CHEEHUU SNAPBACK, ALOHA MEANS HELLO TEE, & WTCF TANK TOP

Friday, October 6th, 2017 by

Releasing exclusively in-store and online this Saturday, October 7 at 11am HST.

CHEEHUU

Aloha kākou!

Following the release of the nylon ripstop Day Tripper last month, we have a brand new Cheehuu snapback also made completely out of nylon ripstop, set to release this Saturday. The crown and visor are teal, while the undervisor and top button are black, matching the Cheehuu, New Era logo, and back crest. The eyelets, side crown embroidery, and snap enclosure are all white. Complimenting the Cheehuu are a new Aloha Means Hello tee featuring a teal, pink, and white perforated print on a black base, as well as a Who The Crown Fits tank top with black and teal printed on a white base.

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SUMMER 2014 “PERCEPTION” DELIVERY 2 (FIFTH RELEASE)

Friday, September 5th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, September 6th, 2014.

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Aloha kākou!

We present to you the fifth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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SPRING 2014 D2 “LEGACY” (NINTH RELEASE)

Thursday, May 22nd, 2014 by

Releasing in-store and online this Saturday, May 24th, 2014.

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[Photo credit: @ryagra]

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

“Pride of the Pacific” Cheehuu Snapback
The use of geometric shapes played a large role in Polynesian culture and story-telling; so with our “Pride of the Pacific” pattern, we strived to represent the simplistic beauty of the shapes used to retain our past. Utilizing our classic pattern from 2010, we’ve created this unique Cheehuu snapback for our Legacy collection. It features a black cotton/linen base with white embroidery all around, along with a white snap enclosure. The visor is wrapped in our “Pride of the Pacific” pattern in black and white, reverse printed for a subtle and clean look.

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“Aloha Means Hello” Tee – Honey Dew
Features our iconic “Aloha Means Hello” design on a honey dew tee, sporting a silver fill and white outline.

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“Survival of the FITTED” Tee – Black
With our Legacy collection, we thought it would be the perfect time to bring back one of our oldest designs, dating back to 2006. Inspired by the Darwinistic phrase “survival of the fittest” and designed with a nod to Mobb Deep (who released a record called “Survival of the Fittest” on their classic album “The Infamous”). Coming up on our 10th year in this business, the phrase we proudly displayed on one of our oldest tees still rings true to this day. This time around, we’re releasing the design on a black tee in honey dew with white drop shadow. Our classic large crown sits high on the back, also in honey dew.

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ONLINE EXCLUSIVE: ALOHA MEANS HELLO & GOODBYE

Wednesday, September 19th, 2012 by

Available now

No explanation needed!

ALOHA MEANS HELLO & GOODBYE (BLK ON BLK) x TIFFANY ALOHA NEW ERA

Thursday, January 27th, 2011 by

Releasing Saturday, Jan. 29th

Aloha kakou.

We’ve brought back an iconic t-shirt graphic that’s as much a staple as Aloha Served Daily, our Aloha Means Hello & Goodbye in black on black. Finishing off this pack is a tiffany Aloha New Era embroidered in white, with white crest, crown and New Era hit. A guaranteed sell out, so act accordingly!