FITTED HAWAII GIFT CARD

Wednesday, April 8th, 2020 by

GIFT CARD

Aloha kākou!

Give the gift of ALOHA with our online gift cards! These online-only gift cards will be sent via email and will also be linked to your account when you sign in for quick and easy use. You can pass the code along if you’re feeling generous or just keep it for yourself and keep loading your account for quick transactions later! And don’t worry if the remaining gift card balance is less than the current transaction; you can easily pay the remaining balance with another payment method.

We currently are offering the online gift cards in denominations of $25, $50, and $100.

And as a special thank you to our customers, for a limited time we are offering the $100 gift card for just $95 at checkout.

FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & E KAUA TEE

Monday, April 6th, 2020 by

Releasing exclusively online this Tuesday, April 7 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

SLAPS WIND

Aloha kākou!

This Tuesday, we’re releasing a new Slaps Wind snapback and E Kaua tee under our FITSTRIKE program. The Slaps Wind snapback features a black base with a front flag embroidered in white, pastel orange and mint, while the side logo is stitched in mint and the back crest is stitched in white and pastel orange. It also features a mint undervisor and white snap enclosure. The E Kaua tee features shades of white and grey printed on a black tee.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, SLAPS WIND STRAPBACK, & GROPIUS TEES

Friday, April 3rd, 2020 by

Releasing exclusively online this Saturday, April 4 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

SLAPS WIND

Aloha kākou!

This Saturday, we’re releasing two new FITSTRIKE Slaps Wind hats and a new tee design in two colorways. Both the Slaps Wind snapback and Slaps Wind curved visor strapback feature black bases with yellow, black, and white front embroidery outlined in metallic gold. Both side logos are tonal black, while the back crests are yellow and black, and the snapback also features a white snap enclosure. The new Gropius design is inspired by the work of German architect, Walter Gropius, founder of the Bauhaus School and one of the foremost pioneers of modernist architecture. The design is printed on either a white or purple tee.

From Ola:

“The mind is like an umbrella—it functions best when open.“ – Walter Gropius

The Bauhaus movement began in 1919 when Walter Gropius founded a school with a vision of bridging the gap between art and industry by combining crafts and fine arts. Bauhaus, which means “Building a House,” included all disciplines of art, design, and architectural education and lead to inform and develop subsets of design such as typography, art, architecture, graphic design, interior design and industrial design. The Bauhaus style is embedded within and is the inspiration of this release, with our own tribute to cultural iconography, our trilock gets the Bauhaus treatment. While dipping into typography inspired by the great Dutch designer Wim Crouwel, Aloha Served Daily remains the mindset!

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PALISADE SNAPBACK, FLOURISHED BIRD TEE, & PLATEAU TECHNICAL SHORT

Monday, March 30th, 2020 by

Releasing exclusively online this Tuesday, March 31 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

PALISADE

Aloha kākou!

We had a lot of fun imagining and creating the Kōlea collection earlier this year, so we wanted to revisit it with an expansion pack of sorts. This Tuesday, weʻre releasing a new Palisade snapback in the original colors of the Kōlea capsule, with a black base and white, gold, and teal accents all around. Weʻre also releasing a new Flourished Bird tee in black, as well as a new Plateau Technical Short featuring high quality craftsmanship, covered in our unique Armament trilock camouflage. The front left side of the Plateau Technical Short features our FITTED logo, and on the opposite side our Morale side seam tag is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. It also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends. A custom-designed drop-crotch gusset was added for extra durability and comfort, shaped to be two trilocks together as a diamond. Other details include a large trilock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a TropTech label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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FITSTRIKE RELEASE: MUA 59FIFTY & GONZO TEES

Friday, March 27th, 2020 by

Releasing exclusively online this Saturday, March 28 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

MUA

Aloha kākou!

Saturday’s FITSTRIKE release consists of a new Mua 59FIFTY and a brand new tee design. The Mua features a red base with yellow embroidery on the side and back, while the front embroidery features white and red-to-yellow gradient stitching. The new Gonzo tee is inspired by the late eclectic author, Hunter S. Thompson, who is most known for popularizing the unique style of journalism known as “gonzo journalism,” as well as being the author of “Fear and Loathing in Las Vegas.” This particular design is based on his book, “The Curse of Lono,” in which he describes his experiences in Hawaiʻi in 1980—one being a fishing trip where he catches a large marlin and beats it to death with a Samoan war club. Printed on either a black or white tee, the photo of Thompson with the marlin and club adorns the front. The logo on the back of the tee is inspired by the Gonzo Fist logo, the symbol of the entire gonzo journalism movement.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & MAUI WOWIE TEE / STORE CLOSURE

Monday, March 23rd, 2020 by

Releasing exclusively online this Tuesday, March 24 at 11am HST.
Please note our Kona Street location is closed for the time being.

BRIGANTE

Aloha kākou!

We have a new FITSTRIKE Brigante snapback and brand new tee design entitled Maui Wowie releasing this Tuesday. The Brigante features a tiger camouflage pattern covering the front two panels and visor, with the side and back panels made of white trucker mesh. The front logo, eyelets, and snap enclosure are white, while the side logo and back crest are black and white, and the top button is finished in black. The new Maui Wowie tee mixes a vintage advertisement poster look with the potent Valley Isle supply of sativa, printed on a military green tee.

 

STORE CLOSURE
Due to the recent Stay-at-Home announcement by our local government to help slow down the spread of COVID-19 in our community, we have officially closed our Kona Street flagship location for the time being, and moved our entire stock online. The safety of our customers and staff is our top priority, and we thank you for your understanding. Our online store will continue to remain open for you all and our weekly releases will now be online-only exclusives. Please stay safe, stay healthy, and stay home! Mahalo!

 

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WAXED LINEN MUA 59FIFTY

Friday, January 16th, 2015 by

Releasing in-store and online this Saturday, January 17th.

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Along with the bold pink colors releasing tomorrow, we have one more hat releasing in a clean and simple colorway, made to stand on its own. Utilizing a smooth waxed linen, this Mua features a cool gray crown with black visor, eyelets, and top button. It also features black embroidery around the sides and back, as well as black contrast stitching on the crown panels. The front Mua logo brings it all together with a mix of monochromatic colors.

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FITSTRIKE RELEASE: H PRIDE 59FIFTY

Wednesday, June 18th, 2014 by

Releasing in-store and online this Thursday, June 19th.

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Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a 59FIFTY H Pride. It features a moss base with a navy visor and top button. The front H Pride logo, side New Era logo, and back crest are stitched in white. Limited to only 50 pieces.

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FITSTRIKE RELEASE: MUA 59FIFTY

Monday, May 26th, 2014 by

Releasing in-store ONLY this Tuesday, May 27th.

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Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a 59FIFTY Mua. It features a cardinal red base with a scarlet red undervisor and navy blue eyelets, back embroidery, and top button. The side New Era logo is peach, which is derived from the front Mua logo that features scarlet, orange, peach, cream, and white embroidery. This release is limited to 50 pieces and will be sold in-store only.

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FITSTRIKE RELEASE: MUA 59FIFTY

Monday, April 21st, 2014 by

Releasing in-store and online this Tuesday, April 22nd.

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Aloha kākou!

On Tuesday we’ll be releasing a new Mua 59FIFTY as part of our FITSTRIKE program. This Mua features a deep navy base with light gray New Era and back crest embroidery. The front Mua logo consists of various colors: white, orange, light gray, teal, and light blue. Like all FITSTRIKE releases, these are limited to only 50 pieces.

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