Releasing Saturday, May 25th.
Aloha kākou!
Tomorrow’s release is our Alva Aloha tee which compliments the tanktop which we released earlier this week (still have sizes left!). The tee, printed on white, features the Alva Aloha print in teal and pink with a gray, black and teal Kamehameha New Era snap (black snap).
Releasing tomorrow, April 9th.
Aloha kākou!
Quick update for tomorrow’s drop: Brand new Aloha Served Daily in a safety green long sleeve with ASD hit in black on the front and full color ASD on the back. Get um!
Releasing tomorrow, Dec. 27th.
Aloha kakou and Hau’oli Lanui!
New drop for Thursday, Dec. 27th. Aloha Served Daily tee in classic Rockers font on a RastaSafari green body, with maroon lettering and black crown hit on the back.
Mahalo nui loa for your continued support!
Releasing Saturday, Oct. 13th.
Aloha kakou!
Brand new t-shirts for Saturday’s release. The tees, which come in both black and red, feature a nene goose on the front with our island camo fill, and the same nene goose on the back with Aloha Served Daily in block letters (white).
Available tomorrow, June 23rd.
Photos by Pai’ea Projects
Aloha kakou!
We’re very proud to introduce our first strapback New Era to the World. Our new Aloha strapback features a grey melton wool upper with white Aloha embroidery and a red brim with a brown leather strap, this hat is extra slick. White embroidery on the FITTED crest and tonal New Era logo. We’re also releasing a matching grey ASD Blocks tee with Aloha Served Daily in white and tonal block letters, white crown hit on the back. In light of National Go Skateboarding Day yesterday, we’d like to take some time out and give a big shout out to FITTED Team Rider Nate Nahina, who took home first place at the APB contest at A’ala this past Saturday. Check out Nate’s profile video after the jump, with the rest of the product shots.
Releasing Saturday, June 9th. Please note, the tank tops will be an online exclusive only!
Photos by: Pai’ea Projects
Aloha kakou!
New release for this Saturday. First up: our Thief’s Theme pack, comprised of a white tank top and black tee. The graphic consists of the words Hawaii’s Not For Sale in block letters, with a Bird of Paradise fill. Both tank and tee have crowns on the back per normal. Since our company’s humble beginnings, we have remained firm in our stance on the exploitation of Hawaiʻi’s culture and resources. It pains us to even think about the fact that one can just head down to their local hardware store, “buy” Hawaiʻi in bulk, and reinterpret it without a lick of knowledge. Sorry, Hawaiʻi Is NOT For Sale! Next up, is our Brigante New Era snapback. A brand new tape, this snap features all black cotton twill with our Aloha Served Daily circle logo stitched on the front in green, red, white and blue. Brigante alludes to Carlito’s plans to escape to paradise in the Bahamas and retire to a better life. Mahalo to Contrast Magazine.
Releasing Saturday, June 2nd
Aloha kakou!
Summertime, in the city! Weather’s been super beautiful, even with the high wind gusts. So why not scoop you up some official FITTED summer gear? We’re releasing a new tank, Portlock: All yellow with white embroidered crest and crown, and black print of the foreground of the Pacific Ocean with sparse clouds looming overhead.
Releasing Saturday, Jan. 28th.
Aloha kakou!
Light release for this Saturday. White t-shirt with the classic Aloha Served Daily logo on the back with black, yellow and white colors and black and white ASD logo on the front.
