embroidered on the side along with a white snap enclosure, while the 5-panel campers have a tonal New Era logo stitched on the side with a brown leather strap and buckle enclosure. All hats contain a Tori Richard label stitched on the sweatband next to our FITTED label, to signify each as an authentic piece in our Tori Richard and FITTED collaboration.

This week we are releasing one snapback and one 5-panel camper from the collection. Please stay tuned in the coming weeks for the rest of the collection.


“Party Line” Snapback in Red







“Thai Batik” 5-Panel Camper in Black






Friday, February 14th, 2014 by

Releasing in-store and online this Saturday, February 15th.

Using Mt. Wai‘ale‘ale as our source of inspiration, we present the product shots and descriptions for the entire Spring Delivery One collection, entitled “Water is Life.”


“Wai‘ale‘ale” Aloha Snapback
As one of the cornerstones of this collection, this Aloha snapback utilizes nylon ripstop material covered in our new Wai‘ale‘ale pattern, based on the vibrant and flourishing rainforest of Mt. Wai‘ale‘ale on the island of Kaua‘i. It also features white embroidery on front and back, black embroidery on the sides, and white snap enclosure with red crest snap tag, as well as a red top button and undervisor.







“Rain Camo” Kamehameha Snapback
Our first ever Kamehameha hat with a two-tone logo, featuring black on red embroidery. Based on a green crown, it also features 3M reflective rain camo on a red visor. Also includes black eyelets, top button, and side embroidery. White back embroidery, white snap enclosure and a black crest snap tag finish the look.








Tuesday, February 11th, 2014 by

Releasing in-store and online this Saturday, February 15th.


“Mōhala i ka wai ka maka o ka pua” (Unfolded by the water are the faces of flowers).

Starting off with this powerful quote, we build upon its principle meaning: Water is needed to sustain life. It plays a crucial part in the growth and prosperity of all living things. In Hawai‘i, we’re surrounded by it, we use it for nourishment and entertainment, and we ultimately embrace it.

Hawai‘i is also home to one of the wettest spots in the world. Mt. Waiʻaleʻale, also known as the Heart of Kaua‘i, averages about 450 inches of rainfall annually. Its precipitation supplies numerous waterfalls, sending down rushing streams on all sides to feed the only navigable rivers in the state. Mt. Waiʻaleʻale is by far one of Hawai‘i’s most vibrant tropical rainforests, and as such provides the foundation for our Spring 2014 Delivery One capsule: “Water is Life.”

Stay tuned for product shots of all the pieces in the collection.










Friday, January 24th, 2014 by

Releasing in-store and online this Saturday, January 25th, 2014.

[Model Ryan Yamamoto looking toward the site of the old Honolulu Fort.]

Aloha kākou!

As many of you know, we here at FITTED have a deep affinity for Hawaiian culture and we enjoy passing anything we learn on to our friends and family. This Saturday, we have a special quickstrike release, aptly titled “Kekuanohu.” Utilizing our newly dubbed Kulāiwi (homeland) graphic, we pay homage to the old Honolulu Fort.

In the early 19th century, King Kamehameha granted Russian fur traders permission to build a simple storehouse close to where Aloha Tower stands today, but they instead constructed a fort and raised their Russian flag. When King Kamehameha learned of this, he kicked them out and claimed the fort as his own, eventually adding many large-caliber guns along the walls, which gave the fort its clever nickname “Kekuanohu” (the back of the scorpion fish).

Mahalo to Christian Yee, who did a great write-up on this story. Please check out his blog, Pohukaina Cave, for more info and images on Fort Kekuanohu.

[Old photo of the Honolulu Fort.]