Friday, December 13th, 2013 by

Now available in-store only.

We just got a grip of New Era products in at the shop! From backpacks to carriers to protective sprays, we got all your hat care needs covered.


New Era Cap Guard
Helps keep your hat free of dirt, water, and stains.

New Era Cap Guard


New Era Cap Freshener
Can be used to remove dirt, stains, grime, and odors.

New Era Cap Freshener


New Era 6 Cap Carrier – Black or Camouflage
Provides a stylish way to transport, store, and protect your hats. This crush proof neoprene case stores 6 hats and features multiple eyelets for ventilation, removable shoulder strap for easy transport, convenient double zip closure, and New Era branding.

New Era Cap Carrier

New Era Cap Carrier

New Era Cap Carrier

New Era Cap Carrier



Monday, July 29th, 2013 by

Available in-store and online tomorrow.


Aloha kākou!

Tomorrow we’re releasing some brand new accessories which are a part of our Summer delivery. Some new keychains (Native embossed on brown leather with “FITTED Honolulu, Hawaii” embossed on the back). We’ll also be releasing official FITTED pens in our official colors: black and gold with “FITTED, Aloha Served Daily and” printed on the side of the pen. The perfect accoutrement to your FITTED summer kit, or for back to school which is coming up next month.


Monday, July 1st, 2013 by

Releasing tomorrow in-store and online.


Aloha kākou!

We’re releasing some brand new accessories which is a continuation of the first wave of our Summer D1 which include a new scent for our Aloha Served Daily air freshners (alani/lemi or orange/lemon) as well as some pretty slick BIC lighters emblazoned with our Sons of Aloha print. $5 for lighters or air freshners. Keep it locked here at FITTED as we continue to roll out more from our Summer line!



Thursday, December 16th, 2010 by

Releasing Saturday, Dec. 18th

Aloha kakou!

We hope everyone is enjoying the start of the holiday seasons and not stressing too much! We’re very proud to announce our new line of accessories, just in time for Christmas. This Saturday, we’ll be unveiling our beach / outdoor accessories pack, and the line up of things we have is pretty insane! First up, we have custom golf balls in collaboration with Callaway Gold Co. There are two styles here: one ball has our Aloha Served Daily logo printed in black and gold while the other version has our trilocks in black and white. Perfect gift for Pops. Next, we have a custom umbrella for those special outings at the beach / barbecue. The umbrella, in our traditional yellow pantone, features eight panels, each with a different logo from some of our best sellers: ASD, Aloha, Kamehameha head, Mua, Pride, FITTED crest, trilocks, and Fasi shaka and also features a nice wooden handle. Also on deck, a pair of slippers (or chancletas, whatever you choose to call ‘em) and a multi-colored ASD keychain. Add to that an official FITTED beach towel with Aloha Served Daily emblazoned in black. Last but not least, we’re taking it back to the grill. A portable, custom FITTED grill. By portable, we mean that it comes in a nice black satchel with FITTED printed in yellow and our trilocks. The actual grill is foldable, so when you’re done using it for the day, simply clean it up, take the grill piece off, fold it up, slip it in the custom bag and you’re all good to go!